secrets and lives —
AND THE 7 SINS with DONNA VERLAAN
Donna Verlaan has worked in the design industry for more than 20 years both as a designer and in senior management positions, and recently she combined her greatest strengths and her love of people into a private consulting firm that rebuilds and restructures fast-growing businesses. “I have a reputation for rebuilding when things are in a bit of a negative spiral, and specifically within [the design] industry,” she says. “I tend to get brought into companies when they’re struggling with their next steps.” Now billed as a transformative change designer, Donna does everything from rebuilding company culture to designing new business strategies to restructuring sales teams and more, all while injecting a strong foundation of positivity and encouragement at every step. “I’m passionate about marketing and branding,” she enthuses, “and especially the teams of people I’ve worked with. I’m passionate about bringing out the best in people and aligning their strengths with the goals of the company. It’s a win-win.” WORDS ANGELA COWAN
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PHOTOGRAPHY LIA CROWE
