Printers' guide by University of Kentucky

PRINTERSâ&#x20AC;&#x2122; GUIDE updated May 2018

University of Kentucky

Room # Building Name (extra line if needed) Lexington, KY 40506

Person’s Name Goes Here Title Goes Here

College Name Goes Here And It Can Overflow

Department Name Goes Here And Can Overflow to a Second Line of Text

Person’s Name Goes Here

P: 859-257-xxxx C: 859-257-xxxx F: 859-257-xxxx /universityofky @universityofky @universityofky

Title Goes Here

College Name Goes Here

P: 859-257-xxxx C: 859-257-xxxx /universityofky @universityofky

seeblue@uky.edu www.uky.edu

Sample Maximum Content

Sample Minimum Content

Business Cards - Option 1 Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

Only UK faculty and staff may have official university business cards. Students are permitted to use the designs located on page 32 of the Graphic Standards Manual.

Social Media on Business Cards

Maximum Content Limitations

• No personal social media accounts are allowed on business cards.

• The right column may contain a maximum of 11 lines of content (not including University of Kentucky). • All content must fit into configured template. • No secondary logos may be added anywhere on the card. • Double-sided cards are allowed. See approved designs on page 31. • The word “room” should not appear before the room number. (101 Mathews, not Room 101 Mathews). If “room” is needed, it should appear after the building name (Mathews Bldg., Room 101)

Minimum Requirements • Must include a url with an approved UK domain (see list at left) • If no url is provided, the main url “www.uky.edu” will be printed on the card. • An UK email address with an approved domain (see list at left) is required. • Non UK email addresses are not allowed. • A phone number is required. • An employee name is required. • A title is required. 2

• Only official UK Facebook, Twitter, LinkedIn, Instagram, and WhatsApp accounts that are listed on the UK social media directory may be listed on the business cards.

• Twitter handles listed on business cards should be the @ symbol followed by official college or departmental UK Twitter account username. • Facebook handles should be the unique url for your UK account. For example, the main UK facebook page url is: facebook.com/universityofky. Therefore, the handle on the business card will be: universityofky. • Social media can be replaced by phone numbers if necessary.

Foreign Language Back • Faculty and staff traveling abroad for UK may have a foreign language version on the back of their card. Request must be approved by dean or department head; forward approval via email to seeblue@uky.edu. • The person requesting the foreign language card is responsible for providing all translated text to the printer. • Foreign language content MUST match the English language side of the card exactly. No additional content is allowed.

Name of College Goes Here And Overflow

Name of College

School or Department Name Here And Overflow

Person’s Name Goes Here Title Title Title Title Title Title

Goes Goes Goes Goes Goes Goes

Here Here Here Here Here Here

Person’s Name Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40506

Title Goes Here

P: 859-257-xxxx C: 859-257-xxxx F: 859-257-xxxx

Room # Building Name (extra line if needed) Lexington, KY 40506 P: 859-257-xxxx C: 859-257-xxxx seeblue@uky.edu www.uky.edu

seeblue@uky.edu www.uky.edu

Sample Maximum Content

Sample Minimum Content

Business Cards - Option 2 Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

Only UK faculty and staff may have official university business cards. Students are permitted to use the designs located on page 32 of the Graphic Standards Manual. Maximum Content Limitations • The right column may contain a maximum of 12 lines of content. • A maximum of 6 lines may be used for an individual’s title(s). • All content must fit into configured template. • No secondary logos may be added anywhere on the card. • Double-sided cards are allowed. See approved designs on page 31. • The word “room” should not appear before the room number. (101 Mathews, not Room 101 Mathews). If “room” is needed, it should appear after the building name (Mathews Bldg., Room 101)

Social Media on Business Cards • Only official UK Facebook, Twitter, LinkedIn, Instagram, and WhatsApp accounts that are listed on the UK social media directory may be listed on the business cards. • No personal social media accounts are allowed on business cards. • Twitter handles listed on business cards should be the @ symbol followed by official college or departmental UK Twitter account username. • Facebook handles should be the unique url for your UK account. For example, the main UK facebook page url is: facebook.com/universityofky. Therefore, the handle on the business card will be: universityofky. • Social media can be replaced by phone numbers if necessary.

University of Kentucky

Name of College Goes Here And It Can Overflow School or Department Name Goes Here

Person’s Name Goes Here Title Title Title Title

Goes Goes Goes Goes

Here Here Here Here

University of Kentucky

Room # Building Name (extra line if needed) Lexington, KY 40506

Name of College Goes Here

P: 859-257-xxxx C: 859-257-xxxx F: 859-257-xxxx seeblue@uky.edu www.uky.edu

Room # Building Name (extra line if needed) Lexington, KY 40506 P: 859-257-xxxx C: 859-257-xxxx

Person’s Name Goes Here Title Goes Here

Sample Maximum Content

seeblue@uky.edu www.uky.edu

Sample Minimum Content

Business Cards - Option 3 Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

Only UK faculty and staff may have official university business cards. Students are permitted to use the designs located on page 32 of the Graphic Standards Manual. Maximum Content Limitations • The right column may contain a maximum of 8 lines of content. • A maximum of 4 lines may be used for an individual’s title(s). • All content must fit into configured template. • No secondary logos may be added anywhere on the card. • Double-sided cards are allowed. See approved designs on page 31. • The word “room” should not appear before the room number. (101 Mathews, not Room 101 Mathews). If “room” is needed, it should appear after the building name (Mathews Bldg., Room 101)

www.uky.edu

Sample Content (Blue)

Sample Content (White)

Business Cards (Back) - Option 1 Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

www.uky.edu

/universityofky

@universityofky

/universityofky

@universityofky

Sample Content (Blue)

Sample Content (White)

Business Cards (Back) - Option 2 Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

Double-sided business cards are available as an option to faculty, staff and student cards. This design is approved for faculty/staff use only. Approved student designs are available on page 32 of the Graphic Standards Manual. This back design option may not be altered in anyway. Up to six official university social media accounts may be included on this back option. A minimum of one social media account must be used on back or after hours clinic or toll free numbers, etc., may replace location on one (or more) social media outlets on back of card.

Social Media on Business Cards • Only official UK Facebook, Twitter, LinkedIn, Instagram, and WhatsApp accounts that are listed on the UK social media directory may be listed on the business cards. • No personal social media accounts are allowed on business cards. • Twitter handles listed on business cards should be the @ symbol followed by official college or departmental UK Twitter account username. • Facebook handles should be the unique url for your UK account. For example, the main UK facebook page url is: facebook.com/universityofky. Therefore the handle on the business card will be: universityofky. • Social media can be replaced by phone numbers if necessary.

www.uky.edu

www.uky.edu xx.uky.edu

xx.uky.edu

Sample Content (Blue)

Sample Content (White)

Business Cards (Back) - Option 3 Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

www.uky.edu

xx.uky.edu

/universityofky

@universityofky

/universityofky

@universityofky

Sample Content (Blue)

Sample Content (White)

Business Cards (Back) - Option 4 Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

Social Media on Business Cards • Only official UK Facebook, Twitter, LinkedIn, Instagram, and WhatsApp accounts that are listed on the UK social media directory may be listed on the business cards. • No personal social media accounts are allowed on business cards. • Twitter handles listed on business cards should be the @ symbol followed by official college or departmental UK Twitter account username. • Facebook handles should be the unique url for your UK account. For example, the main UK facebook page url is: facebook.com/universityofky. Therefore the handle on the business card will be: universityofky. • Social media can be replaced by phone numbers if necessary.

Sample Content (Blue)

Sample Content (White)

Business Cards (Back) - President’s Office Only Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com

This back may only be used by the Office of the President. Any other requests must be approved in writing by UK PR and Marketing via seeblue@uky.edu.

• seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

Person’s Name Goes Here

Major

Title Goes Here and It Can Overflow to the Second Line

Title Goes Here

Minor

Person’s Name Goes Here Title Goes Here

Major

Title Goes Here

Minor

Address Goes Here Lexington, KY 40506 859-257-xxxx seeblue@uky.edu www.uky.edu

Title Goes Here

University of Kentucky

Sample Content

Title Goes Here Address Goes Here Lexington, KY 40506 859-257-xxxx seeblue@uky.edu www.uky.edu

Student Business Cards Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

UK students and organizations may use these designs as business cards.

• No personal social media accounts are allowed on business cards.

Minimum Requirements

• Twitter handles listed on business cards should be the @ symbol followed by official college or departmental UK Twitter account username.

• An UK email address with an approved domain (see list at left) is required if an email address is requested. A second, personal email address is permitted.

Social Media on Business Cards For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

Approved Student Domains • uksab.org • ukcco.org • uksga.org • danceblue.org • Direct any questions to seeblue@uky.edu.

• Only official UK or registered student organization Facebook and Twitter accounts that are listed on the UK social media directory may be listed on the business cards. • Student card addresses may be campus addresses or their personal residence addresses. • Student phone numbers may be campus numbers or personal cell/ phone numbers. • A website is NOT required on student business cards. If requested, it must be an approved domain. 10

• Facebook handles should be the unique url for your UK account. For example, the main UK facebook page url is: facebook.com/universityofky. Therefore the handle on the business card will be: universityofky.

Sample Content (blue)

Sample Content (white)

Student Business Cards (Back) - Option 1 Approved UK Domains • www.uky.edu

No alterations may be made to this design.

• ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster. andrew.shooner@uky.edu

Sample Content (blue)

Sample Content (white)

Student Business Cards (Back) - Option 2 Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

Only student-fees receiving registered student organizations may use their secondary mark on the back of their business card. These must be approved by seeblue@uky.edu. Approved organizations are: • Student Activities Board • Student Government • DanceBlue • Center for Community Outreach

For another UK domain to be approved, it must go through the UK webmaster.

• Student Sustainability Council • The Kentucky Kernel • WRFL-FM

andrew.shooner@uky.edu

/universityofky @universityofky @universityofky @universityofky

Sample Content (blue)

Sample Content (white)

Student Business Cards (Back) - Option 3 Approved UK Domains • www.uky.edu • ukalumni.net • ukathletics.com • seeblue.com • applyuk.com • any uky.edu/xx

For another UK domain to be approved, it must go through the UK webmaster.

• Student Sustainability Council • The Kentucky Kernel • WRFL-FM

andrew.shooner@uky.edu

Social Media on Business Cards • Only official UK Facebook, Twitter, LinkedIn, Instagram, and WhatsApp accounts that are listed on the UK social media directory may be listed on the business cards. • Any other social media channels must be approved by Uk Public Relations and Marketing. • No personal social media accounts are allowed on business cards. • Twitter handles listed on business cards should be the @ symbol followed by official college or departmental UK Twitter account username. • Facebook handles should be the unique url for your UK account. For example, the main UK facebook page url is: facebook.com/universityofky. Therefore the handle on the business card will be: universityofky.

Return Address with College or Unit Only

University of Kentucky Name of College Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

3-7/8”h

8-7/8”w

Return Address with College or Unit and Department or Sub-Unit University of Kentucky Name of College Goes Here And It Can Overflow

School or Department Name Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

No. 9 Envelopes - Option 1

• Envelopes are available in blue (Pantone 286) and black only. • Content slots are available for a college/unit name, department sub-unit name and mailing address. • College or unit name and mailing address are required for all return addresses. • The word “room” should not appear before the room number. (101 Mathews, not Room 101 Mathews). If “room” is needed, it should appear after the building name (Mathews Bldg., Room 101) 14

Return Address with College or Unit Only

University of Kentucky Name of College Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

3-7/8”h

8-7/8”w

Return Address with College or Unit and Department or Sub-Unit University of Kentucky Name of College Goes Here And It Can Overflow

School or Department Name Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

No. 9 Window Envelopes - Option 1

Return Address with College or Unit Only

University of Kentucky Name of College Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

4-1/8”h

9-1/2”w

Return Address with College or Unit and Department or Sub-Unit University of Kentucky Name of College Goes Here And It Can Overflow

School or Department Name Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

No. 10 Envelopes - Option 1

Return Address with College or Unit Only

University of Kentucky Name of College Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

4-1/8”h

9-1/2”w

Return Address with College or Unit and Department or Sub-Unit University of Kentucky Name of College Goes Here And It Can Overflow

School or Department Name Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

No. 10 Window Envelopes - Option 1

Return Address with College or Unit Only

Name of College Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

3-7/8”h

8-7/8”w

Return Address with College or Unit and Department or Sub-Unit Name of College Goes Here And It Can Overflow School or Department Name Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40506

No. 9 Envelopes - Option 2

Return Address with College or Unit Only

Name of College Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

3-7/8”h

8-7/8”w

Return Address with College or Unit and Department or Sub-Unit Name of College Goes Here And It Can Overflow School or Department Name Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40506

No. 9 Window Envelopes - Option 2

Return Address with College or Unit Only

Name of College Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

4-1/8”h

9-1/2”w

Return Address with College or Unit and Department or Sub-Unit Name of College Goes Here And It Can Overflow School or Department Name Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40506

No. 10 Envelopes - Option 2

Return Address with College or Unit Only

Name of College Goes Here Room # Building Name (extra line if needed) Lexington, KY 40506

4-1/8”h

9-1/2”w

Return Address with College or Unit and Department or Sub-Unit Name of College Goes Here And It Can Overflow School or Department Name Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40506

No. 10 Window Envelopes - Option 2

Return Address with College or Unit Only

University of Kentucky Name of College Goes Here Room # Building Name | (extra line if needed) | Lexington, KY 40506

3-7/8”h

8-7/8”w

Return Address with College or Unit and Department or Sub-Unit University of Kentucky Name of College Goes Here And It Can Overflow

School or Department Name Goes Here Room # Building Name | (extra line if needed) | Lexington, KY 40506

No. 9 Envelopes - Option 3

Return Address with College or Unit Only

University of Kentucky Name of College Goes Here Room # Building Name | (extra line if needed) | Lexington, KY 40506

3-7/8”h

8-7/8”w

Return Address with College or Unit and Department or Sub-Unit University of Kentucky Name of College Goes Here And It Can Overflow

School or Department Name Goes Here Room # Building Name | (extra line if needed) | Lexington, KY 40506

No. 9 Window Envelopes - Option 3

Return Address with College or Unit Only

University of Kentucky Name of College Goes Here Room # Building Name | (extra line if needed) | Lexington, KY 40506

4-1/8”h

9-1/2”w

Return Address with College or Unit and Department or Sub-Unit University of Kentucky Name of College Goes Here And It Can Overflow

School or Department Name Goes Here Room # Building Name | (extra line if needed) | Lexington, KY 40506

No. 10 Envelopes - Option 3

Return Address with College or Unit Only

University of Kentucky Name of College Goes Here Room # Building Name | (extra line if needed) | Lexington, KY 40506

4-1/8”h

9-1/2”w

Return Address with College or Unit and Department or Sub-Unit University of Kentucky Name of College Goes Here And It Can Overflow

School or Department Name Goes Here Room # Building Name | (extra line if needed) | Lexington, KY 40506

No. 10 Window Envelopes - Option 3

University of Kentucky College Name Goes Here And It Can Overflow

School or Department Name Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40506 P: 859-257-xxxx F: 859-257-xxxx www.uky.edu

An Equal Opportunity University

Letterhead - Option 1 Logo Centered Version • Letterhead is available in blue (Pantone 286) and black only. • Letterhead may NEVER be personalized with an individual’s name. • Content slots are available for a college or unit name, department or sub-unit name, mailing address, an office phone number, a fax number and a url.

• All content slots are required EXCEPT for department or sub-unit name and fax number. • The word “room” should not appear before the room number. (101 Mathews, not Room 101 Mathews). If “room” is needed, it should appear after the building name (Mathews Bldg., Room 101) 26

Letterhead - Option 2 Wordmark Left Justified Version • Letterhead is available in blue (Pantone 286) and black only. • Letterhead may NEVER be personalized with an individual’s name. • Content slots are available for a college or unit name, department or sub-unit name, mailing address, an office phone number, a fax number and a url.

Letterhead - Option 3 Logo Left Justified Version • Letterhead is available in blue (Pantone 286) and black only. • Letterhead may NEVER be personalized with an individual’s name. • Content slots are available for a college or unit name, department or sub-unit name, mailing address, an office phone number, a fax number and a url.

University of Kentucky College Name Goes Here And It Can Overflow

School or Department Name Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40546 P: 859-257-xxxx F: 859-257-xxxx www.uky.edu

8-1/2”h

An Equal Opportunity University

5-1/2”w

Note Pad - Option 1

• Note pads are available in blue (Pantone 286) and black only. • Content slots are available for a college or unit name and a department or sub-unit name. • The word “room” should not appear before the room number. (101 Mathews, not Room 101 Mathews). If “room” is needed, it should appear after the building name (Mathews Bldg., Room 101) 29

Name of College Goes Here And It Can Overflow School or Department Name Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40506

8-1/2”h

An Equal Opportunity University

5-1/2”w

Note Pad - Option 2

University of Kentucky Name of College Goes Here And It Can Overflow School or Department Name Goes Here Room # Building Name | (extra line if needed) | Lexington, KY 40506

8-1/2”h

An Equal Opportunity University

5-1/2”w

Note Pad - Option 3

Person’s Name Goes Here

University of Kentucky College Name Goes Here And It Can Overflow

Title Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40546

School or Department Name Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40546 P: 859-257-xxxx F: 859-257-xxxx www.uky.edu

P: 859-257-xxxx C: 859-257-xxxx F: 859-257-xxxx seeblue@uky.edu

8-1/2”h

An Equal Opportunity University

5-1/2”w

Personalized Note Pad - Option 1

Name of College Goes Here And It Can Overflow School or Department Name Goes Here

8-1/2”h

Person’s Name Goes Here

Title Goes Here

Room # Building Name (extra line if needed) Lexington, KY 40546 P: 859-257-xxxx C: 859-257-xxxx F: 859-257-xxxx seeblue@uky.edu

An Equal Opportunity University

5-1/2”w

Personalized Note Pad - Option 2

University of Kentucky

Name of College Goes Here And It Can Overflow School or Department Name Goes Here

8-1/2”h

Person’s Name Goes Here Title Goes Here Room # Building Name (extra line if needed) Lexington, KY 40546

P: 859-257-xxxx C: 859-257-xxxx F: 859-257-xxxx seeblue@uky.edu

An Equal Opportunity University

5-1/2”w

Personalized Note Pad - Option 3

Frequently Asked Questions (FAQ) All Stationary Items What are the clear space guidelines for the logo usage?

Please refer to pages 9 - 12 of the Graphics Standards Manual for clear space guidelines.

As in the past, is the college name required, if applicable?

Yes, if a department falls under a college, the college name is required on stationery (letterhead, envelopes and business cards). For example, Biological Sciences (department) must appear with the college name College of Arts and Sciences. A few departments/programs fall under two (or more) colleges. In that situation, the college paying for the stationery item should be the college represented on the stationery. If it is a shared purchase, contact UK PR and Marketing as those situations will be handled on a case-by-case basis. Similarly, units that fall under a division, must have that division on their stationery, if that is the preferred lockup for their unit. For example, the Student Organizations and Activities would be treated like a department to Student and Academic Life being treated as a college as this is their preferred lockup. Undergraduate Admission and University Registrar should be treated as a college and Division of Enrollment Management should be treated like a department as that is their preferred lockup. A few colleges have elected to leave “College of” off of their primary mark; these colleges are Dentistry, Law and Agriculture, Food and Environment (at the college level only; CAFE deparmental lockups must always include College of).

Ex:

University of Kentucky College of Arts and Science

University of Kentucky Student and Academic Life

Biological Sciences

Student Organizations and Activities (Student Affairs is treated as a college and their units are treated as a department)

University of Kentucky Undergraduate Admission

University of Kentucky Dentistry

Division of Enrollment Management

(Dentistry, Law and Agriculture, Food and Environment [without a department] do not use “College of…” in their lockups)

(Environment Management is treated as a subunit while their units are treated as a college)

Frequently Asked Questions (FAQ) All Stationary Items What are the guidelines for listing the building information and room information? Does the street address (if listed) follow on the line after the building address?

All stationery must have a brick and mortar UK address. The mailing address is the university’s preferred address. Most campus addresses do not require the physical address. If a physical address/street address is required/requested in addition to a campus address, all stationery suites have a variation that allows for two-line addresses.

Ex: Ex:

Office of Undergraduate Admissions, not Undergraduate Admissions Office Office of the President, not President’s Office

Ex:

Use official names of offices and departments in university addresses.

Spell out names of buildings. In many cases, it is acceptable to leave off the given name or names of a person after whom a building, center, etc., was named. For a list of buildings, see Appendix B. Mathews Building, rather than Clarence Wentworth Mathews Building University preference is to list room numbers in this way: 230 Student Center, not Student Center, Room 230 or Room 230 Student Center. If a floor or room number must be used, capitalize the words floor and room. When listing mailing addresses on stationery, use the two-letter postal abbreviation for the state and the nine-digit zip code when possible.

Most UK addresses follow this format:

Do abbreviations require the use of a period?

person or office room and building street address (only if necessary) city, state and zip code

Public Relations and Marketing 102A Mathews Building Lexington, KY 40506-0047

In general, yes, abbreviations require the use of a period. Examples include bldg. (buliding), Ave. (avenue), St. (street or Saint), Ph.D., etc. Department, when referring to a campus department - Department of Animal Science - should never be abbreviated. University style prefers omitting “department of” to abbreviation. State abbreviations using the postal abbreviation do not require the use of a period. AP style state abbreviations do require a period. UK meaning University of Kentucky does not have a period after or between the letters. 36

Frequently Asked Questions (FAQ) All Stationary Items Should users avoid abbreviations unless there is a character limitation?

Abbreviations should be avoided unless there is a character limitation. University style prefers that·the names of buildings be spelled out In many cases, it is acceptable to leave off the given name or names of a person after whom a building, center, etc., was named. For a list of buildings, see Appendix B. Some buildings have long names and abbreviation of “building” is acceptable in those cases (ex. Funkhouser Bldg. rather than Funkhouser Building). All colleges will use their Board of Trustees-approved names. Lockups should avoid abbreviations.

Can the font size be changed?

No, font size may not be changed. This ensures consistency not only across campus but across printers.

Is the University of Kentucky line on the stationery suites required?

The University of Kentucky is required on all stationery suites - either in the main lockup (version two) or in text (versions one and three) as displayed. This may not be eliminated or altered in any way.

Business Cards Are there any other organizational logos besides the Student Activities Board that can be added to the back of the student cards?

Six student organizations receive student fees and their logos may appear on the back of their vertical business cards. These organzations are Student Activities Board, Student Government, Student Sustainability Council, Center for Student Involvement, Center for Community Outreach, DanceBlue and WRFL-FM/The Kentucky Kernel.

What web addresses are acceptable for students?

Official university websites (uky.edu/ukhealthcare.uky.edu/ukalumni. net/ukathletics.com) and official websites of registered student organizations are permitted for student business cards. (Registered student organizations are found here: orgsync.com/browse_orgs/662) Websites should never include http(s)://; however many university sites do require www. to work correctly.

Frequently Asked Questions (FAQ) Business Cards What phone options are acceptable for students? Right now they only have one listed.

Students may list a phone or cell phone number - either or both are permitted. A fax number, if requested, is permitted as long as it belongs to a campus department. Two phone options is the maximum limit for students. Students must list their official UK email address (it will end in g.uky.edu, l.uky.edu or uky.edu). This is the only email address permitted on the card. Student organizations that are student-fees receiving may use their organization email address instead of one that contains uky.

For the back of the card, can other Facebook, Twitter and Instagram accounts be used than those provided on the example? If so, what are the guidelines? Are these same guidelines applicable to the interlock center on the front of the card?

Official, approved university social media accounts may be presented on a business card, either on the front (version one only) or the back of the card. Accounts that may be on a card are: Facebook, Twitter, Instagram, YouTube, WhatsApp, Snapchat or Vimeo. A maximum of two (2) social media accounts may appear on the front of the version one business card. A maximum of six (6) social media accounts may appear on the back social media options of a card (three columns with two stacked in each column). On the “interlock standard” and “interlock social media” back options, the interlocking UK and www.uky.edu web address must appear and may not be removed. The second web address should be an official university website (uky.edu/healthcare.uky.edu/ukalumni.net/ ukathletics.com/seeblue.com). The second web address is optional and may be removed if desired. It should never include http(s)://. The “’see blue.’ standard” back may not be altered in any way. The social media accounts may be the institutional official accounts or approved university college/department/unit accounts. Personal accounts are not permitted on any cards. This applies to student cards as well.

Can an instagram account be listed on the front of a card?

Accounts that may be on a card are: Facebook, Twitter, Instagram, YouTube, WhatsApp, Snapchat or Vimeo. A maximum of two (2) social media accounts may appear on the front of the version one business card. 38

Frequently Asked Questions (FAQ) Business Cards Are there any other phone options available besides phone, cell and fax for staff, such as toll free, pager, clinic, after hours, etc. If so, what are the correct abbreviations?

O: Office C: Cell F: Fax P: Pager TF: Toll Free Clinic: Clinic After Hours: After Hours Hotline: Hotline Dispatch: Dispatch Colons should appear after abbreviations for P, C or F. These abbreviations do not need periods after them.

Is phone always listed first and is it a requirement?

Office number should be listed first and is required. Fax should be second if desired on card. Cell phone should be third, or may be in the second position if a fax number is not requested.

How many numbers are permitted A maximum of three numbers may be listed on a business card. on a business card?

Letterhead Is personalized letterhead allowed?

Never. Note pads and notecards may be personalized but never letterhead.

updated May 2018