sect brand identity guide
introduction project brief design overview basic elements color type logo design design systems stationery signage packaging merchandise
04 06 07 08 10 11 12 18 20 28 40 52
table of contents
03
introduction
04 | introduction
introduction | 05
project brief Sect Insect Preserve is the home to many insect habitats where anyone can come see these beautiful creatures. Located in the Las Vegas valley, we provide not only fun, but informational journeys through each habitat so everyone can learn about the fascinating insect world. There is fun for the kids and families, and couples can even have a romantic day out through the butterfly exhibit. Our goal is to erase the stigma that bugs are seen only as pests, and bring attention to how they are a necessary part of multiple ecosystems that would collapse without their existence.
06 | project brief
design overview Insect preserves are not too common, especially being a botanical garden of sorts with a focus on insects. This is a new place brought to Las Vegas, as the only other similar business is Springs Preserve, which opened back in 2007. Sect aims to be a part of the Las Vegas community through developing our business and becoming a staple that everyone will visit regularly. The guidelines displayed throughout this book are to ensure proper communication of the Sect Insect Preserve branding and identity.
design overview| 07
basic elements
08 | basic elements
basic elements | 09
color To keep things fun and inviting to everyone, two contrasting colors was the goal. Something bright, but not overly saturated allowed for extensive use of color that was not intimidating. Pink and teal are the primary colors, while pure white is used an accent or the base.
C 86 M 24 Y 41 K 0 C 0 M 66 Y 44 K 2 #00949A #ED7674
10 | color
C0M0Y0K0 #FFFFFF
type The type family used throughout Sect Insect Preserve is Brandon Grotesque, a sans-serif typeface. With a wide array of styles it allows for versatility; the curved nature of most letters creates a friendly feeling that is welcoming. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
type | 11
symbol description The symbol in the logo is a simplified or stylized version of a butterfly. This was not based on a specific butterfly, and is more of an interpretation/amalgam of a general butterfly. The triangles inside the wings are representative of patterns usually seen on butterfly wings.
upper wing
lower wing
12 | logo design
pattern
body
black and white & ratio
1 1/5x
2x
1/2x
sect
x
1/10x 1/3x
3x
3 1/2x
black and white & ratio | 13
master logo
sect 14 | master logo
variations
sect sect sect variations | 15
minimum clear space
1/2x
sect
16 | minimum clear space
minimum size
1in
sect 1.6in
minimum size | 17
design systems 18 | design systems
design systems | 17
Sect Insect Preserve maintains a feeling of bright fun through out the entire stationery set, utilizing the same color palette and butterfly symbol to provide a sense of unity. Included in the stationery is a letterhead, envelope, business card, cd cover, and a folder.
stationery 20 | stationary
stationary | 21
letterhead
6.9” 11”
1.2”
.5”
3.32”
.7” .14”
2” 8.5”
22 | letterhead
envelope 1.6”
1.82”
6.15”
1”
4.125” 2.7”
.23”
1”
3”
7.75”
1.75”
9.5”
envelope | 23
business card .43”
.81”
2”
1”
.47” 1.28”
.32”
.53”
.16”
3.5”
24 | business card
.125”
cd cover 1.6” 1.13” 3.04”
1”
5.2”
.75”
4.7”
3.6”
.13” .75” 5.2”
cd cover | 25
folder cover 2.64”
12” 3.6” 5.1” 2.13”
1.075”
9”
26 | folder cover
folder interior 4.075”
6.35”
4.25” 1.9”
3.16”
24”
folder interior | 27
Signage systems are necessary for wayfinding and information at Sect Insect Preserve. White metal is utilized here to compliment the rest of the design. Signage includes main entrance, directional, habitat entrance, informational, and admissions signage.
signage 28 | signage
signage | 29
main entrance
sect welcome to
16’
6’
4’
2’
6’
10’ 4’
1’ 14’
30 | main entrance
main entrance | 31
directional 1”
mantis habitat
6”
moth habitat 6’
6’2”
3’
bathrooms
2’8”
5” 7’
32 | directional
directional | 33
habitat entrance
mantis habitat poised pr predators
16’
4’
6’
2’
6’
12’ 4’
1’ 14’
34 | habitat entrance
habitat entrance | 35
informational
3” 1.85’
2.5” 6’
3”
lifespan
4’
5”
diet
~1-12 months
nectar or tree sap
diurnal
fully grown in ~3 weeks
active time
maturity
All of these can vary based on species.
3’
take one!
2.5”
5”
1’
5’
36 | informational
informational | 37
admissions .25’
admission
3’
passes
summer hours (June 1st - August 30th)
mon-thurs
.58’
10am-6pm
packages
fri-sun
.28’
10am-8pm
.48’
.58’
*Requires a valid military ID to receive discount. Must show proof of ID when purchasing tickets.
6’
holidays closed
15% military discount*
7”
4’
.78’
scan for additional seasonal hours
.28’
3’
3”
4.25”
38 | admissions
admissions | 39
The packaging design helps translate this brand into products and merchandising. To have a sweet treat at Sect Insect Preserve, a container of cookies in the shape of the butterfly symbol was created, as well as the card insert to explain the package contents.
packaging 40 | packaging
packaging | 41
flat design [exterior]
2.2”
24.5” 3.25”
1.78”
1.78”
9.6”
3.1”
1.7”
14” 42 | flat design
flat design [interior] 3.8” 2.43”
2.43”
3.56”
24.5”
14” flat design | 43
flat design [card insert] 3.16” 1.035”
4.75”
.45”
.45”
.32”
1.3” .32” .56”
8”
44 | flat design
5.8”
4.75”
.43” 1.185” 2.33” .43”
.39”
8”
flat design | 45
mockup [box]
46 | mockup [box]
mockup [box] | 47
mockup [box]
48 | mockup [box]
mockup [box] | 49
mockup [card insert]
50 | mockup [card insert]
mockup [card insert] | 51
People who admire what Sect is and its branding can get their own clothing and apparel, sporting the logo. These range from shirts, hats, sweaters, as well as tote bags. They all use the standalone logo without any alterations to the original design.
merchandise 52 | merchandise
merchandise | 53
merchandise
54 | merchandise
merchandise | 55
56 |
created by brandon azar | 57