FEBRUARY 2025
Super Bowl, Valentine’s Day and New Brewers Association President CEO, Bart Watson
Trafalga St. James unveils Rockwell Bistro & Wine Bar
In the Spirit of ScienceCocktail Chemistry Made Easy by Borrowing Lab Technology
AI and Sustainability to Redefine Tourism in 2025: Les Roches Reveals Five Trends
Valentines Day Dinner Date at Ayllu with a 9-Course Menu & Live Music
Johnnie Walker Revealed as the Most Prominent Brand Within UK Alcohol Sector
SUPER BOWL, VALENTINE’S DAY AND NEW BREWERS ASSOCIATION PRESIDENT/CEO, BART WATSON
This month sees two important opportunities for driving incremental traffic to your venue. The first is America’s iconic sporting spectacle Super Bowl LIX taking place on Sunday 9th February in New Orleans to decide this season’s NFL champion, and second is the romantic celebration of Valentine’s Day on Friday 14th February.
Both present occasions to customise your drinks menu with beverages that will grab attention and resonate with your guests, such as American craft beer.
Beer is a better partner for food than almost any other beverage due to its wide flavour spectrum and unrivalled versatility. The carbonation in beer lifts fat off the palate while the bitter finish cuts through protein-rich foods or those with a high fat content to refresh the mouth. American craft beer is renowned the world over for quality, innovation and brewing expertise and regularly wins top honours at international beer competitions judged by panels of experts. What better way for customers to cheer on their favourite NFL team or raise a glass to their loved one than with an American craft beer!
Over in the United States, the Brewers Association, the trade association representing small and independent American craft brewers, is embarking on a new chapter with the appointment of Bart Watson as President and Chief Executive Officer. Watson succeeded Bob Pease, who retired after 32 years with the association. What’s likely to be on Watson’s agenda this year? Three major events for starters...
• World Beer Cup (WBC): known as “The Olympics of Beer,” WBC is the largest, most prestigious and most competitive beer competition in the world. Last year 9.300 entries from 37 countries vied for global recognition.
• Craft Brewers Conference (CBC) – North America’s largest gathering for the beverage alcohol industry takes place 28 April – 1 May 2025 in Indianapolis and attracts more than 11,000 industry professionals who have the opportunity to meet with 550+exhibiting suppliers and tap into trends via seminars across 12 diverse educational tracks
• Great American Beer Festival (GABF®): taking place 9-11 October GABF regularly draws more than 40,000 visitors and features approximately 2,500+ beers from 500+ breweries to highlight the best American craft beer, ciders, ready-to-drink cocktails, hard teas, and kombuchas.
Well-known for his expert statistical analysis of the American craft beer industry, here are the hottest market trends in American craft beer as identified by Watson and team in 2024:
Non-Alcohol Beer Boom: With the growing demand for mindful drinking, non-alcohol beer sales soared (scan dollars up 30%+ year-over-year from January - October 2024) as brewers refined their techniques to deliver flavour-packed options with low or no alcohol
Focus: After years of constant innovation, brewers are now focusing on refining the products and business models that have proven successful in a more competitive environment, while streamlining their offerings by eliminating less successful SKUs. Hospitality: Brewery owners are adopting innovative approaches to enhance the customer experience. These include offering a diverse range of dining options, alternative beverages, and mindful drinking choices, along with family-friendly activities like kids’ menus featuring colouring pages.
Other facts and figures in the American craft beer world:
• Count: The number of small and independent breweries in operation in the U.S. in 2024 totalled 9,736.
• Openings and Closings: Throughout the year, the BA has tracked 335 new brewery openings and 399 closings. Despite the slight decline in the number of breweries in operation, closings remain a low percentage of total operating breweries.
• Employment: The craft beer industry supports nearly 460,000 jobs nationwide, fostering local economies and creating opportunities.
• Economic Impact: Craft beer’s contribution to the U.S. economy reached an impressive $77.1 billion, demonstrating its vital role in the broader beverage market.
In the UK, American craft beer is available from select national wholesalers for the trade and on-line retailers such as Athletic Brewing, Sierra Nevada shop, Brew Export, Beers of America, Cave Direct and Beer Merchants,
The Brewers Association publishes a wealth of resources to understand and enjoy craft beer, downloadable free of charge from www.brewersassociation.org
BREWERS ASSOCIATION PRESIDENT/CEO, BART WATSON
EYE CATCHING TERRACE FURNITURE
Ash Armchair shown
NEW LOOK FOR YOUR TERRACE IN 25!
EDEN FURNITURE offer a wide range of outdoor patio, terrace and poolside furniture.
We have a number of ranges which are made from gas injected resin which is glass fiber reinforced for extra strength and durability.
Chairs, Armchairs, Stools and Lounge Sets in a range of colours.
Wobbly tables can be a thing of the past thanks to the patented StableTable technology.
STABLETABLE is a unique patented fully automated solution which is hidden with the pillar of the table base allowing the legs to adjust to uneven surfaces.
Available for both indoor and outdoor use in a range of heights, shapes and sizes. Can be supplied as base only or complete with a stylish OnTop 12mm Compact Laminate top.
Chestnut
Spruce
Primrose Cedar
Alder Lounge Set
From Romance to Pancakes! Ignite Menu Magic this Season with Nutella®
Ferrero Foodservice is here to support operators this February and beyond with a whole host of recipe inspiration, innovative NPD and delicious food-to-go products. With World Nutella® Day (5th February), Valentine’s Day (14th February) and the lead up to Pancake Day (4th March), February is the prime time to explore Nutella® and discover how it can bring excitement to your menus and support sales.
World Nutella® Day
Operators are encouraged to celebrate World Nutella® Day by claiming their FREE POS (including branded Nutella® aprons and World Nutella® Day cups) from the website to show their customers that they serve Nutella®, and tap into the brand appeal of the nation’s favourite spread*. They’ll also find everything they need to showcase the Nutella® Muffin, from cardboard muffin trays to counter cards and specially designed takeaway bags. The tasty, artisan style muffin is perfect for consumers to enjoy onthe-go, and is made with sourdough and yoghurt for a light and fluffy bake, revealing a delicious Nutella® centre.
Love your Sales this Valentine’s Day
Valentine’s Day presents the perfect opportunity for operators to spread the love, make the most of this calendar event and visit the website to explore Ferrero’s special and delicious recipes. Get inspired with Red Velvet Waffles - a perfect match with Nutella® and Strawberries.
Pancake Day
Get ready for Pancake Day (4th March) with the help of the all-new Nutella® Electronic Dispenser. With just a touch of a button, operators can add the iconic taste of Nutella® to their customers’ pancakes and crepes.
The innovative dispenser has been developed to give catering operations a new, versatile way to serve up a portion of Nutella®. Its one-touch operating system is the hygienic and easy solution to dispense a perfectly portioned 15g of the spread, plus it’s a great addition to self-serve breakfast buffets, as well as cafes and bakeries.
Benefit from the big brand power of Nutella® today!
Hazelnut Slices (Serves 4)
Ingredients
• 50g flour
• 120g butter
• 130g sugar
• 300g dark chocolate
• 3 eggs
• 200g hazelnuts, chopped and toasted
• 60g Nutella®
Preparation
1. Preheat the oven to 200°C.
2. In a pan, melt the butter.
3. At the same time, whip the sugar, flour and eggs in a separate bowl. Once melted, add the butter and stir to combine.
4. Melt the dark chocolate in a water bath until smooth and then add it to the mix.
5. Stir in the chopped hazelnuts.
6. Pour the mixture into a rectangular tin. Bake for 20 minutes.
7. Allow to cool completely before removing from the tin. Once set, cut into squares and spread 15g of Nutella® on each of them. To Learn How Ferrero Foodservice can
Celebrate Valentines Style at Smith’s
Valentines Day with Smith’s Bar & Grill!
This Valentine’s Day, Smith’s Bar & Grill invites couples to indulge in a romantic and unforgettable dining experience in the heart of Paddington. On February 14th and 15th, guests can enjoy an exclusive 5-course menu with a glass of bubbles, paired with enchanting live music and thoughtful touches for just £70 per person.
5-Course Menu
The specially curated menu offers a luxurious selection of dishes to impress any palate:
• Amuse-bouche: Truffle Explosion
• Starters: Oysters (2 pieces), Scallops, and Beef Tartare
• Middle course: Tuna Tartare on a Tart with Caviar
• Main courses: Cod Fillet, Rib Eye, or Truffle Tagliatelle
• Dessert: A Special Valentines Dessert
Guests can also personalise their dessert with a custom message, available upon request by February 12th 2025, to make the evening even more memorable.
£1 Oysters at the Bar
Kick off your Valentine’s celebration with £1 oysters, available every Friday and Saturday from 6pm to 10pm exclusively at the bar. Pair with signature cocktails or Champagne for a chic pre-dinner treat.
Live Music
Set the mood with live performances by a Violinist and a Spanish Guitarist, filling the evening with beautiful melodies that create an intimate and elegant atmosphere.
Thoughtful Keepsakes
Every couple will receive a Polaroid picture, a rose and more surprises as part of this extraordinary Valentine’s celebration, ensuring you leave with cherished memories.
Discover Smith’s:
Smith’s Bar & Grill, nestled along the picturesque Grand Union Canal, delivers a modern twist on British and international favourites. With spacious indoor seating, a cosy outdoor terrace, and a welcoming atmosphere, Smith’s is the perfect spot for any gathering.
Where: Smith’s Bar & Grill, 25 Sheldon Square, Paddington, London, W2 6EY
When: Available Friday 14th Feb (6:00 PM – 10:00 PM) and Saturday 15th Feb (6:30 PM – 10:00 PM)
Closest Tubes: Paddington, Warwick Avenue
Trafalgar Rockwell The first stage in
Trafalgar St. James unveils Bistro & Wine Bar in the hotel’s £6m refurbishment
Trafalgar St. James, Curio Collection by Hilton – the 5* lifestyle hotel in central London, unveils the first stage of the hotel’s luxury refurbishment with the opening of the new Rockwell Bistro & Wine Bar and the fully redesigned lobby.
The all-new Rockwell Bistro & Wine Bar and lobby transformation are part of the hotel’s £6m renovation plan which sees the hotel elevating their premium offering with a full refurbishment of the ground and lower ground floors. The next phase of the renovation, due to be unveiled in February 2025, will see the hotel add six new suites to their offering.
Rockwell Bistro & Wine Bar is an all-day destination combining luxurious design features with a laid-back neighbourhood atmosphere. Rockwell offers guests a sumptuous day-to-night experience: beginning with breakfast and speciality coffee in the morning and through to the evening with a menu of all-day deli-style dishes and creative small plates. A carefully curated wine list promises to satisfy the curious and the connoisseur alike.
The redesigned lobby flows seamlessly into the elegant Rockwell where a fresh new interior has been designed by Design LSM, the awardwinning studio behind 100 Queen’s Gate, Curio Collection by Hilton. The contemporary, warm colour palette and plush furnishings give both spaces a soft glow, creating a sanctuary away from the bustle of the capital.
The new Spring Gardens Suites will offer guests a standard of premium experience, with their contemporary design and exclusive amenities. The warm and chic interior contrasts a palette of bold colours against natural tones of dark oak and rattan.
Federico Ciampi, London Cluster General Manager said of the renovations:
“We are excited to invite guests to join us at Rockwell Bistro & Wine Bar giving them a first glimpse into our luxury renovation project. The launch of the suites will set Trafalgar St. James apart as a top 5-star destination for both our hotel guests and visitors to the new Rockwell and The Rooftop.”
The six Spring Garden suites are in addition to the hotel’s current 131 bedrooms, including three iconic suites. Trafalgar St. James is also home to The Rooftop, one of London’s top skyline bars with incredible cocktails, stylish interiors and unbeatable views over Trafalgar Square and the London skyline.
The new Spring Gardens Suites will be unveiled in February.
Aviko, a leading supplier of chef-inspired potato specialities, has released its annual Food Trends Report, offering a must-read guide for any operator looking to grow in 2025.
As they say, ‘knowledge is power’, so what better way to help operators looking to thrive in the coming year than to gather insights from some of the top minds in the business. Aviko’s 2025 Trends Report does exactly that, with market analysis from industry expert Peter Backman, along with menu and flavour trend predictions from leading chefs and operators including Wadworth Brewery, Popeyes, Stonegate Group, The Alchemist, as well as BAFTA winning cater-tainer DJ BBQ and much more!
This in-depth guide to help foodservice businesses navigate the coming year focuses on what really matters to those at the sharp end, with insights into what will be driving consumers to spend out-of-home from the people who know, and the major food trends we are likely to see across menus.
Available to download from www.aviko.co.uk, the report is a practical resource combining both market and menu insights to help operators drive those all-important margins in 2025.
Commenting on Aviko’s fifth annual report Mohammed Essa, Commercial Director UK & Ireland, Aviko said;
“There will always be headwinds in this industry, but what makes it great is operators’ resilience and agility to adapt and develop to meet consumer demand. As a trusted supplier partner dedicated to the foodservice market, we are always looking for ways to support our valued customers. One of the many ways in which we do this is with our annual Food Trends Report, which brings together a wide range of leading industry experts to help operators make the right decisions when it comes to everything from menu choices to how to best utilise their space. Essentially, it’s like having a host of industry experts at your fingertips, with the aim being to offer practical support to operators to help them flourish in 2025.”
Whether you’re looking to refresh your menu, expand your customer base, or tap into a new market, the Aviko 2025 Food Trends Report offers
valuable insights to help you succeed in the coming year. The report covers everything from the polarisation of the market as consumers look for premium quality experiences at one end and value at the other, to what concepts are set to take off in 2025, not to mention the importance of sustainability and the power of social media. All this, along with tips on how to optimise your offerings throughout the day, and of course the food trends that are set to blow up in 2025!
Mohammed continues; “Our 2025 Trends Report is just one way we look to support our customers. As well as supplying high-quality frozen potato specialities helping to make chefs’ lives easier, we also have our Passion for Plating initiative, and The Delivery Prophets podcast, offering surround support and value to operators to help them build their business.”
Aviko is continually looking to innovate and inspire, and with over sixty years supporting foodservice operators with a wide range of frozen potato specialities made by chefs, for chefs, their extensive range includes Hash Browns, SuperCrunch Fries, Mash, Snackables and much more.
For more information on Aviko visit www.aviko.co.uk
in the Business for its
The Cumberland Appoints Pedro Da Silva as General Manager
90-year legacy hotel marks new progression phase with pinnacle senior hire
The Cumberland, the landmark hotel that has been entertaining guests at its distinguished address for over 90 years, has appointed Pedro Da Silva as General Manager. Pedro succeeds Julie Hammond who was General Manager from November 2022.
Pedro joins The Cumberland from a prior role as General Manager of The Royal Horseguards and One Whitehall Place, a stunning 5-star Grade II* listed hotel in London encompassed by two iconic buildings. He has strong ambitions to elevate The Cumberland’s reputation as an iconic lifestyle hotel and multi-faceted business steeped in cultural and musical legacy.
Da Silva aims to breathe new life throughout the 900 bedrooms, as well as the plethora of popular food and beverage outlets including SOUND, a seamless blend of live music, sports and dining. Simultaneously he will draw attention to the standout meeting and event spaces – including the 300-capacity ‘The Arena’, and 18 other meeting rooms. Pedro is committed to providing all guests—tourists and locals alike, both returning and new—with fresh reasons to visit the hotel.
Prior to his roles within the Clermont Hotel Group –including The Royal Horseguards and Clermont Charing Cross London – Pedro held General Manager roles across a range of popular London hotels within RBH Hospitality Management. From 2003 – 2006, Pedro honed his international experience with commercial roles with Marriott in the USA as well as operational leadership roles in his homeland South Africa.
Speaking on his appointment, Pedro Da Silva comments:
“I am honoured to take on the role of General Manager at The Cumberland Hotel London, a property renowned for its rich history and vibrant presence in the heart of the city. I look forward to working with our incredible team to deliver exceptional new and legacy experiences for our guests, foster a culture of excellence, and continue building on the hotel’s outstanding reputation.”
The Cumberland marks an important next step in his career journey, where Pedro will aim to apply his international knowledge of hospitality to appeal to the hotel’s diverse and majority international market. An award-winning General Manager, in 2024 Pedro was awarded General Manager of the Year in The Clermont Hotel Group annual awards ceremony. His extensive experience with both independent and large-brand hotels sets him apart, bringing a unique approach to his leadership style.
The Cumberland is a destination hotel in the heart of London. The 900-room hotel has a rich musical heritage, having housed many iconic legends such as Diana Ross, Jimi Hendrix, Diana Ross, Lady Gaga and Madonna, among many others. The hotel boasts some of London’s most impressive meeting and event spaces and is hosts live entertainmenteach night in its iconic venues, bar, restaurant and sports bar - SOUND.
Skip The Queue With The New Sbarro Mobile App
Fancy a FREE slice of pizza? Download the NEW Sbarro App and visit your nearest store to collect your free cheese and tomato slice (no purchase necessary)! The Sbarro App makes it even faster for customers to get their pizza favourites in store.
Skip the queue and order via the app, choose the nearest store for pickup, and your freshly made, delicious pizza is already on its way to the oven. The app will even give an estimated time for pick up so no need to hang around, just walk in, pick up the order and take away, or grab a chair and dine in! Orders can also be collected via our drive-thru locations.
The new Sbarro App also allows customers to collect loyalty reward points from both app and in store purchases which can be redeemed for extra treats, and it is the place to go for all the latest deals and discounts.
Available to download via the Apple App Store and Google App Store; and as an incentive to download and sign up to the app, a free slice of pizza awaits, so why not become a Sbarro App member today!
Freshly made in store every day, order via the new Sbarro App, check out store locations here; available via our delivery partners; Deliveroo, JustEat and UberEats, or order at www.sbarro.co.uk
About Sbarro UK:
EG On The Move is a leading petrol forecourt and convenience retailer based in the United Kingdom, operating an extensive network of stores that provide a comprehensive range of products and services, including fuel, foodservice, grocery, and merchandise.
The company has carved out a niche in the retail sector by integrating traditional fuel services, including electric vehicle (EV) charging stations, with modern convenience retailing, including food service.
EG On The Move is the master franchisee for Sbarro UK. With 21 locations across the UK, Sbarro is bringing New York style pizza to UK customers.
For more information, please visit www.sbarro.co.uk
In the spirit of science
Cocktail chemistry made easy by borrowing lab technology.
Mixology shares more similarities with science than you might think. In fact, mixology is a science in itself, where achieving exceptional results requires precision and, often, advanced equipment. Justin Welton, managing director of Gem Scientific, supplier of laboratory equipment for the food and beverage industry, explains how scientific tools are helping to transform the cocktail experience.
In the spirit of science - Cocktail
To stand out in the competitive food and beverage market, bars and restaurants are increasingly adopting techniques normally found in the laboratory.
Processes like redistillation and homogenisation may seem more suited to a lab coat than a bar apron, but they have been key to mixology for decades. These scientific methods could be the secret to the charm of your favourite cocktail.
Elevating vermouth cocktails with science
The world of vermouth cocktails is rich, inviting and diverse. Enter the olive oil martini—a cocktail that elevates tradition through the innovative infusion technique known as fat washing.
The process begins with gin infused with olive oil, rosemary and thyme, gently stirred for 12 hours to develop its distinct savoury character. A heated hot plate stirrer makes this task seamless, maintaining consistent temperature and stirring speed.
Its compact design and automated operation allow bartenders to focus on other creations while ensuring a perfectly balanced infusion.
Once infused, the mixture is frozen to separate the olive oil, leaving behind beautifully fat-washed gin. Pair it with blanc vermouth, and the result is a modern martini masterpiece.
For the ultimate hangover remedy, consider a clarified Bloody Mary. This lighter, sweeter version with a splash of dry vermouth offers a refined twist on a classic.
Clarification, the process of removing impurities and suspended particles to achieve a clear liquid, enhances visual appeal and refines texture and flavour. Traditionally, clarification requires up to two hours of straining, but modern tools like a large capacity centrifuge significantly reduce the time and effort.
Modern techniques for perfect cocktail textures
The Ramos Gin Fizz is legendary for its luxurious texture— and for its notoriously labour-intensive preparation, which traditionally takes up to 12 minutes. The challenge lies in the heavy cream: while it stabilises the foam, it also makes it harder to form.
Legend has it that Henry Ramos employed a chain of “shaker men” to keep up with the cocktail’s demand. Thankfully, laboratory instruments simplify this process. Overhead stirrers and vortex mixers replicate the vigorous mixing needed, eliminating the manual labour.
Spherification introduces a new dimension to cocktails by creating small, edible capsules filled with liquid, adding bursts of flavour and texture. Take rum caviar, for instance: dark rum is combined with agar-agar powder, then heated using a hot plate stirrer to dissolve it fully.
Once cooled, sugar is added to adjust the rum’s density. Using an eyedropper, the mixture is dropped into cold vegetable oil, where the alginate sets, forming delicate spheres.
Precision tools like eyedroppers enable consistent pearls, ideal for personalising cocktails. Proper storage is key, with a fridge set at 17°C being optimal. Features like automated temperature control and audible alarms make sure ingredients remain in peak condition.
Personalising cocktails
Personalisation is the hallmark of a great cocktail. Take the mojito: it’s a classic, yet its variations—raspberry, passion fruit or custom creations—set bars apart.
Homemade syrups, individual to your establishment, elevate such drinks. Thermomixers, versatile devices that heat, mix and blend with precision, make it easy to craft syrups and other cocktail components.
And let’s not forget bitters—these small but impactful additions allow for endless customisation, balancing flavour and adding complexity to any cocktail.
Discover the future of mixology
These tools enable bars and restaurants to elevate the quality, creativity and excellence in cocktail creation. Highprecision tools like heated hot plate stirrers, centrifuges, vortex mixers, eyedroppers and many more can all add to mixologists’ repertoires.
Gem Scientific’s support also extends beyond equipment. It provides guidance and products to help professionals unlock new possibilities in cocktail crafting and devise ways to distinguish each establishment from the competition.
Elevate your cocktail creations and bring laboratory-level sophistication to your bar.
Download the free Gem Mixology brochure from Gem Scientific.
AI and sustainability to redefine tourism that will shape the future of the industry
Global tourism has continued its upward trajectory in 2024, breaking demand records worldwide. International tourism arrivals are expected to exceed 1.5 billion by the end of the year, driven by a strong recovery across all regions. Global tourism revenues are anticipated to surpass $2 trillion, reflecting the sector’s robust performance, according to projections based on data from the United Nations World Tourism Organization (UNWTO).
In this context of exponential growth, Les Roches, one of the top five specialised schools in hospitality management education globally, has identified the key trends that will shape the industry in the coming year, with technology serving as the main catalyst.
Carlos Díez de la Lastra, CEO of Les Roches, anticipates a turning point in the sector: “2025 will be marked by a growing concern for longterm sustainability and service quality, while the industry adapts to meet the demands of an increasingly discerning and conscious traveller.”
1. AI-driven sustainability becomes the new standard
Travellers are increasingly prioritising sustainability when choosing destinations and experiences, favouring those that respect the environment and promote social responsibility. In fact, 74% of global travellers are committed to reducing their environmental footprint, with 4 out of 10 considering ecological impact when planning their trips, according to the Energy Insight Report by Cepsa.
choosing to extend their stays to enjoy the destination in a more relaxed manner. This phenomenon enables individuals to balance productivity with downtime, creating a richer and more balanced travel experience.
In this context, AI is emerging as a transformative tool for the hospitality sector, optimising resource consumption and minimising waste. Through advanced technologies, such as AI-powered systems that analyse and learn from vast amounts of data, tourism and hospitality operators can enhance energy efficiency and manage resources in real time without compromising the quality and comfort of guest experiences.
2. Getaways designed to improve quality of life
In addition to choosing destinations that promote environmental well-being, tourists are increasingly opting for those that holistically prioritise their personal well-being. According to Hilton’s annual trend report, more than half of travellers are willing to invest in vacations specifically designed to improve their quality of life and extend their health.
AI, combined with smart devices, is transforming the wellness tourism industry by offering personalised programs based on individual health data and preferences. Wellness resorts and destinations will leverage these technologies to design tailored, unique experiences aligned with travellers’ desires to escape urban stress and immerse themselves in environments that foster mental and physical balance.
3. Bleisure: The fusion of work and leisure
Within these wellness-oriented getaways, a growing trend has emerged: bleisure, blending business and leisure. More professionals, after completing their work commitments, are
The flexibility of remote work has facilitated this shift, offering travellers the freedom to lengthen their trips and explore new places while maintaining professional performance, which not only addresses the need for personal well-being but also encourages a more sustainable form of tourism. By allowing longer stays, bleisure helps reduce the pressure on traditional tourist hotspots, balances demand and promotes more distributed and mindful travel.
Bleisure aligns with the trend of slow and sustainable travel, emphasising a slower and more deliberate pace. Instead of frequent travel, tourists opt for more immersive, extended experiences, delving deeper into destinations. In addition to fostering a more thoughtful connection with local cultures, this type of tourism reduces the environmental footprint by limiting travel frequency and embracing a more respectful approach to destinations.
4. The creation of memories
The “experience economy” continues to gain momentum, marking a significant shift in global tourism trends. Instead of accumulating material possessions, consumers seek experiences that allow them to create lasting memories. This transformation is particularly evident among the younger generations, who prefer activities that go beyond merely enjoying a destination.
According to the ‘Changing Traveller Report 2025’ by SiteMinder, nearly 2 out of 3 travelers are now more inclined to travel for live events, reflecting the growing importance of experiences as an integral part of travel.
tourism in 2025: Les Roches reveals five trends
From interactive exhibits to temporary installations in hotels or urban spaces, the combination of tourism and art is becoming a major attraction for tourists. Hotels are positioning themselves as creative hubs, not only hosting art but also promoting cultural heritage preservation. By integrating art into their offerings, these spaces provide guests with immersive experiences while enhancing their stay.
5. Education and talent development: The key to an evolving industry
To address the challenges of an increasingly sophisticated tourism industry, de la Lastra emphasises the importance of a highly skilled workforce:
“We must deliver high-quality service that not only meets but exceeds travelers’ expectations. To achieve this, it is essential to have specialised, flexible professionals who excel in both traditional service competencies and advanced technological tools.”
In this regard, he adds: “At Les Roches, we remain attuned to industry changes and aligned with its needs through strategic partnerships with key players. We continuously adapt our programs to prepare future professionals capable of meeting the demands of an ever-evolving industry.”
The institution has recently launched several specialised programs, including a Bachelor of Science (BSc) in Sports Business Management, designed to prepare students for leadership roles in emerging areas such as sports tourism, which now accounts for approximately 10% of global tourism, according to the UNWTO.
Another new offering for 2024 is the launch of the Diploma of Advance Studies in Cruise Line Management, a pioneering program developed in collaboration with Silversea. This program responds to the growing demand for professionals specialised in the luxury cruise sector.
Les Roches and CHTA Education Foundation open applications for 2025 Caribbean Hospitality Professional Development Program
Meanwhile, in a separate story, Caribbean hospitality employees are invited to apply for admission to the 2025 Caribbean Hospitality Professional Development Program sponsored by Les Roches Global Hospitality Education, one of the world’s leading hospitality business management schools, and the Caribbean Hotel & Tourism Association Education Foundation (CHTAEF).
This transformative program has become a cornerstone for professional growth in the region’s thriving tourism sector, equipping supervisors and managers with the tools to accelerate their journey toward senior leadership roles.
“Les Roches is once again honoured to partner with CHTAEF for the fourth consecutive year on this impactful initiative,” Carlos commented. “With over 100 participants from 15 Caribbean islands, the program has already fostered a community of skilled professionals driving the region’s tourism excellence. Together
with CHTAEF, we aim to continue empowering Caribbean talent and supporting a sustainable, resilient future for the region’s hospitality industry.”
The six-month program is designed to be pursued alongside participants’ current roles, requiring a commitment of 12-15 hours per week. It combines virtual and experiential learning in areas such as hospitality operations, revenue management, marketing, sustainability, and leadership. Graduates emerge with advanced skills tailored to meet the evolving demands of today’s global tourism market.
Karolin Troubetzkoy, Chairperson of CHTAEF, said: “As Chairperson, I am profoundly proud of the significant impact our Professional Development Program has had on shaping the careers of Caribbean hospitality professionals. This initiative not only highlights the talent within our region but underscores our commitment to nurturing that talent into leadership. By collaborating with Les Roches, we ensure our participants are equipped with world-class education and skills necessary for the ever-evolving demands of the global hospitality industry.”
Scholarships supporting access to excellence
The program offers financial assistance in the form of scholarships, ensuring accessibility to talented individuals across the Caribbean. Since its inception, the program has provided life-changing opportunities for participants like Tamar Severin, who is currently completing her Executive Master’s in International Hotel Management at Les Roches.
Tamar explained: “Les Roches University has given me the opportunity of a lifetime – an experience I never thought possible. In my wildest dreams, I could have never imagined pursuing a Master’s degree, especially, coming from a background without a Bachelor’s degree (despite my 24 years of hospitality experience). This journey has been nothing short of a transformation as Les Roches not only opened its doors for me, but also provided the tools and guidance I needed to thrive academically and professionally.
“The rigorous curriculum and industry-focused approach have challenged me in the best way, enabling me to step out of my comfort zone and embrace new concepts, skills, and perspectives. As the student in the Master’s program, I have gained a deeper understanding of hospitality, industry, developed innovative thinking and acquired advanced management skills that I know will shape my career.”
Who should apply?
Candidates must have at least five years of experience in hospitality, including one year in a supervisory role. Employer endorsement is required to participate, and applicants must be able to finance the remaining program costs after scholarships are applied. The deadline for applications is 28th February 2025, with a program start options on 31st March or 12th May 2025.
For more information and to apply, visit: Les Roches - CHTA Executive Scholarship.
Make Valentine’s evening extra special with handcrafted Caorunn cocktails
Tired of chocolate and roses? Shake things up this Valentine’s Day with a selection of cocktails made to impress, using the award-winning Caorunn Gin hailing from the Scottish Highlands.
This handcrafted small-batch gin is infused with five locally foraged Celtic botanicals and six traditional gin botanicals, all brought together in the world’s only working Copper Berry Chamber for maximum flavour!
Whether your date loves a classic cocktail - or you’re looking to impress with something a little more extravagant - these delightful Valentines Day tipples are the perfect way to mark a romantic occasion!
Fresh Raspberry Clover Club
The bunch of flowers you gifted will wilt, but your date will remember the delicate, floral flavour profile of the Fresh Raspberry Clover Club forever! A unique take on a well-loved classic, this cocktail combines dry vermouth with the carefully crafted tartness of raspberry and rowanberry found in Caorunn’s Scottish Raspberry Gin.
Ingredients
• 50ml Caorunn Scottish Raspberry Gin
• 3 x fresh raspberries
• 15ml dry vermouth
• 10ml lemon juice
• 15ml sugar syrup
• 15ml egg white (vegan alternative: chickpea brine)
Method
1. Muddle raspberries and sugar syrup in a shaker.
2. Add the remaining ingredients with ice and shake until chilled before double straining into a glass.
3. Garnish with a skewered raspberry.
Pink Lady Spritz
Still parched? Add some elegance to the evening with the delightfully refreshing Pink Lady Spritz, a crisp and vibrant cocktail topped with a red apple ‘rose’ garnish. The delicate citrusy flavour allows the subtle juniper spice of Caorunn Classic to shine, making this the perfect Valentine’s Day refreshment.
Ingredients
• • 50ml Caorunn Gin
• • 25ml Pink Lady cordial* (or cloudy apple juice)
• • 20ml lime juice
• • Top with soda water
• Method
1. 1. Build and top with soda water
2. 2. Stir over ice
3. 3. Finish with rolled red apple peel with mint leaf garnish
*To make Pink Lady Cordial, chop 4 apples, and simmer in a pan with 1 litre of water for 10 minutes. Strain and combine 2 parts of the liquid to 1 part sugar, with the juice of 3 limes. This ingredient will keep for 1 week in the fridge.
Caorunn Gin is available to buy via Caorunn’s website (RRP: £30).
The Floradorable
If you want the night to last, you might want a longer drink. Try The Floradorable, a delicious and aromatic take on a Highball using fresh ginger which perfectly accents the tartness of fresh raspberry.
Ingredients
• 50ml Caorunn Scottish Raspberry Gin
• 20ml lime juice
• 20ml raspberry & ginger syrup*
• Top with soda water
Method
1. Shake all ingredients excluding the soda water.
2. Strain into a tall glass over ice.
3. Top with soda water and stir.
4. Garnish with an edible flower and lime twist
* Combine equal parts raspberry jam, ginger conserve and hot water in a pan and heat until dissolved. Once cooled, strain the raspberry and ginger syrup and store in the fridge for up to 1 week.
Valentines Day Dinner Date at Ayllu with a 9-Course Menu & Live Music!
This Valentine’s Day, Ayllu Restaurant invites you to a romantic evening filled with exquisite flavours, live music, and thoughtful touches for £80 per person. Nestled in the heart of Paddington, Ayllu offers the perfect setting for an unforgettable celebration of love on the 14th and 15th of February.
A 9-Course Nikkei Feast
Indulge in a luxurious 9-course menu that showcases the finest Peruvian-Nikkei fusion cuisine, paired with a glass of bubbles to toast your love. The menu includes:
• Guacamole
• Oyster (1 piece per person)
• Duo of Ceviche (Nikkei and Lubina)
• Crab Tacos
• Hamachi Roll (Valentine’s Special)
• Yucas Bravas
• Peruvian BBQ (Rib Eye)
• Salmon Cazuela
• Valentine’s Dessert
For an extra-special touch, personalise your dessert with a custom message by requesting it before February 12th 2025.
Thoughtful Touches
Enjoy a romantic ambiance with live performances from a violinist and a Spanish guitarist, providing a soulful soundtrack to your Valentine’s celebration.
Every couple will take home a Polaroid picture, a rose and more as keepsakes of this magical evening, ensuring the memories last long after the night ends.
Discover Ayllu:
Located in the heart of Paddington, Ayllu is renowned for its innovative fusion of Japanese and Peruvian cuisine based on the traditions of the Ayllu community of the Inca Empire and emphasises family-style dining. With its dark green walls, elaborate decor, and plush banquette seating, this stylish restaurant fuses the cultures of Peru and Japan for an unparalleled dining experience.
Where: Smith’s Bar & Grill, 25 Sheldon Square, Paddington, London, W2 6EY
When: Available Friday 14th Feb (6:00 PM – 10:00 PM) and Saturday 15th Feb (7:00 PM – 10:00 PM) Closest Tubes: Paddington, Warwick Avenue
How a burst of colour can boost trade this spring
If you’re looking to enhance your trade and boost footfall this spring/ summer, big and beautiful hanging baskets will help to draw customers in and increase spend.
And now is the time to start thinking about them, according to phs Greenleaf, which has been providing interior and exterior plants and landscaping services to the hospitality industry for over 25 years.
“A seasonal floral display outside your premise can help you stand out from the competition and improve customers’ perceptions,” said Stephen Dieppe,
Managing Director of phs Greenleaf.
“It’s a really easy and cost-effective way to improve your exterior appearance, set the tone for the customer experience and boost customer spend.
“There’s a lot of psychology behind why customers respond well to plants. Biophilia is the concept that human beings have an innate connection to nature.
boost
Being with plants and nature is proven to make us feel calmer, happier and safer. “Attractive, thriving plants outside a premise gives the impression of a clean, healthy, natural environment – somewhere that people can thrive too – and this reassures and comforts customers and draws them in.
“Vibrant hanging baskets are the ideal way to harness the power of plants to brighten your exterior and keep it looking fresh all season. Installation is quick and easy, and so is maintenance.”
phs Greenleaf offers a range of pre-planted display hanging baskets, with something to suit every business.
Popular plants for spring/summer that feature in Greenleaf’s basket range include Petunia Surfina Purple, Fuchsia Buds of May Anthea, Petunia Surfina White, Surfinia Heavenly Blue, Lobelia Richardu, Surfina Hot Pink, Nepeta, and Geranium Zonals.
The team also offers a maintenance service to ensure baskets are kept looking their best all spring/summer long, including watering, de-heading, pruning and replacing plants if needed.
All phs Greenleaf basket liners are made from recyclable materials, including milk crates, and are recycled again at the end of the season. The baskets also boast an innovative design that reduces water loss as well as preventing over-watering.
Any green waste from the peat-free hanging baskets and containers will be turned into biofuel energy, helping phs Greenleaf save 136kg of C02 a year.
Find out more about phs Greenleaf’s hanging baskets here
Page Common Page8 is Mad
Common Coffee House at Mad About the Coffee this Valentine’s Day
To celebrate Valentine’s Day and the return of everyone’s favourite diary-writing heroine to the big screen, Page Common Coffee House at Page8 hotel, Trafalgar Square, is introducing a limited-edition menu inspired by the lessons in love and life she’s taught us all. The flirty menu offers an array of indulgent drinks designed to make you feel utterly smitten. A Valentine’s stay package is also on offer.
The Valentine’s inspired menu will be available exclusively at Page Common Coffee House from 7th to 23rd February and includes:
• The Diary Double Shot – A bold and caramel-sweet double espresso with steamed oat milk
• Mad About Matcha – A velvety matcha latte with a playful twist
• The Cheeky Brew – A rebellious cold brew with a shot of Bailey’s
• The Perfectly Imperfect Mocha – A sophisticated blend of espresso, rich chocolate powder, and chocolate shavings
• Cupid’s Capuccino – A dangerously smooth and indulgent cappuccino, topped with a frothy flirtation
Nestled between Covent Garden and Trafalgar Square, Page8 Hotel provides the perfect backdrop to explore London, whether you’re on a date to watch the most anticpiated rom-com of the year at the nearby cinemas, catching up with friends, or treating yourself to a solo celebration inspired by self-love.
After indulging in one of the specialty drinks, guests can set out to find love whilst exploring the local area, from gazing at masterpieces at the National Gallery to watching Pushkin’s bittersweet love story Onegin at the Royal Opera House. After a day exploring guests can return to Page8’s rooftop restaurant Kitty Hawk to enjoy sunset cocktails.
Love birds staying at Page8 will be able to celebrate Valentine’s Day with a minimum two-night stay package including:
• A welcome glass of Prosecco
• 1 x Grab & Go breakfast (including 1 hot drink & 1 pastry)
• 1 x EYM candle
• Chocolates with foil wrapped hearts
• Afternoon tea set (Cream tea with sandwiches, including a large scone, clotted cream, jam, tea sachet, 5 savoury items, and a takeaway cup)
The Valentine’s Day Package starts from £429 for two nights, based on double-occupancy. To book visit www.pagehotels.com/en/page8
Johnnie Walker revealed prominent brand within
With 15 million social media followers, Johnnie Walker dominates online brand awareness
Johnnie Walker is the most prominent brand within the online UK alcohol sector, according to a new report.
Salience Search Marketing’s annual online UK alcohol sector report uncovers the industry’s leaders based on their online prominence and visibility. The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for UK alcohol brands to reveal the industry’s most successful names. The full report is available to view here.
Most Prominent Alcohol brands
The report identifies market leaders in the UK alcohol industry based on consumer familiarity with the brand through online searches or social media interactions. By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.
revealed as the most within UK alcohol sector
With over 33,000 monthly brand searches and an owned social score of 28,579, Johnnie Walker secures a position as the most prominent brand within the online alcohol market. This position solidifies the brand, known for its iconic Scotch whisky, as a go-to for consumers.
Fortnum & Mason also boasts a monthly brand search volume of 246,000, with an owned social score of 1,318. This indicates a high demand for its premium selection of fine wines and spirits, often sourced from exclusive and artisanal producers.
Brew Dog and AU Vodka have 135,000 monthly brand searches and an owned social score of 2,052 and 808, respectively. This demonstrates a high demand for the brand’s alcoholic products and services.
Naked Wines, known for connecting customers with independent winemakers, and providing access to unique, high-quality wines while supporting small producers, sees 110,000 monthly brand searches and an owned social score of 665, securing the brand a spot among the five most prominent alcohol brands.
Master of Malt, known for its extensive selection of whiskies, spirits, and craft drinks, including rare and collectable bottles, sees 74,000 monthly brand searches and an owned social score of 712.
Waitrose Cellar has over 22,000 monthly brand searches and an owned social score of 2,180, solidifying the brand as a go-to for high-quality wines, champagnes, and spirits.
Known for delivering a curated range of craft beers and beer kegs, featuring options from renowned breweries worldwide, perfect for beer enthusiasts, Beerwulf is among the most prominent brands, with 60,500 monthly brand searches and an owned social score of 347.
Bargain Booze, a UK-based chain known for providing a wide variety of wines, beers, and spirits at affordable prices, sees 49,500 monthly brand searches and an owned social score of 355, providing it a favourable brand within the alcohol industry.
The Wine Society secures a spot in the 10 most prominent brands within the industry. With 74,000 monthly brand searches and an owned social score of 237, the alcohol brand’s exceptional collection of carefully selected wines from around the world is favoured among customers.
Brett Janes, managing director at Salience Search Marketing, said: “Our findings uncover the brands dominating the alcohol industry. Johnnie Walker leads the way with online brand awareness; however, the impressive monthly brand searches from competitors could hinder its winning position.
“In a highly competitive industry, it’s essential for brands to tailor their products and services to consumer needs and enhance their overall shopping experience.”
The full UK Alcohol Report 2025 is available to read and download here.
Recommended Suppliers
Cafe Culture
Suppliers to the outdoor catering trade of quality products
Tel: 01733 297580
Web: www.cafeculture.biz
Email: sales@cafeculture.biz
Pro Auction
Pro Auction has a long history of helping both corporate and private clients source and sell valuables across the UK and internationally.
Tel: 01761 414000
Web: www.proauction.ltd.uk
Email: info@proauction.ltd.uk
Scooms
Scooms specialises in eco-friendly, sustainably sourced bedding, focusing on luxury Hungarian goose down duvets, pillows, and soft Egyptian cotton linens.
Tel: 020 7164 6045
Web: www.scooms.com
Email: sleep@scooms.com
Templetons Ltd
Thanks to more than 30 years of experience in the industry, we know the importance of keeping it clean. Our professional and approachable team of experts can deliver a personalised service that’s tailored to your unique requirements and budget
Tel: 0208 645 6450
Web: www.templetonsltd.co.uk
Caffia Coffee Group
A dynamic family-run supplier of commercial coffee machines all over the UK with central London and Scotland showrooms, we offer a broad range of 16 espresso coffee beans, filter coffees and ancillaries and barista training for staff’
Tel: 01324 617618
Web: www.caffia.com
Email: sales@caffia.com
Myth Drinks Ltd
Our award-winning non-alcoholic spirits and ready to drink cocktails are crafted with zero alcohol, making them perfect for any occasion.
Tel: 07967 158116
Web: www.mythdrinks.co.uk
Email: info@mythdrinks.co.uk
It’s Lolly
Increase your efficiency and profitability using our latest innovations, from EPoS to Robots. We combine AI and software to create tech that scales with your business, integrated into one powerful platform.
Tel: 0800 038 5389
Web: www.itslolly.com :: Email: enquiries@itslolly.com
Alexander Rose
Alexander Rose was founded in 1994 with the goal of providing highquality, durable, and stylish garden furniture to the UK market.
Tel: 01444 480 212
Web: www.alexander-rose.co.uk
Email: mike.brand@alexander-rose.co.uk
Panificio Italiano
Panificio Italiano, London’s premier wholesale bakery and wholesale bread supplier, provides hotels across the UK with fresh, authentic Italian bread.
Tel: 01753 652 888 :: Web: www.panificioitaliano.co.uk
Email: sales@panificioitaliano.co.uk
BBP Marketing
BBP are recognised as the leading UK manufacturer of reusable drinking glasses. We have a large range of styles & sizes and continually expand our range in order to fulfill our customer’s requirements.
Tel: 01924 480393 :: Web: www.bbpmarketing.co.uk
Email: info@bb-plastics.co.uk
Cut from a different cloth
We’re passionate about making luxury mattresses and beds in the most responsible way. And for us, that means caring where everything comes from so you can provide your guests with the best in luxury sleep. It’s why we grow our comfort fillings on our Yorkshire farm, weave naturally FR Chemical Treatment Free fabrics in-house and make our own award-winning springs.
Our unique approach to luxury bed making makes us different. It’s why each and every one we lovingly handcraft is proudly cut from a different cloth.
You can find us launching our new collections at DECOREX ON STAND A54 and INDEPENDENT HOTEL SHOW ON STAND 1630 this October!