KIX
B O U T I Q U E
2019 DESIGN HANDBOOK
TABLE OF CONTENTS INTRODUCTION
04
DESIGN ELEMENTS
08
STATIONERY
20
SIGNAGE DESIGNS
28
WEBSITE DESIGN
42
PROJECT OVERVIEW DESIGN BRIEF
COLOR PALETTE TYPEFACES LOGO ELEMENTS
LETTERHEAD ENVELOPE BUSINESS CARD CD & COVER FOLDER
ENTRANCE INFORMATIONAL INDICATIONAL MOBILE IPAD
INTRODUCTION
PROJECT OVERVIEW DESIGN BRIEF
PROJECT OVERVIEW Established in the Fall of 2019, KIX was created as where fashion, music, art, and lifestyles could co-exist. KIX is a lifestyle brand for men, women, and kids as well as a progressive retail establishment. KIX provides a wide selection of well-known and premium brands in apparel, footwear, and accessories as well as a selection of our own essential apparel and accessories. KIX was conceived to become a worldwide, a high-end, and street-wear boutique in the bustling city of Los Angeles, California.
DESIGN BRIEF In the past few years, the interest and popularity of fashion and sneakers have been growing immensely to the point where have such interests have turned into a hobby and passion. In this industry, there are lot of top fashion designers competing with each other but we share the same goals. Because of this, KIX’s goal is to be known worldwide as a brand using the “KIX Aesthetic” which is to be simple and unique while holding the meaning of the brand within each design.
DESIGN ELEMENTS
COLOR PALETTE TYPEFACES LOGO ELEMENTS
COLOR PALETTE When it comes to colors, it is important to keep the KIX aesthetic. The color gold represents wealth, prosperity, and glamour which is what KIX is about as a boutique. With the usage of black and white, the color gold can stand out within those colors making KIX gold be the eye catcher.
KIX Gold C : 18 M: 35 Y: 81 K: 0 #D2A44F Black C : 0 M: 0 Y: 0 K: 100 #231F20
White C : 0 M: 0 Y: 0 K: 0 #FFFFFF
T YPEFACES The aesthetic for KIX is high-end and minimalistic. Using the typefaces of Futura, Gravity, and Helvetica, it matches the KIX aesthic very well by using these sans-serif fonts. with their clean strokes and readability.
PRIMARY T YPEFACE FUTURA
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*.,?
SECONDARY T YPEFACE GRAVITY (BOOK)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*.,? HELVETICA
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*.,?
LOGO DESCRIPTION The logo and emblem was created to embody the vision of KIX: to become worldwide. The elements of the emblem derives from planetary aspects such as astronauts, planets, and lightning bolts. The emblem has nothing to do with the name “KIX� but it is unique only to KIX.
KIX
B O U T I Q U E Astronaut helmet / Planet
Lightning bolts / Eye
GRAY SCALE, RATIO, & CLEAR SPACE MEASUREMENTS The Gray scale, logo ratio , and clear space around the logo is important to maintain consistency of the logo. This is also done to make sure the logo is applicable, accurate, and consistant in every situation.
KIX
5.5 x
4.4 x
B O U T I Q U E
KIX 1x
1x
B O U T I Q U E 1x of clear space ratio all around
0.6 x
x
LOGO: MINIMAL SIZE When it comes to logo application, the size of the KIX logo is important. For example, KIX’s logo should be applicable everywhere despite how small something is. Regardless of that, there should be limitations. The KIX logo should always be comprehensive. KIX’s minimal size is decided to measure at 3.1 inches by 1 inch.
B O U T I Q U E 3.1 inches
1 inch
KIX
LOGO: MAXIMUM SIZE FOR PRODUCTS
2.7 inches
In the branding world, the logo should should stand out amongst other, especially in size. As for KIX, the branding of items and/or products of KIX should have a limitation when it comes to how big the logo should be to keep the KIX aesthetic. In this case, KIX’s maximum size on KIX products should be kept to no bigger than 7 inches by 2.7 inches.
KIX
B O U T I Q U E 7 inches
MASTER LOGO The master logo very important since it is the logo that makes KIX what it should be and is very representational of the brand. When using the master logo, it should always be used accordingly as below with “KIX Gold” as the primary color and nothing else.”
KIX
B O U T I Q U E
LOGO VARIATIONS Aside from the master logo, KIX can be used in various ways. In the fashion industry, there are a lot of different ways that brands use their logos. It can vary from combination logo styles to just using an emblem to represent the brand. KIX can be represented with these variations below such as just an emblem and/or within the KIX color palette.
KIX
B O U T I Q U E
Solid Black - Complete Logo
KIX Gold “Astro” Emblem
Solid Black “Astro” Emblem
S TATIONERY LETTERHEAD ENVELOPE BUSINESS CARD CD & COVER FOLDER
LETTERHEAD The goal for the letterhead design for KIX is using a simple design element from the waves or swooshes from the emblem. The usage for the KIX color palette are prominent making the usage of colors consistent. 8.5 inches
KIX
0.37 inch
B O U T I Q U E
189 The Grove Drive, Los Angeles, CA 90036
info@kixboutique.com
213 788 0126
0.4 inches
1.3 inches
11 inches
1 inch
ENVELOPE The design space on envelopes are very restricted and have a lot of rules. Sizing of the design elements are important. With this design, the elements such as the logo and hints of the emblem are prominent enough to where it meets the restrictions and is comprehensive. 0.5 inches
1 inch
0.42 inches
KIX
B O U T I Q U E
189 The Grove Drive Los Angeles, CA 90036
1.8 inches
1.7 inches
3.4 inches
0.5 inches 0.5 inches
4.125 inches 9.5 inches
BUSINESS CARD KIX’s business card is a continuous vertical design. The emblem of KIX is very prominent and helps lead its viewer’s eye to the other side of the business card. There is a good balance of the color palette and white space within each side of the card. 2 Inches
1.1 inch
3.5 Inches
1.3 inches
KIX
B O U T I Q U E
1.5 Inches
JUNGKOOK JEON CREATIVE DIRECTOR
0.5 inch
Front
info@kixboutique.com Tel. 213 788 0126 189 The Grove Drive Los Angeles, CA 90036 kixboutique.com @kixboutique
Back
CD & COVER
1.5 inches
KIX
B O U T I Q U E 3.8 inches
4.75 inches
4.72 inches
4.75 inches
When it comes to street-wear fashion, music is definitely a part of the culture since music tends to influence fashion and its stylings. For the CD cover, it takes a simple or minimalistic approach to the aesthetic of KIX.
FOLDER The folder is designed to also match the other stationery pieces to create a set. The folder is very prominent since it can hold all the other pieces within it. The black front cover with the KIX master logo makes it stand out amongst the other because of the constrasting colors. Inside, the color is flipped with the KIX emblem present at the flap.
KIX
B O U T I Q U E
0.8 inches
12 inches
9 inches
2.2 inches
0.78 inches
2 x 3.5 inch Business Card
SIGNAGE DESIGNS
ENTRANCE INFORMATIONAL INDICATIONAL
ENTRANCE SIGNAGE The main goal for these signages is to be functional, easily seen, and comprehensive while maintaining the KIX aesthetic qualities.
10 ft display
3.57 ft
KIX
Prominent KIX Gold master logo on a contrasting background
4 ft. display
B O U T I Q U E 5 ft
6 ft
ENTRANCE SIGNAGE
2 ft
KIX
B O U T I Q U E
12 ft wall
Entrance Signage for the inside entrance. This is against the wall at the interior entrance of KIX. The concept is like a wall mural of the logo.
3.5 ft 6 ft
6 ft
INFORMATIONAL SIGNAGES 7 by 3 inches
KIX
B O U T I Q U E
Multimedia: item display/ slideshow 4.5 ft by 10 inches
COMING SOON
27 by 9 inches Display Screen
This is a column display that is for promotional purposes
AIR JORDAN 6: TRAVIS SCOTT
1 ft
32 inches
KIX
B O U T I Q U E
NOW AVAILABLE 6 ft
VANS VAULT: CLASSIC COLLECTION
INFORMATIONAL SIGNAGES 11 inches
3.125 inches
17 inches
Thursday, March 14 - 6pm - 9pm
12.3 inches
2.4 inches
E XCLUS IVE RELEASE SPONSERED BY
KIX
1.8 inch
3.7 inches
6.75 inches
B O U T I Q U E
4 ft off ground (EYE LEVEL)
6 ft
SALE
4.2 inches
INFORMATIONAL SIGNAGES
May 14 - May 16 Take 25% OFF if you purchase any KIX merchandise. 3 inches
KIX
B O U T I Q U E
7 inches
4.5 inches
17 inches
25% OFF
11 inches
10 ft from the ground
6 ft
INDICATIONAL SIGNAGES
A P PA R E L
32 inches
6 ft
8 inches
3.7 inches
SHOES
12 inches
5.2 inches
10 ft from the ground
WEBSITE DESIGN
SMART PHONE IPAD
SMART PHONE Includes: Promotional banners, featured products, events, and other relevant information on KIX. Relies on 1 to 2 columns of information and is very stacked.
IPAD Version Includes: Promotional banners, featured products, events, and other relevant information on KIX. Relies on 2 to 3 columns. Information is generally side by side.
C o py r i g h t © 2 019 K I X Boutique Design by Nikka Flores