BRAND BOOK
LOGO
BRAND BOOK
PRIMARY LOGO
LOGO
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PANTONE 426C #000000 R: 00 G: 00 B: 00
C : 0 M : 0 Y : 0 K : 100
PANTONE 485C #ED2525 R: 237 G: 41 B: 46
C : 0 M : 97 Y : 90 K : 0
PANTONE 485C #808284 R: 128 G: 130 B: 133 C : 0 M : 0 Y : 0 K : 60
COLOURED
FULL BLACK & FULL WHITE
SECONDARY LOGOS
PANTONE 426C #000000 R: 00 G: 00 B: 00
C : 0 M : 0 Y : 0 K : 100
PANTONE 354C #25A84A R: 37 G: 169 B: 74 C : 80 M : 6 Y : 100 K : 0
PANTONE 116C #FFCE00 R: 255 G: 207 B: 1 C : 0 M : 18 Y : 100 K : 60
The 58 with the primary colour scheme can be used on its own as shown here.
BRAND BOOK
RULES
WHAT TO AVOID 1. Don’t stretch the logo.
2. Do not position the logo upside down.
3. Do not alter the colour.
RULES: DO’S & DON’TS
The following are examples of the appropriate treatments of Agency 58’s logos. This includes the do’s and don’ts, logo usage with photography, minimum sizes, spacing and logos on promotional materials.
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BRAND BOOK
4. Avoid a vertical logo. The primary positioning should be horizontal. * Logo treatment outside of the book must be approved first before executed.
RECOMMENDED LOGOS TO USE Recommended logos to use include all primary logos outlined in the brand book. Primary logos include: full coloured logo, full black logo and full white logo.
RULES: DO’S & DON’TS
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BRAND BOOK
LOGOS WITH PHOTOGRAPHY
RULES: PHOTOGRAPHY
All white and all black versions of the logos will be used in of photos. White logos will be accompanied by a black filter at 40% when using photos. When using the black logo, a white filter at 40% will be used with photos.
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BRAND BOOK
MINIMUM SIZES FOR LOGOS
RULES: SPACING & SMALL SIZES
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Below contain rules for spacing and how to use logo in small sizes.
Spacing
0.3’’
Spacing is equally distributed around the logo. For example, if the dimension of the logo is 1.9’’ in width, the spacing all around will be 0.3’’. 0.3’’
1.9’’
Minimum Sizes In web and print, use the minimum width of 1.0’’. Anything smaller will use the 58 logo. The size demonstrated is 0.5’’ in width.
1.0’’
0.5’’
Apparel 2.0’’
Minimum size of the logo will be 2.0’ in width to ensure clarity due to different textures of clothing and treatments of the logo (embroidery).
BRAND BOOK
BRANDING ON PRINT PROMOTIONAL MATERIALS
The design for Agency 58’s business cards.
RULES: PRINT
The following are examples of logo usage on print materials such as letterhead branding, notebook branding and the design for Agency 58’s business card.
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BRAND BOOK
BRANDING ON APPAREL
It is recommended when branding for apparel, the 58 logo on its own is used.
RULES: APPAREL
The following are examples of logo usage on apparel such as shirts and hats.
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TYPOGRAPHY
BRAND BOOK
TYPOGRAPHY
ROBOTO CONDENSED BOLD
ABbCcDdEeFf 1234567890
TYPOGRAPHY
All typography will use the Roboto Condensed typeface. This a Google Font. All display text, including main title, header and sub header, will use Bold Roboto Condensed. All body text will use Light or Regular Roboto Condensed.
Recommended Sizes: Display Text Recommended sizes of display text are as followed:
Main Title }
ROBOTO CONDENSED
Header }
ABbCcDdEeFf 1234567890
Subheader
ROBOTO CONDENSED LIGHT
ABbCcDdEeFf 1234567890
10
21 pt
15 pt
}
12 pt
Recommended Sizes: Body Text Recommended size of body text is as follows: Body Text
}
10 pt
COLOUR SCHEMES
BRAND BOOK
COLOUR SCHEMES PRIMARY COLOURS
COLOUR SCHEME
Colour schemes will be used for both web and print application. Secondary colours are used as accent and text colours.
PANTONE 485C #181562 C : 100 M : 98 Y : 0 K : 42 R: 24 G: 22 B: 98
PANTONE 426C #000000 C:0M:0Y:0K:0 R: 00 G: 00 B: 00 #FFFFFF C : 0 M : 98 Y : 98 K : 0 R: 255 G: 255 B: 255
SECONDARY COLOURS Secondary colours are used as text and accent colours to accompany the primary colours.
PANTONE 485C #181562 C : 100 M : 98 Y : 0 K : 42 R: 24 G: 22 B: 98
PANTONE 485C #3786C7 C : 61 M : 31 Y : 0 K : 0 R: 238 G: 37 B: 38
PANTONE 485C #ED2525 C : 0 M : 98 Y : 98 K : 0 R: 238 G: 37 B: 38
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