2022
STAKEHOLDERS REPORT
2022 EVENT HIGHLIGHTS CELEBRATING OUR 20TH ANNIVERSARY
GOPRO DUAL SLALOM ADDED TO THE ROSTER
BIGGEST EVENT IN 20 YEARS OF THE GAMES
Celebrating 20 years, the Mountain Games has established a reputation as the country’s most celebrated festival of adventure sports, art, music and mountains based in Vail, CO.
The NEW Dual Slalom event was a huge hit amongst athletes and spectators in the beautiful setting of Minturn, taking the Mountain Games biking competitions to a new level in 2022.
This was the biggest year yet for the Mountain Games, with over 89K spectators making new memories and traditions over the six days of 35+ competitions.
2022 EVENT RESEARCH HIGHLIGHTS 78 NET PROMOTER SCORE
89,151 ATTENDEES
96/100 SATISFACTION RATE
5 AVERAGE # OF NIGHTS IN LODGING
2.7 AVERAGE GROUP SIZE
9,376 ROOM NIGHTS GENERATED
88% VERY/EXTREMELY LIKELY TO RETURN
443,448,355 TOTAL MARKETING IMPRESSIONS
72% CAME TO VAIL SPECIFICALLY FOR THE EVENT
TOP REFERRALS: WORD OF MOUTH & WEBSITE
Dave Dressman GoPro Mountain Games Event Director
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It was refreshing and encouraging to see the 20th anniversary GoPro Mountain Games event return to full capacity with over 35 competitions, 3 nights of concerts, countless happy dogs, and over 89,000 spectators over 6 days. The Mountain Games is a special event for the Vail Valley, the outdoor community and all of our sponsors, partners, athletes, volunteers and staff. There is no better way to kick off summer in Vail than with the best outdoor sports and music festival in the world. We can't wait for 2023!
2022 SPONSOR ACTIVATIONS
2022 SEE ALL SPONSOR PHOTOS
MARKETING &
PR SUMMARY 443,448,355 Total Impressions
$1,180,165
Paid Media Value
Public Relations
421,576,752
$612,618
245
Total Reach
Publicity Value
Placements
1,563,000
$143,828 Media Value
32
Placements
Digital
3,667,043 Impressions
$61,239
Media Value
11
Platforms
Mountain Games Social
3,414,915
$34,149
64,800
Impressions
Impressions
Media Value
Followers
2022 PARTNER & INFLUENCER SOCIAL
314
Posts
SOCIAL 10,018,841
11,814,430
676,287
$242,011
Followers
Impressions
Media Value
Engagement
SEE THE TOP POST OF 2022
@wadeholland
@arieltweto
@abbywrenartistry
@brodiethatdood
@selema
@es_dons
@jaminthevan
@rachelstrait1
@danejacksonkayak
@livetothemax
2022 PARTNER EMAIL MARKETING EMAIL 1,465,593
34.7%
2.2%
25
Average Open Rate
Subscribers
Emails Sent
Average CTR
SEE THE TOP PARTNERS 2022
@outsidemagazine
@jambase
@vailmtn
@denverpost
@denverwestword
@relixmag
@findopensnow
@spokeandblossom
@yogalifemag
@vaildaily
MOUNTAINGAMES.COM 518,831
Impressions
135,257 Users
2.29
Page Visits
TOP CONTENT: Schedule | Music | Oakley XC Mountain Bike North American Cup Vail presented by CELSIUS
2:36
Average Duration
MOUNTAINS OF MUSIC MUSIC SETS:
37
STAGES:
5
JITV SESSIONS:
11
THE AMP TOTAL ATTENDANCE:
7,100
Concessions at The Amp had their biggest night ever sales-wise at Gov’t Mule.
CONTENT CREATION OUTSIDE TV:
18 VIDEOS WHAT SHAPES US:
4 INTERVIEWS CREATORS ON-SITE:
15+
VIEW ALL RELEASED CONTENT Follow along for all 2022 content
HISTORICAL HIGHLIGHTS 2002
2013 FIRST YEAR THE VAIL VALLEY FOUNDATION OWNED/OPERATED THE MOUNTAIN GAMES
GOPRO MOUNTAIN GAMES 20TH ANNIVERSARY
FIRST YEAR WITH GOPRO AS TITLE SPONSOR
FIRST YEAR OF THE MOUNTAIN GAMES
2009
IN THE PAST 20 YEARS WE HAVE HAD:
883,000+ 40,000+ SPECTATORS
ATHLETES
2022
OVER THE PAST 5 EVENTS (2017-2022):
$7.24 M
AVERAGE ECONOMIC IMPACT
76,561 AVERAGE SPECTATORS
4,300
AVERAGE ATHLETE REGISTRATION
STAY UP TO DATE ON THE 2023 GOPRO MOUNTAIN GAMES
JUNE 8-11, 2023
THANK YOU! GoPro Mountain Games photos taken by: Dan Davis, Chris Kendig, JohnRyan Lockman, Rick Lohre, Jon Resnick, Logan Robertson.