INTERVIEW
The motivation factor of Aludecor is not money, but the sense of pride and accomplishment that comes from doing its job well. Ashok Kumar Bhaiya CMD, Aludecor Lamination Pvt. Ltd.
Ashok Kumar Bhaiya, Chairmancum-Managing Director (CMD) of Alodecor Lamination Pvt. Ltd. has recently interacted with Urban Transport News and shared his insights about the company, the journey so far and his vision and mission for India’s premier brand for aluminum composite panel, a product that garnered much attention and significance in the architectural and infrastructure skyline of India. Here are excerpts:Please, could you give us some background as to your own career and what attracted you towards the incorporation of the Aludecor Lamination Private Limited? Hailing from a hardcore business family, my professional journey started at the age of 20 as a trainee in the parental business of Raw Jute, one of the leading distributors of the material then. With my dedicated performance and devotion into the account, I was handed over the business. In 1995, I started the business of imports and exports with ACP as one of the trading stuff. While my trip to China, I noticed the unparalleled usage of ACPs
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and studied about this promising material. Post that, in 2002, I decided to explore the possibilities of this highpotential product in India and decided to travel to various parts of the US and Europe to learn about the technology, production nitty-gritty and testing methods used in ACPs. Soon after I came back to India and set up two state-of-theart manufacturing units with advanced equipment and futuristic technology in Haridwar in 2006 and 2015 respectively. Tell us a little bit more about your company and how it would typically be better for projects than more traditional methods? Ans: Aludecor has built an unbreakable trust in the industry since its inception in 2004. Equipped with state of the art production facilities at Haridwar, the company has continuously been setting benchmarks in quality and innovation. Aludecor’s production capacity is 5.5 million square meters (approx.) per annum. It has a pan India presence and a robust retail chain spanning over 250 cities. Aludecor is the only company in India that manufactures the mineral core required to produce fire-retardant MCPs in-house. It is also equipped with a Baby Line that produces mineral core on trial, which is subjected to rigorous tests in the company’s own fire testing lab. It is only after passing these tests that a particular
Urban Transport Infrastructure // JANUARY 2020
batch goes for final production. Firewall, the fire retardant MCP & FireWall A2, the Fireproof MCP of Aludecor have Factory Production Control Certification (FPC) from Exova Warringtonfire, UK Aludecor also pioneered the Double Coat Double Bake Line with its own Coil Coating Line in India, which ensures zero elongation cracks on the primer and the paint surfaces, as well as better bonding. The Steel Applicator Roll in its Coating Line gives its metallic shades unmatched brilliant effects. ACPs of Aludecor also have the highest gloss retention owing to the usage of highquality resins. They are manufactured with high-quality virgin raw materials sourced within the country from the world’s best suppliers like Hindalco, Dupont, PPG, AkzoNobel, Berger Becker etc. As we know that your company offers specialized design and engineering services to the infrastructure and construction industry, please enlighten our readers more about your specialized product & services and their salient features. We cater to the Solution-Based services.
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