Celebrity Style Re - C re a t i n g Sustainable Fashion written by Sophie Thompson
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elebrity style is often framed expensive garments crafted by high-profile designers that are worn by A-listers when traveling or walking the red carpet. These pieces might be seen only once or twice before being discarded. However, not all celebrities buy into the fast-fashion, wear-it-once lifestyle. For some celebs, there is a growing need for sustainability in daily life which extends to the fashions they wear to glamorous functions. Look at Emma Watson, for example. The actress, UN Women Ambassador and advocate for sustainable fashion has a closet full of classic black trousers and jackets, crisp white tops and a full array of colorful dresses that are easy to replicate using sustainable fashion brands from around the world. Her Instagram account (@the_press_tour) details the eco-friendly brands that she wears to press events and meetings, and has garnered a massive audience of over 500,000 followers. Additionally, Pharrell Williams, famous singer, songwriter and record producer, is also a notorious supporter of sustainable clothing. As co-owner of denim brand G-Star Raw, Williams launched a sustainable fashion campaign in 2014 called Raw for the Oceans, which features clothing made from recycled ocean plastic. Watson and Williams are just two of many celebrities raising awareness about where our clothing comes from and how we can incorporate more sustainable items into our own wardrobes. Using their looks and favorite eco-friendly selections as inspiration, here are some sustainable brands you can shop to recreate ecological celebrity styles.
VEJA Since its creation in 2005, VEJA has made 19 different models of shoes. One of the raw materials they work with is rubber, which is used in the sole of every VEJA sneaker. Since 2004, VEJA has purchased 130 tons of wild rubber from the Amazon rainforest, preserving around 300,000 acres of the land.
styled by Gigi Zhu models: Sarah Jenning & Laine Brogan photographed by Allison Jenkins 24 | Summer 2018
Watson currently owns two sets of VEJA shoes, which she models on her Instagram account. You can match her style by buying a pair of sneakers on the VEJA website, starting around $121.