VANDERBILT BUSINESS
®
Accelerator®—Vanderbilt Summer Business Institute
introduces
IDEA
Innovation Design & Entrepreneurship in Action
A two-week program that lets you experience how ideas become solutions for business and social impact Vanderbilt Innovation Design and Entrepreneurship in Action (IDEA) is a two-week experience that gives undergraduates and recent college grads hands-on, practical and fun opportunities to combine innovation with business. IDEA is for students who: n Want
to use design and innovation process to turn your ideas into products and products into businesses. n Are interested in working at a place like Apple, Google, or IDEO in a creative or technical role. n Would like to develop the skills necessary to become an impactful contributor in startups or new ventures. You will participate in customer research and market sizing, sketching, developing and prototyping your product ideas, generating and validating appropriate business models and exploring other new skills that can lead to exciting careers.
Innovation Design & Entrepreneurship in Action (IDEA) A Two-Week Summer Experience
WHO:
Undergrads and recent college grads
WHAT:
Create an innovative product and build the business model to deliver it
WHEN:
June 1 – 13, 2014
WHERE:
Vanderbilt University | Nashville, Tennessee
Learn how to bring your ideas to life
WHY:
Your Mentor David Owens, PhD
Clinical Professor of Business, Strategy and Innovation Accelerator Faculty Director Vanderbilt Owen Graduate School of Management
David Owens’s work in the areas of business strategy, innovation process and product development has included engagements with NASA, LEGO and Bristol-Myers Squibb. He has also consulted on product design for firms such as Daimler Benz and Apple Computer, and he served as CEO of Griffin Technology Inc., the largest consumer electronics firm in the MP3/iPod accessory market space—and a partner in the development of this program. His research has been featured in the New York Times, the Wall Street Journal, London’s the Guardian and NPR’s “Marketplace.”