ADVERTISING & INTERACTIVE AGENCY
Contents
A - The Push Media Logo B - The Stationery
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A
Push Media Solutions - Advertising & Interactive Agency
The Push Media Logo This style guide is designed to help with the correct implementation of the Push Media's new identity. It will also be useful aid when instructiong printers, signwriters and others employees to produce branded items. In order to maintain the integrity of our new identity and what it represents, it is important to apply all the elements of the toolkit properly and consistently across all our communications materials.
The Push Media Logo A.1
logo elements
A
logotype
The Push Media logo is composed by the symbol design and the logotype in a lanscape configuration (preferred version). The Word Mark (logotype) may be used alone only for special application and with the written permission of Push Media Solutions. The symbol is representing the S in a shape of an arrow that is pushing the things in a new edge of creativity and design. Fonts used:
symbol logotype
PUSH MEDIA - Footbar Pro Descriptor - Century Gothic
descriptor
ADVERTISING & INTERACTIVE AGENCY
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The Push Media Logo A.2
landscape version
A
5
The Push Media Logo A.3
portrait version
A The portrait version is an exception and it can be used only in this format.
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The Push Media Logo A.4
logo with descriptor
A A version of our logo is the combination with the descriptor, which consists of the “Advertising & Interactive Agency” claim. This combination is the core of our graphic identity, also taking into consideration the main vision of the company, pushing the limits to a new edge of creativity & design.
ADVERTISING & INTERACTIVE AGENCY
All material used for marketing communication, e.g. brochures, ads, posters, vehicles, slides etc should carry the logo combined with the descriptor.
ADVERTISING & INTERACTIVE AGENCY
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The Push Media Logo A.5
improper logo use
A Display the Push Media logo only in the forms specified in this guide. The Push Media logo may not appear in any colour, only in the exception presented in the next pages. Do not rotate, skew, scale, redraw, reproduce, alter or distort any logo in any way. Do not combine the logo with any other element such as other logos, words, graphics, photos, slogans or symbols, that may seem to create a hybrid mark. The symbol can be used separately, with writting Push Media.
ADVERTISING & INTERACTIVE AGENCY
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The Push Media Logo A.6
minimum sizes
A The minimum size rules apply to print and on screen applications such as the Web and PowerPoint. Small size signature usage should be considered for special cases only, where space is limited.
Screen size
Print size 3,5 mm / 0.137795 inch
62 pixel
5,2 mm / 0.204724 inch
Never reproduce the symbol at the minimum size when more space is available.
93 pixel
3,5 mm / 0.137795 inch
62 pixel
9,5 mm / 0.374016 inch 170 pixel
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The Push Media Logo A.7
clear space
A Maintaining a clean and uncluttered area around the Push Media logo maximizes the visual impact of these key brand elements.
X X
The amount of clear space on all sides of the Push Media company logo must be equal to the height of the letter “P� (also known as the xheight).
X
X X
X 10
The Push Media Logo A.8
A The primary colours of Push Media are PANTONE 716 C and PANTONE 533 C. When reproducing Push Media colours always match to the RGB coated equivalent. Special colour (gold and yellow) of the symbol are only for special applications and should be used only after the written approval of Push Media. The descriptor “Advertising & Interactive Agency” claim should be written with black or white depending on the background colour used.
colour palette
Institutional colours RGB
CMYK
Red: 231 Green: 120 Blue: 23
Red: 34 Green: 53 Blue: 82
Cyan: 2 Magenta: 64 Yellow: 95 Black: 0
Cyan: 93 Magenta: 76 Yellow: 44 Black: 9
Black 100%
Black 50%
PANTONE 7510 C
PANTONE 116 C
MONO
Special colours
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The Push Media Logo A.9
A Wherever possible, please use the full colour version of the Push Media Logo as this is the preferred and recommended version.
primary logo - colours
Full colour
The one colour versions are provided for creative flexibility and for special uses.
One colour
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The Push Media Logo A.10
primary logo - reverse versions
A Whenever possible, the Push Media logo should appear always in positive form. If the positive form is not usable, the Push Media logo may appear in white on the Push Media blue or orange. It may also appear in white on black and grey backgrounds.
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The Push Media Logo A.11
A
secondary logo - colours
Full colour
One colour
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The Push Media Logo A.12
secondary logo - reverse versions
A
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The Push Media Logo A.13
A Calibri is one of the primary typeface to be used and was chosen for its simplicity and versatility. Use Calibri Bold for headlines and subheads. Calibri regular can be used for body text.
fonts - Calibri
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVW XYZ 0123456789 !”L$%&/()=?^ é*°ç§;:™§ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !”L$%&/()=?^ é*°ç§;:™§
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !”L$%&/()=?^ é*°ç§;:™§
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !”L$%&/()=?^ é*°ç§;:™§
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !”L$%&/()=?^ é*°ç§;:™§
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVW XYZ 0123456789 !”L$%&/()=?^ é*°ç§;:™§
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVW XYZ 0123456789 !”L$%&/()=?^ é*°ç§;:™§
Italics are for emphasis. Do not condense, extend or otherwise distort the fonts in any way. Also take into consideration of using Calisto MT, font used for this brand manual. Do not use the fonts of the logo and descriptor: Footbar Pro or Century Gothic on any material with the logo on them.
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The Push Media Logo A.14
A The example is for Calibri, but is can be used also Calisto MT.
fonts - example
Lorem Ipsum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.
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B
Push Media Solutions - Advertising & Interactive Agency
The Stationery This style guide is designed to help with the correct implementation of the Push Media's new identity. It will also be useful aid when instructiong printers, signwriters and others employees to produce branded items. In order to maintain the integrity of our new identity and what it represents, it is important to apply all the elements of the toolkit properly and consistently across all our communications materials.
The Stationery B.1
B
letterpage
ADVERTISING & INTERACTIVE AGENCY
073256 Honrado Street, No. 14 Bucharest, Romania
Dear Alexander Rigoletto,
Letterpage Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit
Johnny Malfredo
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The Stationery B.2
envelope
B Envelope
ADVERTISING & INTERACTIVE AGENCY
ADVERTISING & INTERACTIVE AGENCY
Honrado Street, No 14 | Bucharest | Romania www.push-media.ro
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The Stationery B.3
business card & pen
Business card and pen
ADVERTISING & INTERACTIVE AGENCY
B Valentin Culisov General Manager
+40-721 234 029 valentin@push-media.ro www.push-media.ro
ADVERTISING & INTERACTIVE AGENCY
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The Stationery B.4
folder A4
B Folder A4
ADVERTISING & INTERACTIVE AGENCY
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The Stationery B.5
B
powerpoint presentation
First page
PowerPoint
ADVERTISING & INTERACTIVE AGENCY
Pages layout
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Push Media Solutions – Advertising & Interactive Agency Office: 296 Mamaia Boulevard, 900552 Constanta, Romania E-mail: office@pushmedia.ro - Web: www.pushmedia.ro Credits: Valentin Sava