MakerVerse
Let your creations come to life Industry Project: Group 2
Contents
Introducing the Metaverse
Relevant Examples
Competitor Analysis
Opportunities
The Vision MakerVerse
ScS+ & Platforms
Modes
Personas
Storyboard
The Benefits
Future Roadmap
The
Metaverse Fortnite Ac ion gam Ev n M rchandis Decentraland Vir ual lif Ava ar M a r al- s a E h r um lockchain Roblox Gam Ava ar Exp ri nc Cus omisa ion
Metaverse Elements
spatial ownership gamified multiplatform usergenerated immersive avatars multipurpose
Relevant examples
Metaverse elements Benefits Examples An existing platform with the right environment Access a relevant audience, brand awareness, advertisements, merchandise Gamification Customer engagement
and involvement with the
mobility initiative Mascot,
NFT collectibles Emotionally engaging stories, brand values Hyundai Adventure in Roblox Louis VuittonDecentraland
Relevant examples
Metaverse elements Benefits Examples Personal expression,
Gamification Crowdsourcing of ideas, Customer engagement NFT collectibles Exclusivity, Trade opportunities for customers Crossover economy,
Circular ownership Ease the transition, Making virtual life more real “Vans World” in Roblox Pokemon at Selfridges Balenciaga
Competitor analysis
Maker & Son Room Planner AR experiences Several are available
in the metaverse
Opportunities exist basic tools Insignificant footprint across the journey VR showrooms
Opportunities
Barriers to
Stages
Opportunities
address
to focus on
Improving brand perception Understanding what customers want Make an emotional connection Advocacy Innovative
customer engagement Connect
with a new audience Capitalize on
the nascent market Multiple
pre-purchase stages
SCS+
Meta Home Personal experiences and spaces.
Community Interactions and collaborative experiences with Metaverse citizens.
Society
Multi-party interaction between users, SCS, and the Metaverse platform.
Meta
Home Community Society Games MakerVerse MakerVerse Meta
Showroom Sustainability AR/VR experience pod
Virtual
merchandise Games
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MakerVerse
Let your creations come to life
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MakerVerse
Available as an extension on Metaverse platforms
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mall ScS+ ScS
Individual and collaborative wor Variety of realistic tools materials Promotes self-expressio Decorate meta home with MakerVerse creations VR brush for 3D creation Basic model structures for be inner Provide SCS furniture models for transformation CustomizationPre-Purchase Space Tools Self expression MakerVerse+
Game
Mode InspirationPre-Purchase Advocacy Create space Various theme Fixed budget Creative constraints Furniture/Carpet/Pattern Unique 3D form Various theme Creative constraint Fixed budget Form ChallengesSpace Challenges MakerVerse+
MakerVerse
Browse mode
A public space to display creators' work with possibilities to purchase virtual creations, explore, and exchange ideas.
Pre-Purchase
Inspiration
Showcasing the best work from the challenges, identifying design trends and preferences within the community.
Advocacy
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Mother
Age: 42 Health care assistant
Lucy enjoys decorating her home and is always on the lookout for the latest furniture and carpet styles. She likes to buy small crafts and embroidered art for her home. On the weekend, Lucy and Chloe spend time together, playing games and doing activities together.
Lucy Miller
Goals
o decorate her home with her daughter o discover different options and to find unique and bespoke products.
Pains
She has a hard time finding furniture that she likes
Having a full time job, Lucy has little time to visit stores.
Persona Daughter
Chloe Miller
College student
Chloe is creative and imaginative, and enjoys self-expression. You can usually find Chloe online with her virtual pets after a long day of college.
Interests: Virtual games - Age of Empires and Roblox.
Wants bespoke furniture with personalit
Showcase the furniture to her virtual friends
Pains
Chloe finds furniture shopping boring.
She isn't interested in traditional furniture.
Storyboard
1
Chloe has recently been looking for new sources of inspiration for her designs.
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2While at home, Chloe finds a framed craft piece purchased by her mother, Lucy, at a local craft shop. Chloe photographs it and uploads it to the MakerVerse website.
On Instagram, Chloe also takes inspiration from digital artists and fashion designers.
Storyboard
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With Chloe's help, Lucy quickly learns how to create furniture and incorporate designs into her work.
4
Chloe makes a pink Yeti sofa, inspired by the art and designs she found.
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Lucy produces distinctive forms influenced by the textures and patterns, while Chloe designs futuristic spaces.
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The Pink Yeti sofa was an instant hit.
Chloe proudly shows her creation to her mother and introduces her to MakerVerse.
Storyboard
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Lucy and Chloe were chosen as the top two creators in the
MakerVerse 'Creative Textures' challenge.
They both received virtual credits as well as creator verification.
Lucy and Chloe's works were submitted to the SCS showroom store and featured on the SCS website following the challenge.
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Collaborating in MakerVerse has helped
Chloe and Lucy grow closer.
ScS included several of the competition designs in their new collection and received positive reviews from customers.
Benefits for customers
A New Medium
for Creativity
A creative tool to express ideas about home interiors
Taking a hobby into the virtual world
Recognition and Achievement
ScS+ challenges can provide motivation for engagement
Awards and recognition can lead to a healthy collaboration
Virtual Renovation
MakerVerse helps users add a personal touch to their virtual life
The virtual gallery can enable users to discover elements for their dream home
Benefits for ScS
Customer Engagement
MakerVerse provides an indirect channel to engage with customers, and access to a younger demographic
Collaborating with Customers
By crowd sourcing ideas and investing in the hive of ideas from the community
Reinventing the Brand
By championing creativity,
ScS can understand customers’ true needs and invigorate their image
Roadmap
for the future Introduce MakerVerse Virtual / Physical Retail Truly Immersive Experiences 2 years 5 years 10 years Interoperable between multiple metaverse platforms Tactility suits and AR glasses Omnichannel experience Introduce the first collection inspired by ScS+ challenges Launch the ScS+ store in the metaverse MakerVerse experience in ScS stores Partner with related businesses SCS+ design challenges Launch MakerVerse on chosen platforms
MakerVerse
Let your creations come to life
Express yourself in a virtual world using creative tools and challenges, and find inspiration for your dream home in virtual galleries and imaginative spaces.
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Thank you