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Media, Promotional Culture and Advertising BA(Hons
Your course Media, promotional culture and advertising shape our world in seen and unseen ways. The course blends industry expertise from public relations practitioners with world-leading academics forging new ways of understanding media branding, merchandise and advertising cultures.
To become effective operators in the world of branding, advertising and promotion our programmes seeks to build your skills as thinkers, makers and creators. You will learn how to write promotional copy, have the chance to create your own brand proposals and multi-platform advertising campaigns, while learning the political, economic, social and cultural contexts of those forms. Our course has a strong focus on digital cultures. You will learn about researching and engaging communities of consumers, participants and fans on established and emerging social networks and digital platforms. You will be encouraged to build a strong portfolio while applying your new skills in work experience and work placements, including optional placement years and third year placement options.
Example modules • Promotional Culture and PR • Branding and Advertising • Media Users • Digital Media, Data and Analysis
Your future Our future focused curriculum has digital culture and convergence media at their heart, meaning that our graduates are given the foundation and skills to draw on in successful careers for decades to come. Blending technical, creative and analytical skills, you will build a portfolio of work suited to your passions and ambitions. Our graduates have gone onto work at a range of national and international media organisations, advertising and PR companies.
Course info
Course length:
3yrs full-time 4yrs inc. placement yr
Entry requirements:
BBC/DMM/112
“Throughout my course I carried out several high-profile placements including the BBC, Radio Aire, Phoenix FM and as an Intern for the European Commission in Brussels. Whilst in Belgium I covered the European Week of Regions and Cities and attended ten press conferences, three policy workshops and two award ceremonies.”
