Brand
Identity Style Guide 2022
table of contents Introduction .............................................................................4 Project Brief ....................... 6 Design Overview .................... 8 Basic Elements.......................................................................10 Color Palletes ...................... 12 Typefaces .......................... 1 Logo Elements ...................... 14 Stationary ................................................................................20 Letterhead ......................... 22 Envelope ........................... 23 Business Cards ..................... 24 CD ................................. 25 Folder .............................. 26
Sinage Design .........................................................................28 Entrance Sign ...................... 30 Menu .............................. 32 Drive-Thru/Parking .................. 34 Promotional ........................ 36 Bathroom/Employee ................ 38 Packagining Design ..............................................................40 Flat Design ......................... 42 Mockups ........................... 44 Merchandise .............................................................................48 Tote Bag ........................... 50 Bucket Hat ......................... 52 Mug ................................ 54 Oil ................................. 56 Credits
introduction
project brief design overview
project brief
Happy Daze Dispensary was created in spite of the traditional brand identity asscoiated with recreational cannabis dispensaries. Most dispensary brands have never left the outdated medical aesthetic they established when cannabis was only legal medically. With over 38 states where cannabis is recreational, it’s time for a brand to break out of the sterile and plain white branding we’ve only been experiencing.
At Happy Daze the primary goal is to be memorable, inviting, and fun. With help of our retro inspired mascot, Mr.Happy, we will create a brand that everyone can remember. Our delightful color pallette is approachable, and our selected patterns make our products feel more like a present than a purchase. With the combining styles of retro and contemporary, this dispensary aims to be welcoming and inclusive to all.
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design overview
Our goal is to create a brand identity that is memorable and easy to recognize. Designing a fun, youthful character to be our mascot is one of the main solutions for creating a recognizable brand. Our brand will include conteomporary elements and patterns displayed on packaging and other merchandise. As well as establishing a brand that is inclusive and inviting to all demographics.
Our target audience is anyone who recreationally uses cannabis products, anyone who medically used cannabis products, anyone interested in trying cannabis products, and individuals who are interested Happy Daze Dispensary merch and apperal.
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basic elements
color pallettes
logo elements black and white ratio variations restrictions clear space and minimum size
typefaces basic elements
color pallettes + patterns
Symbolic of the color of cannabis. Represenative of the earth and what is natural to our environment.
Used to communicated energy and youthfulness to the brand. Adding a sense of vibrancy to the cooler
To create a sense of inculsivity. What is typically recognized as a feminine color add to this notion.
Contemporary. Black is asscoiated with timelessness.
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#8DB38B RGB 141 179 139 cmyk 0.21 0.00 0.22 0.30
#FC814A RGB 252 129 74 cmyk 0.00 0.49 0.71 0.01
#FFB499 RGB 255 180 153 cmyk 0.00 0.29 0.40 0.00
#000000 RGB 0 0 0 cmyk 0.00 0.00 0.00 1.00
13 typefaces riesenberg A B C D E F G H I J K L M N O P Q R S T V W XY Z 1 2 3 4 5 6 7 8 9 0 Title font. used to convey a sense of boldness and excitement to the brand. only used to “Happy Daze” title. caps only. aliens and cows A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Sub title font. Extending the feeling of a contemporary brand. Used for “dispensary” and other sub titles used with branding. Coolvetica A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 @ ! ? Descriptive font. Used in paragraphs, numbers, descriptions, practically anything not pertaining to titles.
logo elements
1. Mascot-Mr.Happy, illustrated with halftones, remains green or black.
2. Happy Daze in bold Reisenberg, colors interchangable withing the color pallette..
3. Dispensary in aliens and cows font, colors interchangable within the color pallette.
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3 2
1
black
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1/4X x 3/4X 5 1/4X 1/4X 10X
& white + ratio
master logo
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Happy Daze dispensary
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variations
restrictions
Do not change colors outside of color pallette.
Do not distrort, squash or stretch.
Do not move mascot accross type.
Do not flip or rotate.
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clear space and minimum size
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1 IN 0.7 IN X HEIGHT X X X
stationary letterhead envolope business card cd + jacket folder
11” 1.3’’ 2’’ 0.2’’ 0.3’’ 2.3’’ 1.8” 1.8” 1.2’’
Happy Daze dispensary
420 STONER ST. LAS VEGAS, NV 89183 WWW.HAPPYDAZEDISPO.COM 8.5”
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letterhead
702-420-0000
23 envelope WWW.HAPPYDAZEDISPO.COM 420 STONER ST. LA S
S N V, 89183 4.125” 9.5” 3” .1” 1” .2” 2” 1.8” 1.6” 2” 2.3” 2.3” 1” 2.3”
VEGA
24 business card
dispensary ALYSI A MORENO GR A PHIC DESI G NER (702)-426-5011 420 S TONER S T. LA S VE GA S N V 89183 WWW. H A PPY DAZ E D ISPO CO M @H A PPY DAZ E D ISPO 0.7’’ 1’’ 0.7’’ 2” 3.5” 0.6” 1.2” 1.2” 0.7’’ 0.7’’ 0.5” 0.5” 0.1” 0.5” 0.5”
Happy Daze
25 cd cover Happy Daze 4.75’’ 4.7’’ 1.9’’ 0.8’’ 4’’ 0.125’’ 1.5’’ 3.5’ 1.3’’
26 Happy Daze dispensary Happy Daze 9’’ 12’’ 8’’ .25” dispensary 18’’ 12’’ 9’’ 3.25’’ 1’’ folder
27 420 STONER ST. LA VEGAS NV, 89183 ALYSI A MORENO GR A PHIC DESI G NER (702)-426-5011 420 TONER T. LA VE GA N 89183 WWW. PPY DAZ ISPO CO M @H PPY DAZ ISPO WWW.HAPPYDAZEDISPO.COM Happy Daze dispensary Happy Daze PO. OM Happy Daz disp ns y 702-420-0000 420 STONER ST. LAS VEGAS V 89183 WWW.HAPPYDAZEDISPO.COM Happy Daze dispensary
signage outdoor sign menu promotional drive thru/parking door signs
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outdoor sign 2’5’’ 2’5’’ 5’5’’ Model 3’ Distance 8’5’’ Distance from the ground
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f l o we r
hybrid
wedding cake
$20g $90 1/4 $170 1/2 $320 oz blue dream $20g $90 1/4 $170 1/2 $320 oz ge ato $20g $90 1/4 $170 1/2 $320 oz apple fritter $20g $90 1/4 $170 1/2 $320 oz og kush $20g $90 1/4 $170 1/2 $320 oz m mosa $20g $90 1/4 $170 1/2 $320 oz
sativa
lemon haze $20g $90 1/4 $170 1/2 $320 oz guava $20g $90 1/4 $170 1/2 $320 oz maui wowie $20g $90 1/4 $170 1/2 $320 oz sour diese $20g $90 1/4 $170 1/2 $320 oz
indica
wedding cake $20g $90 1/4 $ 70 2 $320 o b ue dream $20g $90 1/4 $ 70 2 $320 o gelato $20g $90 1/4 $ 70 2 $320 o apple ritter $20g $90 1/4 $ 70 2 $320 o og kush $20g $90 1/4 $ 70 2 $320 o m mosa $20g $90 1/4 $ 70 2 $320 o
prerolls
emon haze $20g $90 1/4 $ 70 2 $320 o guava $20g $90 1/4 $ 70 2 $320 o mau wowie $20g $90 1/4 $ 70 2 $320 o sour diese $20g $90 1/4 $ 70 2 $320 o
o il &c ar t s
sativa
emon haze $20g $90 1/4 $1 0 1/2 $320 o guava $20g $90 1/4 $1 0 1/2 $320 o maui wowie $20g $90 1/4 $1 0 1/2 $320 o sour diese $20g $90 1/4 $1 0 1/2 $320 o ge ato $20g $90 1/4 $1 0 1 2 $320 o
indica
wedding cake $20g $90 1/4 $170 1/2 $320 oz blue dream $20g $90 1/4 $170 1/2 $320 oz
hybrid
wedding cake $20g $90 1/4 $170 1/2 $320 oz
e d ible s
brownies $20 per b own e gummies $40 per bag cbd gummies $30 per bag nfused emonade $15 per d nk
orange soda $15 per drink sugar cookie $10 per cook e chocolate chip $10 per cook e dried mango $20 per bag
tea bags $40 pe pack (5 n a pack chocolate pretze z $30 per bag rice crispie treat $10 pe treat potato chips $10 pe bag
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menu
5’5’’ 5’ 2’5’’ 2’ 6’
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34 promotional Join Our Rewards! Download the HappyDaze App to join our rewa ds p ogram Scan using our app with e ery pu chase to eciev points and exchange them or ewa ds such as discounted and ee items. Also eciev daily specials contests and prizes 11’’ 8.5’’ 5’5’’ 4’5’’
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drive thru thank you parking 5’5’’ 6’ 4’ 5’’ 1’ 3’’
drive-thru/parking
door signs
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gender neutral restroom 5’5’’ 1’’ 4’’ 5’1’’
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packaging ziplock bag info card preroll tube
ziplock bags
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8’’ 6’’
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44 info card
WEDDING CAKE 2’’ 3.5’’
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preroll tube
4.6’’
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.7’’
merchandise
tote bag bucket hat coffee mug oil
tote bag
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51 bucket
hat
coffee mug
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credits
photos
https://www.pexels.com/photo/scrabble-tiles-on-pink-surface-8336370/ https://unsplash.com/photos/yvlmqvKTETg
https://www.pexels.com/photo/dried-kush-in-round-container-with-hemp-leaves-7852644/
signage
https://www.freepik.com/premium-photo/3d-rendering-blank-circle-mockup-black-empty-signage-shop-front_17951425.htm#page=2&query=circle%20entrance%20sign%20mockup&position=11&from_view=search&track=sph
https://www.freepik.com/free-photos-vectors/mockup-menu
https://www.freepik.com/free-psd/poster-sign-mockup-window_3763821.htm#query=poster%20mock%20up&position=8&from_view= search&track=sph
https://www.freepik.com/premium-photo/parking-sign-disabled-people-city_15110663.htm?query=street%20sign%20mock%20up#from_view=detail_alsolike
packaging
https://www.freepik.com/premium-psd/plastic-bag-foil-pouch-bag-packaging-package-branding-identity_13686236.htm#query=cannabis%20mockup&position=17&from_view=search&track=sph
https://www.freepik.com/premium-psd/business-card-mockup_13099108.htm#query=business%20card%20mockup&position=33&from_ view=search&track=sph
https://yellowimages.com/stock/weed-joint-pre-roll-tubes-4-psd-73170
merchandise
https://www.freepik.com/premium-psd/beige-tote-bag-mockup-psd-with-pink-miss-you-typography_19535622.htm#query=tote%20 bag%20 mock%20up&position=44&from_view=search&track=sph
https://www.freepik.com/free-psd/hat-mockup-woman-s-head_14323626.htm#query=bucket%20hat%20mock%20up&position=0&from_view=search&track=sph
https://www.freepik.com/free-psd/coffee-mug-mockup-with-arm_1188032.htm#query=coffee%20mug%20mock%20up&position=4& from_view=search&track=sph
https://www.freepik.com/premium-psd/cannabis-sativa-oil-bottle-mockup_17044786.htm#query=cannabis%20mock%20up&position=42&from_view=search&track=sph
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Happy Daze Dispensary
Alysia
by
Moreno
