OUGD601

OUGD601

COP 3

The Brief

Vanessa Cain

Level 6

Brief Create an event identity for an exhibition of your choice and produce a well-synthesised concept and range of designed promotional materials, think whether its appropriate and why it’s done in a certain way. Research into your topic matter, and have the exhibition identity ready to pitch.

Background/Considerations Research into existing Museum Identity (primary/secondary on blog) Consider target audience and tone of voice.

Consider different promotional materials (leaflets, web-presence)

Mandatory Requirements Relevant Blog posts to support the development of the brief Photographed Outcomes Minimum of 3 Design Boards

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OUGD601

Mood Board

COP 3

Vanessa Cain

Level 6

1/6

I started to go through some online websites that has some current exhibition and identity branding work that is contemporary, fresh and modern. Besides from solely looking at women/feminism related exhibition design, I also thought that It would be a good idea to look at general branding and exhibition identity work that has an interesting approach and range of different creative outputs. As I don’t want the main focus of my exhibition identity to be focused on women-in-design, as it draws attention to the disparity between male and female graphic designers.

OUGD601

Fold-Out Guide

COP 3

Vanessa Cain

For the exhibition I designed a fold-out guide which contains information about where the event is and information and quotes on the designers involved. I have used fonts Larish Neue as my header font which really creates a contemporary look, however still looks classical. For smaller text I have mixed it with the classical Baskerville Italic.

Overall, the aesthetic looks contemporary and modern because I do not want to be gender-specific and I want to appeal to a young creative audience (16-25) of both men and women who are going to become the future of the creative industries and acknowledge

Level 6

2/6

and to be more aware of women in design. The exhibition idea reinforces my dissertation conclusion points by illustrating the importance equal balance, and about how both men and women need to be part of the conversation to close disparity in graphic design.

OUGD601

COP 3

Postcards

Vanessa Cain

Level 6

As part of the promotional material for my exhibition, ‘Think Design’ I have designed a series of postcard sized leaflets/flyers. The artwork used on the leaflets are all female designers that relate to the title given, creative future, creative pioneers, creative work, and creative minds.

3/6

OUGD601

COP 3

Vanessa Cain

Level 6

Think Design.

8th March - 10th July 2016

Tote Bags & Badges

As part of the promotional material to go alongside the exhibition, I have mocked up a tote bag and created pin badges to be available on opening night.

4/6

OUGD601

COP 3

Vanessa Cain

Level 6

5/6

Tickets

Final designed tickets with perforated edge printed on a thick stock.

OUGD601

Project Rationale

COP 3

Vanessa Cain

Level 6

6/6

I decided to focus my dissertation on why there is disparity between male and female graphic designers and to explore into the realm of female Graphic Designers – the successes, the attitudes and the problems faced in the industry through primary and secondary research. Unsettlingly, there is a female domination in graphic design education that appears to be reversed when it comes to industry, with Design Council stating that 40% of designers are women, in contrast to the 70% of female design students. As a female myself about to enter into industry, it is something that I very relevant, am passionate about and so important to discuss as it is a real life problem that exists.

Each chapter of my dissertation I used as an opportunity to focus and explore on women in the workplace, the graphic design workplace and female pioneers as I felt I needed to know more about the subject in order to discover why disparity exists between male and female designers and what we could do to close disparity in the future.

For the practical outcome I wanted to create a theoretical concept for an exhibition at Munro House, Leeds to actively raise awareness of the profiles of women currently and within the history of Graphic Design. I named the exhibition, ‘Think Design’ as a play on words from pioneer Design Writer and Educator, Ellen Lupton who quoted, ‘Think more, design less’. The idea behind ‘Think Design’ being obviously.. to think design but thinking less about gender and solely focus on the work and learn about the designers presented in exhibition. I decided not to call the exhibition or stress the idea of ‘women in design’ as I feel it draws attention to problem and disparity that exists. As Ellen Lupton put, ‘We are tempted to reject the term ‘woman’ because it is disenabling and we don’t want to be perceived as victims. But we won’t be truly successful until we accept the fact that, as women, we can gain ground and lose ground, all at the same time.’. When authors, Julia Meer and Gerda Breuer (design editors) asked Paula Scher why women’s success is not as celebrated as men’s she answered: ‘There are many successful women designers. You are talking ‘success’ for ‘fame’. I have used this exhibition to present already successful women but actively raise their profiles to gain more acknowledgment and “fame”.

I have chosen to use a contemporary, minimal design style, because I do not want to be gender-specific and I want to appeal to a young creative audience (16-25) of both men and women who are going to become the future of the creative industries and acknowledge and to be more aware of women in design. The exhibition idea reinforces my dissertation conclusion points by illustrating the importance equal balance, and about how both men and women need to be part of the conversation to close disparity in graphic design.