BRAND IDENTIT Y GUIDELINES
TA B L E O F C O N T E N T S INTRODUCTION
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Project Brief
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Design Overview
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BASIC ELEMENTS
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Color Palette
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Ty peface
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Logo Design
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DESIGN SYSTEMS
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Stationary
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Signage
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User Inter face
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INTRODUCTION Make your Las Vegas stay unfortgettable. Relax in the Red rock Hotel’s stylish hotel rooms and luxurious suites, featuring state-of-the-art amenities and elegant, modern decor, just off he Strip in beautiful Henderson Nevada.
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DESIGN BRIEF
PROJ EC T B R I EF Red Rock Resort is a hotel and casino located in South Summerlin Nevada in the Las Vegas Valley. The hotel is owned by Station Casinos and is conidered to be it’s flagship property. with thousands of guests every year, the Red Rock Resort is easily one of Las Vegas's most popular hotels and one of the best resorts.
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DESIGN OVERVIEW To create a new brand identity where the aesthetic of the Casino will draw inpiration from the nearby rock formation of which the resort is named after while attemtpting to retain a modern and luxurious mood. This new rebrand will introduce a new sense of atmosphere for our guests and highlight the overall themes for which the hotel was created for. This book will present the new changes made to our brand and will assist with using our assets in design situations.
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BASIC ELEMENTS
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C O L O R PA L E T T E Our palette is at the core of our identity and will assist recognition of our brand. Three varying shades of red were chosen to represent our brand in order to say consistent with the name sake of the resort along with white to accentuate the text within the logo.
C: 24 M: 74 Y: 52 K : 05
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C: 27 M: 90 Y: 74 K : 21
C: 35 M: 90 Y: 71 K : 44
C: 00 M: 00 Y: 00 K : 00
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T YPEFAC E For our brand’s typeface, Acumin Variable Concept was selected to maintain a clean apperence and also contributes to the overal luxurious aesthetic of the Resort. The type face is used for bothe the logo’s main title along with the subtext
A C U M I N VA R I A B L E C O N C E P T
Aa A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9. ! ? ( ) 13
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LOGO DESIGN The primary Red Rock logo is comprised of the mountain range for which the hotel is named after, which includes the sunrise off the horizan and the Red Rock hotel itself within the range, along with the Red Rock Hotel Resort and Casino wordmark. The wordmark iteslef always appears horizontal and is read from right to left. The FInal logo embodies the spirit of the Red Rock Hotel Resort and Casino. WIth a sleek and elegant design, the logo captures the luxurious nature of the resort all the while pays respect to the majestic natural formations that surround the area.
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SYMBOL DESCRIPTION
SUNRISE MOUNTAIN RANGE
HOTEL BUILDING
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B L A C K A N D W H I T E L O G O R AT I O
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MASTER LOGO
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C L E A R S PA C E & M I N I M U M S C L A E : M A S T E R L O G O
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MINIMUM SCALE
CLEARSPACE
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C L E A R S PA C E & M I N I M U M S C A L E : S E C O N D A R Y L O G O
MINIMUM SCALE
CLEARSPACE
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L O G O VA R I AT I O N S
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FULL COLOR
FULL COLOR ON BLACK
BLACK AND WHITE
FULL NEGATIVE
INCORRECT USAGE
DO NOT USE LIGHTER RED FOR
DO NOT CHANGE LOGO
FULL COLOR
ORIENTATION
DO NOT REARANGE WORDMARK
DO NOT USE FULLY COLORED
AND SYMBOL
LOGO ON SIMILAR SHADES OF RED
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DESIGN SYSTEMS
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S TAT I O N A R Y The Red Rock Hotel Resort & Casino continues to display it’s elgence through it’s stationary. The brand sticks with it’s simple but professional design which perfectly fits the assets presented to maintain its luxurious appearence for our customers to use.
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LETTERHEAD
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ENVELOPE
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BUSINESS CARD
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CD COVER
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FOLDER (COVER)
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FOLDER (OPEN)
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SIGNAGE The Red Rock Hotel Resort & Casino at it’s very esence, is a Casino residing in Las Vegas, and as such, our signage must be bold and dramatic, but at the same time, it must retain the sharp and clean design elements that our brand is known for displaying.
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MAIN ENTRANCE
11ft 7ft 5ft
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MAIN HOTEL SIGN 20ft 40ft
5ft 36
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DIRECTIONAL
5ft
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102in
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ADVERTISING BOARD 72in
5ft
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I N D I C AT I O N A L S I G N 21in 24in
5ft
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I N D I C AT I O N A L S I G N
140in 43in
5ft
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US ER I N T ER FAC E Our brand's user interface is one of our most important assests. In order to properly communicate with our customers, we came up with an interface design that uses modern graphic elements combined with our brand's professional and simplistic motif. For our user interface, we have both a tablet, and mobile design.
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TA B L E T D E S I G N
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MOBILE DESIGN
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D E S I G N E D B Y G I A N PA O L O B E R N A L
If you have any questions, please contact me at bernag1@unlv.nevada.edu / (702) 630-4940