VANDERBILT BUSINESS
®
Accelerator®—Vanderbilt Summer Business Institute
introduces
IDEA
Innovation Design & Entrepreneurship in Action
A two-week program that lets you experience how ideas become solutions for business and social impact Vanderbilt Innovation Design and Entrepreneurship in Action (IDEA) is a two-week experience that gives undergraduates and recent college grads hands-on, practical and fun opportunities to combine innovation with business. IDEA is for students who: n Want
to use design and innovation process to turn your ideas into products and products into businesses. n Are interested in working at a place like Apple, Google, or IDEO in a creative or technical role. n Would like to develop the skills necessary to become an impactful contributor in startups or new ventures. You will participate in customer research and market sizing, sketching, developing and prototyping your product ideas, generating and validating appropriate business models and exploring other new skills that can lead to exciting careers.
Innovation Design & Entrepreneurship in Action (IDEA) A Two-Week Summer Experience
WHO:
Undergrads and recent college grads
WHAT:
Create an innovative product and build the business model to deliver it
WHEN:
June 1 – 13, 2014
WHERE:
Vanderbilt University | Nashville, Tennessee
Learn how to bring your ideas to life
WHY:
Your Mentor David Owens, PhD
Clinical Professor of Business, Strategy and Innovation Accelerator Faculty Director Vanderbilt Owen Graduate School of Management
David Owens’s work in the areas of business strategy, innovation process and product development has included engagements with NASA, LEGO and Bristol-Myers Squibb. He has also consulted on product design for firms such as Daimler Benz and Apple Computer, and he served as CEO of Griffin Technology Inc., the largest consumer electronics firm in the MP3/iPod accessory market space—and a partner in the development of this program. His research has been featured in the New York Times, the Wall Street Journal, London’s the Guardian and NPR’s “Marketplace.”
A Hands-on Experience Like No Other You won’t find another summer program that exposes you to as many ideas, tools and experiences in such a short time. Here are a few of the important concepts you’ll learn to apply: n Needfinding
& User-based Design Ideation & Concept Development n Sketch Modeling & Persuasive Presentations n Business Model Generation & Validation n Intellectual Property Protection Strategy n Radical
n Competitive
Benchmarking & Product Pricing n Product Costing & Project Economics n Rapid 3D Product Prototyping n Computer-aided Design & Manufacturing n Retail Economics & Product Packaging
Who Should Attend This program is designed for undergrads and recent graduates who want to start their own businesses or work for startups:
Students majoring in:
Students interested in:
n Studio
n Product,
Arts n Performance Arts n Design (2D or 3D) n Computer Science n Any Engineering Discipline n Economics or Business
Graphic or Web Design n Applied Innovation Processes n Creating Entrepreneurial Ventures n Developing New Business Models n Inventing & Patenting Ideas n Tinkering & Making
Apply or learn more today: owen.vanderbilt.edu/accelerator/IDEA
David Owens, PhD
“I chose Accelerator to broaden my knowledge base as well as to help me discover hidden passions for areas I had not yet considered.” Jeffrey Fischer Harvard College Class of 2015 Major: Mechanical Engineering
About Vanderbilt Vanderbilt University has become one of the most highly respected and most engaging universities and research institutions in the world. We also have one of the most beautiful campuses anywhere. Our home in Nashville, Tennessee, consistently ranks high among the friendliest cities. Nashville boasts a unique blend of big city flair and small town charm and is known proudly as “Music City, U.S.A.”
Accelerator®—Vanderbilt Summer Business Institute
401 21st Avenue South | Nashville, TN 37203-2422 | 615.343.6291 email: accelerator@owen.vanderbilt.edu | web: owen.vanderbilt.edu/accelerator/IDEA ©2014 Vanderbilt and the Vanderbilt logo are registered trademarks and service marks of Vanderbilt University. REV. 01/14 Vanderbilt University is committed to principles of equal opportunity and affirmative action. Visit owen.vanderbilt.edu for Vanderbilt University’s complete EEO and affirmative action statement.