Upgraded Living - July 2021

Page 46

seeing the customers at all. Any way each customer wished to do business was granted, leaving the business, itself, affected by nothing more than an expansion of folks with real needs. Courtesy, exactly as the name implies, had long picked up and delivered vehicles. So, in this unprecedented time, they increased valet drivers while remarkably increasing employees. Like so many imaginative and ingenious solutions surfacing across the board, Jerry, too, wants many of them to remain far after the pandemic is gone. With all three occurrences, Jerry and Diane are left with nothing more than gratitude, empathy, and a restored faith in what they have accomplished—and what they are on the brink of concluding. As the conversation moved forward, so did Jerry with the biggest smile ever announcing, “We have our permits now!” Immediately following, Diane chimed in, “Jerry’s ready to go!” The couple took a moment and reflected on the fact this is a milestone for them—the next chapter as they have reached the moment of groundbreaking of the entire development. They could not be more hyped than the reality that the entire Northstate will be faced with the best source, the newest facilities, and most conveniences imaginable. The amenities will be palpable: including a car wash and detail center, fast lube service, a paint and body shop, and full glass availability. Most importantly, each brand—BMW, Buick-GMC, Cadillac, Mercedes-Benz, 46

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Subaru and Volvo—will have their own unique showroom. Each showroom will display eight cars with delivery centers and lifestyle boutiques, all under the 115,00 square feet of the total facility. More importantly, and with a keen eye on the future, they are also ensuring full electrification abilities. Jerry emphasized, “The entire goal is to bring this state-of-the-art dealership to all of the communities in the Northstate so they no longer have a reason to go to any other municipality to purchase or service a car or truck.” The future Courtesy Automotive Center is willing to do anything to ensure the best experience for every consumer. Jerry remains adamant, “The customers must: experience it, feel the difference, and only then will we have arrived.” All unforeseen obstacles aside, each chilling and unfortunate event only makes the end result worth the wait when each customer, returning and future, gets the full feeling that it is truly worth the wait. Just like Jerry and Diane envisioned six years ago.


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Articles inside

Writing is thinking and thinking is writing in this month's Backpage

4min
pages 63-64

Be inspired by Kevin Heywood and how he’s engineering his future

5min
pages 58-62

On the scene with Chico detective

1min
pages 56-57

The time is now: building Avie’s Place, the ADA dreamland coming to Oroville

3min
pages 54-55

The unthinkable, unimaginable, and unprecedented obstacles overcome in the journey to build the future automall that is Courtesy Auto Center

5min
pages 43-45

Get surprised by the busy quaintness that is the Rusty Wagon in Orland

3min
pages 40-42

Back in the saddle with Brad Johnson

10min
pages 46-53

Lupe Sanchez talks achieving dreams and small town hospitality

3min
pages 38-39

The anecdote of the Miner’s Inch as

2min
pages 36-37

Home for Christmas - the time

10min
pages 28-33

New Again modernizes the old-but not-dead-yet

5min
pages 34-35

The village people: How Love Builds conquers all

6min
pages 26-27

Cool down with Tres Hombres' new

2min
pages 18-19

Striking gold in your garden, nothing is cooler than mint

2min
page 22

Rockin’ in the Garage Majal: Cana Road Band and the caged bird

2min
pages 24-25

Yes, Chef! Up close and personal with Chef John Dean

2min
pages 12-13

Decadence, escape, and the opportunity to indulge

2min
pages 14-15

Ryan Stefanelli—The Taco Tracker Exploring the great taco trucks of town

2min
pages 20-21

Janet Turner and the museum in the

2min
page 23

Our first food face-off is poultry in motion. Agree or disagree with our chicken sandwich showdown

2min
pages 16-17
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