Neo Coffee Bar Brand Guideline

Page 1


C: 45 M: 36 Y: 34 K: 1 R: 148 G: 149 B: 159 HEX: #949599 PMS: COOL GRAY 5C

NEO WHITE

COLOUR

NEO BLACK

COLOUR SCHEME

NEO GRAY

02.

C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255 HEX: #FFFFFF

C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0 HEX: #000000


FULL COLOUR LOGO Wordmark in NEO Gray and white on NEO Gray background.

0.2765 in.

2.0 in.

LOGOS

SECONDARY

LOGOS

PRIMARY

03.

FOR PASTRY ONLY This logo is only used to brand pastries.


04.

TYPEFACES

PROXIMA NOVA REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TYPOGRAPHY

SECONDARY

PRIMARY

Aa

Aa KURALE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


05.

DO’S & DON’TS

DON’TS

REMOVING WORDMARK

REMOVING SYMBOL

DISTORT/STRETCHING

DO’S

NONBRAND COLOURS Nonbrand colours can be used with both white and grey logos. However, the white logo is preferred. CHANGING COLOUR

DO’S & DON’TS



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