BRAND IDENTITY GUIDELINES 2020
Table of Contents SECTION 1: INTRODUCTION 4-5
SECTION 3: APPLIED BRANDING 16-43
PROJECT BRIEF 5
STATIONERY DESIGN 18-25
DESIGN OVERVIEW 5
Letterhead, Envelope, Business Card, CD, Folder SIGNAGE DESIGN 26-37
SECTION 2: DESIGN ELEMENTS 6-15
Entrance, Sidewalk, Directional, Schedule,
COLOR PALETTE 7
Admissions, Name Plate
TYPEFACE 8-9
USER INTERFACE 38-43
LOGO DESIGN 10-15
Tablet, Smart Phone
Symbol Description, Black & White + Ratio, Master
MERCHANDISE 44-45
Logo, Logo Restrictions, Logo Clearspace & Scale
Water Bottle, Lanyard, Protein Shaker, Hoodie
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Lady Rebel Brand Identity Guidelines
SECTION 1: INTRODUCTION PROJECT BRIEF DESIGN OVERVIEW
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PROJECT BRIEF The Lady Rebel Basketball team is the women’s basketball team that represents the University of Nevada, Las Vegas in Paradise, Nevada. The team currently competes in the Mountain West Conference. Since beginning in 1974, the Lady Rebels have an all-time record of 741–484. The Lady Rebels are currently coached by Las Vegas native, Lindy La Rocque. The mission of the UNLV women’s basketball team is to display their core values on a daily basis, thus developing a strong level of confidence and leadership to achieve the end result: championship basketball. The Core Values include Passion, Work Ethic, Engagement, Professionalism and Competitive Toughness.
DESIGN OVERVIEW Lady Rebel Basketball will have very minimalistic and clean design to simplify everything for its fans, but also use the bold color scheme inspired by the UNLV and Las Vegas community. Lady Rebel Basketball wants to make their fans and community feel connected to the team– as if they’re part of it. The branding will be used across its marketing deliverables and gym location, Cox Pavilion, as well as in its website and a stationary system for business purposes. The logo will include the aspects of Las Vegas and UNLV as its symbol and will use a bold typeface choice that will provide consistency and professionalism to the brand.
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Lady Rebel Brand Identity Guidelines
SECTION 2: DESIGN ELEMENTS COLOR TYPEFACE LOGO DESIGN Symbol Description, Black & White + Ratio, Master Logo, Logo Restrictions, Logo Clearspace & Scale
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COLOR PALETTE
Main Header
Sub Header
#B5191E C: 10% M: 100% Y:100% K: 20%
#A59678 C: 35% M: 35% Y:55% K: 5%
The meaning behind using this scarlet/red hue is to represent the aggressivness and athleticness of the Lady Rebel brand.
The meaning behind using this gold hue is to represent professionalism and winning. A less intense color but still bold.
Color Usage Copy #383637 C: 10% M: 10% Y:10% K: 90% Instead of using a plain black text that is too intense compared to the value of the other two colors, this color will be used for body copy if the user can.
The colors can also be translated into accents in any brand collateral that will be made. It is encouraged to use only these colors of the Lady Rebel brand identity.
Main Header Sub Header Body copy
Note: It is encouraged to use respective colors with type weights but not strict.
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Lady Rebel Brand Identity Guidelines
TYPEFACE Futura PT Extra Bold Oblique Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
The typeface used within the Lady Rebel logo is Futura PT (Extra Bold Oblique). The logo specifically only uses the style because it represents movement. The Futura PT typeface successfully represents the Lady Rebel brand because of its many weights, readablility, and modern forms.
Futura PT Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
The Lady Rebel Brand encourages use of Futura PT Bold for main headers and any typography that introduces the main idea.
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Futura PT Demi Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
The Lady Rebel Brand encourages use of Futura PT Demi for sub headers and any typography that may be a property of the main header subject.
Futura PT Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
The Lady Rebel Brand encourages use of Futura PT Medium for body copy. It is not as thin as book or light. But if users need to use any other weight in respects to the project’s scale and readability, they may.
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Lady Rebel Brand Identity Guidelines
LOGO DESIGN SYMBOL DESCRIPTION
Gold Feather Tip represents the ultimate goal of the program: Championship. Basketball represents the literal basketball in the game. It is also interpreted as an escape from reality, an opportunity. Feather represents the core values of the program. An overall arch of being diligent with school, work, and basketball
LADY REBELS
The Lady Rebels logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding. The secondary logo should be used for audiences already familiar with the Lady Rebel brand. Use of the primary ogo is always preferred unless the space allowed for a logo whose width is smaller than the minimum size of 1/2 inch in height.
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BLACK & WHITE + RATIO Master Logo 10 x
31/6 x x
71/2 x
21/2 x
Secondary Logo 32/5 x 4/5 x
LADY REBELS 93/5 x
x
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Lady Rebel Brand Identity Guidelines
Master Logo
Secondary Logo
LADY REBELS
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LOGO RESTRICTIONS The logo has become distorted from it’s designed aspect ratio, therefore stretching or squshing the shape and text. If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit.
Important elements within the logo have been distorted, enlarged or shrunk, affecting the balance and design. A consistent layout is essential across all media, and by changing key elements it will introduce confusion into the Lady Rebel brand.
The backdrop for the logo’s placement clashes with the primary logo color - it lacks visibilty and contrast. To fix this problem, you can either select a contrasting base color, or switch to one of the secondary logos.
A color outside of the Lady Rebel brand color scheme has been used. This is not allowed as it confuses the brand image.
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Lady Rebel Brand Identity Guidelines
LOGO CLEARSPACE AND SCALE Master Logo 3/32x
3/32x
3/32x
3/32x
Minimum Clearspace
x
Minimum Scale
3/4” 2 1/2”
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LOGO CLEARSPACE AND SCALE Secondary Logo 2/17x
2/17x
Minimum Clearspace
LADY REBELS 2/17x
2/17x
x
1”
Minimum Scale
LADY REBELS 1 3/4”
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Lady Rebel Brand Identity Guidelines
SECTION 3: APPLIED BRANDING STATIONERY DESIGN Letterhead, Envelope, Business Card, CD, Folder SIGNAGE DESIGN Entrance, Sidewalk, Directional, Schedule, Admissions, Name Plate USER INTERFACE Tablet, Smart Phone MERCHANDISE Water Bottle, Lanyard, Protein Shaker, Hoodie
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Lady Rebel Brand Identity Guidelines
STATIONERY DESIGN The stationery design for the Lady Rebel Brand will follow the brand guides and appear to be simple and easy to follow. The stationery includes:
LETTERHEAD BUSINESS CARD ENVELOPE CD FOLDER
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Lady Rebel Brand Identity Guidelines
LETTERHEAD 1.5”
0.5”
1.5”
Lady Rebels 4505 S Maryland Pkwy Las Vegas, NV 89154 808.428.3260 www.ladyrebels.com
0.5”
1”
3”
11”
4.8”
8.5”
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ENVELOPE Front 0.4”
Lady Rebels 4505 S Maryland Pkwy Las Vegas, NV 89154
0.4”
1.6”
0.5” 6”
Inside
1.3”
1.2”
9.5”
4.125”
Back
Pkwy 54
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Lady Rebel Brand Identity Guidelines
BUSINESS CARD
2”
0.7”
m 2.5”
3.5” 0.18”
Abigail Calara
0.3”
Creative Director
1.6”
4505 S Maryland Pkwy Las Vegas, NV 89154 0.2”
808.428.3260
0.8”
acalara@ladyrebels.com www.ladyrebels.com @ L A DY R E B E L S
0.7”
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CD PACKAGE & DISK 5.2”
2”
5.2”
1”
1”
4.7”
3.2”
4.7”
Package
Disk
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Lady Rebel Brand Identity Guidelines
FOLDER
9”
12”
4” 0.5”
1.1”
0.8”
Cover
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18”
4.25”
Inside
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Lady Rebel Brand Identity Guidelines
SIGNAGE DESIGN The signage design for the Lady Rebel Brand will also follow the brand guides on a larger scale. The signage will follow different purposes but will include:
ENTRANCE SIDEWALK SCHEDULE DIRECTIONAL ADMISSIONS NAME PLATES
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Lady Rebel Brand Identity Guidelines
MAIN ENTRANCE 8 ft
3 ft
3.5 ft
12.5 ft
9 ft 5.5 ft
10 ft
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Lady Rebel Brand Identity Guidelines
SIDEWALK
1.5 ft
4.5 ft
3.5 ft
2.25 ft
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SCHEDULE
3.5 ft
6 ft
2 ft
2.5 ft
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Lady Rebel Brand Identity Guidelines
DIRECTIONAL 5 ft
7 ft
6 ft
2 ft
Ground
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Lady Rebel Brand Identity Guidelines
ADMISSIONS
5 ft 6 ft
4.5 ft 1.5 ft
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Lady Rebel Brand Identity Guidelines
NAME PLATES
4 in
5.5 ft
12 in
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Lady Rebel Brand Identity Guidelines
USER INTERFACE Online presence is definitely relevant in marketing the Lady Rebel brand. Having a well designed and brand consistent UI design is just as important as brand collateral for the Lady Rebels.
TABLET WEBSITE SMART PHONE
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Lady Rebel Brand Identity Guidelines
TABLET HOME PAGE Navigation bar for the home page of the website being used on a tablet. Logo would be linked to home page, buttons change color while being hovered over. Includes ticket button and search bar.
News section will include updates from the team ranging from game highlights, team involvement and more. Main images will highlight three big stories.
More news stories in three columns with title.
Meet the Rebels is where fans and viewers can learn more about the player roster and coaching staff. Serves as a friendly introduction to the Lady Rebels.
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TABLET HOME PAGE continued
Social Media Carousel is to promote the Lady Rebels’ social media presence on Instagram. It is a slideshow that switches images every 3 seconds.
Footer is to summarize contact information for Lady Rebels as well as social media links.
Upcoming Events showcases the upcoming game information for fans to tune in to watch or attend live. It will inform date, time, location, and rival team.
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Lady Rebel Brand Identity Guidelines
SMART PHONE HOME PAGE Navigation bar for the home page of the website. Instead of having all buttons laid out, it is condensed into a hamburger button for viewers to tap.
News section will include updates from the team ranging from game highlights, team involvement and more. Main images will highlight main stories.
More news stories in a single column for mobile device version..
Meet the Rebels is where fans and viewers can learn more about the player roster and coaching staff. Serves as a friendly introduction to the Lady Rebels. Mobile version condenses three column layout into one scrollable entity.
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SMART PHONE HOME PAGE continued
Social Media Carousel is to promote the Lady Rebels’ social media presence on Instagram. It is a slideshow that switches images every 3 seconds.
Upcoming Events showcases the upcoming game information for fans to tune in to watch or attend live. It will inform date, time, location, and rival team.
Footer is to summarize contact information for Lady Rebels as well as social media links.
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Lady Rebel Brand Identity Guidelines
MERCHANDISE Here are additional brand assets showcasing the Lady Rebel brand.
Water Bottle
Lanyard
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Protein Shaker
Hoodie
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Lady Rebel Brand Identity Guidelines
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DESIGN BY ABIGAIL CALARA QUESTIONS OR CONCERNS CALARA1@UNLV.NEVADA.EDU