04
INSPIRATION AND RESEARCH
Chicha culture is the collection of every single expression of the peruvian middle class, that has been always discriminated by the goverment and elite class of Peru.
My actual magazine would be inspirated in Chicha culture from Peru. This is a important part of the identity of this country because of its originality and because is the manifestation of a set of situations that corresponds to a society in transformation, from an aristocratic-creole society to a more democratic one, where all cultures cohabit, within a modern social context. To create the layout of my magazine, I will focus on preserving essential characteristics of the chicha culture, such as: neon colors (magenta, cyan, yellow, green) and the typography used in screenprints.
However, the design should not be saturated by the contrast of colors since the type of publication is different from that of a poster. The design has to highlight the graphic elements in the best possible way.
