Brand Identity Manual 2019
Sweden’s island paradise.
Table of Contents Introduction..................................... 02 Project Brief, Design Solutions
Basic Elements................................. 04 Color, Type, Logo
Stationery......................................... 16 Letterhead, Envelope, Business Card Presentation Folder, CD Package
Wayfinding........................................ 23 Entrance Sign, Road Signs Trash/Recycling Bin, Site Marker, Notice Board
User Interface.................................. 36 Table Interface, Mobile Interface
Packaging.......................................... 36
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Hej och välkommen. This is Öland’s brand manual, and should serve as a guide and inspiration for those who are continuing to design its visual communications. In this book, you will be walked through the designs solutions created to convey the province’s identity from branding concepts to application. We encourage you to use this manual to maintain a consistent aesthetic for Öland throughout all mediums.
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Project Overview The rebranding must appeal to Swedish citizens of all age ranges and household orientations. The island acts as a tourist destination for families, couples, and singles-- many of whom already have a connection or attachment to the island’s long history and countryside charm.
Design Solutions The design should: • Reflect Öland’s affinity for its history, nature, and Swedish culture. • Designate it as a modern and environmentally progressive island that would appeal to more visitors and affirms its residences. • Able to encompass the needs of the province.
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Basic Elements The next following pages are where you will learn about what define the brand of Oland through its basic elements. With this manual, you will be able to flex your creativity while reamining consistent with the brand’s identity. These are the main categories: • Color Palette • Typography • Logo
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Logo Color Palette Swedish Blue Pantone 108-8 U CMYK 100 | 52 | 0 | 50
Swedish Blue Pantone 109-1 U CMYK 5 | 2 | 0 | 0
RGB 238 | 243 | 250
HEX #eef3fa
Rock Rose Yellow Pantone 4-7 U CMYK 0 | 7 | 84 | 0
RGB 255 | 228 | 67
HEX #ffe443
Sustainable Green Pantone 139-14 U CMYK 74 | 0 | 70 | 9
Summer Orange P 37-8 U CMYK 100 | 52 | 0 | 50
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RGB 0 | 63 | 112 HEX #003f70
RGB 42 | 168 | 114
RGB 241 | 93 | 42
HEX #2aa872
HEX #f15d2a
The logo consists of five main colors. We deliberately chose these colors with meaning. Blue and yellow tie into Sweden’s national colors. Green alludes to nature and our mission for sustainability. Orange brings a sense of passion and warmth.
Additional Brand Swatches Below are acceptable neutral colors that complement the design so that designers can have more variety while creating new artwork.
CMYK 86 | 47 | 5 | 0 RGB 15 | 121 | 183 HEX #0f79b7
CMYK 0 | 0 | 0 | 75 RGB 99 | 100 | 102 HEX #636466
CMYK 0 | 0 | 0 | 0 RGB 0 | 0 | 0 HEX #ffffff
Patterns/ Illustrations Window shapes stacked on top of each other in various orientations, with one mimicking the dots from the logo.
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Typography
Aa Bb Cc
Modified typeface
Gimlet Compressed Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.!? This typefaces demonstrates the professionalism needed for official documents, but also has charming serifs to give off a friendlier feeling to viewers. This typeface should only be used for the logo and large headers.
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Tenso Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.!? Tenso Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.!? Tenso Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.!? This sans serif typeface was chosen because it looks very similar to Sweden Sans, Sweden’s official typeface. It also serves well with Gimlet and is very easy to read and add a lot of content without taking a lot of space.
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Logotype and Symbol Concept
Ceramic plaque/ Airplane window
Öland rock rose
Modified typeface
We created a combination logo that encapsulates Öland’s natural beauty and maintains professionalism. The symbol incorporates the rock rose flower native only to this island; it is placeed in a container to resemble Sweden’s floral ceramic wall plaques. Additonally, the rounded rectangle is reminiscent to an airplane window to encourage a wanderlust spirit. The serifs of the typeface were rounded out to give the logo a warmer feel and stylistically match the symbol.
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Greyscale Ratio The vertical logo should be used at the correct ratio of 1:0.9. The horizontal logo should be used at the ratio of 1:0.34 There should be no distortion applied to the logo such as a stretch or skew without maintaining the correct ratio.
1.5x
Vertical Logo
.125x
x
2.5x
Horizontal Logo
2.5x
x
7.5x .125x
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Master Logo Our final combination logo that priortizes the functionality and simplicity. This could help with the longestivity of the brand as our vision is to become a well-trusted name from now on. Below are two master versions:
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Logo Presentations: Variations
Full color on light background.
Full color on dark background.
Pure white on black.
Pure black on white.
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Logo Clearspace and Minimum scale Whenever you use the logo, it should be surrounded with clearspace to ensure its visability and impact. No graphic elements of any kind should invade this zone. To make out the clear space, take the hieght of the logo and divide it in eight units. (Clearpsace = Height/8)
.125x
.125x
.125x
.125x
Minimum Scale
.25�
1.875�
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x
Logo Restrictions There are certain regulations and restrictions when a logo variation can not surpass in order to keep the idenity to the brand under any circumstance. Below are some common mistakes that you should not violate in order for the brand to keep its consistency.
Placing elements over or too close
Using incorrect logo colors for backgrounds
Changing color of logo.
Distorting logo proportions.
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Logo Applications
Enamel Mug
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Pillow and Custom Pattern
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Stationery Stationery system makes up most of the appearance of the brand. It represents Oland and showcaes the characteristics through the use of practical objects. With this set of stationery, Oland has put on step into the industry with its strong and consistent idenity. Stationery is one of the most important assets of our branding. We want our appearance to be consistent and professional towards our customers. Our stationery system includes: • Letterhead • Envelope • Business card • Presentation Folder • CD Package
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Letterhead .25”
3.5”
3.5”
11”
oland.se | info@oland.se | 0485-88 800 | @oland_se | Träffpunkt Öland 102 386 33 Färjestaden
.2”
8.5”
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Envelope Made from seed paper
.25”
3”
3”
Träffpunkt Öland 102 386 33 Färjestaden Sweden
.125” 4.125”
9.5”
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Business Card
.25”
Sweden’s island paradise.
2” .25”
.25”
3.5”
.25” Sophie Alvaret Tourism Director 0485-88 800 info@oland.se Träffpunkt Öland 102 386 33 Färjestaden f t l @oland_se .15”
.15” .25”
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Presentation Folder Made from seed paper
2”
12”
2.25”
2.25”
Sweden’s island paradise.
Sweden’s Island Paradise 2”
9”
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CD Case CD Face: 116 mm, hole area 20mm
.2”
3”
.2”
4.75”
Sweden’s island paradise. 2.75”
4.75”
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CD
0.78”
Sweden ’ s i ise. sla ad
dise. S w para ede nd
4.56”
land paradise s i . n’s
s is eden’ land pa w S r
4.56”
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Signage Besides a stationery set, signage systems should also be taken into consideration when designing for a brand idenity. Oland would soon become a strong and pioneering cooperate, therefore, the brand needs itself a strong and recognizeable set of signage to support the needs of the people. As mentioned in our design goals, we want our signage to be eye-catching yet seamless and blends well with the interior of our homes. Therefore our signage should be as minimal and effortless as it can be. • Entrance Sign • Road Sign • Trash/ Recycling Bin • Notice Board • Site Marker
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Entrance Sign white wood, paint, and laser cut elements.
women’s height: 5’5”
5’
Vä l ko m m e n !
10’
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Road Signs
Camp Ground
2.5’
Bike Trail
Hiking Trail
Camp Ground
No Fishing
1.2’
4.5’
women’s height: 5’5”
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Trash/Recycling Bin
women’s height: 5’5”
Keep our island beautiful! recycle
trash
1’ 5”
compost
3’ plastic
fabric
food scraps
metal
styrofoam
yard debris
paper
soiled packages
egg shells
4’ 3”
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Site Marker
women’s height: 5’5”
Sandviks Kvarn The eight-story smock mill Sandviks Kvarn belongs with a height of 26 meters and a wingspan of 24 meters to the largest historical windmills in the world and is the largest windmill in Northern Europe. The mill was originally built near Vimmerby in Småland in 1856. After a heavy storm damaged the mill, it was no longer in operation and finaly sold in 1885. The new owner had the mill completely disassembled, transported it to Öland and rebuild it on a specially constructed two-storey base. Sandviks Kvarn was in operation until the 1950s and was sold to the local heritage association in 1955. Shortly afterwards a simple café opened in the basement of the mill and it developed into a popular destination over the years with restaurant, pizzeria, cafeteria, grill, mini golf and bowling lane.
2’5”
The mill itself is completely preserved and can be visited as a museum. Narrow stairs offers access to all floors of the mill. Starting with the lower floors with the sieves and filling equipment, up to the seventh and eighth floor with the massive, wooden shafts and gears as well as the brake system and the rotating device for the tower dome.
2’5”
5’
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Notice Board
Notices
women’s height: 5’5” DATE
1
2
NABBELUND GRANKULLAVIK BYXELKROK
TIME
OCT
1 0
1 5:3 2
3 ENERUM
TOP 8 MUST-SEES 1
BÖDA KYRKETORP
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BYRUM
NEWS
Borgholms Slott 800 years of Swedish history are on display at this beautiful castle.
2 Trollskogen Trollskogen is a windswept, grazed
6.2’
pine forest and nature reserve in the northeast corner of the island.
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3 Bla Jungfrun National Park Blå Jungfrun, also
known as "Blåkulla", in English sometimes rendered literally as The Blue Maiden is a Swedish island in the Baltic Sea.
LÖTTORP
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4 Stora Alvaret is an alvar, a barren limestone terrace, in the southern half of the island.
5 Sandvik Trail Fishing and boat harbor on the west coast of Öland, in the Kalmar strait.
HAGELSTAD GILLBERGA
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Fyren Lange Jan one of Sweden's most famous lighthouses and also the tallest lighthouse in all of Sweden.
7 Graborg The ruin of the largest prehistoric castle SANDVIK
on Öland and one of the largest of its kind in all ofSweden.
PERSNÄS
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FÖRA
8 Byrum’s Raukaur A geological formation of a group of rauks on the western shore.
Area: 519 mi²
|
Max length: 85.13 mi
|
Population: 25,857 (Dec 31, 2017)
1.8’
6’
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User Interface Our online website would be the first place to leave the impression of our branding to our customers. Therefore, it should reflect our look and feel to enhance the consistent and effectiveness of our brand identity.
• Tablet User Interface • Mobile User Interface
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Tablet Interface Sticky side bar showing social media and favorited trips. EN
My Trip
l
Sweden’s island paradise.
f t Eat & Drink
See & Do
Accomodation
Guides
Events
Hero image of road to the island.
Icon buttons to see different activities and accomodation.
y
Start Your Journey Getting Around From bus, car, to bike, let us show you how easy it is to explore our island.
explore
Special Offers
Hidden Gems
With daily flights from many cities across Europe, getting here is easier than you would imagine. Check the map to see which flights are closest to you. learn more
Top Experiences Oland has some of the best places to enjoy. From gorgeous beaches to a medieval castle, you are
Weather/Climate
Visas & Immigration Visitor Safety
Getting Here
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Important information for tourists so they can be prepared to visit.
Flight, bus, and ferry information on how to get to Oland.
Special Offers
Visas & Immigration Visitor Safety
Getting Here With daily flights from many cities across Europe, getting here is easier than you would imagine. Check the map to see which flights are closest to you. learn more
Sliding carousel of top experiences province has to offer.
Top Experiences Oland has some of the best places to enjoy. From gorgeous beaches to a medieval castle, you are sure to fill your trip with the best of times. learn more
Let us help you plan the perfect trip. You might start with a feeling...
Unique way to plan a trip through using certain emotions to choose activities and accomodation. Spontaneous
Romantic
Nostalgic
Adventurous
Silly
Magical
Let’s keep in touch. name
email address
Subscription Email sign-up. submit
Travel Info
Destinations
Experiences
Other Sites
Our History
Byxelkrok
Culture
Media
Trip Planner
Sandvik
Wellbeing
Bureau
Favorites
Visby
Food
Blog
Š Oland.se 2019
Terms of Use
Cookies
Links to other pages on the site.
Privacy Statement
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Mobile Interface EN My Trip
Sweden’s island paradise.
Eat & Drink
See & Do
Guides
Accomodation
Sticky header showing favorited trips and search bar.
Hero image of road to the island.
Icon buttons to see different activities and accomodation.
Events
Start Your Journey Getting Around From bus, car, to bike, let us show you how easy it is to explore our island.
explore
Visas & Immigration
Weather/Climate
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Getting Here
Hidden Gems
Visitor Safety
Special Offers
Important information for tourists so they can be prepared to visit.
Special Offers
Weather/Climate
Getting Here With daily flights from many cities across Europe, getting here is easier than you would imagine.
Flight, bus, and ferry information on how to get to Oland.
Check the map to see which flights are closest to you.
learn more
Top Experiences Oland has some of the best places to enjoy. From
Sliding carousel of top experiences province has to offer.
gorgeous beaches to a medieval castle, you are sure to fill your trip with the best of times. learn more
Let us help you plan the perfect trip. You might start with a feeling...
Unique way to plan a trip through using certain emotions to choose activities and accomodation. Spontaneous
Romantic
Let’s keep in touch. name
email address
Subscription Email sign-up.
submit
Travel Info Destinations
Links to other pages on the site.
Experiences Other Sites
lfty Š Oland.se 2019 Terms of Use Cookies
Social media links
Privacy Statement
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Tack sa mycket!
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Designed by Valerie Cana at the University of Nevada, Las Vegas. Fall 2019 If you have any questions please contact: Ph: 702.677.2803 E: valeriencana@gmail.com behance.net/valeriecana
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Valerie Caña Designs © 2019 GRC 420 | Fall 2019 Oland Brand Manual