Youth leadership changing the world
AIESEC Romania Annual Report 2010/2011
Table of contents 5
The word of President
6
About AIESEC
9
National Leadership Team Recruitments
10 Autumn Recruitment 2010 10 Spring Recruitment 2011 Activities 11 Grow 13 Leaders of Tomorrow 14 Money Sense 15 Rock ME 16 Romanian Youth Leadership Forum 19 AIESEC 20 21 Members Committee Conference
AIESEC 20
Performance Report 22 Membership 23 Leadership development 24 Exchange Internship Program 25 External Relations 26 National Impact Initiatives 27 Finance Conference
About AIESEC
National impact
AIESEC Ireland
Partners
28 Sales School 29 AIESEC Ireland AIESEC's supporters 30 Board of Advisors Alumni 32 Board of Advisors Corporate 34 National Partners 36 Financial Report 38 Present and future
AIESEC Romania | Annual Report 3
4 AIESEC Romania | Annual Report 2010 - 2011
Word of president We stand for who we are AIESEC is an organization that believes that can contribute to a better world trough the members that it brings to the society. Our members stand for cultural understanding, internationalism and leadership as the capacity of one individual to drive positive change.
We engage our stakeholders In our work we interact daily with students, companies, other NGOs. The focus of this year was to give an inside to our stakeholders of how our organization works, involve them more in our activities and make them part of our operations.
We represent Romania globally AIESEC is present in over 100 countries around the Globe. AIESEC Romania is known as one of the best countries in Talent Management systems, in developing qualitative membership and delivering results. Because of this, this year we have 17 Romanians being part on national leadership teams of other countries out of which 5 are presidents.
We develop our membership We acknowledge more and more that the biggest value of an NGO that changes its leadership bodies every year is the membership. We offer our members access to accelerated, experiential learning to increase their efficiency and capacity to perform in diverse environments. Laura Diaconescu President of in AIESEC Romaina
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About AIESEC AIESEC is the biggest youth organization in the world having over 60 years of experience in developing high-potential youth into globally-minded responsible leaders.
Our Vision
AIESEC’s Scope
Peace and fulfillment of humankind’s potential.
AIESEC is a global, non-political, independent, non-for-profit organization run by students and recent graduates of institutions of higher education. Our members are interested in world issues, leadership and management.
Our Approach AIESEC members live an integrated development experience. This involves leadership opportunities, international internships and interacting with a global network to support their development.
AIESEC does not discriminate on the basis of race, color, gender, sexual orientation, creed, religion, national, ethnic or social origin.
AIESEC in Numbers International
Romania
Number of members
50.000
1.000
Internships
10.000
500
Leadership Roles
10.000
600
Partners
4.000
250
Conferences
470
50
Years of experience
+60
+20
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Our Values Our values provide a way for AIESEC to encourage common behaviour across our global network. Enjoying Participation We create a dynamic environment created by active and enthusiastic participation of individuals. We enjoy being involved in AIESEC.
Demonstrating Integrity We are consistent and transparent in our decisions and actions. We fulfil our commitments and conduct ourselves in a way that is true to our ideals.
Striving for Excellence We aim to deliver the highest quality performance in everything we do. Through creativity and innovation we seek to continuously improve.
Living Diversity We seek to learn from the different ways of life and opinions represented in our multicultural environment. We respect and actively encourage the contribution of every individual.
Acting Sustainably We act in a way that is sustainable for our organisation and society. Our decisions take into account the needs of future generations.
Arad Brașov București Cluj Napoca Constanța Craiova Galați Iași Oradea Pitești
Ploiești Sibiu Suceava Târgu Mureș Timișoara
Our Network
Activating Leadership We lead by example and inspire leadership through our activities. We take full responsibility for developing the youth leadership potential of our members.
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macheta
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AIESEC Romania National Leadership Team AIESEC Romania is the national body that connects the activities of the branches around the country and supports the development of national strategies. As a team we deliver different services to the 15 local branches that we have: • preparation in national conferences, • coaching for the leadership bodies, • brand management, • external representation. All this assure a common direction of the organization. Under the stand “One network, dual impact” the national team 2010-2011 worked to create one direction for the 15 local branches, to deliver an international and leadership experience for as many young people as possible.
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Recruitments Autumn Recruitment 2010 AIESEC Romania recruited 669 members this autumn in all the 15 cities that AIESEC is located based on competency-based profile. In year 2010-2011 we were looking for young entrepreneurial people interested in changing the world, motivated by internationalism and diversity. With over 2700 applicants, we used 4 selection methods: 1. Application form – in order to sort through the required minimum profile criteria that members must have. 2. Assessment Center or Group Interview – used as a basis to check interpersonal competences. 3. Individual Interview – analyzing information for the 5 competences from the selection process. 4. Induction Period – besides inducting members in the organization it also checks for integration in the AIESEC culture and matching individual expectations with what the organization has to offer. During Autumn 2010 we have only reached 87.3% of our Target of Applicants, however this was only the first time we have tried using the “Change” message as an umbrella campaign for all of our events. The “Change” campaign is definitely something that still needs to be improved, however it was not focused directly in increasing the number of applicants but more in attracting the right profiles for the organization.
Since our target of applicants was not reached during the Autumn Recruitment, also our target of selected new members was not reached. However, most of our applicants for this recruitment had previous international and/or volunteering experience. This year also the expectation of our members was aligned in a way that all of them must take part of the leadership development program and live an international experience during their first year, thus requiring fewer members.
Spring Recruitment 2011 AIESEC Romania recruited 300 members this spring in all the 15 cities that AIESEC is located based on competency-based profile. In year 2010-2011 we were looking for young entrepreneurial people interested in changing the world, motivated by internationalism and diversity. During Spring 2011 we continued to promote the core of AIESEC, as a united entity throughout Romania. The message of change that AIESEC used in the Autumn campaign was inspired by the need of communication the “why” of the organizations to all it’s stakeholders. With over 1100 applicants, we used 4 selection methods: 1. Application form – in order to sort through the required minimum profile criteria that members must have. 2. Assessment Center or Group Interview – used as a basis to check interpersonal competences. 3. Individual Interview – analyzing information for the 5 competences from the selection process. 4. Induction Period – besides inducting members in the organization it also checks for integration in the AIESEC culture and matching individual expectations with what the organization has to offer. The “Change” campaign is definitely something that still needs to be improved, however it was not focused directly in increasing the number of applicants but more in attracting the right profiles for the organization.
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Activities Grow GROW – the nationwide youth development program represents a long term non-formal educational engagement designed to improve the quality of education in Romania. Organized in partnership with AIESEC and School of Values, the GROW program addresses the population of high-school students in Romania (age 14-18). Through the GROW program the high-school students of some of the largest 14 cities in Romania (University centers) ( Brasov, Bucuresti, Cluj, Craiova, Constanta, Iasi, Galati, Oradea, Pitesti, Ploiesti, Sibiu, Suceava, Targu Mures, Timisoara) can follow a complementary four-year educational cycle. For each year of their nonformal “studies” (GROW experiences) the curriculum is designed to address key needs of the development of the teenager participants.The organizing concepts were heavily tested for the last 6 years by the organizers, whilst 2010 being the mega-pilot year focused on Project Product Development. This process concluded with: - 80 hours of educational content and session outlines were created, implemented and evaluated for 4 different development phases of participants: grade IX, grade X, grade XI, grade XII - 8 national conferences were organized for preparing the local project managers and the international trainers taking part in the program - We tested the organization of the project at national level running simultaneously in 12 cities of Romania - More than 60 international trainers were selected and trained from more than 15 countries to train the youth of Romania In 2010 , Grow has been organized in 3 editions: - Spring time (March – April) GROW 0.9 - Summer time (June- July) GROW 1.0 and GROW 1.1 - Winter time (November – December) GROW 1.2
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Results in every edition International Trainers GROW 0.9 GROW 1.0-1.1 GROW 1.2
7 37 16
Participants
155 450 395
Grow Numerical Results in 2010 Duration of the project (months) Online applicants Participants Number of involved cities Number of involved high schools Number of international trainers Total number of trainers Number of press appearances Number of posters Numbers of flyers Numbers of website’s visits
10 1,700 >1,000 12 90 60 84 >120 1,500 12,000 21,388
I can say that I am not sorry I came here, I’m glad, very glad. Working with young people and hearing them say afterwards how you made a difference, made them think.How you made them more confident brings a tear to your eye and makes the whole thing worth it. I did not only change their view of the world, but my own as well. I didn’t only make my students think, I made myself think and see some things in a way I didn’t before. Trainer Estonia Villu Us For me Grow represented a multitude of feelings and emotions not only tasks and a leadership position. I’ve met a lot of blue chip people: the trainees, the others local coordinators, the School of Value members and the last but not the least the participants. As I’ve seen, I can say with all my heart that the young Romanian generation will increase in value and they will become some change agents. Let’s grow together! Mugurela Angheluta Coordinator Grow Constanta
4 YEARS Curriculum Big Picture The 10 GROW Stepping Stones for each year of high-school studies
Grow 0.9
Grow 1.1
Communication skills Cooperation/ Team work Project management European citizenship Whe are all different Personal strengths and weaknesses Health
Project Management - Advanced People Management Negociation Networking Leadership Developing the attitude - Proactivity Personal values, mission and vision Early career orientation
Grow 1.2
My vocational path - Self awareness Career opportunities Entrepreneurship - another path in life Personal branding CV + Interviewing Time management - Managing priorities The root of life choices - personal values Anything is possible
Grow 1.0
Presentation skills Public speaking Managing time Managing information Proactivity Project management Romanian culture influence Personal values
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Activities Leaders of Tomorrow Conference 2011 Leaders of Tomorrow 2011 represented the fourth edition of a conference organized by AIESEC Romania annually, with the general purpose of preparing the members who are about to conclude their experience in the organization, for the realities and current status of the Romanian labor market. The host of the event was Casa Universitarilor, Bucharest, between the 1st and 3rd of April. The conference gathered a total of 30 participants, AIESEC members in the Heading for the Future stage, recent alumni and members who had benefited from Leadership Opportunities and / or the AIESEC Global Internships Program and were now looking to likewise wrap up their experience in the organization. As for the purpose of this project, there were three major pillars on which the agenda focused, as follows: a competence-oriented self-assessment section, a correlation of the acquired assets, as a result of the AIESEC experience, with the realities of the business, economic and workforce market, all facilitated by representatives of the corporate and non-corporate sectors and, finally, establishing the optimum field of work for each participant, following their personal and professional capabilities, discovered throughout the conference. All along this “journey”, our participants were assisted and guided by representatives coming from the corporate, entrepreneurship and social entrepreneurship fields. Our speakers and company partners contributed actively to the quality of the conference program, by familiarizing the participants with all the advantages, challenges and risks associated with working in a certain domain. They presented extensively the current employer requirements and the most sought after employee-competencies and they continuously motivated the participants in pursuing their dreams and bringing about the much-desired impact in the society.
Company Speakers • • • •
Accenture Romania Alina Badea, Lead Marketing and Communication Irina Mînzala, Lead Recruitment Corina Stoica, Recruiter
• • • • • •
BRD Groupe Societe Generale Adela Jansen, HR Director Flavia Nicolae, HR Adviser Anda Suta, Supervisor HR Codruta Rad, HR Adviser Diana Asandei, Communication Analist
•
Ionut Bonoiu, Editor Forbes Romania
Speakers • • •
Oana Paun, Co-founder roPOT Oana Toiu, Development Manager KCMC Adrian Florea, Managing Partner at Trend Consult Group
Trainers • •
Dragos Gheban, Managing Partner Catalyst Solutions Adrian Soare, Owner Succes Dublu
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Activities Money Sense 2010 MoneySense is the financial education programme of the RBS Group, running for more than 15 years in UK and it is the largest programme of its kind. It provides free, impartial guidance and information about money and financial services. MoneySense aims to ensure that an ever increasing number of people, children and adults alike benefit of financial education and information. In this way, they will be able to make the right decisions about their money and how to use financial products and services. For the high-school students AIESEC is the main partner together with other organization, CREDE. The project was delivered by international trainers brought by AIESEC through our international program, exchange. They had a conference before delivering the trainings in which they had preparation for cultural shocks, training abilities and financial curricula understanding and simulation. For 2 months they delivered trainings for high-school students having a powerful personal and professional experience but also in impact in Romanian education. Objectives: 5 cities (in Timisoara, Oradea, Galati, Pitesti and Brasov) 9 international trainers (from Bulgaria, Georgia, India and Poland) 375 participants from 19 high-schools
In 2011 we will increase the impact in the high-schools of Romania through 18 international trainers that will deliver financial preparation in 9 cities from the country.
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Activities Rock ME 2010 Organized by AIESEC Craiova and AIESEC Romania, Rock ME 2010 brought together young people from 15 cities of Romania at Olănești with the purpose of offering them preparation on leadership and functional areas in order to lead effectively their strategies and people in the organizations. 250 delegates attended more than 50 functional area trainings and workshops on Talent Management, Communication, External Relations, Finance, Incoming Exchange, Outgoing Exchange and Project management.
15 cities of Romania 250 delegates 50 functional area trainings
One main purpose of the event was to as well build up the knowledge of the delegates in order for them to be prepared, apply and be selected on top management positions in AIESEC. The Presidents of the Local AIESEC Chapters have also had a separated agenda in which, as strategic body of our national organization, they debated and took decisions regarding the long term strategies of it as well as received consistent leadership preparation. A great support for delivering the agenda was having our national partners BRD and Accenture involved in organizing the event and providing high quality preparation programs as well. BCR was also present supporting AIESEC Craiova as organizing committee for the conference and delivering a presentation in front of the delegates. Between the 23rd and 26th of September, Rock ME became the opportunity for our members in 15 local AIESEC chapters to meet and also interact and network, together with international guests, AIESEC interns or members attending the event, in an informal environment.
“I loved the fact that I met people with a lot of experience who shared with us their stories. It was really great to see those people who 5 years ago created the 2010 vision and who were really touched to see that their objectives were accomplished.” Irina Musteață Rock ME Delegate
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Activities Romanian Youth Leadership Forum Delegates’ profile 1. Students in the first or second year of faculty in all 15 AIESEC cities, from different profiles: management, geography, computer science etc, fresh members of the organization. 2. Members who have a one or two year AIESEC activity and prepare to take on aleadership/ top management (presidents and vice presidents) inside the organization, either at a local or as a national level, in the next two month The conference agenda was build primarily on the global competency model used by AIESEC at international level, to make sure that our members get the needed preparation for each stage of their experience. Also, we took into consideration the need of the organization to interact with the corporate sector in Romania and with some role models, leaders of today. Advanced track The advanced track was built so that the members can receive useful information that will help them in the next steps they will take in AIESEC (leadership positions) at local, national and international level. Beginners track The agenda for the beginners track was built so that the new members could receive basic trainings that will help them perform better in the following period, integrate and discover the organization.
AGENDA The agenda was made up from 4 main blocks: • Training block • “Youth 2 Business Forum” • “Inspire Leadership event” • AIESEC 20 gala During the training sessions, the members received preparation on: “Team management”: how can I build an efficient team and how can I keep it motivated during the period of my term. The trainings were delivered by Adrian Rindasu and Roxana Birsan from EDUROM, a company from Iasi with over 10 years of experience in training, recruitment and consultancy;
“Emotional Intelligence”: how emotional intelligence can help me in becoming a better leader for my team. This training was delivered by Mihaela Reese and David Nicholl (Schneider Electric); “Presentation skills”: how do I have to prepare myself for a presentation, dos and don’ts before and during a presentation. This training was delivered by members of the national training team of AIESEC Romania and by members of the national board of AIESEC Romania; “Managing my talent”: how do I see and take the right opportunities for me. This training was delivered by members of the national training team of AIESEC Romania and by members of the national board of AIESEC Romania; “Being a team player”: what is my role in a team and how can I contribute to the development of my team. This training was delivered by members of the national training team of AIESEC Romania and by members of the national board of AIESEC Romania; The sessions “Single Beggar, double beggar”, delivered by de Gabi Radu from TMI, “Stay Hungry. Stay foolish”, delivered by Adrian Rindasu from EDUROM and “FISH”, delivered by Iulian Olariu from Human Invest, were meant to raise the right questions in the minds of the participants and to contribute to the building of their attitude. In “Youth 2 Business Forum” the delegates had the opportunity to interact directly with the corporate sector from Romania through the trainings delivered by our partner companies. In the event the following companies delivered these trainings: • BRD – “Organizational culture” • Accenture – “Feedback” • KPMG – “Managing my performance” • Unicredit Tiriac Bank – “Building a strategy” • Unilever – “Growing with people and brands” • A&D Pharma – “Conflict Management” • Endava – “Problem Solving” • IQuest – “Building confidence in teams” • Ancada – “Planning.Tracking. Evaluating” • Grup 7 – “Communication skills”
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Also, we had next to us in this event the following people: • Iulian Olariu – “Task Management” • Alina Marian – “Coaching” • Vlad Pascu – “Elegance in sales” • Let’s Do It Romania – “Project Management” One thing that makes me very happy related to this conference is the fact that we had so many partners close to AIESEC during Youth 2 Business forum. In this event I had the opportunity to meet people from companies that taught me a lot of things and that in one way or the other made me realize what I want to do in my life. Dana Chilici Vice President AIESEC Oradea In “Inspire Leadership” we wanted to bring in front leaders from different domains to discuss with the participants the concept of leadership. The main goal was to offer another perspective to the delegates and to give them role models that they can follow. The event was opened by our main partners, BRD and Accenture. The speakers that we had next to us are: •
Cosmin Alexandru (co-founder AIESEC Romania)
•
Leslie Hawke (president of Ovidiu Rom)
•
Tudor Giurgiu (founder and president Transilvania International Film Festival)
•
Alex Gavan (alumnus AIESEC and the first Romanian to conquer Gasherbrum I (8.080 m) and Makalu(8.485 m))
•
Adrian Ciorna (president Habitat for Humanity Romania)
•
Teia Gavrilescu (founder and president Viitor Plus)
•
Liana Buzea and Anamaria Hincu, both of them are initiators for the project “Let’s Do It Romania”
“Inspire Leadership represented the path from intention to action. Having the role models that did extraordinary things, we realized the essence of leadership and what it actually means: an opened mind, a lot of effort and passion. All the members could take part in the presentations of so many successful stories that inspired them to dream more and to strive for bigger things.” Ciuciui Lavinia Vice President Finance AIESEC Arad 2010-2011
AIESEC Romania | Annual Report 2010 - 2011 17
Activities Romanian Youth Leadership Forum - Media Romania Youth Leadership Forum 2010 event was officially launched with a press conference on the 25th of November 2010 at 11 AM. At the press conference participated the most representative people for the forum: Laura Diaconescu, President of AIESEC Romania, Cosmin Alexandru, Founder of AIESEC Romania, Adela Jansen, Human Resources Executive Director BRD Groupe Societe Generale, Carmen Dumitrache, Human Resources Director Accenture Romania, Alex Gavan, Alumni of AIESEC Romania and Iulian Olariu, chair of the forum. The driver of the press conference was Madalina Buzdugan, PR Officer of AIESEC Romania. The event gathered numerous representatives of national mass-media like TVR, Business Magazin, Adevarul and Studentie.ro. Romania Youth Leadership Forum 2010 was supported by 7 media partners: Ziarul Financiar, Business Magazin, Mediafax, The Money Channel, Studentie.ro, Centrul de presa, Elevate. The media campaign was realized between the 1st and the 30th of November 2010. The press conference had as concrete results 35 media appearances in the online and offline media. Also, in the evening of the 25th of November, the event was promoted at the show “Antreprenorul” transmitted by The Money Channel. Two key speakers, Teia Gavrilescu, Alumni of AIESEC Romania and founder of Viitor Plus NGO and Madalina Buzdugan, PR Officer of AIESEC Romania talked about the impact that AIESEC and such an event are bringing to the Romanian environment. Number of visitor on the website during the conference: aprox 700 Number of visitors on the live stream, daily – aprox 400
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Activities AIESEC 20 In 2010, AIESEC Romania celebrates 20 years of positive change in AIESEC Romania, opportunity for AIESEC Romania to reconnect with its Alumni and partners that have offered our organization support from its early beginnings- 1990s and until today. Together with the current membership generation- 450 members, 200 Alumni and 20 company representatives and collaborators came together on the 27th of November 2010, at Rin Grand Hotel in Bucharest to celebrate AIESEC Romania’s 20th anniversary. The event has reached the 20 years history of positive change and experiences lived by 4 generations of Alumni. Participants found an ideal platform to re-establish connections and relationships, and members got the chance to interact with our national leaders, our Alumni and understand the essential moments of our history as organization. On November 27th 2010, 800 participants attended the official celebration gala and felt the unique pride of belonging to AIESEC and being called once again AIESECers. Those moments coincided with the celebration of our organizational successes, our local committees being acknowledged and awarded for their activity contribution and results.
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Activities AIESEC 20 - Alumni Testimonials “The event of celebrating 20 years of AIESEC in Romania has demonstrated once again, through an excellent audience and organization, that AIESEC in Romania is a performant organization, that builds up young people with great passions to change the world. This is the dream that we had 20 years ago when we founded the organization and through this, I really want to thank all the young people in Romania that have contributed to reaching this dream.” Wolgang Klaar, Managing Partner, Donau Consult SRL Fondator AIESEC Romania 1990 “The event of celebrating 20 years of AIESEC in Romania represented for me the occasion to reconnect with an organization that contributed a lot to my evolution as person. The energy and enthusiasm of the 700 future and actual leaders from the hall reminded me always to look on the bright side of the things.” Dragoș Gheban Senior Consultant at Catalyst Solutions Alumnus AIESEC Romania 2001-2004
“Celebrating 20 years of AIESEC in Romania meant a beautiful evening, with great emotions and great organization, in which I reconnected with AIESEC and with old friends. AIESEC in Romania continue to surprise me positively through the energy and inspiration that manages to build up in young people. I wish for AIESEC to continue to model people that will bring a positive change in the communities where they are living.”
“After more than 15 years, being able to attend a national event of AIESEC Romania was a surprising occasion to remember great things that happen so long time before! I believe AIESEC Romania has proven during these 20 years the capacity of bringing up people with a great sense of responsibility and volunteering, which Romania lacks the most at the moment. The new generations will grow up feeling part of the global society rhythm, they will ask their own questions and I am sure that AIESEC Romania will evolve by living up to the values and aspirations that lead it today!” Viorel Panaite Managing Partner, Human Invest România Alumnus AIESEC Romania 1991-1993 “I have accepted with great pleasure and excitement the invitation to moderate the event of celebrating 20 years in AIESEC Romania and I must admit it was quite a challenge at the beginning- living up to the expectations everyone had, trying to find out what unites 20 generations of AIESEC people in Romania, what keeps them going, what is the organization made of today! The vibe I felt in the room, the positive energy, the curiosity and the uniqueness of the moments shared by all the speakers made me feel great! It made me understand, yet again, why AIESEC is the right playground for leaders. I was very proud to be alumnus and I am looking forward to the next at least 20 years of positive change in our society, brought by AIESEC.”
Salma Iorgu Senior Risk Analyst at GE Energy Industrial Solutions EMEA, Ungaria Vice-president at Global Romanian Students and Young Professionals Society Alumnus AIESEC Romania 2001- 2006
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Marina Titu EMEA HRSC Business Analyst at Alcatel-Lucent Alumnus AIESEC România 2001-2005
Activities Members Committee Conference Organized by AIESEC Timisoara and AIESEC Romania, MCC 2011 (Members Committee Conference) was one of the most important national conferences, which aims the election of new steering committee of AIESEC Romania 2011-2012. Delegates attending the conference are only AIESEC members from all 15 local committees of AIESEC Romania (Arad, Brasov, Bucharest, Cluj-Napoca, Constanta, Craiova, Iasi, Galati, Oradea, Pitesti, Ploiesti, Sibiu, Suceava, Targu-Mures and Timisoara), people who had or have leadership positions in these committees. This year, the conference was organized by AIESEC Timisoara, between 27th-30th January, in Timisoara. MCC is the chance to meet the future leaders of AIESEC Romania, track their progress, hear their proposals, knowing their strategies. AIESEC provides the possibility to both national and international candidates to challenge themselves for positions such as Vice President and President, elected positions nationwide. The management team changes each year to allow as many members a leadership experience.
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Performance Report Membership Members choose to join AIESEC due to the unique frame for development that the organization is known about: The AIESEC eXPerience. This frame provides our members with experiential leadership development through three main kinds of opportunities we offer for them: Global Learning Environment: members join one of the eight functional departments or other projects where they practice their professional skills and learn about working in a team with clear objectives to reach while having access to our more than 365 conferences per year globally and our virtual platform.
Complete AIESEC Experience: 70 members had both a leadership and also an international experience. The top competences that members developed in AIESEC Romania for 2010 - 2011 were: Proactive Learning Emotional Intelligence Entrepreneurial Outlook
Leadership Opportunities: members coordinate a team and learn how to run a project, a department or an entire organization. Global Internship Program: members participate in a global internship in a partner organization from another AIESEC country and learn how to work in a completely different culture than their own. The top reasons why members join the organization is to develop themselves both personally and professionally or have the chance to have a leadership experience and they choose to stay between 2 and 3 years active for both the network of contacts they build but mostly for the life changing experience they have the chance to live.
TOP Facts about AIESEC Romania members in year 2010-2011 General information: There are currently 1202 members in AIESEC Romania. Years of Study:Most of the members are in their second year (27%) and third year (21%) of study. Top 3 academic backgrounds are: Economics (31%), computer science (15%) and marketing (14%). Leadership Experience: 590 members had the chance to lead a team. International Experience: 269 members have an international experience participating to the Global Internships Program.
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Performance Report Leadership Development Throughout the term 2010-2011 we had as main focus for leadership development to provide integrated leadership experiences to our members (meaning that they take both a leadership opportunity and an international experience). This initiative was supported by the strategy of providing more short-term leadership opportunities with a duration range between two to six months besides the usual yearlong opportunities we provide every year. By focusing on improving our Leadership Development Program and integrate it with our Members Education Cycle and Conference Cycle, we were also able to provide a total of 590 Leadership Experiences with an average of 1.7 members applying for every leadership position.
This preparation was delivered by and with the help of the main partners of AIESEC Romania and the network of Alumni – former members in the organization that are now working in high-profile companies in Romania or successfully running their own business. The main preparation topics approached this year were:
AIESEC Romania | Annual Report 2010 - 2011 23
Performance Report Exchange internship program An AIESEC internship is a practical working and learning experience for the intern to develop academic knowledge and professional skills. And in the same time it gives you personal and cultural development. AIESEC Romania is delivering on outgoing internships and incoming internships. The presented data is from March to March. So we see there is a big increase in internship deliveries. Way? Because we started to have as a main priority the exchange program. The AIESEC internship is split in professional internships and volunteering internships. We have in AIESEC Romania 13 local comities, in 13 different city’s of Romania. And beneath we have the contribution they have for the internship program.
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Performance Report External Relations For AIESEC Romania the term 2010-2011 was the leverage to create the performance framework on External Relations. In this year we had focused to develop the current partnerships, to generate new ones and to increase the sales performance in the country. This year we took the partnerships with BRD, Accenture and RBS to another level of involvement in our national activities. They were more present in the country, their imputs were more appropriate to AIESEC understanding and more representatives from their part interact with AIESEC culture. This year we establish new partnerships with KPMG, Unilever, UniCredit Tiriac Bank, Hilti, A&D Pharma, Endava and Rin Grand Hotels. Their exposure increased this year once with Romania Youth Leadership Forum 2011 together with AIESEC Romania 20 years which took place this year in Bucharest, at Rin Grand Hotel.
An important champter to put some bases for the sales culture was the national sales campaign with the national sales school that took place in Bran with 85 sales members from the country, both from External Relations and Incoming Exchange departments. The agenda was delivered by National Partners, National Alumni and National Vice-Presidents. Number of the partnerships signed : 12 financial 64.300EUR), 1 location (10.000EUR), 1 software(15.000EUR), 9 inkinds (5000EUR) Value of the partnerships on national level 94.300 EUR Total Incomes from External Relations on national level: 64.300 EUR Value of the partnerships in the country : 110.000 EUR Total Incomes from External Relations in the country : 58.000 EUR
In the country we started the implementation of a very needed performance tool, the national CRM. This was possible with the new partnership with a Czech company that is new one Romanian market, Atollon Consulting CZ. With this CRM the data management, transition management, partnerships delivering and strategic management of the sales teams will highly increase.
AIESEC Romania | Annual Report 2010 - 2011 25
Performance Report National Impact AIESEC Romania has presently 13 Local Commitees and 2 Initiative Groups in the biggest University centers across the country.
What we worked on, in terms of strategy, with our Local Commitees is to make sure that we offer the framework and support for them to increase their efficiency and realize their target objectives.
We as an organization measure our impact and achievements by looking over 5 distinct Measures of Success:
So for this, we created a Clustering Model, that would measure both the Performance and Efficiency of all Local Commitees based on certain Key Performance Indicators.
-Number of members we have in the organization -Number of International members that arrive in Romania through the Exchange program, both on a development program or an internship programs (or short Number of Incoming Exchanges)
At the end of the term 10-11 for the Local Commitees, the clustering map looks something like this:
-Number of members that the organization is sending through the Exchanges program in different countries around the network, either in a development program or an internship in one of our partner companies (or short Number of Outgoing Exchanges) -Number of Leadership experiences we offer to our members -Number of experiences that comprise both of an Exchange experience and a Leadership experience (or short Number of Exchange + Leadership) These are our targets for the term 10-11 (July ’10 -July ’11) and our Realizations so far as an organization (July ’10 -March ’11).
26 AIESEC Romania | Annual Report 2010 - 2011
Initiatives Finance Conference 2010 Period: 19-22 august 2010 Location: Bran, Vila Angelica Hosting Committee: AIESEC Brasov Participants: 20 The participant’s profile: this year we had participants that were in leadership positions in the finance department in AIESEC, members that have a more vast experience, but also members that desire such an experience. Agenda: The agenda of the conference was split into two: member’s agenda and vice-presidents agenda, both of them were built to cover the education for the members that was needed to perform. On both agendas we discussed about the subareas of the finance department in AIESEC: - Financial Management and accountancy - Grants - Legislation Facilitatori: Sergiu Nistor Vice-presedinte Finante AIESEC Timisoara Meda Corovei Vice-presedinte Finante AIESEC Cluj- Napoca Claudiu Badescu Vice-presedinte Finante AIESEC Craiova Iolanda Trandafir Vice-presedinte Finante AIESEC Bucuresti / Vicepresedinte Finante AIESEC Elvetia
Testimonial
Lavinia Adamescu Vice-presedinte Proiecte AIESEC Timisoara Medeea Petrovan Vice-presedinte Finante AIESEC Brasov Andrei Iatan Vice-presedinte Talent Management AIESEC Brasov
“I am very happy that I attended the conference. I learned a lot of useful things, especially about financial management and I hope that I will be able to implement it in our local committee. I really liked the sharing sessions because I had the chance to see how things are working in other committees. I am eager to participate in the next year’s conference!” - participant
AIESEC Romania | Annual Report 2010 - 2011 27
Initiatives Sales School – 25-27 February, Bran Description National Sales Conference had the purpose of preparation for the members which are on the External Relations and Incoming Exchange from 15 cities where AIESEC activates. Sales School was a part of the National Campaigns which had the period of 2 months, and it had 14 local committees which were aligned and involved with meetings, national communication and signing partnerships. Participants -20 elected Vice-Presidents from 12 cities -65 sales members from 15 cities In total they were 65% from the total sales force of AIESEC Romania involved in the national sales campaign. Objectives -Increasing the knowledge and skills in strategic and sales team management (for Vice-Presidents) -Developing the knowledge, attitudes and sales skills (for Sales Members) -Increasing the sales culture in AIESEC Romania -Creating the right mindset in account management and consultative sales technique Before the conference it was made an assessment in the country to see the needs in order to create a relevant agenda for both types of participants. Agenda of the conference was delivered on two tracks in parallel by National Partners, National Alumni and National Vice-Presidents. Trainers -Dani Pătru – Vice-President Incoming ExchangeAIESEC Romania 2005-2006 Sales Effectiveness Manager GlaxoSmithKline -Radu Mustață – Vice-President External Relations AIESEC Romania 2007-2008 Business Development Executive Marsh Romania -Dragoș Belduganu – Vice-President External Relations 2009-2010 AIESEC Romania Talent Research & Market Capability Division Catalyst Solutions, Sales Manager Școala de Valori -Cristian Ustinescu - Vice-President External Relations AIESEC Romania 2001-2002 Director Capital Markets DTZ Echinox
-Vlad Pascu – Vice-President Incoming Exchange AIESEC Romania 2009-2010 Key Accounts Manager Procter&Gamble -Marius Potolea – Vice-President External Relations AIESEC Romania 2010-2011 -Daniela Coman – Vice-President External Relations AIESEC Romania 2011-2012 -Ramona Bilic - Vice-President Incoming Exchange Corporate AIESEC Romania 2011-2012 -Marian Bănică - Atollon Romania -Andrei Popescu – Dale Carnegie Training -Philippe Guillouet – Hilti Romania Partners Hilti provides leading-edge technology to the global construction industry. Hilti products, systems and services offer the construction professional innovative solutions with outstanding added value. The headquarters of the Hilti Group are in Schaan in the Principality of Liechtenstein. Some 20,000 employees, in more than 120 countries around the world, enthuse their customers and build a better future. The corporate culture is founded on integrity, courage, teamwork and commitment. Founded in 1912, Dale Carnegie Training has evolved from one man’s belief in the power of self-improvement to a performance development training company with offices worldwide. We focus on giving people in business the opportunity to sharpen their skills and improve their performance in order to build positive, steady, and profitable results. Headquartered in Hauppauge, New York, Dale Carnegie Training is represented in all 50 of the United States and over 65 countries. More than 2,700 instructors present Dale Carnegie Training programs in more than 25 languages. Dale Carnegie Training is dedicated to serving the business community worldwide. In fact, approximately 7 million people have completed Dale Carnegie Training. Organisers The conference was organized by AIESEC Romania National Committee in terms of agenda design and delivering and by AIESEC Brasov in term of negotiating with the venue and providing the logistics.
28 AIESEC Romania | Annual Report 2010 - 2011
Initiatives AIESEC Ireland, a romanian project One of the main assets that AIESEC has is its network.
The ones that took the challenge are:
This year AIESEC Romania took the challenging opportunity of investing to open AIESEC in Ireland. The organization run operation in Ireland for a noticeable number of years but it was closed 4 years ago because of different issues that they were facing.
Vlad Fejer President
AIESEC Romania became in February 2010 the official partner of AIESEC in Ireland. First thing to reestablish operations there was to send a team on the ground for one year. One of the first reasons for investing in Ireland was the high interest of Romanians for an internship in the western European country. After one year we already opened 130 internship opportunities for Ireland and the first Romanians are getting ready to start their experience in the famous island.
Tudor Bercea VicePresident Information Management
Mark Rodgers VicePresident Communication
Claudia Calinescu VicePresident External Relations
Andrada Pop VicePresident Operations Development
Alexandru Pop VicePresident Internships Management
AIESEC Romania | Annual Report 2010 - 2011 29
AIESEC Supporters Board of Advisors Alumni In search of a stronger governance and access to external advice AIESEC Romania establishes and works with the ALUMNI Board of Advisors as one of the key elements of AIESEC Romania’s governance model to provide a high level of continuity, accountability and consistency.
Mihaela Teleman Owner, Accountess Alumnus AIESEC Bucharest
The entity is formed from respected Alumni of different ages and diverse professional backgrounds and experiences that have once lead AIESEC Romania and went to become the agents of positive that our organization aims to bring up in our society.
Mihai Moghior HR Manager/ Managing Partner, Ascendis Alumnus AIESEC Romania
ALUMNI Board of Advisors has the role to:
Lavinia Chifor HR Manager/ Managing Partner for Cluj-Napoca site at Bombardier Transportation Alumnus AIESEC Romania
• Monitor main activities of AIESEC Romania and assess performance • Provide strategic advice on each functional areas, initiatives or directions that AIESEC Romania is running at the moment, based on their assessment of AIESEC Romania’s performance • Ensure sustainability and supervise the accomplishment of the long term planning and strategy implementation of the organization • Provide strategic guidance, advice and recommendations to the planning, strategies and/or actions taken by the leadership body of AIESEC Romania regarding the management of AIESEC Romania Alumni network • Ensure continuity between leadership generations of AIESEC Romania
ALUMNI Board of Advisors structure: Dan Schipor Owner, Daris Consulting Alumnus AIESEC Iasi Ionuț Tarcea Consultant, Ascendis Marketing Manager, Ciclop - biciclete urbane Entrepreneur, Idei de Hartie Alumnus AIESEC Bucharest
Mihai Bălășanu Partner, Capital Finance Alumnus AIESEC Romania
Bogdan Bănică Marketing Manager, A&D Pharma Alumnus AIESEC Craiova
Oana Păun Executive Manager, roPot Alumnus AIESEC Romania Alin Bălănescu Training& Quality Business Director, Alico Alumnus AIESEC Romania Ștefan Pălărie President, School of Values Alumnus AIESEC Romania/ AIESEC Belgium Wolfgang Klaar Managing Partner, Donau Consult Founder of AIESEC Romania Georgeta Bora Sustainable Development Coordinator, RBS Bank Alumnus AIESEC Romania Dragoș Gheban Consultant Specialist, Catalyst Solutions Alumnus AIESEC Romania Daniel Pătru Sales Force Effectiveness Manager, GlaxoSmithKline Alumnus AIESEC Romania Vlad Craioveanu Partner, roPot Alumnus AIESEC Bucuresti
30 AIESEC Romania | Annual Report 2010 - 2011
Janina Mirea Marketing Investment Analyst, Coca-Cola Alumnus AIESEC Romania/ AIESEC Belgium Geanina Rindasu Project Specialist, Romtelecom AIESEC Romania Alumnus Bogdan Pode Program Development Consultant&Senior TrainerHuman Invest AIESEC Romania Alumnus Cristian Ustinescu Director Capital Markets DTZ Echinox AIESEC Romania Alumnus
AIESEC Romania | Annual Report 2010 - 2011 31
AIESEC Supporters Board of Advisors Corporate The role of this body is to offer support to the national team of AIESEC Romania on both national and country related operations and to supervise the take-over procedures between the incoming and outgoing national teams. It represents a pillar of stability for the organization as it is the constant entity within its structure. In terms of structure, at this point we have 13 members in the board of advisors.
John Saroudis
One of them is the chair, having the role to coordinate with the president of AIESEC Romania, for the better management of the entire entity. The ones that are part of the Board of Advisors have been working with the organization for a long time thus they become a body of collective memory for the history of AIESEC Romania.
Cosmin Alexandru Marian Popa
Pieter Swanepoel
Octavian PantiČ™
32 AIESEC Romania | Annual Report 2010 - 2011
Adela Jansen
Cristina Gheorghe
Radu Florescu
Vlad Bog
Richard Reese
Tincuța Baltag
Dan Pascariu
Ștefania Pop
AIESEC Romania | Annual Report 2010 - 2011 33
AIESEC Supporters National Partners Accenture is a global management consulting, technology services and outsourcing company, with more than 181,000 people serving clients in more than 120 countries. Accenture was involved actively and contributed in the education cycle of our members , their presence in the conferences : Top and Middle Management, Romania Youth Leadership Forum and Leaders of Tomorrow inspired the generation of members 2010 – 2011 AIESEC Romania, creating a culture of performance in the organization.
BRD - Grouped Société Générale is the second largest Romanian bank, after banking assets and hold the second capitalization at the Bucharest Stock Exchange. Partnering with AIESEC Romania since 2003, BRD is involved yearly in AIESEC members’ preparation through national conferences: Top and Middle Management, Romania Youth Leadership Forum, Leaders of Tomorrow, and together we managed to develop projects for students to increase their knowledge and expertise in many fields: AIESEC Academy. Adela Jansen, Human Resource Executive Director is a Corporate Board of Advisors member for AIESEC Romania and is counseling and giving advice on the national strategy. Dale Carnegie Training is focused on giving people in business the opportunity to sharpen their skills and improve their performance in order to build positive, steady, and profitable results. Dale Carnegie is supporting for 5 years now the National Vice-presidents and the overall sales force from AIESEC Romania through trainings, coaching and advice. In Sales School 2010, Andrei Popescu, Master Trainer and Alumnus AIESEC Romania involved actively in the development of 80 members that activate in this area in AIESEC Romania. Endava is an IT services company headquartered in London and operations in UK, USA, Romania and Moldova. Endava is near AIESEC Romania for a long period of time, the presence of Mr. Marian V. Popa — Managing Director, Central & Eastern Europe in Corporate Board of Advisors of AIESEC Romania brought an added value to the national strategy, by counseling and advising. This year, Endava contributed to the development of the 2010 generation of AIESEC members with their involvement and sharing know-how in the national conference Romania Youth Leadership Forum.
Hilti provides leading-edge technology for the construction industry worldwide. Hilti’s products, systems and services offers for construction professionals innovative solutions with high added value. Hilti Romania and AIESEC Romania have developed together a sales culture in the organization, through their direct involvement in Sales School 2010 , that in the education of the members that are activating in this department.
Human Invest is a company in the Premier League in the arena of training and organizational development consulting. In 2010, Human Invest has been actively involved in developing members of AIESEC Romania delivering the renowned FISH training in Romania Youth Leadership Forum. Richard Reese, Managing Partner of Human Invest is an Alumnus of AIESEC in Netherlands and also a Corporate Board of Advisors member.
34 AIESEC Romania | Annual Report 2010 - 2011
KPMG in Romania is helping businesses respond to changes in the global economy.Commitment to our communities is at the heart of KPMG’s values. In this direction, KPMG Romania and AIESEC Romania are partners in developing young students and AIESEC members and educating them in different projects: Romania Youth Leadership Forum, Awards Gala and Career after University. Corporate responsibility is a priority for RBS Romania, the oldest foreign bank in Romania. In this direction, for the second edition, AIESEC and RBS Romania are partners and are implementing a financial education program in 9 cities, Money Sense, that received the prize of “Best Community Program” at Gala Oameni pentru Oameni. Also RBS Romania supports the performance of AIESEC Romania and each year is awarding the local committee with the best result in the organization. Georgeta Bora, Sustainable Development Coordinator of RBS Romania is an AIESEC Romania Alumnus and part of our Alumni Board of Advisors Group of AIESEC Romania.
Rin Grand is an unique hotel which captures the grandeur and modern architecture. Located in the southeast of the capital, the hotel is just 7 km from the tourist and commercial center of Bucharest. In 2010, Rin Grand Hotel hosted our biggest national conference- Romania Youth Leadership Forum which was proved to of great impact and success for our members, Alumni, partners and collaborators. During the official celebration gala- AIESEC Romania 20 years, Rin Grand Hotel welcomed more than 790 guests at the event.
TMI was founded in 1975 by Claus Møller in Denmark and is today one of the largest and most respected training and consulting firms in the world. TMI is one of the national partnersthat are involved in delivering high quality programs for our members. In 2010, TMI has been actively involved in developing the national team (Training Time Management) and in developing members of AIESEC Romania delivering the renowned Bagger Single, Double Bagger training in Romania Youth Leadership Forum. Octavian Pantis, founder of TMI Romania, Alumnus AIESEC, is member of the Corporate Board of Advisors AIESEC Romania for many years, offering counselling and advice on the national strategy.
Unilever, one of the most important companies on the consumer goods market from Romania, is prezent on the romanian market since 1995. One of our international partners, Unilever came close to AIESEC Romania following closely our mission to develop future leaders. Therefore Unilever was main partner on Youth to Business event, part of our biggest conferenceRomania Youth Leadership Forum 2010.
AIESEC Romania | Annual Report 2010 - 2011 35
Financial Report This year the local committees of AIESEC Romania have increased their impact in the society, this fact being also showed in the investments made in the projects that we developed, more than 114.825 euro. In the same time we increased the investment we make year after year in the education and development of our members, more than 39.299 euro spent in all the local committees. Main grants applied for: • Youth in Action • Ministerul Tineretului si Sportului
36 AIESEC Romania | Annual Report 2010 - 2011
Financial Report
Blank
AIESEC Romania | Annual Report 2010 - 2011 37
Present and future AIESEC Romania Taking the next steps, further… AIESEC Romania has come a long way in the last 20 years. It has grown from an initiative driven by a small group of austrian students, to one of the top youth organizations in Romania. I have been part of AIESEC for the past 5 years, and I have seen the organization flourish and developed since my first days as a member. But I I would like to talk about something else… I want to take these few moments to tell you about my dream for AIESEC Romania in the in the next 5 years. I am going to present the future of the organization and the first steps in getting there. I imagine AIESEC Romania in 2015 as being a credible, strong youth movement, that offers young people the opportunity to tap into their leadership potential and develop themselves through the programs and experiences that our we offer. An organization that stretches out to thousands of young people and gives them a perspective and belief system based on healthy values and principles. An organization that is one of the relevant contributors to Romania’s change in good. The first steps into this direction will be made on this term. We will look into our organization, it’s structures, it’s strategies and all of it’s activities and programs, and we will also need to start changing ourselves, as AIESEC Romania, before we achieve what we want to in 5 years. For this I have a team of 9, an organization of 1200 members that are willing and eager to take AIESEC Romania further.
38 AIESEC Romania | Annual Report 2010 - 2011
Blanck
AIESEC Romania | Annual Report 2010 - 2011 39
Accelerated growth. Support all the way KPMG in Romania is one of the world’s leading providers of Audit, Tax and Advisory services. At KPMG, we run our firm just as effectively as we support and strengthen our clients’ businesses. That means hiring talented people to help develop and manage our brand, publish our thought leadership, control our finances, run our IT infrastructure, and support our professionals in the field. KPMG is a great place to build your career.
Requirements
Selection process
•
To apply, please send your CV in English at hr@kpmg.ro or visit www.kpmg.ro to browse our career opportunities.
• • • •
To be a graduate or a student about to graduate economical or technical studies Fluent English Basic knowledge of general economic concepts Good analytical abilities and strong people skills Desire to become part of a team of professionals
Suitable applicants only will be invited for tests and interviews.
© 2010 KPMG Romania S.R.L. All rights reserved.
We are always on the lookout for young, talented and motivated professionals who show a genuine interest in developing a career in the financial, fiscal or business consulting areas.