kolarbyn
kolarbyn project brand guide 2019
kolarbyn Brand Identity Guide Book 2019
kolarbyn
Table of Contents
Introduction 6-7 Project Brief 6 Design Overview 7
Basic Elements 10-19 Color Palette 10 Symbol/Icon 13 Gray-scale Logo 14 Primary Logo 15 Logo Restrictions 16 Min/Max Size 17
Clear space 18
Stationery Design
22-27
Letter Head 22 Envelope 23 Business Card 24 Folder 25 CD 26
Signage Design 30-39 Entrance Signage 30 Informational 32 Directional 36
User Interface Design
42-48
Tablet 42 Mobile 45
kolarbyn project brand guide 2019
Typeface 11-12
Introduction Project Brief
kolarbyn project brand guide 2019
Design Overview
kolarbyn
kolarbyn project brand guide 2019
Project Brief
kolarbyn project brand guide 2019
Kolarbyn is an eco based lodge located deep in the lush forest of Sweden. At kolarbyn we take pride in allowing our visitors to live a primitive eco friendly life style all while enjoying the traditional customs of Swedish culture! The Kolarbyn Eco Lodge, was established in 1996. The idea behind it was to create a lodging area for travelers to be able to experience nature to the fullest as well as try out some of the past cultures/customs of Sweden. The whole lodge is built with eco friendly materials. All chemicals and toxins are avoided to protect the forest in which the lodge is located. The food that is served is certified organic and KRAV certified. The idea behind the lodge is to create an unforgettable experience all while enjoying the simplicities of a eco friendly lodge.
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Design Overview
The idea for the logo was to create a simplified version of the current logo all while giving it a friendly and modern look. For the stationery design, we introduced a brand new letter head, business card, envelope, Cd, and folder all to give kolarbyn a professional look. In terms of the signage design, we wanted to make the signage eye catching, while also integrating with the landscape. All the signage will be constructed out of natural materials found throughout the camp. Finally we focused on redesigning the UI design. The old website was old and out of date. The re-brand gave the whole website a face-lift. It has a more modern presence and is easy to navigate.
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kolarbyn project brand guide 2019
The project introduces a new brand identity by creating new logo, stationary design, way-finding system and UI design.
Basic Elements Color Palette Typeface
kolarbyn project brand guide 2019
Gray-scale Logo Primary Logo Logo Restrictions Min/Max size Clear Space
kolarbyn
kolarbyn project brand guide 2019
Color Palette
Kolarbyn Green CMYK
C 49 M 0 Y 79 K 38 Hex
#519e21
kolarbyn project brand guide 2019
Ice white CMYK
C0M0Y0K0 Hex
#ffffff 60 % gray CMYK
C 0 M 0 Y 0 K 60 Hex
#666666
Kolarbyn green was used as the main color for the brand. This green is specific to the brand, in that it can be found all throughout its identity. It can be found throughout design elements relating to Kolarbyn.
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Typeface
Helvetica - Quad abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica - Rect. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Reross was used as the main typeface for Kolarbyn. The main reason for choosing the typeface was because it has an eco friendly look to it. It also works well with the antler symbol. Both the type and the symbol have a nice rounded feel to them.
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kolarbyn project brand guide 2019
Reross
Typeface
kolarbyn project brand guide 2019
Helvectica
Helvetica - Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Helvetica - Reg
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Helvetica - Obl.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Helvetica - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica - BO
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica was used for the body type. This typeface was chosen because it goes well with many san serifs. It is simple, clean and modern which is what the new identity is trying to convey.
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The main icon used in the kolarbyn logo is representing the antler of a moose. Because the existing logo utilized moose antlers the re-brand stayed consistent with the theme.
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kolarbyn project brand guide 2019
Symbol Description
kolarbyn project brand guide 2019
Gray-scale logo & Ratio
x
x 5x
14
kolarbyn 15
kolarbyn project brand guide 2019
Primary logo
kolarbyn project brand guide 2019
Logo Restrictions
Do not us a non specified kolarbyn brand color.
Do not put the Logotype before the symbol.
Do not change the typeface
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Max size - 6 feet
Min size would be 1 inch
17
kolarbyn project brand guide 2019
Min/Max Size
kolarbyn project brand guide 2019
Clear Space
0.5 x
0.5 x
x
x
0.5 x
0.5 x
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Stationery design Letter Head
kolarbyn project brand guide 2019
Envelope Business Card Folder CD Mock-up
kolarbyn
kolarbyn project brand guide 2019
Letter Head 0.125 in
kolarbyn project brand guide 2019
skärsjÜn, 739 92 skinnskatteber sweden SE 70 400 70 53 info@kolarbyn kolarbyn.com
11in
8 in
Sincerely, kolarbyn
0.5 in
0.125 in 8.5 in
22
Envelope 0.5 in
1 in
Kolarbyn Eco Lodge SkärsjÜn Skinnskatteber g 739 92 sweden
0.5 in 0.5 in
9.5 in 0.5 in
A place to stay, but not a hotel
1.5 in
9.5 in
23
3 in
4 in
kolarbyn project brand guide 2019
4 in
Business Card
kolarbyn project brand guide 2019
3.5 in
2 in
1.5 a place to stay, but not a hotel
0.5 in 0.5
Skyler Rockey graphic designer skärsjÜn, 739 92 skinnskatteberg sweden SE
2
70 400 70 53 info@kolarbyn kolarbyn.com 3.5 in
24
1.5 in
Folder
18 in
9 in
1 in
12 in
1.5 in
0.5 in
25
kolarbyn project brand guide 2019
1 in
0.5 in
kolarbyn project brand guide 2019
CD
5 in
1 in
5 in
0.125 in
26
Signage Design Entrance Signage
kolarbyn project brand guide 2019
Informational Signage 1 Informational Signage 2 Directional Signage 1 Directional Signage 2
kolarbyn
kolarbyn project brand guide 2019
kolarbyn project brand guide 2019
Entrance Signage
6 ft
kolarbyn sign
4 ft
Reinforced concrete
Natural wood base 8 ft
30
Informational 1
kolarbyn project brand guide 2019
3.5 ft Clear space
5 ft 3.5 ft
1 ft
32
Informational 2
1.5 ft
kolarbyn project brand guide 2019
Clear space
WARNING Threat level
6 ft 6 ft
3 ft
Threat level Non lethal Advise caution Will cause Injury Lethal animal
34
WARNING Threat Level
kolarbyn project brand guide 2019
Directional 1
2 ft
5 ft
2
Clear space
6 ft
Botvid 1.5 ft
36
2 Botvid
Directional 2
5 ft Clear space
kolarbyn project brand guide 2019
Site map
Hut number section
2
4
4
2
Activity Icons 5.9 ft
6 ft
3.5 ft
38
Site map
Hut number section
2 Activity Icons
4
4 2
UI Design Tablet UI Design
kolarbyn project brand guide 2019
Mobile Ui Design
kolarbyn
kolarbyn project brand guide 2019
Tablet UI 690 x 1500
kolarbyn Events
Booking
Home
English
Svenska
Shop
search
Header Navlist and search bar
kolarbyn project brand guide 2019
slideshow
Book Activity
Book Lodging
Booking buttons kolarbyn intro
Discover The Adventure of Kolarbyn “You spend the night at Kolarbyn Ecolodge, also called Sweden’s most primitive hotel. There will be no electricity, no showers, nothing fancy at all, just natural mysteriousness. And that is precisely why you are going to love this place.”
Booking
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Events GROUP – KICK OFF Go to the forest with the colleagues! Let creativity and new ideas take shape during a conference in Kolarbyn“Sweden’s mostprimitive hostel.” Meeting room with extra height, with thetree tops and the starry sky as the framing, you will be given perfectconditions for big ideas outside the box. This is a conference, you are sure to remember and talk about for a long time during coffee breaks! “Thank you so very much, wonderfully inspiring meetings. We did not want to go home!”
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Booking calender
Room 1
October 2019
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Room Availability
Selection buttons
Activity Date/Times
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Booking
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Events page
Events GROUP – KICK OFF Go to the forest with the colleagues! Let creativity and new ideas take shape during a conference in Kolarbyn“Sweden’s mostprimitive hostel.” Meeting room with extra height, with thetree tops and the starry sky as the framing, you will be given perfectconditions for big ideas outside the box. This is a conference, you are sure to remember and talk about for a long time during coffee breaks!
Read more
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50% OFF
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All camping gear
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Gear Camping Collectables
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Contact
Contact
E-mail: info@kolarbyn.se Phone: +46704007053 Visiting address: Skärsjön, Fiskelevägen 73030 Skinnskatteberg
Social media
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Back to top Skyler Rockey Copyright 2019
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Footer
kolarbyn project brand guide 2019
“Thank you so very much, wonderfully inspiring meetings. We did not want to go home!”
kolarbyn project brand guide 2019
Mobile UI 370 x 2000 Svenska
search
Header Navlist and search bar
slideshow
Book Activity
Book Lodging
Discover The Adventure of Kolarbyn
Booking buttons kolarbyn intro
“You spend the night at Kolarbyn Ecolodge, also called Sweden’s most primitive hotel. There will be no electricity, no showers, nothing fancy at all, just natural mysteriousness. And that is precisely why you are going to love this place.”
Booking calender
Booking October 2019 mon
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Selection buttons
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Events Group - Kick Off!! All Day hike November 13, 2019 8:00am-8:00pm Read more
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kolarbyn project brand guide 2019
kolarbyn
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Events page
Group - Kick Off!! All Day hike November 13, 2019 8:00am-8:00pm
kolarbyn project brand guide 2019
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Kolarbyn
Contact E-mail: info@kolarbyn.se Phone: +46704007053 Visiting address: Skärsjön, Fiskelevägen 73030 Skinnskatteberg Submit email here
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E-mail: info@kolarbyn.se Phone: +46704007053 Visiting address: Skärsjön, Fiskelevägen 73030 Skinnskatteberg Submit email here
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kolarbyn project brand guide 2019
kolarbyn project brand guide 2019
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