Tech Company Names: A Guide Tim Wong
Business names are a central element of brand identity in the corporate world. Ideally, they should serve a dual purpose: to inform you about what you can expect from the business, and to be catchy enough to remain easily memorable should you ever need whatever they are selling. I once bought a car from John Hughes Used Cars. A perfect business name if there ever was one. It tells me that I could buy a used car(s) from a bloke called John Hughes. Luckily, since John had appeared in most of the ads I watched as a child, he already had full control of my subconscious mind. A done deal. In the tech world however, things are done a little differently. Company names aren’t really designed to tell you what they do or sell. It seems that one reason for this is that 8
they don’t want to be tied down to anything. A company like Google has moved into so many areas and industries beyond its original search engine product that “Google Search Engines” would be a pretty misleading name for it. Another reason is probably them wanting to seem all quirky and esoteric. Facebook sounds different and interesting. “Zuckerberg & Associates Social Media Services LLC” doesn’t quite have the same ring to it. Because of this, it is not immediately obvious to work out where these names really come from. This article is here to help you out. I have compiled a list of some of the top tech companies that you probably regularly interact with, and I will tell you what their names really mean. You’re welcome.
My favourite building on campus is the peafowl coop. Cozy!
