Brand Identity Guide Book 2019
Table of Contents
Introduction....................4 Project Brief Design Overview
Basic Elements...............9 Color
Typeface Logo
Stationary Design..........19 Letterhead Envelope Buisness Card CD Folder
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Signage Design..............27 Entrance Directional Informational Sale Sectional
UI Design........................39 Tablet Phone
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INTRODUCTION Project Brief Design Overview
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Project Brief Aim towards a more realistic approach to outdoor activities. To unify people, heading out with friends, having a good times and exploring new places. Feeling the unknown and investing time in different activities than one may already be accustomed to. To spur this engagement, Climb Higher is trying to humanize an outdoor brand and encourage everyone to get outside. Most outdoor brands show extravagant outdoor activities that could discourage some people. Climb Higher’s goal is to spark an adventurous dream while still being able to acknowledge sedentary realities most brands create and instead make venturing into the outdoors feel more accessible to beginners.
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Design Overview This design should reflect a more modern look to this new outdoorsy store. In the creation of Climb Higher, colors and type to best represent this brand were sought out. stationary design was made to show how the logo would be presented in print with a letterhead, envelope, buisness card, a folder, and a CD case. Along with a wayfinding system to demonstate this brand in stores. For the sinage design an entrance sign is made, a directional and information sign, sale, and sectional signs. And finally UI design for what the Climb Higher website would look like on a tablet and Iphone.
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BASIC ELEMENTS Color
Typeface Logo
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Color Palette
C=56 M=40 Y=83 K=20
C=47 M=35 Y=56 K=6
C=53 M=66 Y=89 K=67
C=23 M=18 Y=19 K=0
C=47 M=35 Y=56 K=6
The style of Climb Higher are shades of green that coincide with nature’s color palette. Using tones of grey to establish a modern logo and using splashes of green tones to set the mood of natural forests and outdoors. As well as dark brown to represent the tree trunks or earth and add contrast the lighter colors.
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Typeface
Lato Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+-=
The type face chosen for this logo design is Revelstoke, a tall san serif type face. This type was chosen to stay in theme with the Mountain in the logo design and The goal with this typeface was to use something that would represent the “Higher� in the brand name, hence the taller typeface to represent something high off the ground. For the brand identity book the type face used is Lato. The semirounded information on the letters give Lato a feeling of warmth, even though the powerful structure provides stability and seriousness.
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Symbol Description
Peak Mountain Green
For the creation of this logo the symbol was meant to represent the outdoors as well as represent the name of the company by chosing a symbol to represent high elevation, a mountain. This goes hand in hand with the name Climb Higher. It relates to nature by the green color choice and nature by using a mountain.
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Black and White Version + Ratio of elements
3x 11/3 X
1/4X X
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Primary Version
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Restrictions
Do not enclose in dark colored boxes. This will result in contents disappearing.
climb higher
Do not change the typeface to anything other than Revelstoke.
Do not shift typeface from center. Always keep typeface centered to mountain logo icon.
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Minimum Clear Space
1/4X
1/4X
X
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Minimum Size
.2”
.8”
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STATIONARY DESIGN Letterhead Envelope Buisness Card CD Folder
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Letterhead 8 1/2”
.6”
3.4”
11”
Climb Higher
Ph o n e
7 0 2 4 82 3 823
4890 Pine tree st . Gree nville, CA 29383
We b s i te
C limb h igh e r. c o m
Em a il
C limb h igh e r @ g m a il. c o m
1”
.7”
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Envelope 9 1/2” .4” .3”
.4” Climb Higher 4890 Pine tree st. Gr ee nv ille, CA 29383
4 1/8” Alexa Es t rad a 3289 St re et a dd re ss L a s Ve g a s , N V 891 4 9
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Business Card
2” 1.1”
1.2”
Alexa Estrada 3 1/2”
.2”
Graphic De sign
.2”
4890 Pine tree st. Gr eenville, C A 29383 702 482 3823 Climbhigher@gmail.com Climbhigher.com @Climbhigher
.7”
1.5”
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CD
4.75” 1”
4.75”
Gra
.7” Gr
1.3”
Cli Cli @
119mm
70
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Folder
9” .5”
3.4”
3.4”
12”
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Folder/Pockets
12”
9”
4 1/4
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SIGNAGE DESIGN Entrance Directional Informational Sale Sectional
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Entrance
2’8
3’5 12.5’
Gr
6’ Gr
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Directional
3
9’
6’
.1”
2 1
Backpacks Tents Sleeping bags Hammocks
.1” .2”
Boots Binoculars Tools
.2”
Shirts Pants Jackets Accessories
.7” .1”
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3 2 1
Backpacks Tents Sleeping bags Hammocks Boots Binoculars Tools Shirts Pants Jackets Accessories
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Informational
2’ MATERIALS
1’5” 6’
Wool is animal fibre that covering, or fleece, of sheep or of other hairy mammals, such as goats and camels.
staple fiber that grows case, around the seeds the genus Gossypium in the mallow family Malvaceae.
Made from wood pulp cellulose, lyocell is produced in a solvent spinning process that is organic, sustainable and uniquely
3’
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MATERIALS
Wool is animal fibre that covering, or fleece, of sheep or of other hairy mammals, such as goats and camels.
staple fiber that grows case, around the seeds the genus Gossypium in the mallow family Malvaceae.
Made from wood pulp cellulose, lyocell is produced in a solvent spinning process that is organic, sustainable and uniquely
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Sale
SALE
SAL SALE SA S AL
36”
6’
SALE SALESALESALESALE ALESALESALE up to L SALESALESALESALESALE SALESALESALESALESALE AL SALESALESALESALESALE SAL SALESA up to SALESALESALESAL SA LESALESA SA A E SALESALE SALESALESALESALESALE ESALE SA SALESA SALESALESALESAL S SALESALESALESALE ESALESALESA OFF SAL ALE LESALESALESALESALELE ALESALESALESALEL SA ALE E winter SALESALESA SALESALESALESALE on all womens shirts SALESALESALESAL S ALESALESALESALESALE Oct-November ONLY SALESALESALESALESALE SA E SALESALESALESALESAL ALESAL ALE LE SALESALESALESALES ALESA SAL SALE SALESALESALESALE ALESALESALESAL LESALE ESALE ens shirts SALESALESALESALESALE ALESALESALESALESALE SALESALE ALESALE E SALESALESALESALESALEL ESALESALE LESALESA SA A LE mber ONLY SALE SALESALESALESALE ALESALE
50%
FF
24”
4’2
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Sectional
2.2’
TENTS 1.8’
12’
6’
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UI DESIGN Tablet Phone
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Tablet
Search
Hiking
Water
Camping
Snow
Sign In
Women
Men
Kids
Cart
Sale
Layer up this Fall Shop Womens Shop Mens
Header: Where costumers can find the search bar, shopping cart, as well as a shortcut to womens and mens fall clothing or what is in season. The menu bar also shows what can be found in store for any hiking adventure.
Shop New Arrivals
BOOTS
JACKETS
Stay up to date on our new hiking apparel
GEAR
PANTS
This section is dedicated to shopping new arrivals and what is in season to keep fellow adventure seekers up to date on durable clothes, shoes, and gear.
Materials We Use Learn why these are the best choice for our clothes
wool is that it is an excellent insulator. A woolen sweater will keep you cozy and warm...
Lyocell fiber is eco-friendly since products made from it can be recycled and lyocell is biodegradable...
More
renewable, and biodegradable, making it an excellent choice as an environmentally friendly...
More
For the clothing and gear this section is for customers to learn more about the materials they are purchasing and find out why is the best for hiking and the environment.
More
Help Save our Planet
Since this brand is about the outdoors and chasing the beauty of nature, Climb Higher included organizations to help keep the earth clean and help save the trees.
Keeping the planet we love to explore clean
Join us in this important ďŹ ght More info
Contact Us Costumer service About climb higher Store locator
Sign up to recieve emails on the latest news about our products
type email here
Subscribe
The footer contains contact information, costumer service, about the brand, and a store locator. Also included is a subscription to receive emails about latest news and products. 40 of 44
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Phone Search
Layer up this Fall Shop Womens Shop Mens
Materials We Use Learn why these are the best choice for our clothes
Shop New Arrivals
JACKETS
Stay up to date on our new hiking apparel
wool is that it is an excellent insulator. A woolen sweater will keep you cozy and warm...
More
Help Save our Planet
GEAR
BOOTS
Keeping the planet we love to explore clean
Join us in this important ďŹ ght More info
Sign up to recieve emails on the latest news about our products
type email here
Subscribe
Contacts Us
PANTS
Costumer service About climb higher Store locator
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