DEAR FRIENDS OF THE VAIL DANCE FESTIVAL, Collaboration, connection, and creativity. These were three components that defined the Vail Valley Foundation’s 2019 Vail Dance Festival. For all of you who took part, we hope you were inspired by the spectacular performances, new works, and extensive community outreach. In our 30-plus-year history, Vail Dance Festival has become iconic to our community and to the dance world as a whole. While there are many locations where this beloved artform is on grand display, there is truly no other location where luminaries in the worlds of dance, choreography and music can come together to create previously unimaginable collaborations, all in an environment overflowing in creative opportunity. It is because of your continued support that the Vail Dance Festival is now considered, best in the world! Our future looks very bright, thanks to you, and we have wonderful ideas already in store for 2020. Thank you, and please don’t hesitate to contact us to learn more about the Vail Dance Festival.
MIKE IMHOF President Vail Valley Foundation
SARAH JOHNSON SVP, Education and the Arts Vail Valley Foundation
2019 EVENT HIGHLIGHTS RECORD REVENUE $846,175 generated from ticket sales during the 2019 Festival, surpassing the previous year by 3.7%.
INFLUENCER I M PAC T Festival Influencers such as Tiler Peck and Jennifer Garner and companies like American Ballet theatre created a collective Instagram following of 8,731,853. George Balanchine's Serenade. Choreography © The George Balanchine Trust.
AC C E S S T O T H E AR T S This year, we provided 1,227 complimentary tickets to broaden access to the arts.
M AN O R VAI L TENT STUDIO This new addition to the 2019 Festival provided a ‘campus feel’ for artists allowing more time to rehearse, collaborate and produce new works.
DANCING IN THE PARK
WORLD PREMIERES
A free, fun for all ages performance hosted in Avon’s Nottingham Park featuring artists and companies from the Vail stage.
This year, we commissioned and premiered 7 new works, 6 of which were performed on a dedicated evening called NOW: Premieres.
Festival artists and companies took to the streets of Vail Village twice during the Festival in this free interactive performance.
FESTIVAL FORUMS
TUTU TEA PARTY
CELEBRATE THE BEAT
Rebecca King Ferraro and Michael Breeden from the popular podcast series “Conversations On Dance” recorded 23 in-depth discussions with Festival artists such as Lil Buck, Lauren Lovette, and more!
An afternoon of dance, activities and a classic tea party for young aspiring dancers at the Gerald R. Ford Amphitheater.
A collaboration with Celebrate the Beat, Pop Hop Camp is a free week-long camp for children in Eagle County. This year, 120 children were able to participate and perform with James Whiteside during the Vail Dance Festival.
DANCING IN THE STREETS
YOUNG PATRONS DANCE PARTY
COMMUNITY ARTS ACCESS
TENT STUDIO
An event for budding patrons of the Festival to learn a choreographed dance, and mix and mingle with Festival interns and artists.
Vail Dance Festival partners with cross-sector community organizations to eliminate socioeconomic barriers to the arts by providing free tickets to each of the performances.
This new venue gave artists, musicians and choreographers an additional space for creating and collaborating during the 2019 Festival.
KIDS 12 & UNDER FREE ON THE LAWN
LIVE MUSIC
INTERN & AMBASSADOR PROGRAM
Each summer, the Gerald R. Ford Amphitheater grants free entry on the lawn to kids 12 and under. Over 900 children attended for free in 2019.
The Festival is known for collaborations with world renowned musicians such as Caroline Shaw and Jason Moran, as well as young emerging artists from Juilliard, providing live music for performances and premiering new compositions at the Festival.
Ambitious high school, college, & post grad students join a dedicated Festival team to support a variety of key areas from administration to marketing to production.
EVENT AT-A-GLANCE 2 0 , 0 8 4 F E S T I VAL AT T E N D E E S
13,140 TICKETS SOLD
Generating $846,175 in revenue
1 2 P E R F O R M AN C E S
Including 1 free performance in Avon
$ 4 . 7 M E C O N O M I C I M PAC T
Estimated revenue generated to the Town of Vail
T O P C AT E G O R I E S : A R T S & C U LT U R E , T R AV E L E R , S P O R T S E N T H U S I A S T
DEMOGRAPHICS Male vs. Female Average Adult Age
34% / 66% 59
Education
92% have 4 year degree or higher
Mean HHI
72% earn more than $100K
TOP STATES OF ORIGIN 63% COLORADO / 37% OUT OF STATE
1. Colorado 2. Texas 3. Florida 4. New York 5. Pennsylvania
RESEARCH HIGHLIGHTS 82 NET PROMOTER SCORE
AV G . # N I G H T S I N L O D G I N G : 3 . 7
4 . 6 S AT I S FAC T I O N R AT E ( O U T O F 5 )
3 , 6 3 9 R O O M N I G H T S G E N E R AT E D
AV G . # O F P E R F O R M AN C E S AT T E N D E D : 2 . 3
5 0 1 . 7 M I L L I O N M AR K E T I N G IMPRESSIONS
8 5 % H AV E AT T E N D E D I N T H E PAS T
T O P R E F E R R AL S : E M AI L , WEBSITE, WORD-OF-MOUTH
9 2 % L I K E LY / V E RY L I K E LY T O R E T U R N
912 KIDS 12 & UNDER F R E E O N T H E L AW N
9 0 % C AM E T O VAI L S P E C I F I C AL LY FOR THE EVENT
1 , 5 0 4 F R I N G E F E S T I VAL AT T E N D E E S
2019 PARTNERS
MARKETING & PR SUMMARY 5 0 1 , 6 9 2 , 2 6 4 TO TA L I M P R E S S I O N S $ 1 . 3 M I L L I O N M E D I A VA L U E
PUBLIC RELATIONS 4 9 1 M TO TA L R E A C H $ 1 . 2 M P U B L I C I T Y VA L U E 292 PLACEMENTS T O P - T I E R M E D I A C O V E R AG E :
George Balanchine’s Apollo. Choreography © The George Balanchine Trust.
PRINT 2 , 3 11 , 0 0 0 I M P R E S S I O N S $ 4 0 , 1 5 2 M E D I A VA L U E 6 9 TO TA L A D P L A C E M E N T S
DIGITAL 3,121,339 IMPRESSIONS $ 2 2 , 2 6 8 M E D I A VA L U E
EMAIL 709,247 IMPRESSIONS $ 2 9 , 5 3 9 M E D I A VA L U E 12,065 EMAIL SUBSCRIBERS 3 1 . 6 2 % O P E N R AT E 3 . 9 5 % C L I C K - T H R O U G H - R AT E George Balanchine's Serenade. Choreography © The George Balanchine Trust.
SOCIAL MEDIA 18,806 FOLLOWERS 2,414,568 ORGANIC IMPRESSIONS 93,420 ENGAGEMENTS 19,058 FOLLOWERS 1,665,476 ORGANIC IMPRESSIONS 65,586 ENGAGEMENTS PAI D : 1 8 5 , 7 11 I M P R E S S I O N S | 2 , 11 0 E N G AG E M E N T S
O U R TO P P O S T S O F 2 0 1 9
We can’t wait for summer – Calvin Royal III & Lovette rehearse Tiler Peck’s New Work – rehearsal It’s the w eekend! Unity Phelan in Balanchine’s Stars and Stripes Looking back on Balanchine’s Serenade
TOP INSTAGRAM INFLUENCERS
IMPACT Jennifer Garner
Isabella Boylston
James Whiteside
American Actress
Principal Dancer with American Ballet Theatre
Principal Dancer with American Ballet Theatre
Tiler Peck
138K Followers
Lil Buck
126K Followers
Lauren Lovette
Principal Dancer with New York City Ballet
Memphis Jooker
Principal Dancer with New York City Ballet
7M Followers
288K Followers
204K Followers
104K Followers
8,731,853 INFLUENCER & C O M PA N I E S C O L L E C T I V E I N S TA G R A M F O L L O W E R S
INFLUENCER POSTS DURING FESTIVAL
Jennifer Garner 688,362 views
Isabella Boylston 17,467 likes
James Whiteside 80,996 views
Tiler Peck
18,093 views
VIDEO 2 5 6 , 2 2 3 TO TA L V I D E O V I E W S $ 1 , 9 4 7 M E D I A VA L U E 27,584 ONLINE VIDEO ENGAGEMENTS 3 0 + U N I Q U E V I D E O S C R E AT E D CLICK HERE TO VIEW ALL 2019 VIDEOS
PODCAST 2019 (AS OF OCTOBER) 24,000 DOWNLOADS 48,000 LISTENS CLICK HERE TO LISTEN TO ALL FESTIVAL PODCASTS
WEBSITE 77,300 IMPRESSIONS 47,264 USERS 60.8% NEW USERS 4 . 4 3 PA G E S / V I S I T 1 : 5 8 AV E R A G E D U R AT I O N TO P C O N T E N T: SCHEDULE OPENING NIGHT I N T E R N AT I O N A L E V E N I N G S O F D A N C E I A M E R I C A N B A L L E T T H E AT R E I N T E R N AT I O N A L E V E N I N G S O F D A N C E I I
THANK YOU! Our sincere thank you for your ongoing support and a special thanks to our partners at the Town of Vail, Vail Resorts, Town of Avon, Manor Vail Lodge, the Gerald R. Ford Amphitheater and Vilar Performing Arts Center for graciously hosting the Vail Dance Festival. We wish you all continued success and, in partnership with you, look forward to making the 2020 Vail Dance Festival, even better! See you on Opening Night, July 31st, 2020! DAVE DRESSMAN VP of Sales & Sponsorship 619.764.0940 ddressman@vvf.org
Vail Dance Festival photos taken by: Erin Baiano, Christopher Duggan, Brian Maloney and Jon Resnick