GRC 420 - 1001 Fall 2022 Cyrenz Garcia

Introduction

Project Overview Design Brief

Introduction

Project Overview

Many teens and young adults are starting to get back into exploring nature and wildlife. With our digital age of computers, it’s easy for us to get stressed and filled with anxiety. What better way to relieve that stress than to spend some time outdoors under the sun.

Las Vegas is a city surrounded by many landforms that allow for various spots to hike, rock climb, and various other outdoor activities. Sometimes it may be hard to find the right gear or clothing when going out for adventures. Outwear is an outdoor exploration brand meant to supply its customers with the clothing and equipment necessary for you to enjoy these outdoor adventures and activities.

Design Brief

Outwear creates a clean almost geometric look to the design of the clothing and accessories. The designs will be bold but not aggressive, we would like for them to match or contrast certain activities. For example, a jacket made for rock climbing

Color Palettes

Primary Colors

Fire Engine Red

Red has a range of symbolic meanings through many different cultures, including life, health, vigor, war, courage, anger, love and religious fervor.

RGB: 193, 39, 45

CYMK: 17, 98, 92, 7

HEX: #C2262E

Yellow Orange Color Wheel

Yellow is for happiness, hope and spontaneity It’s another color that grabs your attention. It’s another warm color that can feel upbeat and bright.

RGB: 247, 147, 30

CYMK: 0, 50, 98, 0 HEX: #

Ming

Blue green is also a hue that can be spotted on magnificent damselfish. The color meaning behind blue green refers to harmony and prosperity.

RGB: 34, 103, 115

CYMK: 87, 47, 45, 17 HEX: #226673

Secondary Colors

Outwear Cream

Our Outwear cream symbolizes the starting point of any journey. We use this cream color in our clothing to express the importance of our quality in fabric. Cream is an outstanding color to express our years of quality.

RGB: 255, 255, 222

CYMK: 1, 0, 15, 0 HEX: #FFFFDE

Gray

Our Gray is used mainly in our typeface and design aspects of Outwear. Grey represents neutrality and balance. Its color meaning likely comes from being the shade between white and black.

RGB: 193, 39, 45

CYMK: 17, 98, 92, 7 HEX: #C2262E

Patterns

Typefaces

Bahnschrift is a brand new digitization of the famous DIN 1451 character design standard and was released as a variable font for Windows in 2017.

DIN 1451 is a standardization for letterforms designs created by the German standards body Deutsches Institut für Normung (German Institute for Standardization) in 1931, and was intended for use on road signs and other technical implementations. The design was particularly optimized for legibility, simplicity, and ease in replication. Over the years, DIN has become a popular typeface for a wide range of design applications.

Symbol Description

This logo is focused on the idea of simplicity. The focus is the mountain range to signify nature and terrain. There are 3 peaks to signifiy the three sides of the triangle, one of the strongest shapes in nature.

The yellow bar under the mountain range signifies a foundation which is Outwear. We want to be able to provide the starting grounds for newcomers and returning wilderness explorers.

Master Logo

Variations

Stationary Business Card

Cyrenz Garcia CEO & Designer OutwearClothing.com 702-430-0162 @Outwear

Mockup

Signage Design

Main Entrance

2’ 1.7’

2.8’ above model head 9’ above the ground

Model Height is 6’2”

Main Entrance Mockup

Directional Sign Signage Design

1.5’

1.5’

Model Height is 6’2”

5’ above the ground

6.5’ from the ground to the top of the sign

Directional Sign Mockup

Promotional Sign

Model Height is 6’2”

1.7’

Sign is 3.5’ from the ground

1.5’

5’ from ground to the top of the sign

Promotional Sign Mockup

2.7’

Operating Hours Sign

2.7’

Model Height is 6’2”

Sign is 6’ from the ground

8.7’ from ground to the top of the sign

Operating Hours Sign Mockup

2.3’

Indicational Sign

1.3’ 1’ 3’

Model Height is 6’2”

Sign is 5’ from the ground

Indicational Sign Mockup

4. About Outwear section to introduce the viewer to the brand and our mission

UI Design

Tablet View

5. A showcase of some of our recent products which the viewer can add to their shopping cart

UI Design

Mockups

Outwear Bucket Hat

Outwear Long Sleeve

Outwear Windbreaker

07

Credits

Main Entrance Sign

https://www.freepik.com/premiumpsd/exterior-business-sign-mockup_16136180.htm#query=sign%20 mockup&position=12&from_ view=keyword

Directional Sign

Indicational Sign

Promotional Sign

Mobile UI

https://www.pexels.com/photo/ different-apparel-on-stand-inclothing-shop-5709661/ https://www.pexels.com/photo/ different-apparel-on-stand-inclothing-shop-5709661/ https://www.pexels.com/photo/ different-apparel-on-stand-inclothing-shop-5709661/

Operating Hours Sign

https://www.pexels.com/photo/ different-apparel-on-stand-inclothing-shop-5709661/ https://www.freepik.com/ premium-psd/red-gold-phonescreen-mockup-with-mobile-apppresentation-template_13777896. htm#page=2&query=phone%20 mockup&position=7&from_ view=search&track=sph https://www.freepik.com/ premium-psd/smart-phone-tabletmockup_11411258.htm?query=tablet%20 mockup#from_view=detail_alsolike

Tablet and Mobile

Outwear Durable Simple Bag

https://www.freepik.com/premiumpsd/canvas-bag-mockup_13808161. htm#page=2&query=bag%20 mockup&position=29&from_ view=search&track=sph

Outwear Bucket Hat

https://www.freepik.com/freepsd/hat-mockup-woman-shead_14323626.htm#query=bucket%20 hat%20mockup&position=1&from_ view=search&track=sph

Outwear Long Sleeve

https://www.freepik.com/free-psd/ set-black-hoodie-front-backmockup_19316570.htm#query=long%20 sleeve%20mockup&position=3&from_ view=search&track=sph

Outwear Windbreaker

https://www.freepik.com/premiumpsd/black-jacket-logo-mockupdesign-isolated_12347650.htm

Created by Cyrenz Garcia