BRANDING STYLE GUIDE
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YOUR ONE & ONLY SOURCE FOR MUSIC.
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TABLE OF CONTENTS 5 6 7 9
BEHIND THE COMPANY Company Introduction Project Brief Design Overview
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LOGO DESIGN Color Palette Typography Design Breakdown X-Height Main Logo + Variations Minimum Size Clear Space Requirements Dos & Don’ts
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STATIONERY DESIGN Letterhead Envelope Business Card CD + Sleeve Presentation Folder
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SIGNAGE DESIGN Entrance Building Directory Department Indicator Floor Directory Artist Studio
55 57 61
WEBSITE DESIGN Tablet Mockup Mobile Mockup
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BEHIND THE COMPANY: +1 AND ONLY RECORDS
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COMPANY INTRODUCTION
+1AO RECORDS IS A MUSIC PRODUCTION COMPANY, TARGETING MUSICIANS AGED 18-28. WE AIM TO UNIFY OUR ARTISTS UNDER A LOVE FOR MUSIC, WITH THE PHRASE ‘YOUR ONE AND ONLY SOURCE FOR MUSIC.’ 6
PROJECT BRIEF
WELCOME TO +1 AND ONLY RECORDS (abbreviated +1AO Records, +1AO), your source for catchy beats from up-and-coming artists. Established in 2008, and located deep in the heart of Chicago, Illinois, +1AO Records prides itself on providing the latest in music to the American public. Artists under +1AO Records dip into all genres, with most focus on pop and hip-hop. Notable artists include award-winning 7-member girl group KNW, infectious electronica duo JohnJay, and the Grammy-winning soloist Man on the Moon. “+1” represents the +1 Country Code for American phone numbers, while “One and Only” refers to their slogan, “Your One and Only Source for Music.”
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DESIGN OVERVIEW “HOW CAN WE CREATE A BRAND IDENTITY THAT IS TRENDY & FRESH, YET ALSO UNIFIES OUR ARTISTS’ MUSIC WITH OUR MESSAGE?” Despite +1AO Records having a very well-established hold in the music industry, they are currently in need of a serious branding refresh. Because the music industry is ever-changing, and +1AO has curated a much younger artist lineup than originally intended, +1AO Records requires a logo and brand identity that will connect with their artists, and their artists’ audiences. +1AO has continued to stay relevant over the years because of their inclusivity and equal-opportunity employment. +1AO has a diverse range of both artists and staff, who work together to bring their audiences the best music. However, +1AO doesn’t capitalize on their diversity as much as they could, and they would like to incorporate it more in whichever way fits. In order to keep +1AO Records among the best record labels in the American music industry, it is necessary to establish a unique, minimalistic design that is inviting and attractive to the Gen Z eye, while simultaneously uniting the label with their iconic sound. This can be achieved by toning down the harshness of the company’s current logo colors (orange and blue), and implementing a sansserif typeface. As a whole, the +1AO brand identity will incorporate more of their slogan, with emphasis on both the +1 American country code, and more incorporation of their slogan, “Your One and Only Source for Music.”
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LOGO DESIGN & DETAILS: BASIC ELEMENTS COLOR PALETTE TYPOGRAPHY
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R 244 | G 130 | B 75 C 0 | M 60 | Y 77 | K 0 HEX { #F4824B }
R 97 | G 202 | B 227 C 55 | M 0 | Y 9 | K 0 HEX { #61CAE3 }
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COLOR PALETTE
WHY ORANGE & BLUE? Music is a quintessential part of our lives. Many of us find that much of our time can be spent listening to music, whether it be part of a soundtrack to our favorite TV show, or the background to our favorite video game. It’s almost as if the existence of time itself complements the existence of music. +1AO has chosen the colors orange and blue to represent the sky that frames us, timeless and ever-present in our everyday lives. Whether you are driving to work, sitting at a stoplight watching the sun rise, or standing in your garage, watching the sun set on another day, these colors are present.
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TYPEFACES
AA FUTURA BOLD:
CAPS ONLY, USED FOR HEADINGS & TITLES
Aa Nunito SemiBold:
All Casing, used for Subheadings and Body Text
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FUTURA BOLD ABCDEFGHIJKLM NOPQRSTUVWXYZ 123456789 0,.()?!
Nunito SemiBold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 , .( ) ? ! WHY FUTURA & NUNITO? Bold, sans-serif typefaces were chosen to appeal to current trends and the target audience. Futura Bold provides a loud image that represents the iconic sound of +1AO Records, while Nunito Semibold provides a soft complement. When united, both typefaces create the iconic brand identity that is +1AO.
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DESIGN BREAKDOWN NOTIFICATION ICON: Target Audience of Gen Z, Social Media Representation
+1: USA Area Code
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VINYL + SLEEVE: Trendy Retro Aesthetic
MONOCHROME + RATIO
5x 1.75x
3.5x
2.5x
1.5x .125x
x x
1.75x
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MASTER LOGO DESIGN
Full-Color
Grayscale
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Monochrome
LOGO VARATION
Full-Color
Grayscale
Monochrome
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MINIMUM SIZE PRINT:
.83”
1.25”
WEB/MOBILE:
50px
150px
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MINIMUM CLEAR SPACE
1/10 x
x
1/10 x
1/10 x
1/10 x
Maintain 1/10 of x space between logo and all other elements.
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LOGO DO’S
DO use official logo or monochrome variation of logo.
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LOGO DON’TS
And Only Records
DO NOT use outline of logo.
DO NOT change typefaces.
DO NOT recolor logo.
DO NOT squash and stretch logo.
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STATIONERY DESIGN
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LETTERHEAD 2” 3.25”
.7”
.6”
.9”
YOUR ONE & ONLY SOURCE FOR MUSIC. 3.4”
11” 9.5”
.7”
plus1ao.com
127 neo city dr chicago, il 20995
P (872) 127-2008
.6” 8.5”
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ENVELOPE .25” .2”
PINK SUH CREATIVE DIRECTOR 127 neo city dr chicago, il 20995
4.125”
9.5”
@plus1ao
4.125”
.9”
YOUR ONE & ONLY SOURCE FOR MUSIC.
1”
3.125”
3.2”
9.5”
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BUSINESS CARD .45”
1”
2”
.45”
1.56”
3.5” .9”
.3”
.3”
PINK SUH
CREATIVE DIRECTOR
2”
@pink.suh pink@plus1ao.com C 702.209.0705 P 872.127.2008 xt.75 127 neo city dr chicago, il 20995
.3” 3.5”
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CD SLEEVE
5”
3.4”
2.7”
5”
4.875” diameter
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PRESENTATION FOLDER
4.8” 12”
3.2”
4” @plus1ao • plus1ao.com 127 neo city dr • chicago, il 20995 (872) 127-2008
1” 9”
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2.5”
YOUR ONE & ONLY SOURCE FOR MUSIC.
2.8”
YOUR ONE & ONLY SOURCE FOR MUSIC.
2”
4.7”
3.5”
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SIGNAGE DESIGN
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ENTRANCE SIGNAGE 7’ x 5’ x 2’ Solid colored concrete Located outside of building
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5’
7’
MAIN DESIGN
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7’
6’
5’
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BUILDING DIRECTORY 5’ x 2’ Interactive Touch Screen, located on first floor of building. Mounted on wall between main elevators: tap to navigate between floors
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MAIN DESIGN YOUR ONE & ONLY SOURCE FOR MUSIC.
TAP A FLOOR TO CONTINUE:
Variations 1ST
ARTIST GIFT SHOP
TAP A FLOOR TO CONTINUE:
+1AO CAFE +1AO AWARDS HALL
YOUR ONE & ONLY SOURCE FOR MUSIC.
> GO BACK
MARKETING
FULLSUN
Dennis Park, CMO
2ND
4TH
FINANCE
Kun Qian, CFO
Peter Hyuck, Vocalist
JOHND
John Suh, DJ/Producer
HUMAN RESOURCES
MAN ON THE MOON
ADVERTISING
T.Y. TRACK
Charlie Kim, CHRO
Taeil Moon, Vocalist
Pink Suh, Creative Director
> GO BACK
Ty Lee, Rapper/Producer
> GO BACK
RECORDING BOOTHS A-F
3RD
TAKOPRINCE
5TH
PRACTICE ROOMS A-G PRODUCTION ROOMS 1-7
Yuta Nakamoto, Vocalist
TNT
Ten, Vocalist/Rapper
ZEUS
Jungwoo Kim, Vocalist
DANCE STUDIOS 1-5
JAY
Jay Jung, Vocalist/Producer
> GO BACK
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> GO BACK
9’ ceiling
TAP A FLOOR TO CONTINUE:
2’
YOUR ONE & ONLY SOURCE FOR MUSIC.
6’
5’
4’
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DEPARTMENT INDICATOR 12” x 18” Frosted Acrylic Panel with LED Mounted right of door Color Choices: Orange = General Departments Blue = Artists/Music Production
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2” 3”
3”
18”
MARKETING 4” 12”
MAIN DESIGN
RECORDING BOOTH
FINANCE
Variations
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9’ ceiling
6’ 8” door
6’
18” MARKETING
12”
3.5’
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FLOOR DIRECTORY 5’ x 3’ LCD Screen, Mounted on wall next to elevators. Static version of Building Directory: Featured on all floors except 1st floor
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MAIN DESIGN ARTIST GIFT SHOP
1ST
2’
+1AO CAFE RESTROOMS +1AO AWARDS HALL
5’
FINANCING
2ND
FULLSUN
4TH
HUMAN RESOURCES MARKETING
MAN ON THE MOON
ADVERTISING
TY TRACK
RECORDING BOOTHS
3RD
TAKOPRINCE
5TH
PRACTICE ROOMS
TNT
PRODUCTION
ZEUS
DANCE STUDIOS
JAY
Variations
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JOHND
9’ ceiling
2’
3’
ARTIST GIFT SHOP
2’
1ST
+1AO CAFE RESTROOMS
6’
+1AO AWARDS HALL
5’
4’
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ARTIST STUDIO
14� x 8.5� Printed Cardstock in Acrylic Holder, Mounted on Door Designed to be dynamic: artists are not permanent residents of record label
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JOHND
8.5”
John Suh, DJ/Producer
BBMAs 2017 - Top Hot 100 Artist Grammy’s 2015 - Best Remix
ARTIST STUDIO
14”
MAIN DESIGN Variations
FULLSUN
Peter Hyuck, Vocalist
BBMAs 2018 - Top Hot 100 Artist AAAs 2018 - Rookie of the Year
ARTIST STUDIO
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MAN ON THE MOON
Taeil Moon, Vocalist
Grammy’s 2018 - Best R&B Song Grammy’s 2017 - Best R&B Album Grammy’s 2016 - Best R&B Album ARTIST STUDIO
9’ ceiling
8.5”
FULLSUN
Peter Hyuck, Vocalist
BBMAs 2018 - Top Hot 100 Artist AAAs 2018 - Rookie of the Year
ARTIST STUDIO
14” 6’ 8” door
6’
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WEBSITE DESIGN
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TABLET MOCKUP
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Navigation
Artist/Label Information Slideshow
YOUR ONE AND ONLY SOURCE FOR MUSIC.
Introduction Paragraph
Welcome to +1 and Only Records, home of your favorite award-winning artists. Buried deep in the heart of Chicago, we pride ourselves on bringing you the best music, written, produced, and mixed in just one building. READ MORE ABOUT US >>
LATEST RELEASES
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JAY I Like Me Better
JOHND Highway to Heaven
FULLSUN No Longer
YOUR ONE AND ONLY SOURCE FOR MUSIC. Welcome to +1 and Only Records, home of your favorite award-winning artists. Buried deep in the heart of Chicago, we pride ourselves on bringing you the best music, written, produced, and mixed in just one building. READ MORE ABOUT US >>
Latest Artist Releases
LATEST RELEASES
JAY I Like Me Better
JOHND Highway to Heaven
FULLSUN No Longer
NOJAM Super Car
ZEUS Replay (02:19PM)
SUSHI 2 Fast
VIEW MORE RELEASES >>
TNT AMERICAN TOUR
Latest Tour News
CHI • NYC • LAS • LAX • SFO PHX • DAL • HOU • MIA • ATL
Our ‘New Hero’ TNT has just begun his solo tour ‘Dream in a Dream’ in North America! TNT will be visiting 10 cities starting November 1st, 2019. Will you be catching him live in concert? READ MORE TOUR NEWS >>
PRIVACY POLICY TERMS OF USE CONTACT US
CAREERS
Copyright 2008-2019 +1 And Only Records. All Rights Reserved
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MOBILE MOCKUP
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Navigation
Artist/Label Information Slideshow
Introduction Paragraph
YOUR ONE AND ONLY SOURCE FOR MUSIC. Welcome to +1 and Only Records, home of your favorite award-winning artists. Buried deep in the heart of Chicago, we pride ourselves on bringing you the best music, written, produced, and mixed in just one building. READ MORE ABOUT US >>
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LATEST RELEASES
SOURCE FOR MUSIC. Welcome to +1 and Only Records, home of your favorite award-winning artists. Buried deep in the heart of Chicago, we pride ourselves on bringing you the best music, written, produced, and mixed in just one building. READ MORE ABOUT US >>
LATEST RELEASES
JAY I Like Me Better
JOHND Highway to Heaven
Latest Artist Releases
NOJAM Super Car
FULLSUN No Longer
ZEUS Replay (02:19PM)
SUSHI 2 Fast
VIEW MORE RELEASES >>
TOUR NEWS
63
ZEUS Replay (02:19PM)
SUSHI 2 Fast
VIEW MORE RELEASES >>
TOUR NEWS
Latest Tour News
TNT AMERICAN TOUR CHI • NYC • LAS • LAX • SFO PHX • DAL • HOU • MIA • ATL Our ‘New Hero’ TNT has just begun his solo tour ‘Dream in a Dream’ in North America! TNT will be visiting 10 cities starting November 1st, 2019. Will you be catching him live in concert? READ MORE TOUR NEWS >>
PRIVACY POLICY
CONTACT US
TERMS OF USE
CAREERS
Copyright 2008-2019 +1 And Only Records. All Rights Reserved
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CREDITS compiled by pinkgenta design http://pinkgenta.carrd.co @pinkgenta stock photos from pexels.com artist photos property of sm entertainment : nct, nct 127, superm, wayv, nct dream
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YOUR ONE AND ONLY SOURCE FOR MUSIC.
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@plus1ao • plus1ao.com 127 neo city dr • chicago, il 20995 (872) 127-2008
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