BRAND IDENTITY MANUAL BOOK 2022
1
TABLE OF CONTENT INTRODUCTION 01
3
BASIC DESIGN ELEMENTS 02
6
STAIONTIONERY DESIGNS 03
12
SIGNAGE DESIGN 04
22
Project Brief Design Overview
Color Typeface Logo Design
Flat Design Mockups
Exterior Indicational Informational Directional Promotional
4 5
7 8 9
14 20
24 26 28 30 32
PACKAGE DESIGN 05
34
MERCHANDISE 06
40
CREDITS
47
Fountain Pen Ink Bottle
Products
Information
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INTRODUCTION 01 PROJECT BRIEF DESIGN OVERVIEW
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DESIGN OVERVIEW
PROJECT BRIEF: VISION:
AUDIENCE:
Vision Stationary offers college students as well as working professionals a place they can gather all of their essential materials in a single stop. Offering high end quality stationary materials from all over the world, reaching from Japan to all the way in around to the US.
We seek to be the top market leaders for artwork, craftmanship, creative activity, scholastic and business products. We offer a place to meet all your stationary needs for fun or business settings.
Our compnay strives to keep in touch with trends as well as for those who set them. Vision Stationary will also offer their own brand line notebooks, binders, pencils, pens and other essential office work supplies that will invigorate and personalize the work place.
Our design goals are to be simple and recognizable and accessible. Our target audience involves individuals ranging from the ages of 16 and 35. This one stop shop is where all your creativity can be met.
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DESIGN GOAL AND SOLUTIONS:
DESIGN CONCEPT:
Our design concept will incorporate succesful existing elements and combine them into one that will bring new clients through its visual appeal. Our color palette will incorporate a vintage look for the spring and summer and a darker tone for the the fall and autumn. In order to have a universal appeal there must be a soft palette for our younger audience and a bolder palette for our mature clients. Through the interchanging of the two we can visually draw in both demographics. Visual appeal will be an essentail element, as studies have demostrated that colors have a profound effect on people and their psyche.
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COLORS PRIMARY The color red is one of the first synthetic colors ever created thus paving the way to Potters Red.
POTTERS RED #964335
BASIC ELEMENTS 02 COLOR TYPEFACE LOGO DESIGN
R: 150 G: 67
B: 53
C: 28
Y: 81
K: 23
SECONDARY COLORS
POTTERS PI NK #E0CAC2
GLOOMY SUNDAY #BBBDBF
R: 224 G: 202 B: 194
R: 187
G: 189 B: 191
C: 27
M: 20
C: 11
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M: 81
M: 19
Y: 19
K: 0
Y: 20
K: 0
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TYPEFACE
POPPINS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 10 .,;:’”-_?!$()/
LOGO DESIGNS SYMBOL DESCRIPTIONS 1. The symbol in the center of the word “Ins ribe” is a fountain pen nib replacing the “C.” The color is changed is black which is the more traditional colors of modern pens today. 2. The Nib is supposed to replace the C visually and therefore make it easier to identify the brand with stationery products.
Large Headers for titles and page sections:
BLACK 40pt
2 : 3 Ratio
Second large headers:
3
BLACK 16PT
Titles within the body copy:
BOLD 12PT
Bodycopy: Regular 10pt 2
DAZZLE UNICASE
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9 10 .,;:’”-_?!$()/ Font used in the creation of the Inscribe Logo and product packaging merchandise. There will be no lower case when using this typeface
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LOGO DESIGNS
MASTER LOGO
BLACK AND WHITE LOGO
Incorporating the traditional colors of Potters Red, Noir and Gloomy Sunday make up the entirely of the logo
Dazzle Unicase is used for the logo design of Inscribe Stationary Bold at 192pt in a 1000 x 1000 px artboard. The spacing in between is 5 spaces. The stationery section is at Dazzle Unicase in Light 75pt with 850 Kerning on a 1000 x 1000 px artboard. The Illustration is at a width of 220px and a height of 165 px, which is then centered to the text.
2.5 x
1/2 x x
RESTRICTIONS
Logo cannot be bigger than 25% of the size of any document, unless made for especially for adeverstisement and as the focal objective. Colors are subject to change for certain holidays, social awareness and civil right movements. However must remain true to the Master colors, black and white in documents used for ads, banners, billboards and marketing graphics.
MINIMUM SIZE Must be a minimum size of 0.5 inches and 2 inches on any item.
x
x
x
2”
x
10
0.5”
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STATIONERY DESIGNS 03
12
LETTERHEAD ENVELOPES BUSINESS CARDS CD AND CD COVER FOLDERS MOCKUPS
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LETTERHEAD
ENVELOPES
8.5”
9.5” 0.5” distance
2” 0.5”
INSCRIBE Stationary INC. 4505 S Maryland Pkway, Las Vegas, NV 89154
0.5” 2” 4.125”
Dear Customer 1234 Highway Ave Las Vegas, NV 89147
11”
1”
1”
1”
1.6” 0.4” www.inscribestationery.com
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4505 S Maryland Pkway, Las Vegas, NV 89154 725 203-8630 • info@InscribeStationery.com • inscribestationery.com
0.15”
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BUSINESS CARDS
CD AND CD COVER
1.6” 0.4”
0.2”
FREYA MENDEZ GRAPHIC DESIGNER
(725)203-8630 FreyaM@InscribeStationery.com inscribestationery.com
2”
18pt 10pt 9pt
0.5”
0.8” 0.6”
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FOLDER AND INTERRIOR
2”
18”
2”
14”
5”
3.5”
1.25”
4”
8.5”
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19
20
21
SIGNAGE DESIGN 04
22
EXTERIOR INDICATIONAL INFORMATIONAL DIRECTIONAL PROMOTIONAL
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EXTERIOR SIGNAGE DESIGN INSTALLATION
FLAT DESIGNS 48”
20”
50”
72”
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INDICATIONAL SIGNAGE INSTALLATION
FLAT DESIGNS
PICKUP
12”
CHECKOUT 60”
CHECKOUT
24”
PICKUP
72”
26
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INFORMATIONAL SIGNAGE INSTALLATION
FLAT DESIGNS
Store Hours 12” Store Hours MON - FRI
8 am - 6pm
SAT
8 am - 8pm
SUN
8 am - 5pm
13”
MON - FRI
8 am - 6pm
SAT
8 am - 8pm
SUN
8 am - 5pm
Hours subject to change depending on holidays and community events
Hours subject to change depending on holidays and community events
72” 60”
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DIRECTIONAL SIGNAGE INSTALLATION
FLAT DESIGNS
DIRECTORY A1 PAINTS
Watercolors • Oils • Gouache • Acrylic
A2 BRUSHES
Synthetic • Squirrel hair • Palette knives
A3 PAPER
Drawing • Sketching • Tracing • Bristol
16”
A4 PENCILS
DIRECTORY
Graphite • Charcoal • Colored • Mechanical
A1 PAINTS
Watercolors • Oils • Gouache • Acrylic
A2 BRUSHES
Synthetic • Squirrel hair • Palette knives
A3 PAPER
Drawing • Sketching • Tracing • Bristol
A4 PENCILS
Graphite • Charcoal • Colored • Mechanical
A5 CUTTERS Box cutters • scissors • exacto
A6 RULERS Metal • Wood • Plastic • Stencils
A7 INKS
India • Solid • Latex • Metallic • Ultraviolet
24”
A5 CUTTERS Box cutters • scissors • exacto
A6 RULERS Metal • Wood • Plastic • Stencils
A7 INKS
India • Solid • Latex • Metallic • Ultraviolet
72”
48”
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PROMOTIONAL SIGNAGE INSTALLATION
FLAT DESIGNS
BACK TO SCHOOL Dates: Starting January 15 - 30
40% off!
Get all of your school supplies: Notebooks, pencils, pens, paper, rulers and backpacks to start the school year ready and accessorized. All students will get 40% off all school supplies
40” 36”
60”
BACK TO SCHOOL Dates: Starting January 15 - 30
40% off!
Get all of your school supplies: Notebooks, pencils, pens, paper, rulers and backpacks to start the school year ready and accessorized. All students will get 40% off all school supplies
72”
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PACKAGE DESIGN 05
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FOUNTAIN PEN INK BOTTLE
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INSCRIBE FOUNTAIN PEN PACKAGE
FOUNTAIN PEN
Inscribe Stationery number 1 fountain pen. includes a fine point size with 2 cartridges of India Ink.
INSTRUCTIONS
0.5
1. Twist the middle of the pen to open.
BLACK INK
2. Insert cartridge with the clear side facing towards the nib.
6 in
3. Twist top on until it clicks.
Made in USA, Las Vegas Inscribe Stationery © 2022
1 in 2.5 in
10 in
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INSCRIBE INK BOTTLE PACKAGE DESIGN
4 in
4 in
1 in
INDIA INK
Permanent and Waterproof
Inscribes Stationery India Ink provides steadfast color pay off after years. The ink consists of a smooth finish as well as waterproof for mixing media and printing.
INSTRUCTIONS 1. Twist off top 2. Insert plastic syringe 3. Insert syringe into cartridge to fill
Made in USA, Las Vegas Inscribe Stationery © 2022
1 OZ.
16 in
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MERCHANDISE 06
40
PRODUCTS & MERCHANDISE
41
42
43
44
45
CREDITS INFORMATION
46
47
CREDITS AUTHOR
Freya Mendez
REVIEWERS
Jung Son GRC 420 Students
CONTENT DEVELOPER Freya Mendez
GRAPHICS
Graphic Burger Freepik Envato
RESEARCH
Tombow Stationery Pal Pentel Jet Pens Tokyo Pen Shop Pilot
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FREYA MENDEZ • GRC 420 -1002 • SPRING 2022
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