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Business and Digital Marketing BA(Hons)
Your course
Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing students with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation.
You’ll begin with a focused introduction to the core principles of business and marketing. You’ll look at organisational management, what drives the consumer, and how to market to them and take a wider view to see how digital developments are driving change across business and marketing. Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.
Example modules
• Digital Marketing in the Contemporary World • Managing People • Services Marketing • Strategy and Business Transformation
Your future
Employment prospects for students remain strong in the areas of business and digital marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, the Government, the media, industry and manufacturing.
Course info
Course length:
3 years full-time 4 years inc. placement year
Entry requirements:
Entry requirements: BBB-BBC/DDM-DMM/120-112
Accreditation
The course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.
