personal
BRANDING
Make the best first impression possible.
HELLO. I AM VALERIE BOGLE AND I’M VERY HAPPY TO MEET YOU. I WANT TO TAKE THIS OPPORTUNITY TO TELL YOU A LITTLE ABOUT MYSELF AND WHY PHOTOGRAPHY IS SUCH A PASSION OF MINE. I’ll begin by telling you that prior to my life as a professional photographer, my days were spent as an Art Director, Designer and a Model. Clearly, I’ve always been drawn to the creative side of things. Throughout my career, I’ve been all around the camera, from conceptualizing and art directing shoots for clients like Publix, Royal Caribbean, as well as most of the Marriott Hotel Brands; Residence Inn, Marriott, Fairfield Inn & Suites, Springhill Suites and Courtyard. Not to mention in front of the camera for companies like CocaCola, Florida Tourism, Publix, Kash n’ Karry, Brighthouse Networks, Carnival Cruiselines, and too many more to mention. During this time, my time shooting was for fun, for friends, family and personal vacation photo journaling.
727.497.PICS (7427) 813.390.0583 valerie@valeriebogle.com valeriebogle.com
“I’m a full-time magazinestyle photographer, with
a designer’s heart, and an obsession to help people
love who they are, see their
own beauty and identify and showcase their personal
brands! Your images bring your story to life, and I’d love to help you tell it!”
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YET
IT WAS CLEAR THAT IN THE CENTER of all I’ve enjoyed doing—was a camera!
To this day, it is fair to say that one of my greatest passions is still photography. Now I get to share it with you! I love meeting with clients and talking (read: gushing) about their shoot. I love customizing shoots, creating storyboards, and most of all I love creating amazing photos my clients love. Sigh. I just adore it all. As someone who’s been on the other side of the camera, I totally understand the excitement, the nerves and even the stress that can come when being photographed. Think of me as not just your photographer, but as a friend who will listen to what type of photos you’re after, guide you each step of the way and give you one less thing to worry about! Unlike some photographers, I shoot in a studio, but not a stuffy one, one full of textures with a French Country twist. In addition to the studio, I also shoot on location—there are so many great spots nearby, and I’m always on the lookout for the next great location! My goal is to find the perfect spot for you to meet your goals. Why so thorough? Because, I believe details are exceedingly important. For that reason, I work closely with you to give you peace of mind, while you enjoy the process. After all this day is all about you! I look forward to getting to know you more and creating images that capture you best, and will help to grow your business!
Valerie Bogle
VALERIE BOGLE PHOTOGRAPHY :: 813.390.0583 :: valerie@valeriebogle.com :: valeriebogle.com :: facebook.com/valerieboglephotography :: IG @valerieboglephotography :: linkedin.com/valeriebogle
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MEET VALERIE BOGLE Learn more about your photographer
WHY DO PEOPLE BOOK? See if any apply to you.
CHOOSING A PHOTOGRAPHER I’ve got you covered!
THINGS TO EXPECT 6 Things you should be ready for.
30 QUESTIONS To get you started.
FAQS Find answers to your burning questions.
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WHY DO PEOPLE BOOK A SHOOT?
There are countless reasons you may be considering a Personal Branding Shoot. Below are just a few: • You’re a model and need to update your photos for your portfolio. • You want to be a model and need photos that will showcase you best. • You write a blog, and need lifestyle photos for your site. • You’re in college, and understand the value of making a good first impression in the marketplace when looking to begin your career. • You’re starting a new company, and need professional images to get off on the right foot. • You own a business, and need photos that portray your personality for your marketing materials. • You are the face of your business, your own brand, and you need cohesive images to bring it all together and communicate who you are and what you offer.
The number one concern about doing a photo shoot is,
“I’m sort of new to this and not really sure what to do.” That is a common concern, yet one that can easily be addressed. Depending on the reason for your shoot, I can help you each step along the way. From what to bring, what to wear, how to prepare, and how to pose. Having done this for many many years now, I am certain once we get the process started, you’ll feel more and more at ease each step of the way. And I’m confident by the time we’re done, you’ll wonder what you were worrying about! As we customize your session, including the location and props (if needed), I’ll provide you with details, tips and advice on how to prepare for the day of your shoot. If you have any more questions about booking your shoot, don’t hesitate to ask!
VALERIE BOGLE PHOTOGRAPHY :: 813.390.0583 :: valerie@valeriebogle.com :: valeriebogle.com :: facebook.com/valerieboglephotography :: IG @valerieboglephotography :: linkedin.com/valeriebogle
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CHOOSING A PHOTOGRAPHER
OK, so I know that selfishly as a professional photographer, I should just tell you to book your shoot with Valerie Bogle Photography and be done with it. For me, though, booking a photographer is a really, really important decision that you shouldn’t take lightly.
First and foremost, I believe that you should book a photographer who captures the types of images you love and will showcase your versatility and help you to create a cohesive and authentic personal brand. In addition, I believe that the photographer you choose should be someone whose company you enjoy. After all, you’re going to spend a lot of time with that person on your shoot! Make sure they will take the time necessary to listen to you and plan a shoot just for you, not a cookie cutter shoot that everyone has. If you love the images you see on my website and in this Branding Guide, that’s just one reason why you should book with me. Another reason? You want photos that capture your many looks and style, photos you’ll be proud to use in your marketing and collateral materials, your web site and your social media platforms. If you want to talk further, by all means, let’s meet for coffee..on me!
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The photos you get from Valerie Bogle Photography depends on the collection you choose. Of course, the larger the collection, the more bang for your buck. No matter what package or add-ons you select, the photos from your shoot will be customized to meet your needs. We will be sure to chat about what you’re after once you book your shoot to be sure you get what you need to help build your Personal Brand. You’ll receive a link to see exactly what is available in terms of Products & Pricing. And, as always, if you have any questions feel free to call or email, and you’ll get answers straight away!
VALERIE BOGLE PHOTOGRAPHY :: 813.390.0583 :: valerie@valeriebogle.com :: valeriebogle.com :: facebook.com/valerieboglephotography :: IG @valerieboglephotography :: linkedin.com/valeriebogle
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THINGS TO EXPECT
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To fill out a questionnaire that’ll give me more insight into who you are. It helps me to know the reason for your shoot, types of shots you’re after, and what inspired you to have photos taken. This will help me customize your shoot. The likelihood we’ll be shooting in studio, and/or on-location. The nature of your shoot will dictate location(s), but careful thought is given to what will suit your brand best. To be catered to and made to feel like a million bucks! Every shoot includes hair & makeup for up to 2 people, if needed. You just have to crawl out of bed, shower, grab your stuff and head to the studio! Wardrobe changes. As many as we can fit into your session! Bring at least 6 of your favorite outfits, then add 1-2 more just in case. I have a way of putting things together you might not have considered, but you’ll have final say. Options! This means plenty of images to choose from, and trouble deciding! I’d be lying if I said I only want you to like a certain number of shots! Of course, I want to make it as hard for you to decide as I can—I want you love all of them! Achieving a cohesive and authentic look to your Personal Brand. Building a library of images that you can choose from for a variety of needs, that people can relate to, and ultimately help you to grow your business.
30 QUESTIONS TO GET YOU STARTED
If you are planning a Branding Shoot, you’ll want to compose a new email, and answer the following questions, and then email to valerie@valeriebogle.com. Your answers will shed light into who you are, and how to best customize your shoot. 01. What is your business? (please note if more than one to plan shots for)
02. Are you the face of your business? 03. What is the purpose of your business? 04. W hat are your core values? 05. W hat is your personal style of dress? ie. hip, relaxed, professional, edgy, etc.
06. W hat do you enjoy doing in your spare time? ie. traveling, staying at home, spending time with family, gardening, etc.
07. What are 3 words you’d use to describe yourself? 08. What are 3 words your friends & family would use to describe you? 09. What are 3 words your clients & colleagues would use to describe you?
22. What tools do you use in your business? ie. laptop, ipad, projector, props?? (there may be things we can incorporate into your photos, or shoot on their own)
23. Do you already have a color palette established? If so, what is it? 24. Where will your images be used? o Web site o Marketing Materials o Business Cards o Blogs o Emails o Newsletters o Other_______________________ 25. Are there set image sizes we need to shoot for? o Social Media Cover Photos o Brochures o Web Sites o Other_______________________ 26. Do you already have a photography style that we need to work within, or are we creating one? If so, please send samples and describe it. 27. W hich type of imagery speaks to you most?
10. Looking at the above 3 answers, which 3 words were used most? 11. Who are your clients? Are their common interests among them? 12. Who do you want to be your clients? 13. What is the difference between the two? (if any). 14. Who are your competitors? 15. What separates you from your competition?
A. Saturated Colors
16. H ow are you different than others? (Quirks, or anything others seem to find endearing about you?)
Keep in mind that if you don’t already have a style to work within, we will be sure to shoot so that the style best complements your brand. But what appeals to you may speak to your voice.
17. Where do you want to be seen? ie. Forbes, Trade Pubs, etc. 18. What do you like to do that makes you feel alive?
B. Classic Corporate
C. Contemporary Style
D. Dramatic
E. Bright & Airy
28. What brands are you drawn to, and what do you like about them?
19. Who do you admire and what do you admire about them?
29. What are ways you give back to the community? And, is this something you’d want to capture to help show more of who you are?
20. What are you really good at?
30. Are you the same in person as you are online? If not, explain.
21. What is your business really good at?
VALERIE BOGLE PHOTOGRAPHY :: 813.390.0583 :: valerie@valeriebogle.com :: valeriebogle.com :: facebook.com/valerieboglephotography :: IG @valerieboglephotography :: linkedin.com/valeriebogle
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FAQS
WHAT IS PERSONAL BRANDING? Your Personal Brand is how people feel and think about you and your business, the two are interchangeable. Your Personal Brand is your identity, it’s what people say about you when you’re not around. It’s the impression they walk away with when interacting with you whether in person, through marketing material, advertising or online. In today’s online visual world, it’s now more important than ever to leverage the use of professional photography as a powerful tool to communicate your brand. This is especially true if you are the face of your business. If you have your own .com, you are a speaker, an author, a business coach or represent a company where people know you are an integral part, then working on your Personal Brand is critical. Be sure to call Valerie to find out more about it!
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HOW FAR IN ADVANCE SHOULD I BOOK?
DO YOU DO CANDID SHOTS?
You’ll want to try and plan at least 30-60 days in advance. 50% of shooting fee is due at time of booking and includes a non-refundable fee of $150 for cancellations made within 21 days of shoot date!
Yes, of course...well sort of. Candid-style shots are also planned to be sure we’re getting the look we’re after, and saving time of discarding unusable photos.
ARE DIGITAL FILES PROVIDED?
HOW LONG UNTIL I SEE MY PICTURES?
Yes! Branding shoots have packages available that include hi-res digital files at 1500x2250 px @300 dpi.
CAN I JUST GET A HEAD SHOT? Yes. If you’re not already an established name or business, at a minimum you’ll want to get a head shot. And, it’s a good idea to use the same photo across your marketing platforms to build awareness. However, if you have a web site, marketing materials, a blog, etc in place, or have the means to invest in getting started the right way, then it’s wise to plan a Branding Shoot so you’ll have multiple professional images in your library to better communicate your brand.
I know waiting is tough, and timing is often dictated by number of shoots happening around the time of yours. However, your Photo Premiere will typically take place between 2-3 weeks after your shoot.
DO YOU PHOTOGRAPH DESTINATION SHOOTS OUTSIDE YOUR IMMEDIATE AREA? Yes, of course!! Let’s talk about the details.
DO YOU OFFER PROFESSIONAL RETOUCHING? Every image will be professionally color-corrected and retouched for the finest image. However, if more involved retouching is required, ie. removing braces scars, tattoos, etc, a retouching fee may apply.
VALERIE BOGLE PHOTOGRAPHY :: 813.390.0583 :: valerie@valeriebogle.com :: valeriebogle.com :: facebook.com/valerieboglephotography :: IG @valerieboglephotography :: linkedin.com/valeriebogle
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For more information or to book your photo shoot, call or email Valerie today! 727.497.PICS (7427) , valerie@valeriebogle.com
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Your image is my focus.