Every now and then some people think music is always the easy way out but not for Simphiwe “SIMPHY” Maseko walks, speaks, and eats music. Music is his daily bread. He is a proudly South-African brand and excels on what he calls “Inspirational Kwaito”. SImPHY, as he is affectionately known to his fans, was born in Gauteng, Orlando East in Soweto 1989.
He is currently marketing his latest Album
“Paradigm Shift” is a laid back
titled “Paradigm Shift” on which he uses
musical journey that is carefully
this platform to express himself completely.
structured
The album is an extension of SImPHY as an
mindset of young black people in
artist and represents a chapter in his life
the
where he shares his love and passion for
Africa. SImPHY says it is easy for
music with his fans.
people to relate with his lyrics
He chose to be different by introducing
because he is actually telling
inspiring and emotional stories to his lyrics
their stories and this is definitely
and says the reason why people can relate
what will set him apart from
to his music is because his music has a
other
sense of truth and he simply tells it like it is.
album features tracks like the
Simphy wants to be different because he
title
feels like everyone is into composing turn-
“KWAITO
up songs and he just wants to cater for a
MUST FALL" and “THANDIWE”
to
change
townships
artists track,
across
out
South-
there.
“HUSTLE
ANTHEM”,
the
The
MONEY”, “NYAOPE
different market.
SIMPHY SImPHY has got so much to offer the
SImPHY practically grew up without a
South-African music industry and has
father and has pretty much learnt to be
done this by offering a wide range of
a man on the streets. He wants to teach
entertainment for his fans by working
other young men out there who are
with
without
a
whole
lot
of
new,
fresh
fathers
that
they
can
be
SImPHY’s Contact
undiscovered talent. He describes his
anything that they want to be, can
music as a “fresh cup of tea” reason being
achieve anything they want, that they
Details
that his music can be enjoyed by fans of
are not their fathers and can be better
different age groups. He also describes
men who are not afraid of responsibility.
Facebook: SIMPHY
himself as a healer because he says he writes words which he truly believes bear the power to heal and also says that his music is easy for his target market to relate to. He describes his target market as being all the disadvantaged, young positive black people who are thriving for success and a better life. He is very passionate about
youth
dedicated
his
development life
in
and
has
helping
the
development of youth activities to keep them away from negative lifestyles such as alcohol and drug abuse.
UPCOMING MAG | 22
Despite being a young man he is driven by passion to improve the lives of young South-Africans in whichever way he can. He is one of the founders of Innovating Kasi Organisation (IKO), a non-profit organization that helps young artists learn about the music industry business and later went on to be the chairperson of an NPO called EYM, which simply stands for Engaging Young Minds. The main
primary
objective
of
this
organization is to instill self confidence in young boys, particularly boys who grow up with absent fathers; he is very passionate about this issue as he was exposed to the challenges of being a boy and growing up without a father.
www.simphymaseko@ gmail.com
