GUIDELINES UTMB® MONT-BLANC
2022
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CONTENTS P4
OVERVIEW P4 P5
P6
HIGHLIGHTS P6 P7
P8
PHOTOS - IMAGES OFFICIELLES
7.1. PHOTO LIBRARY ACCESS CODES 7.2. USE THE PHOTOS PRODUCED BY UTMB® 7.3. ACQUIRE OFFICIAL PHOTOS 7.4. KEYWORDS FOR IMAGE SELECTION 8.1. ACCESSING IMAGES
9. THE WEBSITE P23 P23 P24
P25
6.1. THE 2022 POSTER 6.2. VARIATIONS
8. OFFICIAL VIDEO IMAGES P22
P23
5.1. SOMMET MONDIAL DU TRAIL
7. PHOTOS OF THE EVENT P20 P20 P21 P21
P22
4.1. TITLES 4.2. TEXTS
6. POSTER OF THE YEAR P18 P19
P20
3.1. PARTNERSHIP LOGOS 3.2. PARTNERSHIP FRAMES 3.3. LOGO ''REQUIRED AND APPROVED'' 3.5. STAGE AGREE 3.6. LOGO ULTRA-TRAIL® VILLAGE
5. SIGNATURE P17
P18
2.1. DO AND DONT'S 2.2. COLORS
4. FONTS P16 P16
P17
1.1. UTMB® MONT-BLANC
3. SPECIFIC LOGO AND VARIATIONS P12 P14 P14 P15 P15
P16
IDENTITÉ
2. LOGO P8 P10
P12
ALL YEAR ROUND THE WEEK OF THE EVENT
1. NAME P8
P8
THE EVENT REGISTRED TRADEMARKS
COMMUNICATION WEB
9.1. WWW.UTMBMONTBLANC.COM 9.2. ADVERTISING SPACE 9.3. DEDICATED PAGE
10. UTMB®TV P25 P25
10.1. WWW.UTMBMONTBLANC.COM/TV 10.2. DEDICATED CHANNEL
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P26
11. UTMB®LIVE P26 P26 P27
P28
12. CUSTOMIZED EMAILS P28
P29
13.1. EMAILING 13.2. HEADER BLOCKS 13.3. BANNERS 13.4. TEXT BLOCK WITH IMAGE 13.5. TEXT BLOCK 13.6. 2022 NEWSLETTERS PLAN 13.7. IMPORTANT INFORMATION
14. SOCIAL MEDIAS P34 P34 P34
P36
12.1. UTMB® PARTNERS EMAILS
13. THE UTMB® NEWSLETTERS P29 P30 P30 P31 P31 P32 P33
P34
11.1. LIVE.UTMB.WORLD 11.2. LIVE STREAMING 11.3. VISIBILITY OPPORTUNITIES
14.1. THE #'S 14.2. SOCIAL MEDIA PLAN 14.3. SUPPORTS
15. PRODUCTS AND SERVICES FOR PARTNERS P36 P36
15.1. PRODUCT PLACEMENT 15.2. PROMOTION OF PARTNER PRODUTS AND SERVICES
P38
17. PARTNERS BIBS
P39
18. PRESS KIT P39
P40
19. THE OFFICIAL BROCHURE P40
P41
20.1. ADVERTISING SPACE
21. THE UTRA-TRAIL® VILLAGE PROGRAM P42 P43
P44
19.1. PRESENTATION TEXT
20. THE OFFICIAL PROGRAM P41
P42
18.1. PRESENTATION TEXT
21.1. ADVERTISING SPACE 21.2. PRODUCT TESTING SECTION
22. OUTDOOR BRANDING P44 P44 P44
22.1. SUPPORTS 22.2. ADDRESS DELIVERY 22.3. THE MEDIA CENTER
P45
23. RUNNER SURVEY
P46
24. CONTACT
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COMMUNICATION PRINT COMMUNICATION TERRAIN ENQUÊTE
UTMB® MONT-BLANC UTMB® (Ultra-Trail du Mont-Blanc®) • 171 km • 10,000 m elevation gain • in semi-autonomy • start in Chamonix Friday 5:00pm • 2300 participants • cut-off time for finishing : 47 hours • average time for winners to complete the race : 20 heures • 1rst edition in August 2003 • 10 qualifying points in 2 races maximum to enter the race or at least one Running Stone and one valid UTMB® Index in the 100K or 100M category
THE EVENT INCLUDES 7 RACES
CCC® (Courmayeur-Champex-Chamonix) • 101 km • 6,100 m elevation gain • in semi-autonomy • start in Courmayeur Friday 9:00am •1900 participants • cut-off time for finishing : 26.30 hours • average time for winners to complete the race : 11.30 hours • 1rst edition in August 2006 • 6 qualifying points in 2 races maximum to enter the race or at least one Running Stone
OCC (Orsière-Champex-Chamonix) • 56 km • 3,400 m elevation gain • in semi-autonomy • start in Orsière Thursday 8:15am • 1200 participants • cut-off time for finishing : 14 hours • average time for winners to complete the race : 5 hours • 1rst edition in August 2014 • 4 qualifying points to enter the race or at least one Running Stone
TDS®(sur les Traces des Ducs de Savoie) • 145 km • 9,100 m elevation gain • in semi-autonomy • start in Courmayeur Tuesday 00:00 • 1600 participants • cut-off time for finishing : 42 hours • average time for winners to complete the race : 19 hours • 1rst edition in August 2009 • 8 qualifying points in 2 races maximum to enter the race or at least one Running Stone
PTL® (La Petite Trotte à Léon) • It is not considered as a competitive event and as such there is no official ranking. It must be completed in teams of 2 or 3 runners • The itinerary changes every year and the course is not marked, runners are only given a map • about 300 km, 30 passes to be crossed and 26,000 m elevation gain • cut-off time for finishing : 151:30 hours • start in Chamonix Monday 8:00am • 300 participants• 1rst edition in August 2008
MCC (Martigny-Combe-Chamonix) • 40 km • 2,300 m elevation gain • in semi-autonomy • start in MartignyCombe Monday 10:00am • 1000 participants • cut-off time for finishing : 10 hours • average time for winners to complete the race : 3:15 heures • 1rst edition in August 2018
ETC (Experience Trail Courmayeur) • 15 km • 1 300 m elevation gain • in semi-autonomy • start in Courmayeur Tuesday 14:00am • 1000 participants • cut-off time for finishing: 4 hours • average time for winners to complete the race : 1:30 heures • 1rst edition in August 2022
YCC
Dedicated to runners from 16 to 22 years old : Challenge including a 15km trail and 1200m of positive elevation gain in Courmayeur and a new event "YCC the revenge" the following day in Chamonix.
Les MINI UTMB® • Mini PTL® • Mini UTMB® • Mini TDS® • Mini CCC® • Mini OCC • Mini MCC • Mini YCC
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UTMB®
Ultra-Trail®, UTMB®, CCC®, TDS® et PTL® as well as the "logo man with
drops" are trademarks protected by several laws in force and in particular by French registrations n°03 3 263 524 and n°04 3 268 329 and community registrations n°6811079 & n°6811137. Ultra-Trail® trademark is also
protected in Japan and China with numbers 1132919 & 1135683 (Sept. 17, 2012) and 1135683 & 1132919 (Sept. 17, 2012 and Aug. 19, 2013), respectively. The trademark UTMB® is also registered in classes 18, 25, 35 and 41, in the following countries: USA Canada - Brazil - South Africa - Oman - Russia - Australia - New Zealand China and Japan.
REGISTERED TRADEMARKS
We carefully defend our trademarks, that is why we authorize their specific use only under the conditions below. When we tolerate the use of a trademark, the symbol ® must necessarily appear. Not complying to these rules gives rise to the procedure for protecting our rights.
The use of our trademarks is reserved to the holders of a partnership or a license agreement, as per their contract and this charter. The Ultra-Trail® trademark might be used without license or partnership agreement
with special authorization. It must then be used precisely as it has been registered and under the following conditions:
• No acronyms should be created from Ultra-Trail®. • Ultra-Trail® should never be used descriptively or as a common noun. • Spelling must not be changed. • The hyphen must not be removed. • Words should not be shortened or grouped together. • The plural form must not be used. • No word or element should be added between the trademark and the ®. • Ultra-Trail® must not be associated with any third-party trademark.
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HIGHLIGHTS ALL YEAR ROUND The UTMB® is a year-round event.
14.12.2021
Partner Club "2021 Report and 2022 overview''
31.12.2021
Deadline for runners to gain their qualifying points
31.12.2021
Send accommodation needs for partner’s staff
06.01.2022
Opening of direct UTMB® Mont-Blanc registration
18.01.2022
Last day to register partner runners
26.01.2022
Results of the lottery
31.01.2022
Partners need to send their official logo(s) for branding supports (outdoor, digital, print)
06.02.2022
End of pre-registration
15.03.2022
Send elements to upload or update partner’s content on the UTMB® Mont-Blanc’s web site
31.03.2022
Confirm texts for press kit
15.04.2022
Send products for product placement
30.04.2022
Partners must book their slots on our Social Networks/Newsletter
30.04.2022
Send advertisements for the Official Program and the Ultra-Trail® Village Program
30.06.2022
UTMB® week program is released
30.06.2022
Animations on site are finalized
01.07.2022
Send questions for runner survey
15.07.2022
Deadline for sending contents for SNs and NLs in August
15.07.2022
Send accommodation needs (VIP packs)
29.07.2022
Partners must send their outdoor branding supports
22-28/08/2022 Fin Septembre
UTMB® Mont-Blanc week
Send of partners reports
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THE WEEK OF THE EVENT Many events will be taking place during the UTMB® Mont-blanc´s week The program might change because of the health situation.
MONDAY 22.08 08:00 10:00-16:00 10:00 13:00-20:00 16:00-20:00 19:30
PTL® Start Chamonix Mont-Blanc - Place du Triangle de l'Amitié Ultra-Trail® Village - Set up Chamonix Mont-Blanc - Place du Mont-Blanc MCC Start Martigny-Combe - Place Centrale MCC Finishers Chamonix Mont-Blanc - Place du Triangle de l'Amitié Ultra-Trail® Village Chamonix Mont-Blanc - Place du Mont-Blanc MCC Prize-giving Ceremony Chamonix Mont-Blanc - Place du Triangle de l'Amitié
TUESDAY 23.08 00:00 10:00-19:00 11:00 14:00 15:30 18:00
TDS® Start Courmayeur - Place Brocherel Ultra-Trail® Village Chamonix Mont-Blanc - Place du Mont-Blanc YCC Start Courmayeur - Place Brocherel ETC Start Courmayeur - Place Brocherel ETC Finishers Courmayeur - Place Brocherel Prologue YCC & YRun Chamonix Mont-Blanc - Place du Triangle de l'Amitié
WEDNESDAY 24.08 09:00 10:00 10:00-19:00 14:00 15:00-16:30
TDS® Finishers Chamonix Mont-Blanc - Place du Triangle de l'Amitié YCC The Revenge Start Courmayeur - Place Brocherel Ultra-Trail® Village Chamonix Mont-Blanc - Place du Mont-Blanc YCC Prize-giving Ceremony Courmayeur - Jardin de l’Ange Mini UTMB® Chamonix Mont-Blanc - Champs du Savoy
THURSDAY 25.08 08:15 10:00-19:00 13:30-22:45 16:00-17:30 18:00-19:00 19:30 20:00
OCC Start Ultra-Trail® Village OCC Finishers Press Conference Athletes Presentation Charity hour OCC Prize-giving Ceremony
Orsières - Place Centrale Chamonix Mont-Blanc - Place du Mont-Blanc Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Centre média - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Place du Triangle de l'Amitié
CCC® Start Ultra-Trail® Village Ultra-Trail® Village - Dismantling UTMB® Start CCC® Finishers PTL® Finishers
Courmayeur - Place Brocherel Chamonix Mont-Blanc - Place du Mont-Blanc Chamonix Mont-Blanc - Place du Mont-Blanc Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Place du Triangle de l'Amitié
FRIDAY 26.08 09:00 10:00-14:00 14:00-18:00 17:00 18:00-nuit nuit
SATURDAY 27.08 11:00 14:45 19:00
CCC® Prize-giving Ceremony UTMB® Finishers Winners/ Press/ VIP Cocktail Party
Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Hotel Mont-Blanc
SUNDAY 28.08 12:30 16:00 17:30 19:00
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UTMB® Categories Prize-giving Ceremony UTMB® Prize-giving Ceremony (General Ranking) UTMB® Closing Ceremony PTL® Finishers Celebration Closing buffet
Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - Place du Triangle de l'Amitié Chamonix Mont-Blanc - To be confirmed
1. NAME 1.1. UTMB® MONT-BLANC • The official name of the event is UTMB® Mont-Blanc. UTMB® is a registered trademark.
• UTMB® is the acronym for Ultra-Trail du Mont-Blanc®, which is also a registered trademark. • In a text, when talking about the event, it is possible to use the expressions UTMB® Mont-Blanc
2. LOGO 2.1. DO AND DONT'S
MINIMUM SIZE
15 mm
8 mm
40 px
20 px
UTMB® Mont-Blanc logo can't be use bellow 15mm. Below this size, we use the M logo, for which the minimal size must be at least 8mm (or 20 px).
GRAPHIC CHARTER
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PROTECTION ZONE
A protection zone, or clear space, has been defined around the logotype to preserve its visibility and to guide placement on assets. The protection zone of the logotype is equal to ½ U. No graphic element (text, logotype or visual) must infringe these protection zones.
1/2 U
FORBIDDEN These examples illustrate the non-respect of the rules published in this brand book, this list is not exhaustive.
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GRAPHIC CHARTER
2.2. COLORS
The two main colors are Daily Blue and Night Blue. The use of the UTMB® World Series main colors (Daily Blue and Night Blue) is reserved for UTMB® Mont-Blanc, as well as the UTMB® World Series. These colors have been chosen because they work well in negative too. Hence, it allows contrast and legibility.
GRAPHIC CHARTER
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GRAPHIC CHARTER
3. SPECIFIC LOGO AND VARIATIONS 3.1. PARTNERSHIP LOGOS These logos may be used by UTMB® partners for their communication within the framework of their contract.
TITLE PARTNER UTMB® MONT-BLANC
OFFICIAL PARTNER UTMB® MONT-BLANC
GRAPHIC CHARTER
OFFICIAL SUPPLIER UTMB® MONT-BLANC
PARTNER RANG 3 UTMB® MONT-BLANC
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OFFICIAL MEDIA PARTNER UTMB® MONT-BLANC
OFFICIAL PHOTOGRAPHER UTMB® MONT-BLANC
OFFICIAL TRANSPORTER UTMB® MONT-BLANC
TECHNICAL PARTNER UTMB® MONT-BLANC
CITY PARTENER UTMB® MONT-BLANC
INSTITUTIONAL PARTNER UTMB® MONT-BLANC
OFFICIAL TOUR OPERATOR UTMB® MONT-BLANC
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GRAPHIC CHARTER
3.2. PARTNERSHIP FRAMES Partnership frames may be used by UTMB ® partners for their communication (print or digital) within the framework of their contract. We can provide a version adapted to each tier of partnership. The blank part of the frame is for the partner's logo. The shape, colors, order of the frames and partner’s tier cannot be changed.
3.3. LOGO "REQUIRED AND APPROVED" The "UTMB® required & approved" logo is used by the UTMB®Mont-Blanc’s partner brands. It certifies that a product is compliant for the mandatory equipment checklist and that it is approved by the UTMB®Mont-Blanc organization. Each brand wishing to label its product for the upcoming edition will have to request approval from the organization between January 1 and May 30. For a product to be approved, please send the detailed and technical product description to the following addresses:
isabelle.juchat@utmb.world and violette.pollet@umtb.world. We will get back to you within 7 working days. The logo exists in two versions: black&white and color. It is available in vector format: .pdf, .jpg or .png. In order to ensure good legibility, the logo must always be greater than or equal to 12mm in width. This label is intended to guide your clients in their training and/or participation in the UTMB® Mont-Blanc.
GRAPHIC CHARTER
Upon agreement with the organization, you may mention this feature in the product’s specification sheet. On the other hand, it is strictly forbidden to: - use this logo within the framework of your communication or promotion campaigns for the general public. - put this logo on the packaging of the product or even on the product itself (which requires a specific license agreement).
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3.5. STAGE AGREE Reserved for holders of an approved "training couse" licence (to be renewed every year)
3.6. LOGO ULTRA-TRAIL® VILLAGE
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GRAPHIC CHARTER
4. FONTS 4.1. TITLES The font for all titles is FUTURA - always in upper case.
TITLE
All race names are in FUTURA bold capital letters, with the superscript "®".
UTMB® You may choose between Regular or Bold format, depending on the balance and visibility of the elements in their context.
UTMB® - UTMB®
4.2. TEXTS For all other texts (e.g.: paragraphs, website, newsletters...), the font to use is Futura, preferably Regular.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
GRAPHIC CHARTER
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5. SIGNATURE 5.1. SOMMET MONDIAL DU TRAIL Our signature expresses our vision: The most beautiful trail running event in the world which allows for athletes, supporters, volunteers, spectators, local residents and our partners to live an unforgettable experience.
*The signature must only be used in French, to underline the French origin of the event.
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GRAPHIC CHARTER
6. POSTER OF THE YEAR 6.1. THE 2022 POSTER
GRAPHIC CHARTER
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6.2. VARIATIONS Each partner has access to InDesign files (.indd) composed of different layers forming the whole image of the year. With the exception of the background image, all elements may be moved to adapt to the desired shape as long as the final result respects the overall structure of the visual. The colors, proportions and order of the elements cannot be changed. All your creations must be approved by the organization in order to maintain consistency with the poster of the year. If you need special formats, please contact us. To link the visual to the UTMB®, please use the official logo of the event ("Presented by") or one of the "Partner" logos. It is mandatory to use the copyright on the image: ©UTMB 2022. Please contact us for derived products.
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GRAPHIC CHARTER
7. PHOTOS OF THE EVENT 7.1. PHOTO LIBRARY ACCESS CODES https://photos.utmb.world username = utmbpart20 password = utmbpart20
To get the HD version of the photos you want to use, please email violette.pollet@utmb.world specifying the reference of the photo(s).
7.2. USE THE PHOTOS PRODUCED BY UTMB® This agreement applies to the photos used to promote the event. This means that any photo (or part of a photo) that cannot be clearly linked to the event is not covered by this agreement and must be negotiated directly by the photographer.
AGREEMENT CONCERNING THE PHOTOS PRODUCED BY UTMB® •For your online activities, you may use the photos – in medium definition (1500px - 72dpi) - from the media library provided that they are also used for the promotion of the event. •UTMB® partners and journalists may use the photos in high definition for their "print" needs: 30 HD photos (source files) by the official photographers, provided they are used for the promotion of the event. These photos cannot be divided or cut.
COPYRIGHT Any use of one of these photos must show the © as follows: ©UTMB® Mont-Blanc - name of the photographer This is valid for the press and for our partners within the framework of the promotion of the UTMB®, and the © is mandatory
COMMERCIAL USE The use of a photo or a part of a photo out of the context of the event, in direct association with the sale of a product, a sales or marketing support is not part of this agreement and must be negotiated directly between the user of the photo and the photographer.
PHOTOS
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7.3. ACQUIRE OFFICIAL PHOTOS SPECIFICATIONS The partner may present precise specifications no later than mid-July. The organization will provide a price according to their request.
SHARING PHOTOS DURING EVENT A digital solution (such as WhatsApp or Greenfly) will be set up to send you photos of the UTMB® Mont-Blanc. More details will be communicated to as the event approaches
7.4. KEYWORDS FOR IMAGE SELECTION A faster selection is possible by selecting the keywords that correspond to the searched themes. They are grouped into different main families: Category: ESPOIRS, SCRATCH, SENIORS, V1, V2, V3, V4 Discipline: UTMB® CCC® TDS® PTL® OCC MINI YCC MCC Event: UTMB® Location : the race venue Nationality: runners' nationalities People : children, men, women Sponsor : images with partner logos Style : different themes Theme Year It is possible to select several keywords to refine the search.
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PHOTOS
8. OFFICIAL VIDEO IMAGES 8.1. ACCESSING IMAGES News Access images will be available every day during the UTMB® week on a dedicated server. You will be emailed the access codes just before the event. If you wish, we can put the official photos on a hard disk for you. If you are interested, please take your hard disk to the Media Center and give it to the Serac Production team.
OFFICIAL IMAGES
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9. THE WEBSITE 9.1. WWW.UTMBMONTBLANC.COM As per the partnership agreements, our partners benefit from an advertising space and a dedicated page on our website
9.2. ADVERTISING SPACE Ultra Partner Official Partner Official Supplier Official Supporter Accepted formats
165 x 200 pixels 165 x 60 pixels 118 x 70 pixels 58 x 70 pixels ou 118 x 34 pixels gif, jpg ou png
The partner may add a link on the image to direct users to the partner’s page on the UTMB® website or to an external a page. The image and the link will be the same for all languages available on our website.
Official Partner 165 x 60 pixels Ultra Partner adv: 165 x 200 pixels
Official Supplier: 118 x 70 pixels
Official Support adv: 58 x 70 pixels
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Official Support adv: 118 x 34 pixels
ANNUAL WEB COMMUNICATION
9.3. DEDICATED PAGE Presentation of your company/brand, and more specifically what "links" it to the UTMB®. Dimensions Format Contenu
980 pixels, no maximum height, responsive content Plain text or custom format (html responsive format) you may include as many links and images (videos or photos) as you wish
Langue
Our website is available in 4 languages (French, English, Italian, Spanish). The partner must at least provide the organization with the text in French and English. If you do not provide the translation in other languages, the English version will be displayed. If the partner wishes to communicate in the orther available languages, they have to provide the corresponding texts or ask us to care of the translations at their own expense (we do not vouch for the quality of the translation)
Dedicated page: 980 pixels wide
ANNUAL WEB COMMUNICATION
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10. UTMB®TV 10.1. WWW.UTMBMONTBLANC.COM/TV As per the partnership agreements, our partners benefit from a dedicated channel on our WebTV.
10.2. DEDICATED CHANNEL IF APPLICABLE ACCESSIBLE BY CLICKING ON THE AD BANNER OR VIA THE "PARTNERS" MENU Accepted formats Type Nomber of videos
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Youtube link, Dailymotion, Vimeo teaser, spot, movies... unlimited
ANNUAL WEB COMMUNICATION
11. UTMB®LIVE 11.1. LIVE.UTMB.WORLD As per the partnership agreements, our partners benefit from having their logo at the bottom right corner of the screen during the live broadcasting of the races.
11.2. LIVE STREAMING ROTATING LOGO As per the partnership agreements, our partners benefit from having their logo at the bottom right corner of the screen during the live broadcasting of the races. The logo must be in .eps format. Rotating partner logos in order: Tier 1 UTMB® World Series / Title Partner Event / Tier 2 UTMB® World Series / Tier 1 UTMB® World Series / Title Partner Event / Tier 2 WS / Tier 1 Event (if option) /Host City (if option) / Tier 1 UTMB® World Series / Title Partner Event.
ADVERTISING As per the partnership agreements, our partners benefit from having their promo video broadcast during the live streaming of the races. DURÉE
DURÉE
10-30sec
Premier Partner UTMB® World Series
48
24
Technical Partner UTMB® World Series
24
12
Official Supplier UTMB® World Series
12
6
Title Partner Event
48
24
Host City Event
36
18
Official Partner (Tier 1) Event
12
6
(if option)
(nombre de passage/jour)
< 10sec
The organization can refuse an advertising if it is not related to the discipline, the races or the overall environment of the event. Advertising spot in the highest possible quality. Format 1980x1080, .mp4
ANNUAL WEB COMMUNICATION
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11.3. VISIBILITY OPPORTUNITIES IMAGES DURING THE UTMB® MONT-BLANC WEEK It is possible for partners to share content to add to the LIVE streaming. UTMB®TV, depending on the schedule, might stream some of this content. However, we do not ensure that your content will be broadcast. The clip must be very short. Before the event, we will provide an email as well as a drive folder for partners to share their files. Technical specifications: 1920 x 1080 - H264 codec - Highest possible quality
ADDITIONAL OFFSETS Different visibility solutions may be set up as per the partnership agreements. They are available in the UTMB®Live catalog of the year.
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ANNUAL WEB COMMUNICATION
12. CUSTOMIZED EMAILS
DEADLINE 10 DAYS BEFORE MAILING DATE
12.1. UTMB® PARTNERS EMAILS In 2022, there are two different possibilities: •1 dedicated emailing (sending date to fix with UTMB® team regarding the partner rank and the editorial plan of theUTMB® Mont-Blanc – header 640 x 300, 1 banner 640 x 157, 1 text block with a visual 400 x 400 •1 inclusion in event emails in several formats: 1 banner 640 x 157, 1 text block with a visual 400 x 400 Partners provide elements (texts, images) regarding templates and the UTMB® Mont-Blanc team takes care of setting up the newsletter. Images
to be provided by the partner (the UTMB team reserves the right to propose another version if the first one does not correspond to the brand / editorial guidelines)
Language
multi-language emailing possible (French, English, Italian, Spanish or other). All texts are provided by the partner.
Additional information
emailing subject (the UTMB team reserves the right to propose another version if the first one does not correspond to the brand / editorial guidelines)
Choice of addresses
Several segmentation options are available (languages, geographical area, gender…) - the UTMB team reserves the right to propose recommendations regarding our communities engagement policy.
ALL PARTNER EMAIL COMMUNICATION REQUESTS FOR THE MOUTH OF AUGUST MUST BE PLANNED BEFORE THE 30TH OF JUNE.
ANNUAL WEB COMMUNICATION
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13. THE UTMB® NEWSLETTERS 13.1. EMAILING DEDICATED EMAILING Header Banners Text block with image Simple text block
INCLUSION IN EVENT EMAIL Banners Text block with image
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OCCASIONAL WEB COMMUNICATION
13.2. HEADER BLOCKS A .psd template can be provided. The design of this header must correspond to the UTMB branding recommendations as shown in the example Accepted formats: gif, jpg or png in 640 x 300 px Possibility to put a link on the image to the page of your choice
13.3. BANNERS Depending on the partnership agreement, partners can benefit from a banner advertisement on one or more newsletters sent to our registered runner base. Accepted formats: gif, jpg or png in 640 x157 px Possibility to put a link on the image to the page of your choice
OCCASIONAL WEB COMMUNICATION
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13.4. TEXT BLOCK WITH IMAGE 1 text block with a visual Accepted formats: gif, jpg or png in 400 x 400 px Text : 200 characters spaces non included
13.5. TEXT BLOCK 500 characters maximum spaces non included
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OCCASIONAL WEB COMMUNICATION
Depending on our news, we might decide to send more newsletters
13.6. 2022 NEWSLETTERS PLAN DATE
SUJET
10.02
2023 Conditions
16.02
Registration results
23.02
Kilian Jornet
Participation to the UTMB® , Elites' reactions
10.03
Transport et environment
2022 transport plan, new actions and informations.
10.04
Runners services
Runners services promotion (coaching/races preparation, activities during the event...)
10.05
Rules
obligatoy equipment, insurance, advice rules, doping
10.06
Runners guide
Races informations (course conditions, bib collection, transports...), focus on 2022 news
30.06
Transport et environment
Mobility politic (event access, traffic), UTMB® MontBlanc, sustainability and actions, runners awareness
10.07
Security
10.08
Follow the event !
Live, social medias...
19.08
Road book
PTL® road book
22.08
Let's go!
10.09
Thanks !
OCCASIONAL WEB COMMUNICATION
CONTENU Registrations conditions, new system of qualification
Lottery results, 2023 conditions reminder
Insurance, Livetrail app, emergency, security advices, obligatoy equipment
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13.7. IMPORTANT INFORMATION UTMB® MONT-BLANC DATABASE UTMB WORLD SERIES : 149 365 OPT-IN *UTMB® Mont-Blanc, UTMB® VC, UTWT, UTMB® World Series UTMB MB : 129 198 OPT-IN (2019-2021) Opening rate 50% / % of clicks 2019 : 20% / deliverability rate : 99% EIn Europe, the opening rate of an emailing campain is at 22% and the click rate is at 4,7%. This is 2 to 4 times the average market rates.
VOLUNTEERS DATABASE 3000 (690 opt-in declared) Average opening rate - 50% Average click rate - 10% Deliverability rate - 95% Emailings can be send on the basis of the 3 last editions. The campaigns which work the best are those that offer advantages, special operations, exclusive good deals to the UTMB® community (competitions, product pushes with athletes, exclusive promotional codes...). Inspirational content or runner testimonials are also very effective campaigns.
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OCCASIONAL WEB COMMUNICATION
14. SOCIAL MEDIAS
FACEBOOK, TWITTER, INSTAGRAM 14.1. THE #'S The event
#UTMBMONTBLANC
the races
#UTMB #CCC #TDS #PTL #OCC #YCC #MCC
Volunteers #VOLUNTEERS Charity
#SOLIDARITY
Live event UTMB®TV and online tracking
#UTMBLIVE
ALL COMMUNICATION REQUESTS FOR THE MONTH OF AUGUST MUST BE SCHEDULED BEFORE JULY 31.
# of the race or subject before the text, end with #UTMBMONTBLANC (except for UTMB®, mentioned at the beginning): #CCC first woman in @Champex #UTMBMONTBLANC
14.2. SOCIAL MEDIA PLAN A plan for our social networks’ posting will be available on your partner’s space.
14.3. SUPPORTS FACEBOOK - UTMB Mont-Blanc As per the partnership agreements, partners benefit from one or more posts on Facebook. Sujet/Texte/#/@
provided by the partner in collaboration with UTMB®
Image
provided by the partner 1,200 x 627 pixels, adjusted to 470 x 246 pixels
Video
sharing, posting or crossposting
Text
100-150 words
Language
french
Link
it is possible to add a link to direct users to the page of your choice, sharepost or post
All videos posted on Facebook by UTMB® are available for crossposting. Facebook Crosspost alerts should be used.
OCCASIONAL WEB COMMUNICATION
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TWITTER - @UTMBMONTBLANC As per the partnership agreements, partners benefit from one or more posts on Twitter. Sujet/Texte/#/@
provided by the partner in collaboration with UTMB®
Image
provided by partner 420x220 pixels
Text
280 words
Language
french or english
Link
it is possible to add a link to direct users to the page of your choice, retweet or post
INSTAGRAM - @UTMBMONTBLANC As per the partnership agreement, partners benefit from one or more dedicated publications on Instagram. Sujet/Texte/#/@
provided by the partner in collaboration with UTMB®
Image/Video
provided by the partner 1080x1080 pixels
Text
100-150 words
Language
english
Link
Not active on Instagram
INSTAGRAM STORY - @UTMBMONTBLANC As per the partnership agreement, partners benefit from one or more dedicated publications on Instagram.
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Sujet/Texte/#/@
provided by the partner in collaboration with UTMB®
Image/Video
provided by the partner 1080x1920 pixels
Link
it is possible to add a link to direct users to the page of your choice
OCCASIONAL WEB COMMUNICATION
15. PRODUCTS AND SERVICES FOR PARTNERS 15.1. PRODUCT PLACEMENT If you are interested in product placement, do not hesitate to send your products and associated specification sheets to the UTMB® before the end of March. UTMB GROUP, A l’attention de Violette Pollet 31 rue du Lyret 74400 Chamonix-Mont-Blanc We will be using them throughout the year.
15.2 PROMOTION OF PARTNER PRODUCTS AND SERVICES OFFICIAL LICENSED PRODUCTS AND SERVICES The UTMB® Mont-Blanc promotes official products and/or services under the UTMB® Mont-Blanc License. The promotion will not be carried out according to a standard model, as it will be integrated in the runner's experience (on & offline customer path). At the beginning of the year, the UTMB® Mont-Blanc will share with each Licensee its recommendation regarding the promotion plan for the official licensed product/ service. In order to maximize efficiency, each Licensee is requested to send to the UTMB® Mont-Blanc organization the official information & elements that may be used: names, logos, photos, product descriptions, benefits, product release calendar, targets... Possible promotional elements for official products/services under the UTMB® Mont-Blanc License (including but not limited to): • Products/services promotion during the online registration process • Emails promoting products/services • Products/services placement in the official contents • Products/services promotion during virtual challenges • Products/official services area in our eShop/website • Products/services promotion during the official editions of the UTMB® Mont-Blanc Etc.
UNLICENSED PRODUCTS AND SERVICES • • •
OCCASIONAL WEB COMMUNICATION
Possible extension for products or services for unlicensed UTMB® MontBlanc partners through the attribution of the "UTMB® Required & Approved" logo May only be used for 1 year & must be compliant with the guidelines Year 2: either stop using the "UTMB® Required & Approved" logo, or purchase a License Agreement
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17. PARTNERS BIBS Each partner may use all or part of their guaranteed race bib(s) to carry out promotional activities within their own communities. The promotion via social networks or the partner's newsletter is possible from the announcement of the entry process for the year N+1 until the end of the registration period, that is from February to January. It is strictly forbidden to sell these bibs. Any promotion of this kind must be validated by the UTMB® Mont-Blanc organization (violette.pollet@utmb.world) to ensure compliance with the values of the UTMB® and respect of the eligibility conditions. Specific conditions related to partner’s tier: Premier Partner UTMB® World Series:
2 bibs (max 1 for the UTMB®)
Technical Partner UTMB® World Series:
2 bibs (excluding UTMB®)
Official Supplier UTMB® World Series:
1 bibs (for the TDS® or the MCC)
Title Partner UTMB® Mont-Blanc:
2 bibs (max 1 for the UTMB®)
Official Partner UTMB® Mont-Blanc:
2 bibs (excluding UTMB®)
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OCCASIONAL WEB COMMUNICATION
18. PRESS KIT 18.1. PRESENTATION TEXT As per the partnership agreements, partners benefit from a space in our press kit to present their partnership with the UTMB®. The press kit is available for download on our website and is digitally transmitted to all journalists interested in the UTMB®. Premier Partner UTMB® World Series
1 page A4, 210 x 297 mm, text with or without pictures, text can be colorised
Tecnical Partner UTMB® World Series
logo + text, 2 200 characters spaces included
Official Supplier UTMB® World Series
logo + text, 2 200 characters spaces included
Title Partner UTMB® Mont-Blanc
1 page A4, 210 x 297 mm, text with or without picture; text can be colorised
Host City UTMB® Mont-Blanc
logo + text, 2 200 characters spaces included
Official Partner UTMB® Mont-Blanc
logo + text, 2 200 characters spaces included
Language
Available in French, English, Italian and Spanish. The partner must at least provide the text in French and English. If you do not provide the text in other languages, the English version will be used. If the partner wishes to communicate in the other available languages, they have to provide the corresponding texts or ask us to take care of the translations at their own expense (we do not vouch for the quality of the translation)..
A4 210x297mm
PRINTED COMMUNICATION
NAME/LOGO PARTNER Nes solorrum et modisciis autetur aditi ommodis aut venisit alignatur, si omnihicias et il inctur, sae. Ti occumqui velest volorit atibus enestio nectior ehendis et faceptio. Mus am qui dolorei ctatus, ullores et latur, as excepel lacitas aliciaspiet essinctio issint. Tem que vel ipsapiet molor res ut velene pa il incipsunt aut eos mosa arum nis sum iniat alia essimax imusam aditati conem endemporum aligni doluptasse volupta spelic to ma earume cor aut ipsus, sed quam conectaquis autatur? Ulparum enihit hariore mporrum ulparcid ut
2 200 characters
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19. THE OFFICIAL BROCHURE 19.1. PRESENTATION TEXT As per the partnership agreements, partners benefit from a space to present their partnership with the UTMB® in the back cover of our official brochure. It will be distributed in the regions of Savoie, Haute-Savoie, Vallée d’Aoste and Vallais and it is dedicated to the general public. Text Format Quantité Distribution Language
100-150 words A3 accordion folding Savoie, Haute-Savoie, Vallée d’Aoste and Vallais French and English
2
3
1
Cover page Back cover 148x140 mm
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PRINTED COMMUNICATION
20. THE OFFICIAL PROGRAM 20.1. ADVERTISING SPACE SuAs per the partnership agreements, partners benefit from an advertising space in our official program. 1 page 1/2 horizontal page 1/2 vertical page 1/4 page Language
203,5 x 270 mm + 5 mm bleed 203,5 x 135 mm + 5 mm bleed 101,5 x 270 mm + 5 mm bleed 101,5 x 135 mm + 5 mm bleed for technical reasons related to the printing, advertisement will be the same in all languages.
Full page
203,5 x 270mm 5 mm bleed Adv: 1 page 203,5 x 270 mm
Adv: 1/2 page 101,5 x 270 mm
1/4 vertical page 101,5 x 135mm + 5 mm bleed
Adv: 1/4 page 101,5 x 135 mm
1/2 horizontal page 101,5 x 270mm + 5 mm bleed 1/2 horizontal page 203,5 x 135 mm + 5 mm bleed
PRINTED COMMUNICATION
ADv: 1/2 horizontal page 203,5 x 135 mm
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21. ULTRA-TRAIL® VILLAGE PROGRAM 21.1. ADVERTISING SPACE As per the partnership agreements, partners benefit from having an advertising space in the Ultra-Trail® Village program. 1 page 1/2 horizontal page 1/2 vertical page 1/4 page Language
140 x 200 mm + 5 mm bleed 140 x 100 mm + 5 mm bleed 70 x 200 mm + 5 mm bleed 70 x 100 mm + 5 mm bleed available in French only
Full page 140 x 200mm + 5 mm bleed
Adv 1 page 140 x 200 mm
Adv 1/2 vertical page 70 x 200 mm
1/4 vertical page 70 x 100mm + 5 mm bleed
Adv 1/4 page 70 x 100 mm
1/2 vertical page 70 x 200mm + 5 mm bleed 1/4 horizontal page 140 x 100mm + 5 mm bleed
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Adv 1/2 horizontal page 140 x 100 mm
PRINTED COMMUNICATION
21.2. PRODUCT TESTING SECTION DETAILS The partner chooses a product from its 2021/2022 range. Product will be tested in mountains conditions by independents testers. The partner must contact UTMB® Mont-Blanc staff (violette.pollet@utmb.world) before the 31st of march if the partner want to participate. All information of sending will be communicated at thib time.
PRINTED COMMUNICATION
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22. OUTDOOR BRANDING As per the partnership agreements, partners benefit from outdoor branding opportunities.
22.1. SUPPORTS VERTICAL BRANDING SUPPORTS Chaque partenaire, selon les accords partenariaux, peut beneficier d'un As per the partnership agreements, partners benefit from a dedicated aid station on the race courses to install vertical branding supports such as feather flags and inflatable archways.
22.2. ADDRESS DELIVERY UTMB 1560 Route des Pélerins 74400 Chamonix France +33 6 10 51 50 96
Please inform Stanislas DEGLAIRE of any delivery at least 24 hours in advance. stanislas.deglaire@utmb.world
22.3. THE MEDIA CENTER The partner space at the media center is located in the Salle Michel Payot at the Centre Congrès Majestic in Chamonix. Partners who wish to set up their booth during the event must reach out before July 31st, specifying the size of the booth and their technical needs (e.g., electrical outlet). Booths must have a maximum dimension of 2m x 1m and no sound system. They must be delivered to the media center from Sunday morning to Wednesday morning. Dismantling must be scheduled for Sunday afternoon or Monday morning. Please let us know in advance your schedule. No other branding support is allowed at the media center.
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OUTDOOR BRANDING
23. RUNNER SURVEY Depending on the partnership agreement, partners may communicate one or more closed questions which will be sent in a newsletter before or after the event to all the riders. Please send us your questions and let us know if you wish to be positioned before or after the event before 15 July 2022. The results of the survey will be communicated by the organization at the end of the year.
SURVEY
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24. CONTACT ACCOUNT MANAGER For any question/information, do not hesitate to contact: Violette POLLET violette.pollet@utmb.world +33 6 48 46 29 16 Etienne DANIEL-TOULOUSE etienne.daniel-toulouse@utmb.world +33 6 45 49 96 94
LOGISTICS MANAGER Stanislas DEGLAIRE stanislas.deglaire@utmb.world +33 6 10 51 50 96
MEDIA CENTER MANAGER Hugo JOYEUX hugo.joyeux@utmb.world +33 4 50 53 47 51
They must be CCd in all emails addressed to the UTMB® team.
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CONTACT
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