Brand Identity Guide 2019
Holding up the sky — together
Define: Atlas In Greek mythology, Atlas is the titan tasked with holding up the sky. In some texts, he is even cited as having invented astrology itself.
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Atlas Brand Guide
Table of Contents Introduction
Project Brief Design Overview
6 8 9
Stationary
10 12 14 16 22
UI Design
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Basic Elements Color Typeface Logo
Signage
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Atlas Brand Guide
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Atlas Brand Guide
Introduction Welcome to the world of Atlas. In the following booklet, you will be walked through the various elements that make up Atlas’ identity. The following information is provided to help create consistent branding for the planetarium across all mediums.
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Project Brief Beginning as an observatory in 1998, Atlas Planetarium later added its planetarium and science center in 2000. By donning the name of Atlas, members of the community inherit the titan’s original intent: holding up the sky for all to gaze at. Since then, the planetarium has become a learning center for people of all ages. By encouraging the facilitation of knowledge, the planetarium aims to connect people, not only with each other, but with the natural world as well.
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Atlas Brand Guide
Design Overview Atlas Planetarium is targeted at people of all ages. As such, Atlas’ branding is bold and pleasing to look at. Its branding maintains an air of professionalism while still presenting itself in a fun, creative way. Atlas' branding focuses on community. "Holding up the sky — together" is a pivotal value to members of the planetarium. To the Atlas family, sharing knowledge is just as important as the gaining of it. As a result, the idea of community is reflected in our branding.
Holding up the sky — together
Atlas Brand Guide
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Atlas Brand Guide
Basic Elements
Just like the universe around us, our design elements help play a pivotal role in our branding. The following section will walk through the different choices made while creating Atlas' designs. The basic elements include:
·· Color
·· Typeface ·· Logo
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Basic Elements
3.1.1. Color - Primary Colors
#0576b9
R: 5 G: 118 B: 185 C: 87 M: 49 Y: 0 K: 0 To represent the world and the sky, a soft, calm blue is used. This blue is meant to be welcoming to all.
#f47b2e
R: 244 G: 123 B: 146 C: 0 M: 64 Y: 92 K: 0 To contrast and represent the world, a soft orange was chosen. This warm orange is reflective of the planetarium’s open environment.
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Atlas Brand Guide
3.1.2. Color - Secondary Colors
#febd2d R: 5 C: 0
G: 118 B: 185 M: 28 Y: 92 K: 0
#dc272a
R: 220 G: 39 B: 42 C: 7 M: 98 Y: 96 K: 1
#ffffff
R: 255 G: 255 B: 255 C: 0 M: 0 Y: 0 K: 0
Representing the three different branches of the planetarium, red and yellow were chosen to compliment the primary orange. Together, the three colors are in accordance with the light spectrum — the three colors that travel the farthest. White was chosen to balance out all the colors.
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Basic Elements 3.2. Typeface
Tachyon Designed by Ethan Dunham, Tachyon was chosen to give the planetarium a more futuristic atmosphere. As a center for knowledge, the planetarium is a central hub for scientific and astrological advances. As such, this key aspect of the planetarium is further emphasized by Tachyon. Ligatures were made to better unify the entire logo.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 . , ; : “ ‘ ! ?
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Atlas Brand Guide
3.2. Typeface Customization
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2
1
Ligatures: Ligatures were created across the word "Atlas" for better readability.
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Tracking: Tracking was adjusted as needed across the word "planetarium." Overall word spans across the entirety of the word Atlas.
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Logo
4.1. Symbol Description 4 1
3
2
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Shape: Logo is shaped like half a circle; the circle alludes to the shape of Earth while the half circle imitates the shape of the planetarium. The two smaller circles represent planets, with a star adorning it all.
2
Lines: The shape of the logo is split by three lines, each representing the different branches of the planetarium and beams that spread into the sky.
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Color: The blue of our logo represents the color of the sky and Earth. Red, orange, and yellow, the three colors that travel the farthest on the light spectrum, act as a compliment to the blue.
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Logo: Our logo represents Earth and space intersecting with each other. The planets all line up to be gazed at with a central star guiding the way.
Atlas Brand Guide
4.2. Black/White & Ratio
3 ¹/₅ x
7 ²/₅ x
1 ¹/₂x x 11 ⁷/₁₀ x
1 ¹/₂x
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Logo
4.3. Master Logo Master Logo
Secondary Logo
planetarium
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4.4. Variations
planetarium
Along with our primary logo, Atlas has a range of variations for any occasion. The following variations may be used in place of the primary logo. Applications for secondary logos include: banners, stationary design, letterhead, and other types of signage.
planetarium
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Logo
4.5.1. Clear Space Master Logo
1 ¹³/₅₀ x
1 ³⁶/₅₀ x
Secondary Logo
1 ¹⁵/₅₀ x
planetarium 1 ¹⁵/₅₀ x
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Atlas Brand Guide
4.5.2. Minimum Size Master Logo
.4504" 1.816"
Secondary Logo
.7691" planetarium
planetarium
.7911"
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Atlas Brand Guide
Stationary
Atlas' universe contains different facets through which its branding best shines through. Its colorful and pleasant galaxy makes up our unique stationary sets. The following section includes:
·· Letterhead ·· Envelope
·· Business Cards ·· Folder
·· CD + Cover ·· Mock Ups
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Stationary
5.1. Letter Head 8.5" .4375"
2.845"
.375"
11" 9.38"
5.650"
2.263" 1.708"
.119" .585"
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Atlas Brand Guide
5.2. Envelope 9.5" .3125" 3172 Sleeping Powehi Lane Seattle, Washington 98001
4.125"
.3125"
4.125"
Holding up the sky — together 2.965" .365" .171"
.265"
.406"
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Stationary
5.3. Business Card 3.5"
.74"
2"
.652"
2.556"
.0984" .125"
Danika Manguiat graphic designer M: (206) 720-3344 O: (206) 185-1150 ext. 340 E: danimangu@atlas.com 3172 Powehi Lane Seattle, Washington 98001
.1875"
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Atlas Brand Guide
5.4. Folder 9"
3.41"
12"
planetarium
3.153"
.292"
3.882"
1.495"
.507"
2.42"
Holding up the sky — together .5"
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Stationary
5.5. CD + Cover
5.1"
.289" 1.57" .263" .548" 5.1"
1.154"
planetarium
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5.6. Collection
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Atlas Brand Guide
Signage
Atlas' unique signage design makes us who we are. Our fun and easy to read materials help ensure that all visitors feel right at home. The following section includes:
·· Main Entrance ·· Ticket Sign ·· Directory
·· Exhibit Signage ·· Indicational
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Signage Design 6.1. Main Entrance
Hours
Admissions
access to planetarium, observatory, and science center
Mon - Thurs
10am-6pm
Fri - Sat Sunday
10am-7pm Closed
Closed all holidays
Children Youth
5 and younger
Adults Seniors Members Group 10
5.00
Planet Nine Imagine the Moon
5.00 3.00
Sun Shine Yoga
Free
7.00 Free
Kavli Lecture Atlas After Dark
Free Free
7.00 7.00
Star Readers
Free
12.00 5.00
Veterans
Audio Guide
ask to join today!
Enhance your experience with our Audio Guide app! Ask here to learn more about it.
Events Unlimited
Audio guides available in 10 different languages.
4:00pm all days
people or more added price
Events Skywatch
Free 7.00
Last Admissions
1
Closed captioning is available in all events where applicable. For event times, please see pamphlets available here.
9'0"
5'6" 2'6"
you are here
3
4'6" 2'0"
10'0"
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2
Hours Atlas Brand Guide Mon - Thurs Fri - Sat Sunday
10am-6pm 10am-7pm Closed
access to planetarium, observatory, and science center
Events
Children Youth Adults
Admissions
Skywatch Planet Nine Imagine the Moon
5 and younger
Free 7.00 12.00
5.00 5.00 3.00
Rainbow Lobby Exhibit Room A Moonwalk Terrace Star Cafe Atlas Shop Cygnus Theater Galaxy Hall Exhibit Twilight Terrace Plato’s Design Lab Andromeda Theater Universe Exploration Daphnel Planetarium Telescope Skywatch Sky Hall Exhibits Cassiopeia Theater Daybreak Terrace
6.1. Main Entrance Mock Up
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Signage Design 6.2. Ticket Sign
5'6"
4'0"
Hours
Admissions
Mon - Thurs 10am-6pm Fri - Sat 10am-7pm Sunday Closed Closed all holidays
Children
Audio Guide
5 and younger
Youth Adults Seniors Veterans Members ask to Group 10 people
join today!
Enhance your experience with our Audio Guide app! Ask here to learn more about it.
Events Unlimited
Audio guides available in 10 different languages.
4:00pm all days
1'3"
or more added price
Last Admissions
3'0"
Free 7.00 12.00 5.00 7.00 Free 7.00 7.00
Events Skywatch Planet Nine Imagine the Moon Sun Shine Yoga Kavli Lecture Atlas After Dark Star Readers
5.00 5.00 3.00 Free Free Free Free
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Closed captioning is available in all events where applicable. For event times, please see pamphlets available here.
1'3"
5'6"
2
you are here
3
4'6"
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access to planetarium, observatory, and science center
Atlas Brand Guide
Rainbow Lobby Exhibit Room A Moonwalk Terrace Star Cafe Atlas Shop Cygnus Theater Galaxy Hall Exhibit Twilight Terrace Plato’s Design Lab Andromeda Theater Universe Exploration Daphnel Planetarium Telescope Skywatch Sky Hall Exhibits Cassiopeia Theater Daybreak Terrace
6.2. Ticket Sign Mock Up
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Signage Design 6.3. Directory
2'6"
6"
Events
kywatch lanet Nine
5.00 5.00
magine the Moon un Shine Yoga avli Lecture
3.00 Free Free
tlas After Dark tar Readers
Free Free
1
losed captioning is available n all events where applicable.
or event times, please see amphlets available here.
6'0"
5'0"
2
you are here
3
Rainbow Lobby
Opportunity
Exhibit Room A Moonwalk Terrace
“My battery is low and it’s getting dark.”
Star Cafe
Opportunity, also known as MER-B or MER-1, and nicknamed "Oppy,"is a robotic rover that was active on Mars from 2004 until the middle of 2018.It is considered one of NASA’s most successful missions.
Atlas Shop Cygnus Theater Galaxy Hall Exhibit
Mission highlights include:
Twilight Terrace Plato’s Design Lab Andromeda Theater Universe Exploration Daphnel Planetarium Telescope Skywatch
G
5'6"
• The initial 90-solo mission • Finding extramartian meteorites • Over two years of exploring and studying Victoria crater Due to the 2018 planetary dust storm on Mars, the rover ceased communications on June 10 and as of June 12, entered hibernation.
R
Sky Hall Exhibits Cassiopeia Theater Daybreak Terrace
S 6"
3'0"
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Atlas Brand Guide
6.3. Directory Mock Up
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Signage Design 6.4. Exhibit Sign
2'0"
1'0"
2'6"
Opportunity “My battery is low and it’s getting dark.”
Opportunity, also known as MER-B or MER-1, and nicknamed "Oppy,"is a robotic rover that was active on Mars from 2004 until the middle of 2018.It is considered one of NASA’s most successful missions.
Gift Shop
Mission highlights include: • The initial 90-solo mission • Finding extramartian meteorites • Over two years of exploring and studying Victoria crater
6'0"
5'6"
Due to the 2018 planetary dust storm on Mars, the rover ceased communications on June 10 and as of June 12, entered hibernation.
Restrooms
3'6"
Star Cafe
1'6"
2'0"
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Atlas Brand Guide
6.3. Exhibit Sign Mock Up
Atlas Brand Guide
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Signage Design 6.5. Indicational
10"
unity
d it’s getting dark.”
known as MER-B or ed "Oppy,"is a was active on Mars e middle of 2018.It of NASA’s most s.
6"
Gift Shop
include:
olo mission tian meteorites f exploring and a crater
Restrooms
anetary dust rover ceased June 10 and as d hibernation.
5'6"
Star Cafe 4'6"
40 Atlas Brand Guide Opportunity “My battery is low and it’s getting dark.”
Opportunity, also known as MER-B or
Gift Shop
6.5. Indicational Mock Up
Atlas Brand Guide
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Atlas Brand Guide
User Interface
Whether its in person or on the web, Atlas is available to all. With our web design, anyone is able to find the information they want when they need it most. The following section includes:
路路 Tablet
路路 Smartphone
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Initially beginning as an observatory in 1998, the observatory opened its doors to the public in 2000 . After adding the planetarium and science center wings, Atlas Planetarium has since then become a learning center for people of all ages. By donning the name of Atlas, the Greek Titan, members of the Atlas community inherit the titan’s original intent - holding up the sky for all to gaze at. The planetarium aims to connect people and communities, not only with each other, but the natural world as well. Read more >>
User Interface 6.1. Tablet
Upcoming Events One Small Step Viewing November 24, 2019
Atlas After
Dark
December 21, 2019
Atlas After Dark
Language: English
Search
Holding up the sky together
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3
Dark Atlas After Dark
6:00pm-8:00pm
1
Tickets available to Atlas members on November 10.
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Tickets include free admission into the planetarium.
Free for Atlas members.
Learn more
Learn more
Education
Membership
Donate
Plan a fun field trip with Atlas! Students will enjoy a behind the scenes view of Atlas with various hands on activities.
Join our Atlas family! Members can enjoy free year-round admissions, members-only events, and more.
Help donate to the Atlas community! Your donation will help us create a cosmically spectacular experience for people of all ages.
3172 Sleeping Powehi Lane Seattle, Washington 98001 (206) 185-1150
Subscribe to our newsletter
Submit
Admissions open every day until 4:00 pm
Sunshine Yoga
January 13, 2020
6:00pm-11:00pm
8:30am-9:30am
Celebrate the winter equinox with the Atlas community! Join us after hours for an evening of celebration and various pop up activities as we welcome the coming winter. Refreshments will be provided.
Say good morning to the universe with yoga! Join others before hours on our Daybreak Terrace as a yoga instructor helps guide you through different poses.
Learn more
Free for Atlas members.
Learn more
Tickets include free admission into the planetarium.
Learn more
Events: The three closest upcoming events are constantly on display. Calendar button will display a pop up calendar view. Calendar Extras: Atlas Planetarium offers wonderful opportunities for visitors to get connected with one another. Extras include more information on educational trips, membership, and donations.
Education
Membership
Donate
Plan a fun field trip with Atlas! Students will enjoy a behind the scenes view of Atlas with various hands on activities.
Join our Atlas family! Members can enjoy free year-round admissions, members-only events, and more.
Help donate to the Atlas community! Your donation will help us create a cosmically spectacular experience for people of all ages.
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Say good morning to the universe with yoga! Join others before hours on our Daybreak Terrace as a yoga instructor helps guide you through different poses.
Banner: Page features a rotating banner, shifting between events and other news. To introduce visitors, there is a short introduction on the planetarium.
Join us and for a private screening of Taiko Studio’s short film One Small Step. Afterwards, listen in on Taiko team as they share their inspirations in making the film.
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Atlas After December 21, 2019
8:30am-9:30am
Celebrate the winter equinox with the Atlas community! Join us after hours for an evening of celebration and various pop up activities as we welcome the coming winter. Refreshments will be provided.
Calendar
Upcoming Events
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6:00pm-11:00pm
Join us and for a private screening of Taiko Studio’s short film One Small Step. Afterwards, listen in on Taiko team as they share their inspirations in making the film.
Learn more
Initially beginning as an observatory in 1998, the observatory opened its doors to the public in 2000 . After adding the planetarium and science center wings, Atlas Planetarium has since then become a learning center for people of all ages. By donning the name of Atlas, the Greek Titan, members of the Atlas community inherit the titan’s original intent - holding up the sky for all to gaze at. The planetarium aims to connect people and communities, not only with each other, but the natural world as well. Read more >>
November 24, 2019
6:00pm-8:00pm
Tickets available to Atlas members on November 10.
The Story of Atlas
One Small Step Viewing
Sunshine Yoga
January 13, 2020
Footer: Footer features a map, social media links, and subscription options.
Atlas Brand Guide
3172 Sleeping Powehi Lane Seattle, Washington 98001 (206) 185-1150
6.2. Tablet Mock Up
Pop up calendar displays more information regarding all upcoming and past events for that month.
Atlas Brand Guide
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The Story of Atlas
User Interface 6.2. Smartphone
Initially beginning as an observatory in 1998, the observatory opened its doors to the public in 2000 . After adding the planetarium and science center wings, Atlas Planetarium has since then become a learning center for people of all ages. By donning the name of Atlas, the Greek Titan, members of the Atlas community inherit the titan’s original intent - holding up the sky for all to gaze at. The planetarium aims to connect people and communities, not only with each other, but the natural world as well. Read more >>
One Small Step Viewing Language: English
Membership Join our Atlas family! Members can enjoy free year-round admissions, members-only events, and more.
November 24, 2019
6:00pm-8:00pm
Holding up the sky together
Education Plan a fun field trip with Atlas! Students will enjoy a behind the scenes view of Atlas with various hands on activities.
Upcoming Events
Search
Calendar
Join us and for a private screening of Taiko Studio’s short film One Small Step. Afterwards, listen in on Taiko team as they share their inspirations in making the film.
Donate Help donate to the Atlas community! Your donation will help us create a cosmically spectacular experience for people of all ages.
Tickets available to Atlas members beginning November 10.
Learn more
The Story of Atlas
Initially beginning as an observatory in 1998, the observatory opened its doors to the public in 2000 . After adding the planetarium and science center wings, Atlas Planetarium has since then become a learning center for people of all ages. By donning the name of Atlas, the Greek Titan, members of the Atlas community inherit the titan’s original intent - holding up the sky for all to gaze at. The planetarium aims to connect people and communities, not only with each other, but the natural world as well. Read more >>
Calendar
Education Plan a fun field trip with Atlas! Students will enjoy a behind the scenes view of Atlas with various hands on activities.
3172 Sleeping Powehi Lane Seattle, Washington 98001 (206) 185-1150
Upcoming Events
One Small Step Viewing
Membership Join our Atlas family! Members can enjoy free year-round admissions, members-only events, and more.
November 24, 2019
Donate 6:00pm-8:00pm
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Join us and for a private screening of Taiko Studio’s short film One Small Step. Afterwards, listen in on Taiko team as they share their inspirations in making the film.
Atlas Brand Guide Tickets available to Atlas members beginning November 10.
Learn more
Help donate to the Atlas community! Your donation will help us create a cosmically spectacular experience for people of all ages.
Subscribe to our newsletter
Submit
Admissions open every day until 4:00 pm
6.2. Smartphone Mock Up
Atlas Brand Guide
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Danika Manguiat Graphic Designer
dmanguiatr@gmail.com danikarochelle.myportfolio.com