I.C. 1101, the largest galaxy in the universe
The prevailing cosmological model known as the Big Bang theorizes that the universe was formed more than 13.9 billion years ago. It is absolutely incredible that it was initially a dot that expanded and blossomed into galaxies, stars, planets, and more universes as we know it.
We are the company born from the stars. Our aim: to show the flowing artistic side of what is strictly written in the books. We are an Asian-based streetwear brand identity that takes normal out from the equation. Our line consists of casual wear that catches attention with primarily decoration.
Inspiration comes from not only the contemporary art and modernity such as minimlism and abstract, but of an intergalactic design, that glorifies the complexities of space and allows curiosity for those who wonder what is beyond the stars.
Our name is inspired by the largest known galaxy yet to be recorded to date: IC 1101.
The goal for this brand identity is to make it inclusive but also unique.Many styles of today such as Korean-style and Japanese casual wear are two of the biggest influences towards modern-day clothing in the western world. With an ecofriendly company, our clothing will be soft but firm. In the streetwear style, it is a casual fashion style that first became popular in the 1990s. This comfortable yet trendy clothing incorporates hip-hop culture and skater style with a cyberpunk attribute.
When people wear the brand, they not only feel very comfortable, but also empowering, as if the whole universe is inside them. This is especially for young people. Many younger individual groups are nowadays very anxious, and often depressed by worry of life’s expectations and instances; therefore, our company ensures others to feel like they are not just a tiny speck in the galaxy, but a significant human being who stands out from the rest. Ultimately, to make them feel important.
Welcome to infinity.
If you could fold a piece of paper 42 times, that piece of paper would be able to reach the Moon.
Our main typeface is Bahnschrift, a typeface created by Aaron Bell. This typeface is a mimilastic sans-serif that best represents our brand’s composed personality. We wanted the typeface to reflect the simplicity of the logo to be easily recognizable and let the design complexities of our clothing do the talking. It is the typeface for our logomark. The typeface, Proxima Nova, serves as the secondary typeface due to its similar simplistic sans-serif personality utilized mainly in our body and non-title texts. Though handdrawn, the number 1’s in 1101is based from the typeface’s number 1 glyph. It is also perfect for our interglactic inspiration with nova meaning “star”.
The zero in 1101 is replaced with a saturn-shaped planet, which identifies as our main logo icon. It can be used by itself as well.
The equilateral square format pays homage to Asian-style rectangular-square shape, such as the neon hung-up signs in Tokyo.
It is our company’s only logotype. It can be removed.
There will be times when the logo is placed in a dark or colored background. There will be cases as well when the logogtype “STREETWEAR” is removed. Furthermore, the single planet icon can also be its own symbol of our company. The only case of our logo designed in landscape format is our storefront entrance signage.
The following examples are ways that our logo should NOT be used.
Do NOT skew or distort
Do NOT rotate or flip
Do NOT change position of logotype besides under logo
Do NOT shrinken the logo and expand the type
Do NOT use colors outside original color palette
There should be no instance where there are design elements or text within the boundaries measured below. This rule applies to all variations. Logotype may be removed for further shrinking of logo.
A lightyear is not a measure of time, but a measure of distance.
One lightyear is approximately 6 trillion miles.
0.20 in 2.32 in 1.18 in 1.3 in 0.65 in 0.12 in
9.5 in 4.125 in 2.01 in
0.17 in
4.06 in 0.50 in
0.95 in 0.20 in 6.91 in 1.07 in 0.4 in 0.11 in
0.55 in
3.5 in 0.51 in 1.2 in 0.92 in
2 in 1.03 in 0.83 in
1.8 in 0.53 in 0.37 in 0.27 in 0.54 in 0.18 in
0.83 in 2.85 in
There are several theories from maths, quantum physics that draw conclusions as to the existence of multiple universes. There is a high possibility that the knowledge about the universe we live in must be just one of its kind.
Earth is by far the only planet not named after a god in our solar system
This section allows online customers find more clothes specifically based on clothing category type.
This clickable hyperlink allows a customer to be sent to our company’s Instagram for promotional purposes, modelling, and photography.
Discover more of our company’s history and our purpose.
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Promotional page offering seasonal wear that changes throughout the year.
This horizontal scroll menu aids in finding styles based gender, age, accessories, and shoes.
This section allows online customers find more clothes specifically based on clothing category type.
This clickable hyperlink allows a customer to be sent to our company’s Instagram for promotional purposes, modelling, and photography.
Discover more of our company’s history and our purpose.
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The Earth is about 4.5 billion years old – but that’s only a third of the age of the universe –which is 13.5 billion years old
The above logo is not a strict variation of the logo. It is part of the clothing pattern for the shirt’s arm design.
Zach Cortez
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Created by Zach Cortez