Campaign  Guide
LIVE UNITED
United Way...
MOVEMENT Why Take Part? When you choose to support United Way, you and your employees do not have to decide between helping children, families, seniors, or individuals in crisis. Your contributions meet those needs and many more.
GIVES YOU THE POWER TO BUILD A BETTER COMMUNITY.
ENHANCES YOUR COMPANY IMAGE.
SETS HIGH STANDARDS.
CAMPAIGNS IMPROVE EMPLOYEE MORALE AND TEAM BUILDING.
LINKS EMPLOYEES WITH RESOURCES.
“66% of the children in Polk County schools in 2010/11 school year qualified for free/reduced meals�
Sherrie Nickell L#&*$-)(*)0*)(%"9%F"3C%:"#)(2%L4,""3+6%% /)-(*0%1'2%M"'$0%N*75*$
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Iâ&#x20AC;&#x2122;M IN!...Are You? Your organizationâ&#x20AC;&#x2122;s success impacts our communityâ&#x20AC;&#x2122;s success
3 ways a United Way campaign can improve the success of your organization
1
Employee Base
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2
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3
The Bottom Line
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â&#x20AC;&#x153;32% of adults in Polk, Highlands, and Hardee Counties have no health insurance.â&#x20AC;?
Dr. Daniel Haight ;+/<'-+6"$*'=%)/$4'T%C$>8' !"#$%&'()*'U+).&'V%7@%.
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Building Blocks for a Better Life Creating opportunities for a better life for all by focusing on:
Education Helping Kids Succeed in School Policy & Community Partners
Income Promoting Financial Stability for Families Policy & Community Partners
Health
Safety Net
Improving Peopleâ&#x20AC;&#x2122;s Health
Addressing Community Needs
Policy & Community Partners
Policy & Community Partners
Improve Child Care Quality
Maximize Income & Job Development
Increase Access and Unilization
Stabilize Short-Term Crisis
Increase School Readiness
Increase Knowledge & Personal Responsibility
Increase Knowledge & Personal Responsibility
Provide Critical Community Service
Improve Academic Achievement
Increase Savings
Reduce Avoidable Medical Interventions
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6,597 families were helped in 2010 to find and maintain financial stability. UWCF helps families to improve job skills, manage debt, build savings and improve earning power through certification and higher education.
UWCF provides medical and mental health services for 7,622 children and adults whether or not they have insurance.
Providing support to stabilize a family crisis is important to the well-being of a compassionate community.
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UWCF provides school readiness and academic support for 17,973 children while single mothers work to support their families.
UNITED WAY
OF CENTRAL FLORIDA FOCUSES ON THE Building Blocks for a Better Life Education
Health
HELPING KIDS SUCCEED IN SCHOOL
IMPROVING PEOPLEâ&#x20AC;&#x2122;S HEALTH
Z  Partnering  with  communities  and  parents  to  improve   school  readiness  and  academic  success.
Z  Increase  access  to  and  utilization  of  health  services. Â
Z  Providing  after-Âschool  tutoring,  homework  assistance   and  mentoring  for  at-Ârisk  youth. Â
Z  Reduce  avoidable  hospitalizations,  institutionalization    and  incarceration
How  are  we  doing  this?   We  provide  opportunities  to  increase  the  percentage  of  children  that  enter  school   with  the  language  skills  they  need  to  read.  They  also   work  to  improve  FCAT  scores,  attendance  and  promotion  to  the  next  grade  for  students  grades  K  â&#x20AC;&#x201C;  12.
How  are  we  doing  this?  We  work  to  educate  and  improve  health  through  preventative  services  while  helping  people  improve  health  indicators  such  as  blood  pressure,  weight  and  blood  sugar  levels.   Programs  also  help  people  with  addiction  regain  control  of  their  lives.
What  does  it  mean  to  you?  Kids  who  enter  school   ready  to  succeed  are  more  likely  to  graduate  and   become  a  stable,  educated,  reliable  workforce.
What  does  it  mean  to  you?  A  healthy  workforce  is   on  the  job.  And  our  services  for  people  of  all  ages,  including  children  and  the  disabled,  are  especially   helpful  to  your  employees  who  are  parents  or   caregivers  to  family  members  in  need.
Income
Safety Net
PROMOTING FINANCIAL STABILITY FOR FAMILIES
ADDRESSING COMMUNITY NEEDS
Z  Supporting  basic  needs  while  increasing    ¿QDQFLDO HGXFDWLRQ
Z  Short-Âterm  support  and  resources  for  initial    stabilization  of  a  crisis  related  to  violent  weather,   ¿UH RU DFWV RI YLROHQFH
Z  Helping  hardworking  families  access  resources    to  maximize  income.  Z 3 URYLGLQJ RSSRUWXQLWLHV IRU ORQJ WHUP ¿QDQFLDO VWDELOLW\
Z   Increase  knowledge  and  personal  responsibility. Â
Z  Emergency  Food  for  the  hungry  and  shelter    for  the  homeless.
How  are  we  doing  this? :H ZRUN WR LQFUHDVH ¿QDQFLDO knowledge  and  competency  for  families  so  that  they   can  increase  their  savings  and  credit  scores  and   improve  their  job  skills.
Z  Counseling  for  individuals  dealing  with  grief    and  mental  issues  that  reduces  the  need   for  hospitalization/institutionalization.
What  does  it  mean  to  you?  Employees  who   DUH ¿QDQFLDOO\ VWDEOH KDYH OHVV VWUHVV IHZHU  health  and  domestic  problems.  This  keeps  your   workforce  moving  forward.
face  a  family  crisis,  the  United  Way  is  there  to  help   them  get  back  on  their  feet.
What  does  this  mean  to  you?  When  employees  Â
Leadership Giving United Way of Central Florida Community Partners 2010-2011 UWCF LEADERSHIP GIVING ASSOCIATION
NUMBERS OF MEMBERS
Leadership Giving ($1,000 or more)
1,776
Democratie Society ($5,000 to $9,999)
47
Tocqueville Society ($10,000 or more)
60
*Young Leaderâ&#x20AC;&#x2122;s Society
489
The United Way of Central Florida Leadership Giving Association was established in 1987 by volunteers to encourage and honor the generosity of individual investments of $1,000 or more. You can provide your employees the opportunity to join the Leadership Giving Association during the company workplace campaign.
LEADERSHIP YOUNG LEADERS STEP-UP PROGRAMS SOCIETY*
DEMOCRATIE SOCIETY
TOCQUEVILLE ILLE SOCIETY
1st Year
$250
$1,250
$2,500
2nd Year
$500
$2,500
$5,000
3rd Year
$750
$3,750
$7,500
4th Year
$1,000
$5,000
$10,000
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â&#x20AC;&#x153;My family has always enjoyed giving to the United Way! I really hope Ellie enjoys giving back to her community and finds philanthropic involvement as rewarding as we do!â&#x20AC;?
Christie Bassett 4#/5'6#$%78'9:;##/'<#.)2=' >?6@'"#$%&'A+.2+)
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COMMUNITY PARTNER
2010
TOP50
GIFTS
1.
Publix Super Markets, Inc. . . . . . . . . . . . . . . $ 3,245,478.00
2.
Mosaic Company . . . . . . . . . . . . . . . . . . . . . $ 1,383,483.00
3.
Geico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $362,111.00
4.
Polk County Public Schools . . . . . . . . . . . . . . . $165,167.00
5.
CF Industries, Inc.. . . . . . . . . . . . . . . . . . . . . . $154,029.00
6.
State Farm Insurance . . . . . . . . . . . . . . . . . . . $124,112.00
7.
City of Lakeland . . . . . . . . . . . . . . . . . . . . . . . $111,608.00
8.
Watson Clinic, LLP . . . . . . . . . . . . . . . . . . . . . $109,475.00
9.
ITW/QMI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $80,296.00
10. Highlands County Public Schools . . . . . . . . . . . . $77,246.00 11. Lakeland Regional Medical Center . . . . . . . . . . . $75,507.00
Community Partners
12. Ledger Media Group . . . . . . . . . . . . . . . . . . . . . $72,984.00
These companies are taking the lead in the LIVE UNITED movement. They see the importance of the building blocks for a good life: education, income, and health and they invest in creating better lives and stronger communities through United Way.
15. SunTrust Banks, Inc. . . . . . . . . . . . . . . . . . . . . . $55,955.00
13. Pepperidge Farm, Inc. . . . . . . . . . . . . . . . . . . . . $69,504.00 14. Board of County Commissioners Polk Co. . . . . . . . $60,037.00 16. Winter Haven Hospital . . . . . . . . . . . . . . . . . . . . $52,957.00 17. JC Penney . . . . . . . . . . . . . . . . . . . . . . . . . . . . $43,786.00 18. Saddle Creek Corporation . . . . . . . . . . . . . . . . . . $40,262.00 19. Wells Fargo . . . . . . . . . . . . . . . . . . . . . . . . . . . . $38,333.00 20. City of Winter Haven . . . . . . . . . . . . . . . . . . . . . $37,666.00 21. Watkins Associated Industries . . . . . . . . . . . . . . $36,520.00 22. Citizens Bank & Trust . . . . . . . . . . . . . . . . . . . . $35,964.00 23. Federal Express Corporation . . . . . . . . . . . . . . . . $35,658.00 24. Wal-Mart Stores, Inc. . . . . . . . . . . . . . . . . . . . . . $35,319.00 25. Allen & Company of Florida, Inc . . . . . . . . . . . . . $32,885.00 26. Polk County Sheriff’s Office . . . . . . . . . . . . . . . . $30,966.00 27. Alan Jay Automotive Family . . . . . . . . . . . . . . . . $30,684.00 28. United Way of Central Florida . . . . . . . . . . . . . . . $29,964.00 29. Bank of America . . . . . . . . . . . . . . . . . . . . . . . . $27,545.00 30. ButterKrust Bakery . . . . . . . . . . . . . . . . . . . . . . $26,408.00 31. United Parcel Service . . . . . . . . . . . . . . . . . . . . $25,953.00 32. Polk State College . . . . . . . . . . . . . . . . . . . . . . . $25,609.00 33. Clark, Campbell, Mawhinney & Lancaster, P.A. . . $24,314.00 34. Hudson Pump & Equipment . . . . . . . . . . . . . . . . $23,021.00 35. McDonald Construction Corporation . . . . . . . . . . $21,886.00 36. Target Stores. . . . . . . . . . . . . . . . . . . . . . . . . . . $21,860.00 37. Lakeland Automall . . . . . . . . . . . . . . . . . . . . . . $21,700.00 38. Arrmaz Custom Chemicals Inc. . . . . . . . . . . . . . . $21,601.00 39. Clerk of Courts – Polk County . . . . . . . . . . . . . . . $21,572.00 40. CCC Group, Inc. . . . . . . . . . . . . . . . . . . . . . . . . $20,478.00 41. Florida Southern College . . . . . . . . . . . . . . . . . . $20,458.00 42. Lykes Bros. Inc. . . . . . . . . . . . . . . . . . . . . . . . . $20,034.00 43. Moretrench Services . . . . . . . . . . . . . . . . . . . . . $20,000.00
Left to Right: Deric Feacher, Dale Smith seated,
44. Florida Hospital . . . . . . . . . . . . . . . . . . . . . . . . $19,421.00
and Donna Sheehan – City of Winter Haven
45. AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $19,241.00 46. Enterprise Rent-A-Car . . . . . . . . . . . . . . . . . . . . $18,517.00 47. BCI Engineers & Scientists, Inc. . . . . . . . . . . . . . $18,277.00 48. Atlanticblue . . . . . . . . . . . . . . . . . . . . . . . . . . . $17,038.00 49. Lockheed Martin Financial Services . . . . . . . . . . $16,393.00 50. Southern Wine & Spirits . . . . . . . . . . . . . . . . . . . $16,343.00
The Employee Coordinator ensures the workplace achieves a pre-established goal through:
EMPLOYEE
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COORDINATOR Role & Responsibilities THANK YOU for serving as the Employee Coordinator (EC) for your organizationâ&#x20AC;&#x2122;s United Way campaign. You have been recognized as a leader in your workplace and this is your opportunity to make a difference in our community! !"#$%&#'()#*+,#+,"-(."/01,#2(+#3(4/5*4/.6#*.7# 8((+7/.*4/.6#49,#3,30,+"#(2#'()+#:(+;-1*8,#4(# +*/",#2).7"#2(+#<./4,7#=*'#(2#%,.4+*1#>1(+/7*?# @9,+,#/"#.(#7()04#'()#:/11#-1*.&#(+6*./A,&#*.7# 8((+7/.*4,#*#2).&#/.2(+3*4/5,&#*.7#")88,""2)1# <./4,7#=*'#=(+;-1*8,#%*3-*/6.B
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Employee Appreciation Breakfast March 11, 2011.
Throughout the Workplace Campaign, the Employee Coordinator takes on these responsibilities:
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The Campaign Coordinator oversees all Campaign strategies, which include: %(3-*.'#;/8;(22# *.7#+,8(6./4/(.# ,5,.4"? F/"4+/0)4/(.# *.7#8(11,84/(.# (2#%*3-*/6.# 3*4,+/*1"? H),"4#"-,*;,+"# *.7#*6,.8'#4()+"# 2+(3#<./4,7#=*'# (2#%,.4+*1#>1(+/7*# +,-+,",.4*4/5,"? !#I,*7,+"9/-# H/5/.6#-+(6+*3? %*3-*/6.# -+(3(4/(.# 49+()69()4#49,# (+6*./A*4/(.? %*3-*/6.#+,-(+4"J## ")03/4#*11#2(+3"# 4(#'()+#<=%># +,-+,",.4*4/5,? K+6*./A*4/(.C"# %*3-*/6.# ,5*1)*4/(."#*.7# +,8(33,.7*4/(."# 2(+#2)4)+,# 8*3-*/6."? F(.(+#*.7# 5(1).4,,+#49*.;"?
EMPLOYEE COORDINATOR Campaign Checklist Throughout your campaign, utilize the online Campaign Toolkit. Your Resource Development Manager is also an excellent source of support and information. Don’t be shy about asking for help. Use this checklist to help you plan your campaign.
Task Meet with your United Way Representative Obtain CEO endorsement & support Recruit a campaign committee Recruit a Leadership Chair Secure a corporate gift or corporate match commitment Request management’s involvement in kickoffs, rallies, special events and/or presentations Develop your time line Develop a Campaign Plan: O Set a Goal O Determine Strategy O Set or secure incentives O Establish/continue leadership giving program O Arrange agency speaker and/or tours O Plan special events Plan your kickoff event Send regular e-mail communications to notify staff of United Way activities Send letter from top executives to all employees Calculate results to include total dollars, number of donors, number of employees, and number of leadership givers Meet with your United Way Representative Thank everyone with events, letters, etc.
Date Completed
Notes
United Way of Central Florida PO Box 1357 Highland City, FL 33846 PH (863) 648.1500 FAX (863) 648.1535
United Way of Central Florida Highlands County Division PO Box 3860 Sebring, FL 33871 PH (863) 453.3401 FAX (863) 453.3405