BRAND IDENTITY GUIDE 2022
TABLE OF CONTENTS INTRODUCTION..............................................1-4
SIGNAGE DESIGN............................................23-34
Project Preview
Entrance Sign
Design Overview
Business Hours Sign Menu Sign
BASIC ELEMENTS.............................................5-14
Bathroom Sign
Color Palettes
Board Game Sign
Typefaces
Rules Sign
Logo - Symbol Description
PACKAGING DESIGN......................................35-42
- B&W Logo with Ratio
Flat Designs
- Master Logo
Mockups
- Variations - Restrictions
MERCHANDISE.................................................43-50
- Clear Space & Minimum Scale
Bag Hat
STATIONERY DESIGN.....................................15-22
Bottle
Letterhead
Cups
Envelope Business Card
CREDITS.............................................................51-54
CD Package & CD
Content Pages
Folder Cover
Mockups/Photography
Folder (Opened)
INTRODUCTION Project Brief
Design Overview
PROJECT BRIEF Starting in the year of 2022, Boba Dungeon opens in the suburban locations of of Las Vegas, Nevada. Boba Dungeon hands its customers with delicious beverages that include boba, lattes, milk teas, and so on. Small side of baked treats are also included in the menu. As a board game cafe, Boba Dungeon provides an wide range of board games ranging from simple games to tedious and strategic ones. The interiors involve the aesthetics of an indoor dungeon, for it reinforces the style of the company’s name. Our main audience is usually appointed towards people who hold a craving thirst for unique drinks and foods from cafes like Boba Dungeon. As a board game cafe, the audience Boba Dungeon aims for are those who are deeply interested in lounging around a table to both play board games and sipping through their drinks. In terms of restrictions inside the building, there is no important matter to an individual’s characteristics such as age, gender, and ethnicity other than that one must love the consumption of time while playing a board game.
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DESIGN OVERVIEW Boba Dungeon is a newly developed board game cafe company that stands with the ideals its name follows: “boba” and “dungeon.” Residing closely within Las Vegas, Nevada, Boba Dungeon aims to provide both beverages as well as limitless amounts of board games inside one small cafe. While most cafes insist their customers into trying their products, Boba Dungeon prefers that their customers bring their friends and family along take interest in their drinks as they fulfill a moment of testifying their skills in strategy. As a board game cafe, the main concept of the brand showcases the mixture of themes relative to cafes and board games. Knowing the target audience further accomodates the goal of creating the necessary characteristics, such as the objects that are commonly seen within each theme. One of the goals for this project is the use of colors that are unusually displayed in this type of company. An analogous set of colors best fits with the brand identity of a company when it is called Boba Dungeon.
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BASIC ELEMENTS Color Palettes
Logo
Typefaces
- Symbol Description - B&W Logo with Ratio - Master Logo - Variations - Restrictions - Clear Space & Minimum Scale
COLOR PALETTE The color palette was mainly chosen with the priority of appealing towards a young audience and energetic audience. Thus the main brand contains colors that compliment cllosely to the colors blue and purple. When using the palette as such, the tone is emphasized to be relaxing and luxurious as it points out the hourly time consumption of drinking and playing board games within the restaurant.
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SHADED VIOLET
NEON PINK
C89 M86 Y0 K0
C3 M55 Y32 K0
R60 G67 B161
R236 G140 B144
TYPEFACES The chosen typefaces focus more on the more specified audience, in which the structure best resembles that of board games. The primary typeface holds a unique interpretation of the Seriff typeface, thus serving as the main title for “Boba Dungeon.” The secondary typeface serves as the subtitle that creates context of the main title’s overall definition.
PRIMARY TYPEFACE
SECONDARY TYPEFACE
robusta
Gill Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789
0123456789
!@#$%&*(){}[]?.,
! @ # $ % & * ( ) { } [ ] ? .,
<>:;/\|
< > :;/ \ |
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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SYMBOL DESCRIPTION
The sword represents the fantasy aspect of a boba cafe. By imitating the placement and shape of a straw, the sword draws an audience who play board games.
The dripping liquid emphasizes the overbearing volume of liquid leaking out due to the sword placed inside the cup.
The circles inside the cup represent the boba added within the drink. This is a major representation of the type of drink the company sells for its audience.
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B&W LOGO WITH RATIO
3.25x
x
5.4x
0.5x x 0.4x 0.4x 4.6x
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MASTER LOGO
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VARIATIONS
Color on White Background
B&W on White Background
B&W on Black Background
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RESTRICTIONS
Text Placement
Background Color
Color Swap
Do not position the text/logo in any
Do not use background colors that blend
Do not swap the brand’s use of colors with
different position.
with the main color palette.
the already used color palette.
Use of Color
Placement Structure
Addition/Subtraction
Do not replace the logo’s color palette
Do not alternate the logo’s placement
Do not add nor take away any apsect from
with any alternative color choices.
through rotations, distortions, etc.
the brand, i.e. subtitle or image.
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CLEAR SPACE & MINIMUM SCALE
1.14 in 0.4x
0.4x
x
1.06 in
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STATIONERY DESIGN Letterhead
Folder
Envelope
CD & Cover
Business Card
LETTERHEAD 0.66 in
2.99 in 0.32 in
1.2 in
8.5 in
0.75 in 8.5 in
17
ENVELOPE 0.2 in
0.59 in
0.5 in
3.14 in
1.45 in
2.86 in
1.45 in
4.125 in
1.45 in 9.5 in
18
BUSINESS CARD
0.2 in
1.14 in
0.16 in
1.12 in
0.27 in 2 in
0.16 in 0.27 in 0.41 in
0.2 in 1.75 in
1.75 in 3.5 in
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0.2 in
3.1 in
0.2 in
CD & COVER
1.03 in
1.15 in
1.56 in
4.75 in
4.75 in
1.53 in
0.57 in
3.18 in 4.75 in
20
FOLDER COVER
0.25 in 3.3 in
4.1 in
12 in
11 in
3.8 in 4.1 in
0.25 in
9 in
21
FOLDER (OPENED)
12 in
2 in
1.5 in
4 in
3.5 in 8.10 in
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SIGNAGE DESIGN Entrance Sign
Bathroom/Board Game Sign
Business Hours Sign
Rules Sign
Menu Sign
ENTRANCE SIGN
3’4”
2’3” 3’
9’
6’
25
BUSINESS HOURS SIGN
9”
10” 6’8” 6’ 4’5”
27
MENU SIGN
6’4”
11’7”
7’2” 5’3”
29
6’
BATHROOM SIGN & BOARD GAME SIGN
2’7”
4”
5’2” 3’10” 12”
7’8” 6’
31
RULES SIGN
5’2”
4’3”
33
3’2”
6’
PACKAGING DESIGN Gable Box Exterior
Cup Design
Gable Box Interior
Mockup
GABLE BOX (EXTERIOR)
3 in
4.3 in
4 in
8 in
3 in
10 in
37
5 in
6 in
1.5 in 1.5 in
2.5 in
GABLE BOX (INTERIOR)
39
CUP 4 in
1.2 in
4 in
2.3 in
4 in 6.5 in 1 in
1.5 in
4 in
41
MERCHANDISE Hand Bags
Insulated Bottles
Hat
Mug
CREDITS Content Pages
Mockup/Photography
CONTENT PAGES www.unsplash.com/photos/fxrwJGMCz_g www.sbj.net/stories/board-games-in-spotlight-at-new-branson-venture,63113 www.pxfuel.com/en/free-photo-ejpbu www.goodmockups.com/free-corporate-identity-stationery-mockup-psd/ www.pinterest.com/pin/421368108889780543/visual-search/?x=16&y=11&w=530&h=353&cropSource=6&imageSignature=af388480 4b83f2fbc4db28c6981885a1 www.dribbble.com/shots/10961537-Shenzhen-Bubble-Tea-Mockup www.mainespirits.com/recipes/bourbon-bubble-tea www.boardgamehalv.com/games-like-the-quacks-of-quedlinburg/
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MOCKUPS/PHOTOGRAPHY www.goodmockups.com/free-wall-mounted-circular-shop-sign-mockup/ www.pinterest.com/pin/90775748722645576/ www.originalmockups.com/mockups/kraft-gable-box-mockup-368403 www.graphicriver.net/item/bubble-tea-psd-mockup/24358122 www.vox.com/the-goods/22841869/tote-bag-popularity-history www.thedesignest.net/hat-mockups/ www.pinterest.com/pin/702069029399979585/ www.creativefabrica.com/product/white-coffee-mug-mockup-with-pink-tulip/
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Designed by Christian Lara | Spring 2022 | GRC 420-1001