Master of Marketing by Vanderbilt Owen Graduate School of Management

VANDERBILT MA ST E R OF MA RK E T ING

MAKE YOUR MARK.

Jump-start a great business career.

The number of months it will take to study all facets of marketing and prepare to launch your career.

1-on-1 The Vanderbilt Master of Marketing degree provides you with a comprehensive marketing toolkit, as well as career coaching that will set you up for success as you compete for (and excel in) coveted entry-level marketing and sales jobs with leading companies. This program will position you to jump-start your career at an accelerated pace because of your advanced analytical skills and broad marketing expertise. The Vanderbilt Advantage n Accelerated ten-month program n Comprehensive MBA-level curriculum covering all aspects of marketing n One-on-one career coaching, interview preparation and networking activities n Personal insights and leadership development embedded into program n Deep-dive immersions tailored to your career goals n Résumé-building experience and real-world exposure n Small classes that offer close and enduring relationships with classmates and professors

Program length

Ten months, full-time

Designed for

Recent college graduates with proven creative and analytical aptitude and exceptional communication skills

Class profile* Class size—14 Average age—23 Undergraduate GPA—3.51 GMAT—651 Women—79% Foreign Nationals—22% * Based on the Class of 2017

The way we approach career coaching and job search support.

The number of credit hours needed to earn the prestigious Vanderbilt Master of Marketing degree.

Enjoy Nashville (Vanderbilt’s home), a vibrant city recently ranked 5th on T+L’s “Best Cities in the U.S.” list.

Launch into the exciting world of marketing.

On the cover: Read the story of Paul Kendall, Class of 2017, at business.vanderbilt.edu/master-of-marketing.

VANDERBILT MASTER OF MARKETING

PUT KNOWLEDGE INTO At Vanderbilt, you’ll develop a holistic understanding of the field of marketing through comprehensive MBA-level curriculum and real-world experience built into this accelerated program. In addition to the broad base of insight you’ll gain from the curriculum, you’ll deepen your knowledge of industries and companies of special interest to you through two immersion experiences. This aspect of the program is customized to fit your specific career goals. Learn from faculty who wrote the book on marketing. (Literally.) Vanderbilt’s world-class faculty bring extensive experience, as well as insights afforded by their innovative and enlightening research. In the Master of Marketing program, you’ll learn from professors whose expertise has helped shape today’s competitive field of marketing. They are distinguished scholars, successful practitioners and accessible mentors. Known for their collaborative approach to teaching, these professors will help you gain cutting-edge knowledge of how business theory and practice come together.

Visit business.vanderbilt.edu/master-of-marketing to learn more about our faculty.

Master of Marketing Curriculum at a Glance (31 Credits) SPRING

Mod 1

Mod 2

Mod 3

Mod 4

Marketing Masters Statistics (2)

Consumer Insights for Marketing Decision Making (2)

Consumer Analysis (2)

Marketing Strategy [Capstone] (2)

Pricing Strategies (2)

Quantitative Analysis for Marketing Decision Making (2)

Marketing Analytics (2)

Internet Marketing Strategy and Analytics (2)

Selling Strategy: Promotions, Persuasion and Public Relations (2)

Brand Management (2)

Developing the Marketing Plan (1)

Directed Study II: Filling the Marketing Toolbox (2)

Marketing Communications: Advertising and Social Media (2) New Product Development (2)

BrandWeek (non-credit)

Orientation: Marketing Fundamentals (2)

FALL

Directed Study I: Industrial Immersion (2)

Program requirements and curriculum are subject to change.

ACTION “In addition to taking classes and meeting a lot of people, you really have this individualized opportunity to figure out your passions and where you see yourself going next. That was really one of the things I came here seeking, and it’s been a great experience.”

TERRANICIA HOLMES Vanderbilt Master of Marketing Class of 2017

in a way that makes you marketable.

“The faculty and staff here are really interested in helping you succeed long-term in whatever your goal may be.”

“Something that really drew me to the Vanderbilt Master of Marketing program was the fact that I knew there was going to be a lot of one-onone career guidance. For me as a career-switcher, that was really important.”

HAYDEN CLARK

STEPHANIE VERHEYEN

Vanderbilt Master of Marketing Class of 2017

“I didn’t want to settle for just a job after college. I really wanted a job that I would enjoy and that would set me up for a long-term career. At Vanderbilt, I was able to figure out exactly what I wanted to do within the large marketing industry.”

PAUL KENDALL

Vanderbilt Master of Marketing Class of 2017

Learn more about Terranicia, Hayden, Stephanie and Paul (as well as other amazing Vanderbilt Master of Marketing students) at business.vanderbilt.edu/master-of-marketing.

VANDERBILT’S SMALL-BY-DESIGN PROGRAM OFFERS BENEFITS that other business schools can’t.

There isn’t just one great career path with the Vanderbilt Master of Marketing degree. You’ll be positioned to start a career in a variety of industries, with companies ranging from international giants to entrepreneurial startups.

BIG DATA ANALYTICS

DIGITAL MARKETING

ADVERTISING AND PROMOTION

SALES

Vanderbilt Master of Marketing

An invaluable benefit of the Vanderbilt Master of Marketing program is the oneon-one support provided by your student services team, including a dedicated career coach who will be there for you at every step in your job search. With the help of your coach, you will consider career paths that best fit your skills and interests. Customize a job search plan. Identify companies in which you are interested. Learn to network. Hone your résumé and interviewing and negotiating skills. Gain access to some of the world’s most prestigious companies with the help of our alumni network and other opportunities.

Experience a “Day in the Life” of a Master of Marketing student. Visit business.vanderbilt. edu/master-of-marketing and meet Kat Delaney, Class of 2017.

CUSTOMER INSIGHTS

Take advantage of personalized career support n

Career development boot camp and workshops

One-on-one career coaching

Peer coaching with second-year MBA students studying marketing

Activities and events sponsored by the Vanderbilt Marketing Association

Alumni networking events

Mock interviews

Online job postings

VANDERBILT MASTER OF MARKETING

Engage in leadership opportunities provided for you every step of the way.

Vanderbilt’s Leadership Development Program (LDP) offers you an experience unlike any other Master of Marketing program in the country. Learn more about yourself and your work style through industry-proven assessments, and work with executive coaches to help turn personal insights into personal success strategies.

ORIENTATION

FALL

SPRING

Hogan Assessment

Executive Coaching

First 90 Days

Hogan Assessment Add a competitive advantage to your career by understanding your talents and potential more fully. Achieve your future goals by employing the leadership assessment used to develop leaders in more than half of the Fortune 500.

Executive Coaching Work with a certified executive coach to explore and set strategies for managing your strengths and weaknesses, handling stress and/or defining personal success that will help guide your career decisions.

First 90 Days Develop practical strategies for building networks/ relationships within your company and establish your personal brand in a way that’s consistent with your goals and values.

Vanderbilt’s Master of Marketing degree offers you a comprehensive approach and uniquely qualifies you to launch a marketing career in a variety of industries. Our faculty and staff are here to help you develop the skills, gain the experience and build the relationships you will need to excel in your career. Steve Posavac Faculty Director Vanderbilt Master of Marketing

We’re a different type of business school. We’re competitive, not cutthroat. We lead with ideas, not egos. We’re small. (And we like it that way.)

Vanderbilt is proud to participate in the Yellow Ribbon Program.

Vanderbilt University Owen Graduate School of Management 401 21st Avenue South Nashville, TN 37203-2422

Telephone: 615.322.6469 Fax: 615.343.1175 Email: mmark@owen.vanderbilt.edu Web: business.vanderbilt.edu/master-of-marketing Hours: 8:00 AM – 5:00 PM, U.S. Central Time

©2017 Vanderbilt and the Vanderbilt logo are registered trademarks and service marks of Vanderbilt University. REV. 6/17 Vanderbilt University is committed to principles of equal opportunity and affirmative action. Visit business.vanderbilt.edu for Vanderbilt University’s complete EEO and affirmative action statement.