Rebel Wailer Brand Book

Page 1

BRAND GUIDE BOOK


LOGO

G0

LOGO

LOG

LOGO

LO


LOGO

LOGO

Black & White

PANTONE 485C

PANTONE 426C

#ed2525

#000000

C:0 M : 98 Y : 98 K:0

R: 238 G: 37 B: 38

C:0 M:0 Y:0 K : 100

Secondary Logos 1.

R: 0 G: 0 B: 0

2.

White on a Dark Background


LOGO USAGE: DO’S & DON’TS

LOGO USAGE

1.

Do not stretch the logo

5.

The primary positioning of the logo is the horizontal placement

2.

Do not alter the colour of the logo

*

3.

Red dot will always accompany the black version

Logo treatment outside of the brand guide must be approved first before it can be carried out.

4.

Do not position the logo upside down

Acceptable Uses


LOGO USAGE: PHOTOGRAPHY

Uses in Photography White logos will be accompanied by a black filter at 40% when using photos. When using the black logo, a white filter at 40% will be used with photos.


LOGO USAGE: SPACING & MINIMUM SIZES

SPACING & FOR SMALL USAGE

Spacing

Minimum Size for Web & Print

Minimum Size for Apparel

Spacing is equally distributed around the logo. For example, if the dimension of the logo is 2 inches in width, the spacing will be 0.3 inches.

In both web and print, use the minimum width of 1.5 inches.

Taking into account different textures of clothing and treatments of the logo (i.e. embroidered), minimum size of the logo will be 2.5 inches in width to ensure clarity.

Anything that requires a smaller size will use the secondary logo. The size demonstrated below is 0.5 inches in width.

2.0’’

2.5’’ 0.3’’

0.3’’

1.5’’

0.5’’


LOGO USAGE: PROMO MATERIALS

LOGOS ON PROMOTIONAL MATERIALS


GRAP

APHY TYPOGRAPHY

TYPO

TYPO PHY


TYPOGRAPHY

TYPOGRAPHY

Display Type All typography will use the PT Sans typeface. This a Google Font. All display text, including main title, header and sub header, will use Bold PT Sans. Main title will be done in all capitals.

Recommended Sizes

MAIN TITLE Header

All body texts will use Regular and Italic PT Sans.

AaBbCcDdEeFf 1234567890

14 PT

Recommended Size Body Text

30 PT

20 PT

Subheader

Body Type

PT Sans Bold

11 PT

PT Sans Regular

AaBbCcDdEeFf 1234567890 AaBbCcDdEeFf 1234567890


COLOUR PALETTE

OUR

TE

PALET

TE COLO


COLOUR PALETTE

COLOUR PALETTE

Primary Colour

Secondary Colour

Used for both print and digital application.

Used as accent colours to accompany the primary colours.

PANTONE 495C

PANTONE 426C

#df3129

#000000

C:0 M : 94 Y : 92 K:6

R: 238 G: 37 B: 38

C:0 M:0 Y:0 K : 100

PANTONE 425C

PANTONE COOL GRAY 7C

PANTONE COOL GRAY 4C

#58585b

#939597

#bbbdc0

#ffffff R: 0 G: 0 B: 0

C:0 M:0 Y:0 K:0

R: 255 G: 255 B: 255

C:0 M:0 Y:0 K : 80

R: 51 G: 51 B: 51

C:0 M:0 Y:0 K : 50

R: 147 G: 149 B: 152

C:0 M:0 Y:0 K : 30

R: 188 G: 190 B: 192



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