S I M P H Y

Every now and then some people think music is always the easy way out but not for Simphiwe “SIMPHY” Maseko walks, speaks, and eats music. Music is his daily bread. He is a proudly South-African brand and excels on what he calls “Inspirational Kwaito” . SImPHY, as he is affectionately known to his fans, was born in Gauteng, Orlando East in Soweto 1989.

He is currently marketing his latest Album titled “Paradigm Shift” on which he uses this platform to express himself completely. The album is an extension of SImPHY as an artist and represents a chapter in his life where he shares his love and passion for music with his fans. He chose to be different by introducing inspiring and emotional stories to his lyrics and says the reason why people can relate to his music is because his music has a sense of truth and he simply tells it like it is. Simphy wants to be different because he feels like everyone is into composing turnup songs and he just wants to cater for a different market.

SImPHY has got so much to offer the South-African music industry and has done this by offering a wide range of entertainment for his fans by working with a whole lot of new

“Paradigm Shift” is a laid back musical journey that is carefully structured to change the mindset of young black people in the townships across SouthAfrica. SImPHY says it is easy for people to relate with his lyrics because he is actually telling their stories and this is definitely what will set him apart from other artists out there. The album features tracks like the title track, “HUSTLE MONEY” , “KWAITO ANTHEM” , “NYAOPE MUST FALL" and “THANDIWE”

, fresh

undiscovered talent.

He describes his music as a fresh cup of tea

“ ” reason being that his music can be enjoyed by fans of different age groups. He also describes himself as a healer because he says he writes words which he truly believes bear the power to heal and also says that his music is easy for his target market to relate to. He describes his target market as being all the disadvantaged, young positive black people who are thriving for success and a better life. He is very passionate about youth development and has dedicated his life in helping the development of youth activities to keep them away from negative lifestyles such as alcohol and drug abuse.

UPCOMING MAG | 22

SImPHY practically grew up without a father and has pretty much learnt to be a man on the streets. He wants to teach other young men out there who are without fathers that they can be anything that they want to be, can achieve anything they want, that they are not their fathers and can be better men who are not afraid of responsibility.

Despite being a young man he is driven by passion to improve the lives of young South-Africans in whichever way he can. He is one of the founders of Innovating Kasi Organisation (IKO), a non-profit organization that helps young artists learn about the music industry business and later went on to be the chairperson of an NPO called EYM, which simply stands for Engaging Young Minds. The main primary objective of this organization is to instill self confidence in young boys, particularly boys who grow up with absent fathers; he is very passionate about this issue as he was exposed to the challenges of being a boy and growing up without a father.

SImPHY’s Contact Details Facebook: SIMPHY

www.simphymaseko@ gmail.com

S I M P H Y

VISION

• To develop the youth and provide great life opportunities. • To fight against alcohol and drug abuse amongst the youth. • Break into the major record label dominated music industry of South-Africa. • Represent the youth of today through his lyrics. • To develop artistic talents around disadvantaged communities.

MISSION

• To provide quality service that is not expensive and positively adds value to all South-Africans. • To be the greatest South-African icon that addressed social issues and youth development through his powerful music.

CAREER HIGHLIGHTS

• Performing for former president Jacob Zuma at the Social Cohesion Summit 4-5 July 2012. • Sharing the Stage with the legendary Joe Mafela at the Cancer Shaverthon event at Protea Gardens Mall in 2011. • Performing at the Mr and Mrs WITS University in 2009. • Hosted a live band show at Soweto Theatre in 2015. • Was nominated to join Samic (a federal organization that strives to fight artists battles in the music industry in 2015. • Hosted an event where he performed for Mr Hlaudi Motsoeneng in 2016.