The Stradegy System® Workbook

Page 1

COMPREHENSIVE TEXTBOOK

THE STRADEGY SYSTEM®


Workbook


M1.01 A Message From Bond

I’m Bond. And welcome to The StrADegy System®.

HEY THERE!

YAEA¸øA¸A†A˙øAøAA†CA¸øCA¸AÆøøAA¸AÆøA†A˙øA`A†A†AÆACøA†A˙øA`A¸A†A¸øA†EA†A¸A˙øA`A†øACA AøAA¸ø next 6 -18 months on end without spammy scarcity tactics or succumbing to the “feast or famine cycle” of non-stop launching peddled by this industry’s bro-marketing idols. BY THE END OF THIS PROGRAM:

Each and every human who interacts with you online will automADgically™ be guided towards becoming your customer. Freeing up your time to serve your customers deeper and expand your work in the world. Or, hell… to bounce out to Bali for a few months and refuel your tank. This program isn’t about scaling your ads into the stratosphere and becoming a gazillionaire overnight. Rather, the end result is about creating stability and predictability in your revenue with an online business that’s “open every day.”

I APPRECIATE YOU.

You’ve shown up. You’re here to get results. And you’re ready to do the work. So let’s get started.

03


M1.02

ADmotions


M1.02 ADmotions

BEFORE In the past, what emotions have come up for you around running Facebook ads?”

AD . mo . tion /ad’mōSH( )n/ e

noun noun: ADmotion; plural noun: ADmotions

NOW How do you want to feel running them from this day forward?

1. AD-fuelled emotions. 2. An advertising-induced emotional state. 3. The emotions that surface in the gap between spending money on Facebook ads and waiting for the return on investment. 05


The PROCESS of Learning

1.

Workbook

UNCONSCIOUS INCOMPETENCE

2. CONSCIOUS INCOMPETENCE

No skills. Unaware of skill to be learned.

Aware of skill to be learned. Lacks mastery.

Blissful ignorance.

i.e. You kinda stink!


M1.02 ADmotions

You’reeitherhereorhere

3. CONSCIOUS COMPETENCE

4. UNCONSCIOUS COMPETENCE

Competent at skill. Hardest to summit.

Engrained skill. Achieves mastery.

Practice. Practice. Practice.

Feels instinctive and effortless.

thegoalisto moveyouhere 07


AUSTIN KLEON

Lots of people want to bethe noun without doingthe verb. lorem ipsum


M1.02 ADmotions

/

/

09


M1.03

Do THIS First.


M1.03 Do THIS First.

There are no hard and fast rules in this program. Except one…

Do not set-up ads for your entire business at once. SA¸AæA¸A`øONEøAA¸>ø With ONE lead magnet. And focus on only running ads to that! 8EAÆAæøAEA¸øAA¸A¸A†AÆAøA†øCA¸A†A˙øAøAAø leads that turn into sales.

Consistently. 11


NARROWING DOWN YOUR OFFER WRITE DOWN EVERYTHING YOU SELL:

NOW, CROSS OFF ANYTHING THAT…

❌ ❌ ❌

Isn’t available year round Doesn’t have a lead magnet + an automated sales sequence You personally hate selling

What are you left with? Transfer each of your remaining selections øAA A¸øOA¸øVA†AæAÆA˙A†øAA AC¸A¸C> WAÆA¸øAA¸øAAøAEøA¸A†AÆAÆAøAA¸CøA† the top of each sheet.

Ifyouhavethreeoffersremaining, you’llcompletethreeworksheets.

Workbook


OFFER VALIDATOR WORKSHEET # 1

M1.03 Do THIS First.

OFFER 1:

A STEP 1: GA†A¸øAA¸øAAæAæAÆøAA ˙A†A†øAAøA¸A†A`AøAA øAøAE A¸øA¸øAA AÆC>ø LEAD MAGNET #1:

LEAD MAGNET #2:

1

What is the total number of leads?

2

How much revenue did those leads generate?

a

1

What is the total number of leads?

c

b

2

How much revenue did those leads generate?

d

STEP 2: Calculate the Earnings Per Lead (EPL) of each. TOTAL REVENUE

2

# OF LEADS

1

EARNINGS PER LEAD (EPL) =

b Earnings per Lead =

a ÷

d Earnings per Lead =

EPL =

c ÷

EPL = O1, LM1

O1, LM2

13


OFFER VALIDATOR WORKSHEET # 2 OFFER 2:

A STEP 1: GA†A¸øAA¸øAAæAæAÆøAA ˙A†A†øAAøA¸A†A`AøAA øAøAE A¸øA¸øAA AÆC>ø LEAD MAGNET #1:

LEAD MAGNET #2:

1

What is the total number of leads?

2

How much revenue did those leads generate?

a

1

What is the total number of leads?

c

b

2

How much revenue did those leads generate?

d

STEP 2: Calculate the Earnings Per Lead (EPL) of each. TOTAL REVENUE

2

# OF LEADS

1

EARNINGS PER LEAD (EPL) =

b Earnings per Lead =

a ÷

Earnings per Lead =

EPL =

c ÷

EPL = O2, LM1

Workbook

d

O2, LM2


OFFER VALIDATOR WORKSHEET # 3

M1.03 Do THIS First.

OFFER 3:

A STEP 1: GA†A¸øAA¸øAAæAæAÆøAA ˙A†A†øAAøA¸A†A`AøAA øAøAE A¸øA¸øAA AÆC>ø LEAD MAGNET #1:

LEAD MAGNET #2:

1

What is the total number of leads?

2

How much revenue did those leads generate?

a

1

What is the total number of leads?

c

b

2

How much revenue did those leads generate?

d

STEP 2: Calculate the Earnings Per Lead (EPL) of each. TOTAL REVENUE

2

# OF LEADS

1

EARNINGS PER LEAD (EPL) =

b Earnings per Lead =

a ÷

d Earnings per Lead =

EPL =

c ÷

EPL = O3, LM1

O3, LM2

15


OFFER VALIDATOR WORKSHEET

STEP 3: A†C AæA`EAæA†A¸øAA¸øEA†AÆACøA¸øLA¸A†A˙ øAøAA ¸A¸øAA¸øA†A˙ øA¸øAA AÆ> A

O1, LM1

EPL =

O1, LM2

FROM HIGHEST EPL FIRST TO LOWEST EPL LAST O1, LM2

O2, LM1

EPL =

O2, LM2

EPL =

O3, LM1

O3, LM2

Workbook

EPL =

1.

EPL =

2.

EPL =

3.

EPL =

4.

EPL =

5.

EPL =

6.

EPL =

EPL =

EPL =

Highest


M1.03 Do THIS First.

What was your biggest epiphany from selecting your ONE offer?

17


M1.04

The StrADegy System® Framework


M1.04 The StrADegy System® Framework

The StrADegy System®, or StrADegy for short, allows you to leverage your organic brand momentum into a totally automated ad sequence…

That turns your online attention into cash, over and over again! Plus, you do it in a way that you can set-it & forget-it and still watch AEøCA¸A¸øAAøAÆAE¸A`A¸øA†A˙øAAæAæA¸øA`AEøA>A And to your audience… TAA¸øAAøAA¸øA†AæA¸øAøA¸AæAæøAA¸øA˙AÆA¸A¸A`A¸øAA¸A¸A¸AøAEøA†A˙C and what you post in real time.

9

65 15

19


COLD

WARM

HOT

Letmeillustratethe threesimplephases

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M1.04 The StrADegy System® Framework

Connect The Goal: Manufacture quality Custom

The Goal:

Consistently convert yo ur daily digital attention int o leads.

The Goal: s Increase the sale + make more conversion rate

💸

ON DEMAND.

21


M1.08

The Roadmap


M1.08 The Roadmap

If you’ve been around the internet marketing block you might be scratching your head right now wondering why the last lessons were presented in reverse? Close. Commit. Connect. HAøjøCAæA˙ø Instead of: Connect. Commit. Close. If so, you’re not alone. Every other Facebook advertising program teaches you to set-up A†A˙CøAAøA`AæA˙øA†ØA`øAøCA†AæA¸CA¸A`A7øA¸A¸AøAøCøAA†AøA˙AÆA˙øAA¸øCA†A¸øAA†A`AøAÆAøWVrv>ø SA†øAÆAøA†ØA`>ø End with sales. Right? Well, it’s wrong.

Over the years, I’ve learned that starting with A`AæA˙ øA†ØA`øCA¸CøAEøEøAøAA æA¸AøAA†AÆAæ A¸E >ø The rest of this training is designed to help you overcome this bottleneck along with the four most common failure points keeping you stuck. So let’s get to it… 23


FAILURE POINT #1: Your Focus

Where could you dial in your focus even more?

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M1.08 The Roadmap

FAILURE POINT #2: Your Ad Creative

How can you ensure your ads feel more like you and your brand?

25


1

Decide on the ONE Thing

Plug Holes

Review Conversion Rates

Learn The StrADegy System®️ Framework

YOU ARE HERE

Submit Your Current Sales Process

Run a Test

2

3 ™

🔐 Unlock Module Two

Analyze Existing Content

Tighten Up Your Ad Copy

Workbook

🔐 Unlock Module Three


M1.08 The Roadmap 4

🔐 Unlock Module Four

LEGEND

Set Next Month’s Revenue Goal

Medallion Achieved Learning Pathway

Calculate Ad Spend

You Are HERE

Weekly Review

Launch ALL Three Phases

1

Module Number

🔐

Unlocking Access StrADegy Hall of Fame

27


M1.09

Are You Ready?


M1.09 Are You Ready?

Stop.

Do not pass go.

Or you’ll go directly to jail. TAA†øAÆC8øEAÆAæøAEøCEAÆøAEøCøA†CAÆA¸A>ø

YAøCE øA†CAÆA¸øAA ÆCø rounding up all the assets you use to currently sell your online course. I’m talking: landing pages, emails, sales page and checkout links. Our team will then review them before unlocking Module Two. So don’t skip this step. Otherwise, we won’t know you have the elements in place to move forward and turn on your ads keeping the outcome of set-it & forget-it ads out of your reach.

29


What are we looking for when we assess your sales process? RAÆøAA 7øA A AæøAAÆAæA¸A¸Aæ øA¸A˙ øA†ACøAøAA†AÆøAA AæA¸CøAæAÆA¸6ø

Non-functionalwebpages Missingpixels Pooruserexperience Spammytactics Workbook


YAøCE øA†CAÆA¸øAA ÆCøAøAEA˙ øEøA†AæAæ øAA¸øA†CA¸CøA†A˙ øURLCøAEøAA†A¸ to currently sell your online course or membership site.

M1.09 Are You Ready?

LEAD MAGNET

Landing Page Success Page

URL:

URL:

¥

SALES EMAIL SEQUENCE

ƒ

Share your email sequence with us using the GDoc template in the Member’s Area.

SALES PROCESS SALES PAGE(S)

§ $XX

$X

CHECKOUT PAGE(S)

PURCHASE CONFIRMATION PAGE(S)

Sales Page

URL:

Payment Plan

URL:

Full Pay

URL:

Payment Plan

URL:

Full Pay

URL:

¤

'

31


M2.01

The Ecosystem


M2.01 The Ecosystem

This sequence... Connect. Commit. Close.

This is the customer journey. The steps someone experiences AøCA†øAøAAÆCA>ø At the macro level countless individuals enter into your sales machine.

Attention goes in. A˙øAA†AæA¸øAÆA˙A¸A†AæøA`ECA¸CøAEøAE>ø

💸 That’s The StrADegy System®️ in action.

33


CONNECT

COMMIT

START

AD.01

AD.05

THE TRIGGER VIDEO

THE ETERNITY AD®

Watches at least 3-seconds?

Clicks ad?

❌ Eject

❌ Eject

AD.02

THE SELF-IDENTIFIER AD.03

THE AUTHORITY BUILDER AD.04

THE TESTIMONIAL SEEDER

Workbook

1a

Goes to lead magnet landing page

Becomes a lead?


M2.01 The Ecosystem CLOSE

AD.06

AD.07

THE RECOVERY AD

THE RAINMAKER AD.08 AD.06

Clicks ad?

Eject

1b

THE MIRROR Clicks ad?

❌ Eject

Returns to lead magnet landing page

Becomes a lead?

❌ Eject

Goes to sales page

2a

Purchases?

💸

LEGEND AD.##

✅ ❌

Yes No Webpage

❌ Eject

StrADegy Ad

User Initiated Action Eject

Automatically removed via Custom Audience 35


M2.03

PA†øOAA¸6ø Catalogue


M2.03 Part One: Catalogue

Welcome to The Curator. The secret process I’ve been perfecting over the last A¸øA¸A†CøAøAA¸øA¸A¸AÆA†AæAæøAA¸A¸øA†A˙øA¸CEAæCø without spending a dime split-testing or creating a single piece of new content.

It’s the smartest, most strategic way to guarantee results out of the gate. Trust me. Your competition isn’t creating ads this way!

37


THE SELF-IDENTIFIER

THE TRIGGER VIDEO

Filters out everyone except ideal customers.

Grows your audience daily.

>£¥ AD

>£ƒ AD

>£⁄ AD

>£§ AD

THE AUTHORITY BUILDER Builds credibility & trust.

Workbook

THE TESTIMONIAL SEEDER Plants seeds for the sales process.


M2.03 Part One: Catalogue

THE ETERNITY AD® AutomADgically™ generates leads. THE RAINMAKER Elicits clicks to your sales page.

>£« AD

>£' AD

>£“ AD

THE MIRROR THE RECOVERY AD >£¤ AD

Overcomes the most common objection.

Gives leads another chance to convert.

39


M3.01

The Overview


M3.01 The Overview

The underlying sales process determines your A¸EAøAAøA†A˙ øCA¸A˙>œ Not the ads themselves. SAøAæA¸NCøEAøA†øA¸CøAøAÆA˙A¸AÆAøøøAA¸øA`EA¸AøAAæA¸CøAÆAøAEøCA†AæA¸CøAA`A¸CøA6ø

1.

Setting up all of your audiences in one fell swoop

2.

Hitting publish on your campaigns.

3.

Getting crystal clear on how to measure your results.

Let's go spark The StrADegy System® revenue engine.

41


Module Checklist Watch lesson M3.01 The Overview Watch lesson M3.02 The Outcome Activity: Map Your Sales Process Worksheet

Lead magnet success page PEA`A†CA¸øA`A†AÆAøA†A¸rCW Create Custom Audiences in Ads Manager AUD>VrøEA†AÆAæøLAÆC

Watch lesson M3.03 The Audiences Activity: Dynamic Audience Worksheet

AUD>VtøFA†A`A¸AøVAÆA˙A¸AøVAÆA¸C

CAøFA†A`A¸AøAÆA¸AæøAÆCøAÆAC†AæAæA¸A˙øCAÆA¸AÆA˙A¸ø

AUD>VuøIACA†A†AøVAÆA˙A¸AøVAÆA¸C

EAø>A`CøAæA¸C

AUD>VvøFA†A`A¸AøEA†A¸A¸A

Entire contact list

AUD>VwøIACA†A†AøEA†A¸A¸A

Past customers

AUD>VxøPA†CøLA¸A†A˙C

Past lead magnet recipients

AUD>VYøFEEA¸øLA¸A†A˙C

Round up URLs

Workbook

AUD>VWøWA¸ACÆA¸øTA†ØA`

AUD>VzøSTARTøCAæAC¸øAA˙C


M3.01 The Overview

Download [CALCULATOR] The Results

AUD>rVøSTOPøCAæAC¸øAA˙C AUD.11 Past Purchasers

SA¸EøAA¸øPAøLA¸A†ACøA¸Aø

AUD>rWøFEEA¸øPEA`A†CA¸C

Transfer ad results from Ads Manager

Watch lesson M3.04 The Campaigns Schedule The Eternity Ad® Commit campaign Determine your Commit ad budget

🔑

Unlock Module Four A`AÆA¸A¸øW>vøROAS Submit your ad results

Schedule The Rainmaker Close campaign Schedule The Mirror Close campaign

Leave module feedback

WA†A`AøMt>VvøRA¸AÆA¸øPAøLA¸A†AC SA¸EøAA¸øPAøLA¸A†ACøA¸Aø

43


M3.02

The Outcome


M3.02 The Outcome

It's time to take a test. A money test!

Either your sales process A`A¸CøAA†AæøAøAÆøA˙A¸CA> TAA¸A¸CœAAœAA¸øA†A¸A†øAA¸A¸> Only cold, hard ROAS. rRWA¸EA rOWA rAWA˙ rSWA¸A˙ By the end of this module: If your ROAS is greater than 2.5x, ECA A æAæ øEAæA`øAA A¸øAA†Aæ øAA˙ EAæA¸øAAøADEA ÆA`¢øCA†>CA MA¸A†AÆA6øYAEA¸øA¸A†AÆAœA†øAæA¸A†CœW>vVøAA†A`AøAAøA¸A¸øA˙AæAæA†øAEøCA¸A˙øAAÆCøA¸A¸A> IAøAA7øAA˙øAA¸øAæA¸A†AC>øTA¸A†A>øRA¸A¸A†>

45


Map Your Sales Process In this activity, you'll map out your unique email sequence. Instead of following a cookie-cutter sales formula. This is how your campaigns are scheduled to start and end automADgically™ in the money test. STEP 1: Schedule The Eternity Ad ® Campaign a

b

Schedule The Eternity Ad® AøCA†øA†øvA this coming Sunday.

Schedule The Eternity Ad® AøA¸A˙øA†øu6vzAøAAø Friday of the same week.

The Eternity Ad® will run AøA¸øA`AC¸A`EAÆA¸øWuAAECø periods. This is the same for every sales process.

Workbook

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

a ¤6££øPM

Sunday

b ¤6££øPM

Sunday

¤6££øPM

§6¤‹øPM

Monday

Tuesday

Wednesday

Thursday

Friday

§6¤‹øPM

Saturday


M3.02 The Outcome

Close ads appear for each lead at the exact moment they receive an email from you pointing them towards your sales page. A†E AæA¸øSA`A¸A†AÆA6ø

AøAæA¸A†A˙øA¸A`A¸AÆA¸CøAA¸A¸øA˙A†CøAAøAÆA`A¸A¸øA¸A†AÆAæCøAAæAæA¸A˙øAøCAÆøA˙A†CøAAøA¸A†AÆAæCøAæAÆAÆAøAøAA¸øCA†AæA¸CøA†A¸øAAøAEøAA¸> STEP 2: Layout Your Unique Sales Process

a

b

Draw an email icon in the corresponding box every day an email is sent to leads.

Draw a dollar sign on days you're selling to leads in those emails.

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

$

$

$

$

Wednesday

Thursday

Friday

Saturday

a

b

Sunday

Monday

$

$

Tuesday

47


MAP YOUR SALES PROCESS WORKSHEET

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

WEEK 1

il ma ne e g a aw th in Dr on in pond day c i rres ery s co x ev ail i ds. bo em lea an nt to se

WEEK 2

lar Draw a dol ery sign over evlinks email that s page. to your sale

WEEK 3

Workbook

WEEK 4

Draw an X in A¸øAA¸øA¸ø boxes after last dollar sithe gn.


M3.02 The Money Test

MAP YOUR SALES PROCESS WORKSHEET

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Circle th last X. e

WEEK 5

Sunday

WEEK 6

Enter your results daily ults into The Res til calculator unday. this circled Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

WEEK 7

Sunday

LEGEND WEEK 8

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Email

$

Links to sales page

x

Timing Adjustment

49


M3.03

The Audiences


M3.03 The Audiences

Here you prepare everything ahead of time øAA `A¸A†A¸øA†EA˙AÆA¸A`A¸CøAA¸øA¸ØA`AÆA¸Aæ> You’re only testing three ads in this module: One Commit ad to generate leads... The Eternity Ad® œ Two Close ads to generate sales... The Rainmaker & The Mirror œ Yet those ads still require a boatload of Custom Audiences to move people through your sales process...

. 51


Audience Checklist Enterarecognizablecodeforyourbrandhere. Forexample : The Ad Strategist = (TAS) STRADEGY LESSON

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AUD.01

☑ Email List

AUD.02

☑øWA¸ACÆA¸øTA†ØA`

AUD.03

☑øFA†A`A¸øVAA ÆA˙A¸øVAA ÆA¸C

AUD.04

☑øIACA†A†AøVAÆA˙A¸øVAA ÆA¸C

AUD.05

☑ Facebook Engagement

AUD.06

☑ Facebook Engagement

AUDIENCE NAME

DEFINITION

( BRAND CODE ) Email Customer List

Every contact on your email list since its inception.

( BRAND CODE ) Website Website

VAÆCAÆACøAøAEøA¸ACÆA¸ø A¸øAA¸øA†CørYVøA˙A†C>

( BRAND CODE ) FB6øVAÆA˙A¸øVA A ÆA¸C Engagement - Video

People who watched one of your AÆA˙A¸ACøAA¸øAA¸øA†CøtwvøA˙A†C>

( BRAND CODE ) IG6øVAÆA˙A¸øVA A ÆA¸C Engagement - Video

People who watched one of your AÆA˙A¸ACøAA¸øAA¸øA†CøtwvøA˙A†C>ø

( BRAND CODE ) FB6øEA†A¸A¸A Engagement - Page

People who follow or interact AÆAøAEøPA†A¸øAA¸øAA¸øA†CøtwvøA˙A†C>ø

( BRAND CODE ) IG6øEA†A¸A¸A Engagement - Page

People who visit or interact AÆAøAEøAAæA¸øAA¸øAA¸øA†CøtwvøA˙A†C


M3.03 The Audiences

Enterarecognizablecodeforyourproducthere. Forexample : The StrADegy System® = (TSS) STRADEGY LESSON

AUD.07

☑ Past Leads

AUD.08

☑ Future Leads

AUD.09

☑ START Close Ads

AUD.10

☑ STOP Close Ads

AUD.11

☑ Past Purchasers

AUD.12

☑ Future Purchasers

AUDIENCE NAME

DEFINITION

( PRODUCT CODE ) LA¸A†A˙6ø*Lead Magnet Name* (Past) Customer List

Email contacts who received the lead A†A¸øAEøA`AC¸øAÆAøMr>VtøDAøTAAÆCøFAÆC>ø

( PRODUCT CODE ) LA¸A†A˙6ø*Lead Magnet Name* Website

People who opt-in to the lead magnet AEøA`AC¸øAÆAøMr>VtøDAøTAAÆCøFAÆCø from today onwards.

( PRODUCT CODE ) START6øTAA¸øCAæAC¸øPAA†CA¸ørø Website

The day before you start selling via email for each individual lead.

( PRODUCT CODE ) STOP6øTAA¸øCAæAC¸øPAA†CA¸ørø Website

X Days)

X Days)

The day you stop selling via email for each individual lead.

( PRODUCT CODE ) PEA`A†CA¸6ø Customer List

*Product Name* (Past)

Email contacts who purchased the one A¸øAEøA`AC¸øAÆAøMr>VtøDAøTAAÆCøFAÆC>ø

( PRODUCT CODE ) PEA`A†CA¸6ø Website

*Product Name*

PA¸AæA¸øAAøEA`A†CA¸øAA¸øAA¸øAA¸ø AEøA`AC¸øAÆAøMr>VtøDAøTAAÆCøFAÆCø from today onwards.

53


Creating Close Audiences ☑øSTARTøCAæAC¸øAA˙CøøAUD>r0️ø

IAøAAÆCøA†A`AÆAÆ7øAENAæAæøA`A¸A†A¸øAEøAUD>Vzø

☑ STOP Close Ads audiences.

This is how leads automADgically™ see your Close ads as they receive your sales emails. STEP 1: Map Your Sales Process a

a

Refer back to your completed "Map Your Sales Process" worksheet on page X.

STEP 2: Number the Days a

Beginning in the top left-hand corner box, number each day up until the last dollar sign you drew.

a

Sunday

Sunday

$ Workbook

Monday

1

8

Monday

$

Tuesday

2

9

Tuesday

Wednesday

3

$ Wednesday

Thursday

4

$ Thursday

Friday

5

$ Friday

Saturday

6

$ Saturday

7


M3.03 The Audiences

STEP 3: Your START Close Ads Audience a

Circle the number of the day before the CøA˙AæAæA†øCAÆAøA†A¸A†C>

Sunday

$ Use the number you just circled in step 6 of lesson AUD>Vzø START Close Ads.

Tuesday

Wednesday

a

Sunday

b

Monday

1

Monday

$

8 Sunday

2

$

3

Tuesday

Wednesday

Monday

Sunday

$

1

b 8

4

Friday

$

5

Thursday

Saturday

$

6

Friday

$ Saturday

7

9 Tuesday

Wednesday

b

Thursday

Monday

$

2

Tuesday

$

3

Wednesday

Thursday

4

$ Thursday

Friday

5

$ Friday

Saturday

6

$ Saturday

7

10

9

3

55


M3.04

The Campaigns


M3.04 The Campaigns

THE 3 LEVELS OF AN AD CAMPAIGN

Inside Ads Manager: Buttons, features, and layouts are constantly moving around and changing. (Rest assured! The step-by-step lessons are always up-to-date so you don’t have to worry about Facebook's every whim.) As long as you comprehend the three levels necessary for any A†A˙øA`A†A†AÆA7øA¸A¸A`EAÆAøAÆACÆA˙A¸øAA˙CøMA†A†A¸øAÆAæAæøAA¸øA¸AæA¸C>ø rWAA¸A¸øAEA¸øA†AEøAøAæA†EA`AøAEøCøA`A†A†AÆAøAøAEøA¸ø AE˙A¸A˙A>W WAÆAøAA†7øAENAæAæøAøAA A†A¸øA¸A¸AÆAøAEøAA¸A¸A˙øAøAA†AæAæøAAøAæAÆA¸>

THE CAMPAIGN Objective

THE AD SET Audience Placements Budget & Schedule

THE AD Creative

57


VAÆA˙A¸øVA A ÆA¸CøOAA¸A`AÆA¸ TAÆA¸øVAÆA˙A¸A

&RQQO˝ Get more people to view your trigger video.

Get more people to opt-in and become a lead.

˝

&RQQO

Conversion Objective people Get more ge with n e ga to see and ce. ct sequen e your conn

Reach Objective Engagement Objective SA¸AæAIA˙A¸AÆA¸7øAEAÆøBEAÆAæA˙A¸7ø and Testimonial Seeder

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in front of Get your ad m number u the maxim of people.


M3.04 The Campaigns

CAMPAIGN NAME

DELIVERY

C r>ø2PAA˙EA`øCA˙A¸26øTAA¸øTAÆA¸øVAÆA˙A¸A

Refer to Module 4

C r>ø2PAA˙EA`øCA˙A¸26øTAA¸øSA¸Aæ A IA˙A¸AÆA¸

Refer to Module 4

C r>ø2PAA˙EA`øCA˙A¸26øTAA¸øAEAÆøB EAÆAæA˙A¸

Refer to Module 4

C r>ø2PAA˙EA`øCA˙A¸26øTAA¸øTA¸CAÆAÆA†Aæ øSA¸A¸A˙A¸

Refer to Module 4

C2. *Product Code*: The The Eternity Ad

®

Scheduled

DAILY BUDGET

OFFER LESS THAN $100

$20

C W>ø2PAA˙EA`øCA˙A¸26øTAA¸øRA¸A`A¸øAA˙

OFFER MORE THAN $100 BUT LESS THAN $50 0

$40

OFFER MORE THAN $500

$100

Refer to Module 4

C3. *Product Code*: The Mirror

Scheduled

$4

C3. *Product Code*: The Rainmaker

Scheduled

$4

59


M3.05

Identifying PAøLA¸A†AC


M3.05 Identifying Profit Leaks

BA¸A¸øA†A˙øA¸CEAæCøA`A¸øAAøCA`EAÆAÆAÆAøAA¸øA¸AæA†AÆACÆøAA¸A¸A¸A8œ

CAæAÆA`ACøjøLA¸A†A˙CøjøSA†AæA¸Cø Then doing something about what those numbers are telling you. FAÆA˙AÆAøPAøLA¸A†AC>ø A˙øAÆAøNA¸A>ø

That’s how ad spend going into the system turns into the greatest amount of money coming back out.

61


Money Test Results a

b

c

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Aim for a landing page conversion rateøAAøA†øAæA¸A†CøuVD>

Aim for a sales conversion rateøAAøA†øAæA¸A†CøvD>

TAøEAæA`AøMAA˙EAæA¸øt7ø your ROAS must be AÆA¸øAA†AøW>v>ø

a

b Landing Page Conversion Rate

Sales Conversion Rate

40%

5%

c

2.5

🔑


M3.05 Identifying Profit Leaks

MONEY TEST #1

/

FROM:

/

TO:

/ /

Landing Page Conversion Rate

Sales Conversion Rate

🔑 /🔒

MONEY TEST #2

/

FROM:

/

TO:

/ /

Landing Page Conversion Rate

Sales Conversion Rate

🔑 /🔒

MONEY TEST #3

/

FROM: TO:

/

/ /

Landing Page Conversion Rate

Sales Conversion Rate

🔑 /🔒 63


You've been hitting milestones all along the way

The StrADegy Hall of Fame

🔓 Unlock Module Two

🔓 Unlock Module Three

🔓 Unlock Module Four YOU ARE HERE

It's not over yet... Have you hit one of these elusive milestones? Submit your revenue results here:

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📍 theadstrategist.com/hall-of-fame


Afterword TAA†AøAEøAAøAA¸øAÆAÆAæA¸A¸øAAøAEøAÆA¸>œ It’s been an honour to be one of the mentors on AEøAAE¸øAøAEAÆAæA˙AÆAøAEøA˙A¸A†AC>œ CA†EAæA†AÆAC7øAøAAÆA¸A˙>øYAE>øYAEøA˙AÆA˙øAÆ9œ



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