2023 Vail Dance Festival Stakeholder's Report

2023 STAKEHOLDERS REPORT

DEAR VALUED SUPPORTERS OF THE VAIL DANCE FESTIVAL,

Thanks to you, and your incredible support, our 2023 Vail Dance Festival was an inspiring collection of the world’s greatest dancers, musicians, and dance companies. It is my pleasure to welcome you, on behalf of the Vail Valley Foundation Board of Directors and staff, to our 2023 Vail Dance Festival Stakeholders Report. By virtually all metrics, this past summer was the most successful Festival in the 35-year history of the event. The quality of the performances was excellent, as reflected in the record ticket revenue. In fact, the Festival recorded its highest revenues ever, and generated $3.7 million in economic impact for the Town of Vail.

We want to share our gratitude to you, our partners, donors, and sponsors, for your support of this world-class Festival. The Vail Dance Festival has become the summertime epicenter of the dance world, and among the finest performing arts events in the nation, and we are grateful to have your teamwork in its successful creation each summer.

We are already looking ahead to a wonderful 36th year in 2024 and hope you will continue to be a part of this amazing dance experience.

With gratitude,

MIKE IMHOF President Vail Valley Foundation mimhof@vvf.org

2023 EVENT HIGHLIGHTS

MARKETING & PR

654 million total impressions; $9.3 million total media value

NOW: PREMIERES LIVESTREAM

Over 2,000 people from 5 different countries tuned in LIVE to watch NOW: Premieres.

REVENUE HIT NEW HIGHS

Successfully hosted over 15,000 attendees & exceeded our ticket goal, reaching $898,487 in record-breaking total performance ticket revenue

NEW WORKS // WORLD PREMIERES

Commissioned 10 world premieres & 6 piece d’occasions by 10+ choreographers

FESTIVAL AT-A-GLANCE

15,263 ESTIMATED OVERALL FESTIVAL ATTENDANCE

11,596 PERFORMANCE TIX SOLD Generating $898,487 in revenue

12 PERFORMANCES Including 1 free performance in Avon

39 FESTIVAL EVENTS & MASTER CLASSES

696 attendees; generating $19,200 in revenue

$3.7M ECONOMIC IMPACT Estimated revenue generated to the Town of Vail

FREE

FAMILY-FRIENDLY EVENTS

DANCING IN THE STREETS

3 Pop up performances with Festival companies & artists in Vail

DANCING IN THE PARK

A mixed-bill performance at Nottingham Park in Avon with an estimated 600 attendees

OPPORTUNITIES FOR KIDS

TINY DANCER TEA PARTY

An event for children ages 4-7 to enjoy dancing, crown & tiara decorating, meet-and-greet with dancers and more

YouthPower365’s CELEBRATE THE BEAT POP HOP CAMP

97 kids participated in the free week-long dance camp that culminated in a performance on International Evenings of Dance I.

FREE LAWN ACCESS FOR KIDS 12 & UNDER

With a paid adult ticket

292 kids attended for free

22 MASTER CLASSES TAUGHT BY FESTIVAL ARTISTS

1 9 WATCHING DANCE WITH HEATHER WATTS

ON-SITE “CONVERSATIONS ON DANCE” PODCAST RECORDINGS WITH LIVE AUDIENCE

COMMUNITY ARTS ACCESS

Each year, we partner with cross-sector community organizations to eliminate socioeconomic barriers to the arts by providing free tickets to Festival performances. 208 free tickets were distributed in 2023.

INTERN & AMBASSADOR PROGRAM

We’ve built a robust program for ambitious junior high, high school, college, & post grad students to join the Festival team and gain valuable experience while supporting a variety of key areas from administration to marketing to production. 25 Interns and Ambassadors joined us in 2023.

SCHOLAR-IN-RESIDENCE

Each year, we offer a young dancer on the cusp of their professional career the opportunity to come to the Festival and take advantage of all its offerings including learning, training, and performing alongside the biggest names in the dance world. This year, we were thrilled to welcome Spencer Lenain and Kyle Ikuma as our 2023 Scholars-In-Residence!

RESEARCH HIGHLIGHTS

83 NET PROMOTER SCORE

93 SATISFACTION RATE

3.7 AVG. # OF PERFORMANCES ATTENDED

75% HAVE ATTENDED IN THE PAST

89% CAME TO VAIL SPECIFICALLY FOR THE EVENT

4.4 AVG. # NIGHTS IN LODGING

1,519 ROOM NIGHTS GENERATED*

91% LIKELY/VERY LIKELY TO RETURN TOP REFERRALS: EMAIL, WEBSITE, WORD-OF-MOUTH

MARKETING & PR SUMMARY

654 M $ 9.3 M

TOTAL IMPRESSIONS MEDIA VALUE

PUBLIC RELATIONS

649 M $ 9.1 M 247

TOTAL REACH PUBLICITY VALUE PLACEMENTS

TOP-TIER MEDIA COVERAGE:

SOCIAL MEDIA

21,069 FOLLOWERS

1,141,127 IMPRESSIONS

57,841 ENGAGEMENTS

25,290 FOLLOWERS

1,651,383 IMPRESSIONS

67,986 ENGAGEMENTS

TOP VIDEO POSTS OF 2023

Can’t wait to start our day with morning class again!

HAPPENING TONIGHT // Tonight’s UpClose honors “Mr. B” IN REHEARSAL // Lauren Lovette and Robbie Fairchild

HAPPENING TONIGHT // Dance for $20.23

IN REHEARSAL // Artist-In-Residence Adji Cissoko and Lil Buck

MASTER CLASS // Robbie Fairchild

INFLUENCER POSTS FROM VAIL

ISABELLA BOYLSTON & SPENCER LENAIN

1,200,000 VIEWS SEE POST >

CHUN WAI CHAN, ISABELLA BOYLSTON, & KYLE IKUMA

318,000 VIEWS SEE POST >

CHUN WAI CHAN w/ JAMES WHITESIDE, ISABELLA BOYLSTON, UNITY PHELAN, & KYLE IKUMA

315,000 VIEWS SEE POST >

ADJI CISSOKO & LIL BUCK

269,000 VIEWS SEE POST >

WEBSITE –VAILDANCE.ORG

90,934

IMPRESSIONS

USERS

2.43

61% 55,245

NEW USERS

2m 15s

AVERAGE DURATION

PAGES/VISIT

TOP CONTENT PAGES:

Opening Night 2023

International Evenings of Dance I

International Evenings of Dance II

Dance for $20.23

Now Premieres

2023 OFFICIAL PARTNERS

SEE ALL FESTIVAL PARTNERS>

THANK YOU

Our sincere thank you for your ongoing support of the Vail Valley Foundation and the Vail Dance Festival! Special thanks to our partners at the Town of Vail, Vail Resorts, Town of Avon, Manor Vail Lodge, Vail Mountain School, and the Gerald R. Ford Amphitheater and Vilar Performing Arts Center for graciously hosting the Vail Dance Festival.

We wish you all continued success and, in partnership with you, we look forward to making the 2024 Vail Dance Festival even better. See you on Opening Night, July 26, 2024!

PHOTO CREDITS

SLIDE 1 (from left to right):

• Noé Kains, Leonardo Sandoval, And Lucas Santana Perform Leonardo Sandoval’s Laying The Groundwork, Photo By Christopher Duggan

• Music From The Sole Performs Leonardo Sandoval’s Ogum (From I Didn’t Come To Stay),

Photo By Christopher Duggan

• Balletx Performs Justin Peck’s Become A Mountain, Photo By Christopher Duggan

• Festival Dancers Perform Justin Peck’s Become A Mountain, Photo By Christopher Duggan

• Adji Cissoko & Youba Cissokho Perform Griot, Photo By Christopher Duggan

• Unity Phelan Calvin Royl Iii Perform Agon Pas De Deux (1957), Photo By Christopher Duggan

SLIDE 2 (from left to right):

• Adji Cissoko And Calvin Royal Iii Perform Alonzo King’s Single Eye Epilogue Pas De Deux, Photo By Chris Kendig

• Miriam Miller And Ben Rudisin Perform George Balanchine’s The Nutcracker Pas De Deux, Photo By Chris Kendig

• Mira Nadon And Chun Wai Chan Perform Swan Lake

Act 3 Pas De Deux, Photo By Chris Kendig

SLIDE 3 (from left to right):

• Festival Artists Perform Justin Peck’s A Squiggle Is A Dot That Went For A Dance,

Photo By Christopher Duggan

SLIDE 4 (from left to right)

• Gerald R. Ford Amphitheater, Photo By Chris Kendig

• Music From The Sole Performs, Photo By Christopher Duggan

• Lauren Lovette Leads Master Class Attendees, Photo By Chris Kendig

• Festival Interns, Misc Photo

SLIDE 5 (from left to right):

• Dancing In The Streets, Photos By Chris Kendig

• Dancing In The Park, Photos By Christopher Duggan And Chris Kendig

SLIDE 6 (from left to right):

• Dario Natarell And Youthpower365’S Celebrate The Beat, Photo By Chirstopher Duggan

• Tiny Dancer Tea Party, Photo By Brian Maloney

• Master Class Attendee, Photo By Chris Kendig

• Dancing In The Streets, Photos By Chris Kendig

SLIDE 7 (from left to right):

• James Whiteside Master Class, Photo By Chris Kendig

• Conversations On Dance With Jennifer Homans, Photo By Christopher Duggan

• Festival Artists Perform In Watching Dance With Heather Watts, Photo By Chris Kendig

SLIDE 8 (from left to right):

• Attendees, Photo By Chris Kendig

• Festival Interns, Photo By Christopher Duggan

• Philip Duclos, Spencer Lenain, Kj Takahashi Perform Larry Keigwin’s Warm Up, Photo By Christopher Duggan

SLIDE 9 (from left to right):

• Attendees, Photos By Chris Kendig And Chirstopher Duggan

• Dancing In The Streets With Martham Graham Dance Company, Photo By Chris Kendig

SLIDE 10 (from left to right):

• Adji Cissoko & Ben Rudisin Perform Lev Ivanov’s Swan Lake Act 2 Pas De Deux, Photo By Chirstopher Duggan

SLIDE 11 (from left to right):

• Tiler Peck And Roman Mejia Perform George

Balanchine’s Tschaikovsky Pas De Deux, Photo By Christopher Duggan

• Lil Buck And Davóne Tines Perform By And By, Photo By Christopher Duggan

• Youba Cissokho Performs Griot, Photo By Christopher Duggan

• Mira Nadon And Chun Wai Chan Perform Kyle Abraham’s If You Run, I Might Fall, Photo By Christopher Duggan

SLIDE 12 (from left to right):

• Adji Cissokho Performs In Kyle Abraham’s If You Run, I Might Fall, Photo By Christopher Duggan

• Festival Artists Perform George Balanchine’s The Diaghilev Years, A Russian In Paris And Monte Carlo Photo By Christopher Duggan

• Martha Graham Dance Company Performs Hofesh Shechter’s Cave, Photo By Christopher Duggan

• Festival Artists Perform Merce Cunningham’s “The Run” From Dime A Dance, Photo By Christopher Duggan

SLIDE 13 (from left to right):

• Isabella Boylston Performs Asaf Messerer’s Spring Waters, Photo By Christopher Duggan

• Spencer Lenain Larry Keigwin’s Warm Up, Photo By Christopher Duggan

• Tiler Peck George Balanchine’s Tschaikovsky Pas De Deux, Photo By Christopher Duggan

• Lil Buck Performs Jukebox, Photo By Christopher Duggan

• James Whiteside Performs Sir Kenneth Macmillan’s Romeo And Juliet Balcony Pas De Deux, Photo By Chris Kendig

• Jovani Furlan Performs Tiler Peck’s And So, Photo By Christopher Duggan

SLIDE 14:

• Screenshots From Social Media

SLIDE 15 (from left to right):

• Chun Wai Chan Performs George Balanchine’s Stars And Stripes, Photo By Christopher Duggan

• Devon Teuscher And Robbie Fairchild Perform Justin Peck’s Furiant, Photo By Christopher Duggan

• Photo By Christopher Duggan

• Tiler Peck & Damian Woetzel Perform George Balanchine’s The Nutcracker (1954), Photo By Christopher Duggan

SLIDE 16 (from left to right):

• Olivia Bell, India Bradley, And Adji Cissoko Perform Jamar Roberts’ Songs To The Dark Virgin, Photo By Christopher Duggan

SLIDE 17 (from left to right):

• Sara Mearns And Davóne Tines Perform Bobbi Jene Smith’s Mass, Photo By Christopher Duggan

• Festival Artists Perform In UpcloseMr. B: George Balanchine’s 20th Century, Photo By Christopher Duggan

• Lil Buck And Kj Takahashi Perform Jukebox, Photo By Christopher Duggan

SLIDE 18 (from left to right):

• Calvin Royal Iii Performs George Balanchine’s Agon Pas De Deux, Photo By Christopher Duggan

• Anne Souder And Xin Ying Perform Juliano Nunes’s Water, Photo By Christopher Duggan

• Lauren Lovette And Unity Phelan Perform George Balanchine’s Serenade (1934), Photo By Christopher Duggan

• Music Of The Sole Perform Ogum (From I Didn’t Come To Stay), Photo By Christopher Duggan

• Festival Artists & Celebrate The Beat Participants Perform In International Evenings Of Dance I, Photo By Christopher Duggan

• Festival Artists Perform Merce Cunningham’s Crwdspcr (Excerpt) Photo By Christopher Duggan

• Festival Artists Perform August Bournonville’s La Ventana Pas De Trois Photo By Christopher Duggan