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TABLE OF CONTENTS INTRODUCTION pg. 5 pg. 6
Project Brief Design Overview
SIGNAGE pg. 31-32 pg. 33-34 pg. 35-36 pg. 37-38
Entrance Shelf Indicators Aisle Markers Customer Guides
BASIC ELEMENTS
PACKAGING
STATIONERY
UI DESIGN
pg. pg. pg. pg.
9 10 11-16 17-18
pg. 21 pg. 22 pg. 23 pg. 24 pg. 25-26
Color Palette Typefaces Logo Design Add. Iconography
Letterhead Business Card Envelope CD & CD Cover Folder
pg. 41-42 pg. 43-44 pg. 45-46
pg. 49-50 pg. 51-52
Product Labels Product Packaging Shopping Bag
Tablet View Smartphone View
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Introduction
Learn about Sunkissed Skincare’s history, what design problems are present, and what is going to be done to solutionize these issues.
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PROJECT BRIEF
Sunkissed Skincare is a brand new upcoming skincare line that aims to bring various skincare remedies and ingredients from the caribbean to retail, and to make that tropical sunkissed glow attainable for anyone! Too many skincare companies in the market advertise long skincare routines needing various products, but Sunkissed Skincare wants to show consumers that less is so much more for a beautiful tropical glow. Sunkissed’s aim in the marketplace is, rather than pump out endless different products like many other companies do, is to release a small amount of staple products with the aim that they will be repurchased and reused constantly. Sunkissed also wants to make skincare less confusing for beginners in skincare, and more straightforward for those who have gotten caught up in very intensive, multi-step skincare routines. Sunkissed aims to make all of its products fragrance and alcohol free for all with any skin condition to be able to pick up their products without concern of irritation, and aims to make it obvious what products are for which of the four skin types. Sunkissed Skincare will target females anywhere from 15 years of age to 30+. Sunkissed Skincare is looking to appeal to teenagers and young women who don’t know where to start with their skincare, as well as older women looking to simplify their routine and make it one less burden on their days. Lastly, Sunkissed wants to appeal to people with different skin conditions, such as eczema, and remove the burden and worries of whether or not their products are okay for their skin, and truly embrace ALL skin.
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DESIGN OVERVIEW Skincare is becoming a very greedy industry. It is cashing in on making people feel like they absolutely need to have 20+ different products, as well as intense morning and night skincare routines that eventually only become a hassle as well as a huge burning hole in people’s pockets. It also has made skincare extremely confusing for people to figure out, a lot of skin care out there also doesn’t work out well for people with any sort of skin conditions due to the inclusion of fragrance or alcohol. Sunkissed needs to make sure its branding is simple and obvious to not scare away or confuse its consumers on what exactly its products are supposed to accomplish, however it can’t be so simple to the point where it’s boring. Sunkissed wants its caribbean roots to shine through in its design and color choices, and have a tropical aesthetic that will draw people in and away from their possible bland and dull lives.
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Sunkissed Skincare will have very minimalistic and clean design to simplify everything for the consumer, but also use bold colors inspired by tropical destinations to draw people in. Sunkissed Skincare wants to make a person’s skincare feel like their own personal getaway to paradise. The branding will be used across its various products and store displays, as well as in its website and a stationary system for business purposes. The logo will include the sun in someway as its symbol, and will have a thinner font choice that will provide nice contrast with a more bold color palette.
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Basic Elements
The core assets that create the look of Sunkissed Skincare's brand identity, and is used throughout all of the branding.
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COLOR PALETTE
SUNSET ORANGE
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C=0 M=83 Y=7 7 K=0 R=240 G=8 4 B=67 #F05443
PEARL PINK
C=0 M=5 Y=0 K=0 R=254 G=243 B=247 #FEF3F7
MAUVE SKIES
This orange color was chosen to represent the sun in Sunkissed. Instead of a obvious yellow color that is often associated with the sun, this orange represents the sun during a sunset, and is an eye-catching color. It is also a much more romantic color.
This light pink is the perfect contrast for the orange that was chosen. It allows the orange to speak for itself, and does not compete with the orange color for attention. Instead, the two colors work together in harmony across all brand assets.
This blush pink color is a nice secondary color that works well for additional details on a page, or for break up of colors from too much of the main orange and light pink colors. Works extremely well for subtle details throughout all branding.
C=7 M=18 Y=6 K=0 R=232 G=209 B=2 18 #E8D1DA
TYPEFACES PRIMARY TYPEFACE - QUASIMODA
Typeface family with 22 different styles; this typeface works well in any situation.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789•!?&$%#
SECONDARY TYPEFACE - FAIRWATER SCRIPT
A good secondary font that works well for decorative use across branding.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789•!?&$%# 10
LOGO + ICONOGRAPHY THE WAVE The ‘N’ in Sunkissed has a wave to represent the waves of the ocean, as well as the smoothness of skin.
CARIBBEAN The company is often referred to as Sunkissed Skincare for short, but its full name is Sunkissed Caribbean Skincare. All products are made with ingredients coming from the Caribbean, and it is important to the brand.
THE SUN Visual representation of the ‘sun’ in Sunkissed. Eyes in the face are closed to symbolize how eyes will typically close when kissing; this implies the sun is giving a kiss.
LOGO SYMBOLISM 11
12x
14x
6x
15x
x
6x
12x
x x
8x
24x
LOGO IN GRAYSCALE & LOGO RATIO 12
MASTER LOGO 13
1.5" W
THE ONLY LOGO COLOR VARIATION FOR DARK BACKGROUNDS
LOGO AT MINIMUM SIZE (SHOULD NOT GO BELOW 1.5" W) 14
MINIMUM SPACES There are two minimum spaces within the logo. Minimum space 1 accounts for the majority of the logo, while minimum space 2 is for the sun symbol that spills out of minimum space 1.
MINIMUM SPACE 2
MINIMUM SPACE 1 THE X HEIGHT The logo's x height is what the minimum space is based on. Minimum space extends outwards the length of the x height all around the logo, both around the text and the symbolic sun icon.
CENTERING
x
DO NOT center the overall logo. Centering of the logo is based on what falls inside of minimum space 1 of the logo so application will always look perfect by being optically balanced.
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LOGO MINIMUM SPACE & CENTERING GUIDELINE 15
MISSING TAGLINE DO NOT hide the 'Caribbean Skincare' tagline of the logo. The logo is incomplete without it; the company is never referred to as just 'Sunkissed.'
UNSTACKING DO NOT lay out the words 'Sun' and 'Kissed' side by side as one word. It does not leave a proper area for the sun icon, and varies too much from the original logo.
LOGO MISTAKES 16
SECONDARY LOGO RIBBEAN
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SKIN TYPE ICONS
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TAGLINE
The sun identifier represents dry skin.
The rain drops identifier represents oily skin.
The lightning bolt identifier represents sensitive skin.
The sun and rain identifier represents combination skin.
The stars identifier represents normal skin.
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Stationery
Sunkissed Skincare prides itself on keeping a strong connection with its customers, especially within easy to follow stationery. The stationery is composed of five different elements: letterheads, business cards, envelopes, cd covers & disk, and a folder.
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8.5” W
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.5”
2.2"
.5”
Sunkissed Skincare 5477 E Sunset Rd Las Vegas, NV, 89119 United States of America sunkissedskincare.shop customercare@sunkissed.com +1 702 405 7902
8.5”
11” H
LETTERHEAD - 8.5" W x 11" H
1.5"
6.5”
1.5"
.9"
.6"
1.5"
1.7"
.4"
1.5"
.25"
JILDA CHENG
.7"
creative director
CONTACT
SOCIAL
sunkissedskincare.shop
1"
FRONT
.4"
.6"
.9"
@sunkissed.skincare
1.1"
BACK
1.8"
jildacheng@sunkissed.com +1 702 405 7902
.2"
3.5” H
.5"
BUSINESS CARD - 2" W x 3.5" H
2” W
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3.5"
.9"
Sunkissed Skincare 5477 E Sunset Rd Las Vegas, NV, 89119 United States of America
.5”
5.6”
.6"
Jilda Cheng 7546 Warm Springs Rd Las Vegas, NV, 89104 United States of America
5.1”
2.5”
1.125” H
1.6”
2.8” 1"
CARIBBEAN SKINCARE MADE EASY FOR YOU
1"
7.6"
BACK
3” H
1.5”
4.2”
4.2”
1.2"
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FRONT
.5”
1.9”
4.125” H
1.8"
.7”
.5”
ENVELOPE - 9.5" W x 4.125 H
9.5” H
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CD DISK CD COVER
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1” 1”
4.75” H
2.7"
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4.75” H
CD COVER & DISC - 4.75" W x 4.75 H
4.75” H
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OUTSIDE OF FOLDER - 18" W x 12" H
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3.3”
25 18” W 3.5"
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4” H
8” W
INSIDE OF FOLDER - 18" W x 12" H
.7"
.7" .7"
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Signage
All the different compnents that create the feel and look of Sunkissed Skincare in the physical retail space for consumers.
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ENTRANCE
4” FT
5” FT
10.5” FT
5” FT 5'6" FT 32
SHELF INDICATORS DRY SKIN
5.8” FT
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.5" FT
5'6" FT
3” FT
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3” FT
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AISLE MARKERS
CLEANSERS
6” FT
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.5" FT
CL
5'6" FT 36
CUSTOMER GUIDES
1” FT
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OT T RE SP
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SPOT TREATMENT
MOISTURIZER Yes, everyone needs a moisturizer, even if you have oily skin. The best time to apply a moisturizer is while the skin is still damp!
SUNSCREEN
Sunscreen works by blocking the UV rays. It protects the skin, and only needs to be applied during the day.
5" FT
EN • SU
5'6" FT
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Skin makes enough sebum to remain hydrated, but does not make enough to become oily. Also reacts well to most products; usually does best with light weight products.
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EYE CREAM
Prescription medications and acne spot treatments, like serums, need to be applied as close to the skin as possible to maximize their benefits. RI
NORMAL SKIN
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The next step is toners; they can act like a delivery system for antioxidants, vitamin B derivatives and toning acids.
5" FT
O T TRE SP
COMBINATION SKIN Skin will either change by the season; the skin will be dry in the winter and oily in the summer. Combination skin can also mean the skin is oily in certain parts of the face and dry in others.
TONER
Eye creams will serve to protect your delicate eye area from your other skin care products.
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People with sensitive skin may have acne, rosacea, or contact dermatitis–a type of red, itchy rash. Skin may also be especially prove to stinging or burning.
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CLEANSER To start the day off right, wash your face with a cleanser. Cleansers will gently remove any left over residue that might still be on your face.
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The skin secretes natural oils to keep itself moisturized, but for people with oily skin, this process can go into overdrive–especially if they have larger pores.
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Dry skin lacks moisture and will appear dull because it’s covered in a layer of dead skin cells; it can make the skin appear flaky.
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THE SUNKISSED SKINCARE ROUTINE!
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DO YOU KNOW YOUR SKIN TYPE?
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Packaging
The components that house all of Sunkissed Skincare's products safely, with designs that give the entire range of Sunkissed Skincare products a cohesive look.
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PRODUCT LABELS 3X
X
X
Grapefruit Burst CLEANSER FOR DRY SKIN
3X
HORIZONTAL LABEL
Coconut Cloud MOISTURIZER FOR DRY SKIN
VERTICAL LABEL 41
There are two main variations for the product label design; vertical format and horizontal format. Due to the fact that products come in various different sized containers, the labels go by a general ratio they need to follow when sizing for a particular product container, where the longer side is always around 3x the shorter side. Labels will be wrapped around all product containers.
CONSISTENCY All packaging will contain orange lids for consistency between all products and to look good across retail shelves.
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PACKAGING CA
RIBBEAN
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this product is for dry skin
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Coconut Cloud MOISTURIZER FOR DRY SKIN
Coconut Cloud MOISTURIZER this product is for dry skin HOW TO USE For the first step of your skin routine, use a dime sized amount onto dry skin and gently massage in circular motions. Add a splash of warm water to emulsify and remove oil-based impurities. Rinse thoroughly and use a towel to gently pat and dry skin.
INGREDIENTS OLEA EUROPAEA (OLIVE) FRUIT OIL, VITIS VINIFERA (GRAPE) SEED OIL, CETYL ETHYLHEXANOATE, PEG-20 GLYCERYL TRII-SOSTEARATE, HIPPOPHAE RHAMNOIDES OIL, CERESIN, SYNTHETIC WAX, ORBIIGNYA OLEIFERA SEED OIL, DIOSPYROS KAKI FRUIT EXTRACT, ANIBA ROSAEODORA (ROSEWOOD) WOOD OIL, CITRUS PARADISI (GRAPEFRUIT) PEEL OIL, ROSEMARINUS
OFFICINALIS
(ROSEMARY)
LEAF
OIL,
TOCOPHERYL ACETATE, 1,2-HEXANEDIOL, BIS-DIGLYCERYL POLYACYLADIPATE-2, ETHYLENE/PROPYLENE COPOLYMER
6" in
6" in 43
Size of packaging will vary dependent on the product, however they all follow the same exact design similar to the way the product labels work. Packaging shown here works best for taller containers such as lotions toners, and sunscreen.
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4" in
SHOPPING BAG 27” W
15" in
15” H
20" in
BOX INWARD
27" in 45
FOLD IN HALF
Sunkissed Skincare aims to be more environmentally friendly; instead of using paper bags, Sunkissed Skincare has aimed to use cloth bags for an additional price of $1 with each transaction to cut down on waste.
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Ui Design
In the modern age of technology, almost all retail is online now. Sunkissed Skincare is no exception to this, having designs for both tablet and mobile.
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TABLET VIEW HEADER
ABOUT
FEATURED PRODUCT
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SHOP BY
INFORMATIONAL
FOOTER
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SMARTPHONE VIEW HEADER
ABOUT
FEATURED PRODUCT
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SHOP BY
INFORMATIONAL
FOOTER 52
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