Brand Identity Guide 2022
Contents Project Brief Design Overview Stationary Designs Letterhead Envelope Business Card CD Cover & Slip Presentation Folder Mockups Color Palettes Typefaces Logo Symbol Description Black & White Logo Master Logo Variations Restrictions Minimum Scale Minimum Clear Space Signage Designs & Mockups Entrance Sign Location Signs Directional Signs Train Information Sign Informational Sign Tablet View Mobile View Mockups Clothing Bottle Introduction 01 Basic Elements 04 Stationary 13 Signage 20 Website UI 31 Merchandise Credits 37 40
Intro duc tion Introduction
• Project Brief • Design Overview
01
Intro duc tion
Project Brief
The Las Vegas Railway is a new railroad company coming to Las Vegas in late 2023 to provide an alternative way of transportation to its residents. The goal of the design team is to establish its brand identity, stationary, signage, website UI and merchandise by its opening date. Its brand identity should be iconic, simple, and representative of the company’s values and goals.
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Brand
Identity Guide
Design Overview
Logo
Created a brand identity that communicates the essence of the business with it’s simple yet bold design.
Stationary
Designed a stationary set for the Las Vegas Railway that matches its brand identity and enhances its design.
Signage
Created signage designs that would be placed throughout the company and build strong brand connections.
Tablet and Mobile Website
Created a website for mobile devices to show the the services available for the company while keeping its design consistent with its brand identity.
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Brand
Identity Guide
02 Basic Elements • Color Palettes • Typefaces • Logo Basic Elem nts
Brand Identity Guide Las Vegas Railway 05 Color Palette We have three primary colors for our brand. • Blue • Grey • White Grey Hex #6d6e71 RGB 109, 110, 113 CMYK 0% 0% 0% 70% Blue Hex #055598 RGB 5, 85, 152 CMYK 98% 74% 11% 1% White Hex #ffffff RGB 255, 255, 255 CMYK 0% 0% 0% 0% The colors were inspired by the the Nevada state flag and the it’s nickname the Silver State.
Brand Identity Guide Montserrat is our main typeface and should be used when available. Typeface Las Vegas Railway 06 Montserrat Regular ABC 123 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ~!@#$%^&*(){}[] <>?:”’|\ SemiBold ABC 123 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ~!@#$%^&*(){}[] <>?:”’|\ Bold ABC 123 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 ~!@#$%^&*(){}[] <>?:”’|\ This font is used to compliment the minimalistic and modern look of the logo. It is simple and easy to read.
Symbol Descripton
A description of everything that is included in the logo.
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• The initials LVR stand for Las Vegas Railway.
• The minimalistic train represents what our company specializes in which is train transportation.
• The train sweeping throught the letters is meant to convey movement and speed.
Brand Identity Guide
Black & White Logo
Black and white logo and ratio.
Brand
Identity Guide
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Master Logo
The primary logo used to represent the company.
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Brand Identity Guide
Variations
Acceptable alternative formats for logo.
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Black and white variations with or without bottom text.
Color variations with or without bottom text.
Full color without bottom text.
Brand Identity Guide
Restrictions
Incorrect usage of the logo.
• Do not flip logo.
• Do not stretch logo.
• Do not use drop shadow.
• Do not use stroke.
• Do not use outline.
Brand
Identity Guide
Las Vegas Railway 11 Flipped Vertically stretched Horizontally stretched Drop shadow Stroked Outlined
Minimum Clear Space & Size
• Clear space around the logo.
• Minimum size for our logo is 0.5 inches.
0.5 inches is the minimum size. ]
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Brand
Identity Guide
Stationary
• Stationary Designs • Mockups
Sta tion ary
03
Brand Identity Guide
Stationary Designs
• Letterhead
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1.5 in. 0.85 in.
0.35 in. 0.2 in. 1.7 in. 8.5 in.
1 in. 11 in. 0.35 in.
tion
Brand Identity Guide
Envelope
Business card
CD cover and slip Stationary Designs Las
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1.5 in. 2.5 in. 4 in. 9.5 in. 0.28 in. 0.325 in. 1 in. 4.125 in. 0.2 in. •
•
•
Vegas
1.875 in.
1.5 in. 1 in. 1 in. 1 in.
3.5 in. 4.7 in. 4.75 in.
2 in. 1.5 in. 1.5 in. 1.9 in.
0.375 in.
0.2 in. 0.25 in. 2.25 in.
0.35 in.
Brand
16
Identity Guide Las Vegas Railway
Brand Identity Guide
• Presentation folder Stationary Designs Las Vegas Railway 17 12 in. 9 in. 3 in. 0.35 in. 0.35 in.
Las Vegas Railway 18 4 in. 3.5 in. 0.4 in. 2.3 in. 2.3 in. Brand Identity Guide
Stationary Designs
Brand Identity Guide
• Mockups
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Signage
• Signage Designs • Mockups
Sig na ge
04
• Entrance sign • Mockup
Designs
Brand
Signage
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Identity Guide
Las Vegas Railway 22
Brand Identity Guide
• Location signs • Mockups Signage Designs Las Vegas Railway 23 Brand Identity Guide
Las Vegas Railway 24 Brand
Identity Guide
• Directional sign • Mockup
Designs
Brand
Signage
Las Vegas Railway 25
Identity Guide
Las Vegas Railway 26
Brand Identity Guide
• Train information sign • Mockup Signage Designs
27 Brand Identity
Las Vegas Railway
Guide
Las Vegas Railway 28
Brand Identity Guide
• Informational sign • Mockup
Designs
Signage
Las Vegas Railway 29 Brand Identity Guide
Las
30
Vegas Railway
Brand Identity Guide
05
UI
Website UI • Tablet View • Mobile View • Mockups Web site
Navigation Bar
Includes quick links and a search funtion along with the LVR logo.
Hero Image
Includes a booking section and the company slogan.
site
Tablet View
The tablet view of the company website.
Travel Perks
This section breaks up into three and each show a different perk or benefit you would receive with LVR.
Weekly Travel Specials
This section includes different swipeable weekly specials and a call to action to view the weekly deals.
Web
Las Vegas Railway 32 Brand Identity Guide
Easy Accessibility
This section includes different
buttons to solve common problems for the user quickly and has information about the mobile app with a call to action to download the app.
Tablet View
Travel Options
This section includes different travel options and accomodations for the users.
Footer
This section includes the company logo and download links for the app as well a call to action to sign up for rewards and quick links to different information about the company.
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Brand Identity
Guide
Easy Accessibility The mobile view of the company website.
View
Weekly Travel Specials Travel Perks Hero Image Navigation Bar Brand Identity Guide
Mobile
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Mobile View & Mockups
Las Vegas Railway 35 Footer Travel Options Brand Identity Guide
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Brand Identity Guide
Merc hand ise
06
Merchandise • Clothing • Misc.
hand
Merc
38
Las Vegas Railway
Clothing • Sweatshirt Brand Identity Guide
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•
Brand
Bottle
Travel bottle
Identity Guide
Credits
Signage
• https://unblast.com/free-subway-poster-mockup-psd/
• https://www.freepik.com/premium-psd/business-company-sign-mock-up-outside_15716275. htm
• https://www.inquirer.com/real-estate/inga-saffron/philadelphia-th-street-station-amtrak-flipflap-board-sign-schedule-20190301.html
• https://ny.curbed.com/2018/1/2/16840622/mta-nyc-subway-countdown-clock-installationfinished
• https://www.adamfishercox.com/portfolio/countdown-clocks-for-the-mta/
• https://www.chinaairlinetravel.com/airport-guide/tianjin-binhai/images/to/tianjin-west.jpg
Website UI
• https://www.freepik.com/free-psd/tablet-screen-mockup-psd-digital-device-withyour-design-here-graphic_18431105.htm#query=tablet%20mockup&position=13&from_ view=keyword
• https://unblast.com/mobile-phone-in-hand-mockup-psd/
Merchandise
• https://www.freepik.com/free-psd/set-black-hoodie-front-back-mockup_19316570. htm#query=t%20shirt%20mockup&position=34&from_view=keyword
• https://www.freepik.com/free-psd/hand-holding-purple-stainless-steel-bottle-mockup-withurban-v_16339429.htm#query=travel%20mug%20mockup&position=16&from_view=keyword
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Brand Identity Guide
© Las Vegas Railway, 2022
Designed by Leonardo Villalobos
