Presentation

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Level 3

Vanessa Cain//Presentation


Who I am as a designer?

Vanessa Cain//Presentation


Who I am as a designer? I am a concept-led graphic designer with a focus on editorial and branding.

Vanessa Cain//Presentation


Dissertation/Reading A 2013 Guardian survey reports that of the 12,930 students at the University of the Arts London, of which CSM is part, 9,370 are female – a pretty weighty 72.5%

A much-quoted survey of the UK design industry published by the Design Council in 2010 revealed that only 40% of designers were women, in startling contrast to the 70% of female design students.

"This female domination in graphic design education appears to be reversed when it comes to the graphic design industry."

Vanessa Cain//Presentation


Dissertation/Reading Books I’ve been looking at: Women in Graphic Design 1890-2012 Imaginary Bodies: Ethics, Power and Corporeality: Moira Gaten Feminism is for Everybody: Passionate Politics Sexual Politics: Kate Millet Living Dolls - Natasha Walter Delusions of Gender: Cordelia Fine Do women create differently to men? Why are there so few women in the history of design? What effects of the gender debate are noticeable in today s everyday working life? Are women judged today solely on the basis of their quality of work?

Vanessa Cain//Presentation


Dissertation/Reading Potential Chapters/Topics Introduction: Literature review on Graphic Design Women pioneers in working in the industry Gender Stereotypes Factors that facilitate successful woman in design Typeface Design/Editorial Primary Research Interviews Questionnaires Attend Conferences/Talks Practical Element Publication Theoretical Event Website

Vanessa Cain//Presentation


Intentions for third year Improve and discover new techniques and processes Stay focused and motivated Be more professional Gain experience in a professional studio environment Create a body of work and portfolio I’m proud of

Vanessa Cain//Presentation


Extended Practice

Branding Briefs Restaurant Re-Brand Fashion Packaging (cosmetics) Collaboration: Fashion & Music students

Vanessa Cain//Presentation


Live Briefs

Competition Briefs: YCN Penguin Secret Seven Client-Set Briefs

Vanessa Cain//Presentation


PPP Develop and improve on self-branding Linkedin Network with professionals online Attend more exhibitions/launch nights

Vanessa Cain//Presentation


Work Experience

Currently looking for Work Experience: Bristol Brighton London

Vanessa Cain//Presentation


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