COMPREHENSIVE TEXTBOOK
THE STRADEGY SYSTEM®
Workbook
M1.01 A Message From Bond
I’m Bond. And welcome to The StrADegy System®.
HEY THERE!
YAEA¸øA¸A†A˙øAøAA†CA¸øCA¸AÆøøAA¸AÆøA†A˙øA`A†A†AÆACøA†A˙øA`A¸A†A¸øA†EA†A¸A˙øA`A†øACA AøAA¸ø next 6 -18 months on end without spammy scarcity tactics or succumbing to the “feast or famine cycle” of non-stop launching peddled by this industry’s bro-marketing idols. BY THE END OF THIS PROGRAM:
Each and every human who interacts with you online will automADgically™ be guided towards becoming your customer. Freeing up your time to serve your customers deeper and expand your work in the world. Or, hell… to bounce out to Bali for a few months and refuel your tank. This program isn’t about scaling your ads into the stratosphere and becoming a gazillionaire overnight. Rather, the end result is about creating stability and predictability in your revenue with an online business that’s “open every day.”
I APPRECIATE YOU.
You’ve shown up. You’re here to get results. And you’re ready to do the work. So let’s get started.
03
M1.02
ADmotions
M1.02 ADmotions
BEFORE In the past, what emotions have come up for you around running Facebook ads?”
AD . mo . tion /ad’mōSH( )n/ e
noun noun: ADmotion; plural noun: ADmotions
NOW How do you want to feel running them from this day forward?
1. AD-fuelled emotions. 2. An advertising-induced emotional state. 3. The emotions that surface in the gap between spending money on Facebook ads and waiting for the return on investment. 05
The PROCESS of Learning
1.
Workbook
UNCONSCIOUS INCOMPETENCE
2. CONSCIOUS INCOMPETENCE
No skills. Unaware of skill to be learned.
Aware of skill to be learned. Lacks mastery.
Blissful ignorance.
i.e. You kinda stink!
M1.02 ADmotions
You’reeitherhereorhere
3. CONSCIOUS COMPETENCE
4. UNCONSCIOUS COMPETENCE
Competent at skill. Hardest to summit.
Engrained skill. Achieves mastery.
Practice. Practice. Practice.
Feels instinctive and effortless.
thegoalisto moveyouhere 07
AUSTIN KLEON
Lots of people want to bethe noun without doingthe verb. lorem ipsum
M1.02 ADmotions
/
/
09
M1.03
Do THIS First.
M1.03 Do THIS First.
There are no hard and fast rules in this program. Except one…
Do not set-up ads for your entire business at once. SA¸AæA¸A`øONEøAA¸>ø With ONE lead magnet. And focus on only running ads to that! 8EAÆAæøAEA¸øAA¸A¸A†AÆAøA†øCA¸A†A˙øAøAAø leads that turn into sales.
Consistently. 11
NARROWING DOWN YOUR OFFER WRITE DOWN EVERYTHING YOU SELL:
NOW, CROSS OFF ANYTHING THAT…
❌ ❌ ❌
Isn’t available year round Doesn’t have a lead magnet + an automated sales sequence You personally hate selling
What are you left with? Transfer each of your remaining selections øAA A¸øOA¸øVA†AæAÆA˙A†øAA AC¸A¸C> WAÆA¸øAA¸øAAøAEøA¸A†AÆAÆAøAA¸CøA† the top of each sheet.
Ifyouhavethreeoffersremaining, you’llcompletethreeworksheets.
Workbook
OFFER VALIDATOR WORKSHEET # 1
M1.03 Do THIS First.
OFFER 1:
A STEP 1: GA†A¸øAA¸øAAæAæAÆøAA ˙A†A†øAAøA¸A†A`AøAA øAøAE A¸øA¸øAA AÆC>ø LEAD MAGNET #1:
LEAD MAGNET #2:
1
What is the total number of leads?
2
How much revenue did those leads generate?
a
1
What is the total number of leads?
c
b
2
How much revenue did those leads generate?
d
STEP 2: Calculate the Earnings Per Lead (EPL) of each. TOTAL REVENUE
2
# OF LEADS
1
EARNINGS PER LEAD (EPL) =
b Earnings per Lead =
a ÷
d Earnings per Lead =
EPL =
c ÷
EPL = O1, LM1
O1, LM2
13
OFFER VALIDATOR WORKSHEET # 2 OFFER 2:
A STEP 1: GA†A¸øAA¸øAAæAæAÆøAA ˙A†A†øAAøA¸A†A`AøAA øAøAE A¸øA¸øAA AÆC>ø LEAD MAGNET #1:
LEAD MAGNET #2:
1
What is the total number of leads?
2
How much revenue did those leads generate?
a
1
What is the total number of leads?
c
b
2
How much revenue did those leads generate?
d
STEP 2: Calculate the Earnings Per Lead (EPL) of each. TOTAL REVENUE
2
# OF LEADS
1
EARNINGS PER LEAD (EPL) =
b Earnings per Lead =
a ÷
Earnings per Lead =
EPL =
c ÷
EPL = O2, LM1
Workbook
d
O2, LM2
OFFER VALIDATOR WORKSHEET # 3
M1.03 Do THIS First.
OFFER 3:
A STEP 1: GA†A¸øAA¸øAAæAæAÆøAA ˙A†A†øAAøA¸A†A`AøAA øAøAE A¸øA¸øAA AÆC>ø LEAD MAGNET #1:
LEAD MAGNET #2:
1
What is the total number of leads?
2
How much revenue did those leads generate?
a
1
What is the total number of leads?
c
b
2
How much revenue did those leads generate?
d
STEP 2: Calculate the Earnings Per Lead (EPL) of each. TOTAL REVENUE
2
# OF LEADS
1
EARNINGS PER LEAD (EPL) =
b Earnings per Lead =
a ÷
d Earnings per Lead =
EPL =
c ÷
EPL = O3, LM1
O3, LM2
15
OFFER VALIDATOR WORKSHEET
STEP 3: A†C AæA`EAæA†A¸øAA¸øEA†AÆACøA¸øLA¸A†A˙ øAøAA ¸A¸øAA¸øA†A˙ øA¸øAA AÆ> A
O1, LM1
EPL =
O1, LM2
FROM HIGHEST EPL FIRST TO LOWEST EPL LAST O1, LM2
O2, LM1
EPL =
O2, LM2
EPL =
O3, LM1
O3, LM2
Workbook
EPL =
1.
EPL =
2.
EPL =
3.
EPL =
4.
EPL =
5.
EPL =
6.
EPL =
EPL =
EPL =
Highest
M1.03 Do THIS First.
What was your biggest epiphany from selecting your ONE offer?
17
M1.04
The StrADegy System® Framework
M1.04 The StrADegy System® Framework
The StrADegy System®, or StrADegy for short, allows you to leverage your organic brand momentum into a totally automated ad sequence…
That turns your online attention into cash, over and over again! Plus, you do it in a way that you can set-it & forget-it and still watch AEøCA¸A¸øAAøAÆAE¸A`A¸øA†A˙øAAæAæA¸øA`AEøA>A And to your audience… TAA¸øAAøAA¸øA†AæA¸øAøA¸AæAæøAA¸øA˙AÆA¸A¸A`A¸øAA¸A¸A¸AøAEøA†A˙C and what you post in real time.
9
65 15
19
COLD
WARM
HOT
Letmeillustratethe threesimplephases
Workbook
M1.04 The StrADegy System® Framework
Connect The Goal: Manufacture quality Custom
The Goal:
Consistently convert yo ur daily digital attention int o leads.
The Goal: s Increase the sale + make more conversion rate
💸
ON DEMAND.
21
M1.08
The Roadmap
M1.08 The Roadmap
If you’ve been around the internet marketing block you might be scratching your head right now wondering why the last lessons were presented in reverse? Close. Commit. Connect. HAøjøCAæA˙ø Instead of: Connect. Commit. Close. If so, you’re not alone. Every other Facebook advertising program teaches you to set-up A†A˙CøAAøA`AæA˙øA†ØA`øAøCA†AæA¸CA¸A`A7øA¸A¸AøAøCøAA†AøA˙AÆA˙øAA¸øCA†A¸øAA†A`AøAÆAøWVrv>ø SA†øAÆAøA†ØA`>ø End with sales. Right? Well, it’s wrong.
Over the years, I’ve learned that starting with A`AæA˙ øA†ØA`øCA¸CøAEøEøAøAA æA¸AøAA†AÆAæ A¸E >ø The rest of this training is designed to help you overcome this bottleneck along with the four most common failure points keeping you stuck. So let’s get to it… 23
FAILURE POINT #1: Your Focus
Where could you dial in your focus even more?
Workbook
M1.08 The Roadmap
FAILURE POINT #2: Your Ad Creative
How can you ensure your ads feel more like you and your brand?
25
1
Decide on the ONE Thing
Plug Holes
Review Conversion Rates
Learn The StrADegy System®️ Framework
YOU ARE HERE
Submit Your Current Sales Process
Run a Test
2
3 ™
🔐 Unlock Module Two
Analyze Existing Content
Tighten Up Your Ad Copy
Workbook
🔐 Unlock Module Three
M1.08 The Roadmap 4
🔐 Unlock Module Four
LEGEND
Set Next Month’s Revenue Goal
Medallion Achieved Learning Pathway
Calculate Ad Spend
You Are HERE
Weekly Review
Launch ALL Three Phases
1
Module Number
🔐
Unlocking Access StrADegy Hall of Fame
27
M1.09
Are You Ready?
M1.09 Are You Ready?
Stop.
❌
Do not pass go.
Or you’ll go directly to jail. TAA†øAÆC8øEAÆAæøAEøCEAÆøAEøCøA†CAÆA¸A>ø
YAøCE øA†CAÆA¸øAA ÆCø rounding up all the assets you use to currently sell your online course. I’m talking: landing pages, emails, sales page and checkout links. Our team will then review them before unlocking Module Two. So don’t skip this step. Otherwise, we won’t know you have the elements in place to move forward and turn on your ads keeping the outcome of set-it & forget-it ads out of your reach.
29
What are we looking for when we assess your sales process? RAÆøAA 7øA A AæøAAÆAæA¸A¸Aæ øA¸A˙ øA†ACøAøAA†AÆøAA AæA¸CøAæAÆA¸6ø
Non-functionalwebpages Missingpixels Pooruserexperience Spammytactics Workbook
YAøCE øA†CAÆA¸øAA ÆCøAøAEA˙ øEøA†AæAæ øAA¸øA†CA¸CøA†A˙ øURLCøAEøAA†A¸ to currently sell your online course or membership site.
M1.09 Are You Ready?
LEAD MAGNET
Landing Page Success Page
URL:
⁄
URL:
¥
SALES EMAIL SEQUENCE
ƒ
Share your email sequence with us using the GDoc template in the Member’s Area.
SALES PROCESS SALES PAGE(S)
§ $XX
$X
CHECKOUT PAGE(S)
PURCHASE CONFIRMATION PAGE(S)
Sales Page
URL:
Payment Plan
URL:
Full Pay
URL:
Payment Plan
URL:
Full Pay
URL:
¤
'
31
M2.01
The Ecosystem
M2.01 The Ecosystem
This sequence... Connect. Commit. Close.
This is the customer journey. The steps someone experiences AøCA†øAøAAÆCA>ø At the macro level countless individuals enter into your sales machine.
Attention goes in. A˙øAA†AæA¸øAÆA˙A¸A†AæøA`ECA¸CøAEøAE>ø
💸 That’s The StrADegy System®️ in action.
33
CONNECT
COMMIT
START
AD.01
AD.05
THE TRIGGER VIDEO
THE ETERNITY AD®
Watches at least 3-seconds?
Clicks ad?
✅
✅
❌ Eject
❌ Eject
AD.02
THE SELF-IDENTIFIER AD.03
THE AUTHORITY BUILDER AD.04
THE TESTIMONIAL SEEDER
Workbook
1a
Goes to lead magnet landing page
Becomes a lead?
✅
❌
M2.01 The Ecosystem CLOSE
AD.06
AD.07
THE RECOVERY AD
THE RAINMAKER AD.08 AD.06
✅
Clicks ad?
❌
✅
Eject
1b
THE MIRROR Clicks ad?
✅
❌ Eject
Returns to lead magnet landing page
Becomes a lead?
✅
❌ Eject
Goes to sales page
2a
✅
Purchases?
💸
LEGEND AD.##
✅ ❌
Yes No Webpage
❌ Eject
StrADegy Ad
User Initiated Action Eject
Automatically removed via Custom Audience 35
M2.03
PA†øOAA¸6ø Catalogue
M2.03 Part One: Catalogue
Welcome to The Curator. The secret process I’ve been perfecting over the last A¸øA¸A†CøAøAA¸øA¸A¸AÆA†AæAæøAA¸A¸øA†A˙øA¸CEAæCø without spending a dime split-testing or creating a single piece of new content.
It’s the smartest, most strategic way to guarantee results out of the gate. Trust me. Your competition isn’t creating ads this way!
37
THE SELF-IDENTIFIER
THE TRIGGER VIDEO
Filters out everyone except ideal customers.
Grows your audience daily.
>£¥ AD
>£ƒ AD
>£⁄ AD
>£§ AD
THE AUTHORITY BUILDER Builds credibility & trust.
Workbook
THE TESTIMONIAL SEEDER Plants seeds for the sales process.
M2.03 Part One: Catalogue
THE ETERNITY AD® AutomADgically™ generates leads. THE RAINMAKER Elicits clicks to your sales page.
>£« AD
>£' AD
>£“ AD
THE MIRROR THE RECOVERY AD >£¤ AD
Overcomes the most common objection.
Gives leads another chance to convert.
39
M3.01
The Overview
M3.01 The Overview
The underlying sales process determines your A¸EAøAAøA†A˙ øCA¸A˙>œ Not the ads themselves. SAøAæA¸NCøEAøA†øA¸CøAøAÆA˙A¸AÆAøøøAA¸øA`EA¸AøAAæA¸CøAÆAøAEøCA†AæA¸CøAA`A¸CøA6ø
1.
Setting up all of your audiences in one fell swoop
2.
Hitting publish on your campaigns.
3.
Getting crystal clear on how to measure your results.
Let's go spark The StrADegy System® revenue engine.
41
Module Checklist Watch lesson M3.01 The Overview Watch lesson M3.02 The Outcome Activity: Map Your Sales Process Worksheet
Lead magnet success page PEA`A†CA¸øA`A†AÆAøA†A¸rCW Create Custom Audiences in Ads Manager AUD>VrøEA†AÆAæøLAÆC
Watch lesson M3.03 The Audiences Activity: Dynamic Audience Worksheet
AUD>VtøFA†A`A¸AøVAÆA˙A¸AøVAÆA¸C
CAøFA†A`A¸AøAÆA¸AæøAÆCøAÆAC†AæAæA¸A˙øCAÆA¸AÆA˙A¸ø
AUD>VuøIACA†A†AøVAÆA˙A¸AøVAÆA¸C
EAø>A`CøAæA¸C
AUD>VvøFA†A`A¸AøEA†A¸A¸A
Entire contact list
AUD>VwøIACA†A†AøEA†A¸A¸A
Past customers
AUD>VxøPA†CøLA¸A†A˙C
Past lead magnet recipients
AUD>VYøFEEA¸øLA¸A†A˙C
Round up URLs
Workbook
AUD>VWøWA¸ACÆA¸øTA†ØA`
AUD>VzøSTARTøCAæAC¸øAA˙C
M3.01 The Overview
Download [CALCULATOR] The Results
AUD>rVøSTOPøCAæAC¸øAA˙C AUD.11 Past Purchasers
SA¸EøAA¸øPAøLA¸A†ACøA¸Aø
AUD>rWøFEEA¸øPEA`A†CA¸C
Transfer ad results from Ads Manager
Watch lesson M3.04 The Campaigns Schedule The Eternity Ad® Commit campaign Determine your Commit ad budget
🔑
Unlock Module Four A`AÆA¸A¸øW>vøROAS Submit your ad results
Schedule The Rainmaker Close campaign Schedule The Mirror Close campaign
Leave module feedback
WA†A`AøMt>VvøRA¸AÆA¸øPAøLA¸A†AC SA¸EøAA¸øPAøLA¸A†ACøA¸Aø
43
M3.02
The Outcome
M3.02 The Outcome
It's time to take a test. A money test!
Either your sales process A`A¸CøAA†AæøAøAÆøA˙A¸CA> TAA¸A¸CœAAœAA¸øA†A¸A†øAA¸A¸> Only cold, hard ROAS. rRWA¸EA rOWA rAWA˙ rSWA¸A˙ By the end of this module: If your ROAS is greater than 2.5x, ECA A æAæ øEAæA`øAA A¸øAA†Aæ øAA˙ EAæA¸øAAøADEA ÆA`¢øCA†>CA MA¸A†AÆA6øYAEA¸øA¸A†AÆAœA†øAæA¸A†CœW>vVøAA†A`AøAAøA¸A¸øA˙AæAæA†øAEøCA¸A˙øAAÆCøA¸A¸A> IAøAA7øAA˙øAA¸øAæA¸A†AC>øTA¸A†A>øRA¸A¸A†>
45
Map Your Sales Process In this activity, you'll map out your unique email sequence. Instead of following a cookie-cutter sales formula. This is how your campaigns are scheduled to start and end automADgically™ in the money test. STEP 1: Schedule The Eternity Ad ® Campaign a
b
Schedule The Eternity Ad® AøCA†øA†øvA this coming Sunday.
Schedule The Eternity Ad® AøA¸A˙øA†øu6vzAøAAø Friday of the same week.
The Eternity Ad® will run AøA¸øA`AC¸A`EAÆA¸øWuAAECø periods. This is the same for every sales process.
Workbook
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
a ¤6££øPM
Sunday
b ¤6££øPM
Sunday
¤6££øPM
§6¤‹øPM
Monday
Tuesday
Wednesday
Thursday
Friday
§6¤‹øPM
Saturday
M3.02 The Outcome
Close ads appear for each lead at the exact moment they receive an email from you pointing them towards your sales page. A†E AæA¸øSA`A¸A†AÆA6ø
AøAæA¸A†A˙øA¸A`A¸AÆA¸CøAA¸A¸øA˙A†CøAAøAÆA`A¸A¸øA¸A†AÆAæCøAAæAæA¸A˙øAøCAÆøA˙A†CøAAøA¸A†AÆAæCøAæAÆAÆAøAøAA¸øCA†AæA¸CøA†A¸øAAøAEøAA¸> STEP 2: Layout Your Unique Sales Process
a
b
Draw an email icon in the corresponding box every day an email is sent to leads.
Draw a dollar sign on days you're selling to leads in those emails.
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
$
$
$
$
Wednesday
Thursday
Friday
Saturday
a
b
Sunday
Monday
$
$
Tuesday
47
MAP YOUR SALES PROCESS WORKSHEET
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
WEEK 1
il ma ne e g a aw th in Dr on in pond day c i rres ery s co x ev ail i ds. bo em lea an nt to se
WEEK 2
lar Draw a dol ery sign over evlinks email that s page. to your sale
WEEK 3
Workbook
WEEK 4
Draw an X in A¸øAA¸øA¸ø boxes after last dollar sithe gn.
M3.02 The Money Test
MAP YOUR SALES PROCESS WORKSHEET
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Circle th last X. e
WEEK 5
Sunday
WEEK 6
Enter your results daily ults into The Res til calculator unday. this circled Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
WEEK 7
Sunday
LEGEND WEEK 8
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
$
Links to sales page
x
Timing Adjustment
49
M3.03
The Audiences
M3.03 The Audiences
Here you prepare everything ahead of time øAA `A¸A†A¸øA†EA˙AÆA¸A`A¸CøAA¸øA¸ØA`AÆA¸Aæ> You’re only testing three ads in this module: One Commit ad to generate leads... The Eternity Ad® œ Two Close ads to generate sales... The Rainmaker & The Mirror œ Yet those ads still require a boatload of Custom Audiences to move people through your sales process...
™
. 51
Audience Checklist Enterarecognizablecodeforyourbrandhere. Forexample : The Ad Strategist = (TAS) STRADEGY LESSON
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AUD.01
☑ Email List
AUD.02
☑øWA¸ACÆA¸øTA†ØA`
AUD.03
☑øFA†A`A¸øVAA ÆA˙A¸øVAA ÆA¸C
AUD.04
☑øIACA†A†AøVAÆA˙A¸øVAA ÆA¸C
AUD.05
☑ Facebook Engagement
AUD.06
☑ Facebook Engagement
AUDIENCE NAME
DEFINITION
( BRAND CODE ) Email Customer List
Every contact on your email list since its inception.
( BRAND CODE ) Website Website
VAÆCAÆACøAøAEøA¸ACÆA¸ø A¸øAA¸øA†CørYVøA˙A†C>
( BRAND CODE ) FB6øVAÆA˙A¸øVA A ÆA¸C Engagement - Video
People who watched one of your AÆA˙A¸ACøAA¸øAA¸øA†CøtwvøA˙A†C>
( BRAND CODE ) IG6øVAÆA˙A¸øVA A ÆA¸C Engagement - Video
People who watched one of your AÆA˙A¸ACøAA¸øAA¸øA†CøtwvøA˙A†C>ø
( BRAND CODE ) FB6øEA†A¸A¸A Engagement - Page
People who follow or interact AÆAøAEøPA†A¸øAA¸øAA¸øA†CøtwvøA˙A†C>ø
( BRAND CODE ) IG6øEA†A¸A¸A Engagement - Page
People who visit or interact AÆAøAEøAAæA¸øAA¸øAA¸øA†CøtwvøA˙A†C
M3.03 The Audiences
Enterarecognizablecodeforyourproducthere. Forexample : The StrADegy System® = (TSS) STRADEGY LESSON
AUD.07
☑ Past Leads
AUD.08
☑ Future Leads
AUD.09
☑ START Close Ads
AUD.10
☑ STOP Close Ads
AUD.11
☑ Past Purchasers
AUD.12
☑ Future Purchasers
AUDIENCE NAME
DEFINITION
( PRODUCT CODE ) LA¸A†A˙6ø*Lead Magnet Name* (Past) Customer List
Email contacts who received the lead A†A¸øAEøA`AC¸øAÆAøMr>VtøDAøTAAÆCøFAÆC>ø
( PRODUCT CODE ) LA¸A†A˙6ø*Lead Magnet Name* Website
People who opt-in to the lead magnet AEøA`AC¸øAÆAøMr>VtøDAøTAAÆCøFAÆCø from today onwards.
( PRODUCT CODE ) START6øTAA¸øCAæAC¸øPAA†CA¸ørø Website
The day before you start selling via email for each individual lead.
( PRODUCT CODE ) STOP6øTAA¸øCAæAC¸øPAA†CA¸ørø Website
X Days)
X Days)
The day you stop selling via email for each individual lead.
( PRODUCT CODE ) PEA`A†CA¸6ø Customer List
*Product Name* (Past)
Email contacts who purchased the one A¸øAEøA`AC¸øAÆAøMr>VtøDAøTAAÆCøFAÆC>ø
( PRODUCT CODE ) PEA`A†CA¸6ø Website
*Product Name*
PA¸AæA¸øAAøEA`A†CA¸øAA¸øAA¸øAA¸ø AEøA`AC¸øAÆAøMr>VtøDAøTAAÆCøFAÆCø from today onwards.
53
Creating Close Audiences ☑øSTARTøCAæAC¸øAA˙CøøAUD>r0️ø
IAøAAÆCøA†A`AÆAÆ7øAENAæAæøA`A¸A†A¸øAEøAUD>Vzø
☑ STOP Close Ads audiences.
This is how leads automADgically™ see your Close ads as they receive your sales emails. STEP 1: Map Your Sales Process a
a
Refer back to your completed "Map Your Sales Process" worksheet on page X.
STEP 2: Number the Days a
Beginning in the top left-hand corner box, number each day up until the last dollar sign you drew.
a
Sunday
Sunday
$ Workbook
Monday
1
8
Monday
$
Tuesday
2
9
Tuesday
Wednesday
3
$ Wednesday
Thursday
4
$ Thursday
Friday
5
$ Friday
Saturday
6
$ Saturday
7
M3.03 The Audiences
STEP 3: Your START Close Ads Audience a
Circle the number of the day before the CøA˙AæAæA†øCAÆAøA†A¸A†C>
Sunday
$ Use the number you just circled in step 6 of lesson AUD>Vzø START Close Ads.
Tuesday
Wednesday
a
Sunday
b
Monday
1
Monday
$
8 Sunday
2
$
3
Tuesday
Wednesday
Monday
Sunday
$
1
b 8
4
Friday
$
5
Thursday
Saturday
$
6
Friday
$ Saturday
7
9 Tuesday
Wednesday
b
☑
Thursday
Monday
$
2
Tuesday
$
3
Wednesday
Thursday
4
$ Thursday
Friday
5
$ Friday
Saturday
6
$ Saturday
7
10
9
3
55
M3.04
The Campaigns
M3.04 The Campaigns
THE 3 LEVELS OF AN AD CAMPAIGN
Inside Ads Manager: Buttons, features, and layouts are constantly moving around and changing. (Rest assured! The step-by-step lessons are always up-to-date so you don’t have to worry about Facebook's every whim.) As long as you comprehend the three levels necessary for any A†A˙øA`A†A†AÆA7øA¸A¸A`EAÆAøAÆACÆA˙A¸øAA˙CøMA†A†A¸øAÆAæAæøAA¸øA¸AæA¸C>ø rWAA¸A¸øAEA¸øA†AEøAøAæA†EA`AøAEøCøA`A†A†AÆAøAøAEøA¸ø AE˙A¸A˙A>W WAÆAøAA†7øAENAæAæøAøAA A†A¸øA¸A¸AÆAøAEøAA¸A¸A˙øAøAA†AæAæøAAøAæAÆA¸>
THE CAMPAIGN Objective
THE AD SET Audience Placements Budget & Schedule
THE AD Creative
57
VAÆA˙A¸øVA A ÆA¸CøOAA¸A`AÆA¸ TAÆA¸øVAÆA˙A¸A
&RQQO˝ Get more people to view your trigger video.
Get more people to opt-in and become a lead.
˝
&RQQO
Conversion Objective people Get more ge with n e ga to see and ce. ct sequen e your conn
Reach Objective Engagement Objective SA¸AæAIA˙A¸AÆA¸7øAEAÆøBEAÆAæA˙A¸7ø and Testimonial Seeder
Workbook
in front of Get your ad m number u the maxim of people.
M3.04 The Campaigns
CAMPAIGN NAME
DELIVERY
C r>ø2PAA˙EA`øCA˙A¸26øTAA¸øTAÆA¸øVAÆA˙A¸A
Refer to Module 4
C r>ø2PAA˙EA`øCA˙A¸26øTAA¸øSA¸Aæ A IA˙A¸AÆA¸
Refer to Module 4
C r>ø2PAA˙EA`øCA˙A¸26øTAA¸øAEAÆøB EAÆAæA˙A¸
Refer to Module 4
C r>ø2PAA˙EA`øCA˙A¸26øTAA¸øTA¸CAÆAÆA†Aæ øSA¸A¸A˙A¸
Refer to Module 4
C2. *Product Code*: The The Eternity Ad
®
Scheduled
DAILY BUDGET
OFFER LESS THAN $100
$20
C W>ø2PAA˙EA`øCA˙A¸26øTAA¸øRA¸A`A¸øAA˙
OFFER MORE THAN $100 BUT LESS THAN $50 0
$40
OFFER MORE THAN $500
$100
Refer to Module 4
C3. *Product Code*: The Mirror
Scheduled
$4
C3. *Product Code*: The Rainmaker
Scheduled
$4
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M3.05
Identifying PAøLA¸A†AC
M3.05 Identifying Profit Leaks
BA¸A¸øA†A˙øA¸CEAæCøA`A¸øAAøCA`EAÆAÆAÆAøAA¸øA¸AæA†AÆACÆøAA¸A¸A¸A8œ
CAæAÆA`ACøjøLA¸A†A˙CøjøSA†AæA¸Cø Then doing something about what those numbers are telling you. FAÆA˙AÆAøPAøLA¸A†AC>ø A˙øAÆAøNA¸A>ø
That’s how ad spend going into the system turns into the greatest amount of money coming back out.
61
Money Test Results a
b
c
Workbook
Aim for a landing page conversion rateøAAøA†øAæA¸A†CøuVD>
Aim for a sales conversion rateøAAøA†øAæA¸A†CøvD>
TAøEAæA`AøMAA˙EAæA¸øt7ø your ROAS must be AÆA¸øAA†AøW>v>ø
a
b Landing Page Conversion Rate
Sales Conversion Rate
40%
5%
c
2.5
🔑
M3.05 Identifying Profit Leaks
MONEY TEST #1
/
FROM:
/
TO:
/ /
Landing Page Conversion Rate
Sales Conversion Rate
🔑 /🔒
MONEY TEST #2
/
FROM:
/
TO:
/ /
Landing Page Conversion Rate
Sales Conversion Rate
🔑 /🔒
MONEY TEST #3
/
FROM: TO:
/
/ /
Landing Page Conversion Rate
Sales Conversion Rate
🔑 /🔒 63
You've been hitting milestones all along the way
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Afterword TAA†AøAEøAAøAA¸øAÆAÆAæA¸A¸øAAøAEøAÆA¸>œ It’s been an honour to be one of the mentors on AEøAAE¸øAøAEAÆAæA˙AÆAøAEøA˙A¸A†AC>œ CA†EAæA†AÆAC7øAøAAÆA¸A˙>øYAE>øYAEøA˙AÆA˙øAÆ9œ