2020 Master of Marketing Brochure

ACCELERATE YOUR MARKETING CAREER IN JUST 10 MONTHS.

MASTER OF MARKETING

WH Y MA ST E R O F M AR KE TI N G AT VANDE RBILT ?

The Vanderbilt Master of Marketing is an accelerated 10-month, on-campus program providing the tools needed to excel in one of the most dynamic and creative areas of the business world. We develop highly qualified professionals who understand the broad landscape of marketing and are positioned to launch careers in a variety of industries, with companies ranging from

Learn from the best.

Experience MBA-level curriculum from world-class faculty that bring expert insight and instruction to the classroom. They draw upon extensive experience, as well as insights afforded by their innovative and enlightening research. Known for their accessibility and collaborative approach to teaching, these professors share their cuttingedge knowledge of how business theory and practice come together.

Benefit from one-on-one career preparation.

A team of career coaches and mentors will guide you as you explore various career paths within marketing and navigate the job search process.

Throughout the program, we’ll prepare you to successfully launch your career and help you build a valuable global network that will benefit you over the life of your career. #postowenlife

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international giants to entrepreneurial startups.

Choose a career path based on your unique passions and goals—from digital marketing to advertising and promotion to big data analytics and everything in between. The program is designed for all majors and for those who are recent college graduates or have 1-3 years of experience.

Focus on long-term growth.

Our Leadership Development Program (LDP) is a distinctive executive-level program that provides you with competitive advantages. Learn more about yourself and your work style through industry-proven assessments, and work with coaches who will help you turn personal insights into personal success strategies. It’s about empowering you with tools and skills to assess your strengths, weaknesses, and effectiveness— and using this knowledge to improve yourself, not just now but in all stages of your career.

Join our community.

Everyone is welcome here.

We’re committed to an inclusive and diverse learning community, because we believe that we thrive best with a wide variety of perspectives and experiences. Expect to meet and engage with people from many different regions, countries, cultures, and walks of life. Vanderbilt is a unique and supportive community where you’ll develop lifelong relationships with peers, faculty, staff, and alumni. #VandyMMark

85

%

of Vanderbilt Master of Marketing students received merit aid (Class of 2020)

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#

Best Colleges in National Universities in U.S. News & World Report

The Vanderbilt Advantage.

The Master of Marketing program at Vanderbilt is part of the Owen Graduate School of Management.

You’ll quickly learn that Owen is a different type of business school.

We’re competitive, not cutthroat.

We’re interested in your ideas and invested in your success. Our global Vanderbilt Business alumni network of 10,000+ is a close-knit family and collaborative community. #owenlife #anchordown

“Vanderbilt’s Master of Marketing degree offers you a comprehensive approach and uniquely qualifies you to launch a marketing career in a variety of industries. Our faculty and staff are here to help you develop the skills, gain the experience, and build the relationships you will need to excel in your career.”

STEVE POSAVAC Faculty Director VA N D E R B I LT M A S T E R O F M A R K E T I N G

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DISCOVER

T H E D I F F E R E N C E. 4 Vanderbilt Master of Marketing

EXCEPTIONAL CAREER OUTCOMES

DECIDING BETWEEN A MASTER OF MARKETING OR AN MBA? Master of Marketing

MBA

Our students are well-rounded and highly sought after by prospective employers for a number of reasons. Between the MBAlevel coursework, professional development, and customized independent studies, we set students up for career success.

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10 months to complete

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2 years, on average, to complete

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Can enter directly from undergraduate studies or with 1-3 years of work experience

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Often requires 3-5 years of work experience

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Learn marketing fundamentals

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Learn basic business fundamentals and choose to specialize in a function or industry

90%+

of recent graduates received job offers within 30 days of graduation

1-on-1

is how we approach career coaching, job search support, & leadership development

“Through my internship experience and class curriculum, I discovered that there is much more out there. The MMark team and professors, combined with amazing resources, have allowed me to develop more than I ever thought possible in just 10 quick months.�

OLIVIA ROVELLI

Senior Analyst, Global Loyalty Partnerships at American Express VA N D E R B I LT M A S T E R O F M A R K E T I N G G R A D U AT E

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PUT KN OW L E D G E I N TO ACTI O N I N A WAY TH AT MA K ES YO U M AR KETABL E .

Our unique program offers personal attention and opportunities to build enduring relationships with classmates, faculty, and staff. Our world-class faculty is approachable and delivers cutting-edge marketing curriculum that provides real-world experience. You will learn the fundamentals of marketing, plus ethics, leadership, and team building. In addition to the broad base of insight you’ll gain from the curriculum, you’ll deepen your knowledge of industries and companies of special interest to you through two immersion experiences. These two directed studies are customized to fit your specific career goals.

The curriculum includes:

New Product Development

Advertising & Social Media

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Brand Management

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Consumer Analysis

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Consumer Insights

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Digital Marketing

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Marketing Analytics

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Marketing Planning

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Pricing Strategies Promotions, Persuasion, & Public Relations Quantitative Analysis for Marketing

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Statistics for Marketing

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Marketing Strategy

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“The amount of real-world experience that Owen provided me with has been unbelievable. And the Leadership Development Program helped me identify some of my weaknesses and find various ways to improve on them.”

KEITH GAMBILL Marketing Manager, i3 Verticals 6 Vanderbilt Master of Marketing

VA N D E R B I LT M A S T E R O F M A R K E T I N G G R A D U AT E

TA ILOR YO UR EXP E RIEN CE TO YO UR GOA L S. Two directed studies offer the unique opportunity to focus on your strengths, passions, and goals.

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Best Professors in The Princeton Review Best Business Schools

100

%

of your peers and professors will know you by name in this program

DIRECTED STUDY I: INDUSTRY IMMERSI0N

DIRECTED STUDY II: FILLING THE MARKETING TOOLBOX

Select an industry that interests you (ideally, it will be an industry in which you would like to seek employment) and perform a deep-dive analysis of the products and/or services offered by the major firms competing in that industry, as well as the marketing endeavors these firms are pursuing. You will submit a project proposal and progress reports to the instructor. After extensive research, you’ll turn in a paper and present your findings to the class. Between working in an area of interest and being exposed to other classmates’ passions, you will start to develop both deep and broad industry knowledge.

You will have an opportunity to focus on building your resume and developing the specific skills you will need to land the job of your dreams—and excel in it. You may choose to hone your skills within the context of an internship, or to define the parameters of an independent study that will help you differentiate yourself in the job market. You will meet with your instructor throughout the term to discuss your project proposal, as well as your progress. At the end of the term, you will turn in a report that documents the skills you have gained and how you acquired them.

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CA RE E R PATH S The Vanderbilt Master of Marketing program offers a complete marketing toolkit and prepares you to succeed long term in a variety of exciting career paths. From day one, look forward to unlimited opportunities to grow professionally and take your career where you want it to go.

BIG DATA ANALYTICS

DIGITAL MARKETING

SALES

VANDERBILT MASTER OF MARKETING

A GLIMPSE OF WHERE OUR GRADUATES GO Senior Analyst, Global Loyalty Partnerships American Express Data Specialist, Marketing Analytics Delta Air Lines Senior Digital Marketing Specialist Paid Social Media DISH Network Digital Marketing Specialist Green Apple Strategy Performance Marketing Specialist New Engen Media & Content Marketing Strategist redpepper Assistant Brand Manager Revlon

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ADVERTISING AND PROMOTION

CUSTOMER INSIGHTS

EXCEPTIONAL STUDENT OUTCOMES Discover what makes our students unique, why they chose the Vanderbilt Master of Marketing program, and where they launched exciting careers with top companies. Learn more at business.vanderbilt.edu/ mmark-outcomes.

Discover some of the notable companies that have employed our alumni: Citi Delta Air Lines DISH Network Facebook FlyteVU Gartner Green Apple Strategy HCA i3 Verticals Infosys

Integer Kendall Hunt Publishing Kraft Heinz LGI Homes Lincoln Park Zoo Mars Petcare MediCore Million Dollar Baby Mintel Nashville Entrepreneur Center

Neiman Marcus New Engen Next College Student Athlete Octagon Paramore Digital Rally Health redpepper Revlon Scott Brothers Global The Buntin Group

The Coca-Cola Company ThreeBridge Solutions Tractor Supply Company U.S. Air Force Academy Vanderbilt Executive Education Vonage Yearly Co.

“Vanderbilt opened doors for me all over the country. I am working for a company rated by Forbes magazine as one of the best management consulting firms. I would not have had this opportunity without Owen.�

MAKENNA MORRIS Consultant, Infosys VA N D E R B I LT M A S T E R O F M A R K E T I N G G R A D U AT E

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A W E LC O M I N G C O M M U N I T Y. Learning at a world-class university in one of the best cities in the U.S. will provide a great balance of possibilities and fun. Vanderbilt’s hometown of Nashville is a friendly, vibrant, and engaging city known proudly as “Music City, USA.” The park-like campus is conveniently located about a mile from downtown. Eclectic and diverse, Nashville offers live music every night of the week and boasts some of the region’s best restaurants and parks. You’ll easily see why The New York Times, Forbes, and CNNMoney rank Nashville high among places to live and do business.

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“Their Students Love These Colleges” category in The Princeton Review’s “2020 Best Colleges”

Vanderbilt also received high marks in several other categories, including Best Quality of Life (No. 1), Happiest Students (No. 2), Most Beautiful Campus (No.4), and Great Financial Aid (No.2).

The Princeton Review (2020)

Vanderbilt is designated as an arboretum and home to more than 300 tree and shrub varieties on 334 acres.

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Southern Living named Nashville one of “The South’s Best Food Cities.” (March 2020)

Nashville was named in the Top 15 Cities in the U.S. in Travel + Leisure’s “World’s Best” awards.

(July 2019)

Nashville has more than 180 live music venues throughout the city, and fewer than a third play country music.

Y O U ’ L L F E E L R I G H T AT H O M E .

STUDENT LIFE A cornerstone of the Vanderbilt experience is connecting with others. There are numerous opportunities to be involved and lead in clubs and organizations, as well as to participate in social gatherings, events, and service projects.

WALKER MANAGEMENT LIBRARY Students have access to librarians and resources at Owen’s state-of-the-art study and research library. You can enjoy a cozy, welcoming environment (including a gas-lit fireplace) and choose between private group study spaces or a variety of quiet nooks and crannies. Check out the Bloomberg terminals, databases, reports, specialized market software, and data, as well as business bestsellers.

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VA NDER BILT M A S T ER OF M A R K E T ING AT A GL A NCE 2020 -2021 Vanderbilt is a place where you will be challenged to achieve your potential, find support as you shape your future, discover lifelong friends and mentors, and open doors to new possibilities.

Vanderbilt Master of Marketing students represent a wide range of backgrounds, experiences and majors, and they come to Vanderbilt from a variety of undergraduate institutions. Here’s a look at our current class.

American Culture n Business Administration n Communications n Comparative/International PSCI n Economics n English n Finance n Global Leadership Studies n Health Sciences n History of Art n Human & Organizational Development n Interdisciplinary Studies

International Studies Law, History, and Society n Marketing n Medicine, Health, and Society n Music Education n Political Science n Politics, Philosophy, and Economics n Psychological Science n Psychology n Public Relations n Sport & Entertainment Management n Voice Performance n n

OUR ALUMNI WORK ACROSS THE NATION (AND BEYOND) Shanghai, China

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44

Average Age

22

Average GPA

3.55

Women

68%

U.S. Minorities

23%

Years of full-time work experience

0-3

UNDERGRADUATE INSTITUTIONS REPRESENTED Auburn University Belmont University n Clemson University n Colgate University n College of Charleston n Columbia University n Duke University n Furman University n Lahore School of Economics n University of Alabama n University of Georgia n University of Iowa n University of Louisville n University of Michigan n University of Mississippi n University of Notre Dame n University of Portland n University of South Carolina n University of Southern California n University of Tennessee Knoxville n University of Texas at Austin n Vanderbilt University n Wake Forest University n Western Kentucky University n Wheaton College n

UNDERGRADUATE MAJORS n

C L A S S OF 2 02 1 P ROFILE Class Size

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SCHOLARSHIP OPPORTUNITIES

MEET OUR STUDENTS

Each application is considered for a merit-based scholarship at the time of application. Scholarships are awarded based on criteria such as academic and personal achievements, GPA, test scores, letters of recommendation, essays, and interview.

Admissions Ambassadors are students who have volunteered to share their unique Owen experience with prospective students, offering insight into what it is like to be a student here. Visit the Vanderbilt Master of Marketing Admissions Ambassadors webpage to connect with current students and learn more about life at Vanderbilt.

APPLICATION DE A D L I N ES Round

Deadline to Apply

Early

Oct. 1, 2020

Round 1

Nov. 12, 2020

Round 2

Jan. 28, 2021

Round 3*

Mar. 25, 2021

Round 4*

May 6, 2021

* Limited to U.S. citizens, permanent residents, and international students with a four-year U.S. undergraduate degree.

Applications are accepted and reviewed after the Round 4 deadline on a rolling basis if seats remain.

Email mmark@vanderbilt.edu for more information and to set up a personal consultation.

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majors represented in the Class of 2021

25

undergraduate schools represented in the Class of 2021

100%

is the number of classmates you will know by name in our program

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How can we help you?

615.322.6469 mmark@vanderbilt.edu Hours: 8 AM – 5 PM U.S. Central Time

business.vanderbilt.edu/mmark

EXCEPTIONAL ACCELERATED PERSONALIZED

VAST NETWORK

CUTTING EDGE

IMMERSIVE 401 21st Avenue South | Nashville, TN 37203-2422