Vape Live 2

DESIGN

LETTER FROM THE EDITOR

Welcome to VAPE LIVE Europe!

We are delighted to return to the VOXPO platform to bring you the third instalment of VAPE LIVE, this time with a European focus.

The world is slowly starting to open up but uncertainty remains, so it will likely be a while before the global events circuit is back on its feet. The coronavirus and global lockdown has given the vape industry yet another huge hurdle to overcome after years of FDA battles, bad science and relentlessly hostile media reporting.

But true to form, our industry continues to find innovative ways to rise to the challenge. The VOXPO platform is one such innovation.

Our inaugural event in July attracted thousands of visitors from all over the world drawn in by their favourite brands, amazing competitions and giveaways and the chance to learn. But it was also an opportunity to connect – something many of us were missing during the shutdown.

At our US event in November, we celebrated the best and brightest from our incredible industry at the fifth annual Vapouround Awards. What a pleasure it was to honour all that our industry achieved in what was surely the most challenging year since its inception.

We are delighted to welcome you once more. We have an incredible line up of speakers and experts from all disciplines in the Auditorium so be sure to those out to get the most out of the experience.

And let’s not forget why we are all here.

Vaping is an incredible innovation that is saving millions of people around the world from deadly tobacco addiction. Events such as VAPE LIVE give us the chance to grow the industry during a truly challenging time and tool ourselves with the knowledge to speak out for this incredible technology.

So relax, grab a cup of coffee and get ready for an even bigger and better, awardwinning VAPE LIVE.

EDITORIAL

Editor - Patrick Griffin

Assistant Editor - Gordon Stribling

Sen I or Journalist - Caroline Barry

Journalist - Jordan Millar

DESIGN

Creative Director - James Parnell

Head of Design - Hayley Parker

Lead Designer - Ayaz Arshad

Graphic Designer - Aaron Rana

Design Support - Lucy Booth

MARKETING

Marketing Manager - Marcus Langmaid

Web Developer - Kain Alden

Marketing Executive Alicia Snow-Simpson

Videography and Photography Rob Rutley and Kirk Fletcher

SALES

Head of Sales - Tom Slack

Client Partnerships Manager Steve Culf

Sales Executive - Baz Bassra

Sales Executive - Jason Bacon

Sales Executive - Kirk Martin Sales Executive - Peter Masters

ACCOUNTS

Finance Director - Kris Worton

Finance Executive - Rochelle Warsop

MANAGING DIRECTORS

David Turner

Pom Kaila

CEO Paul Caplin

Patrick Griffin, Editor

CONTENTS

Shortfills

Rip it up and start again

Vaping ‘crucial’ to help smokers quit

Vape-friendly Europe: The End?

An introduction to VAPE LIVE by VOXPO Exhibitions

VAPE LIVE 2020 events statistics

It’s competition time! Win big at VAPE LIVE

Join the exclusive vape industry rewards club

The lowdown on the world’s biggest virtual vape event

An introduction to all our exhibitors

VAPE LIVE partners and sponsors

Auditorium agenda

An introduction to our VAPE LIVE speakers

Miss it, miss out – VAPE LIVE highlights and new additions

Event navigation

The big fat European quiz

A Rhode to better regulation

What happens when you stop smoking?

Vaping 101: So you want to switch to vaping?

Flavours really do matter

Vapers speak out against Bloomberg’s Asian crusade

Denmark’s rasher regs

Jumping on the Bans-wagon

How will the UK market respond post-Brexit?

SHORTFILLS

Three pages filled with short vape-related stories and research making news from around the world.

WHO POLICY DEFIES ALL LOGIC

World Health Organization proposals to outlaw open vape devices could put millions of vapers at risk by forcing them back to cigarettes, say critics. Nancy Loucas, from Asia Pacific pro-vape body CAPHRA, said the move ‘defies all logic’ but was consistent with the WHO’s longstanding antivape agenda. She said: “If countries adopt the ban on opensystem vapes, years of hard work by ex-smokers, as well as good public policy, will be rendered meaningless.”

SMOKE-FREE WORLD

Smoking may be a thing of the past after new data suggests cigarettes could be obsolete within a generation. Experts predict that, if people continue to switch to less harmful alternatives such as vaping, many countries could be smoke-free by 2050. Analyst Owen Bennett said: “With regulators and tobacco ambitions increasingly aligned…no smokers within a generation could become a reality. “If smoke-free is to happen, it is only achieved with the support of reduced risk products.”

FOLLOW THE UK

Malaysian policymakers are being urged to develop progressive regulations following new evidence in favour of e-cigarettes. The call comes after the latest Public Health England report identified vaping as the most popular and successful quitting aid for UK smokers. Syed Azaudin Syed Ahmad, Malaysian Vaping Chamber of Commerce president, said: “Malaysia must acknowledge the growing evidence that shows vaping is an effective quitting tool. “The industry has significant potential that can be unlocked with practical and comprehensive regulation.”

CHINESE VAPE THREAT

The Chinese vape industry is under threat after the government plans to regulate it the same as traditional cigarettes. The move would treat vape businesses as tobacco companies, potentially halting the rapid growth of the sector. Manufacturers may also need special selling permits and could face increased taxation under the proposed changes. Experts say that while they ‘applaud’ the regulation of the vaping industry, they’re ‘baffled’ that the government has prioritised this over crucial measures against cigarettes.

EX-SMOKERS ‘AT RISK’

CANADA: Prince Edward Island (PEI) policymakers have implemented a ‘harmful’ flavour ban, ignoring both the science and warnings from advocacy groups. The ban, which began in March, was criticised for forcing vapers back to cigarettes and putting a strain on public health.

Darryl Tempest, Canadian Vape Association (CVA) Executive Director said: “PEI has effectively put 90 percent of exsmokers at risk of returning to tobacco…the CVA is deeply saddened by the ban on flavoured vape products.”

GLOWS BOTH WAYS

Innokin says it has invented the world’s first vapourizer to use alternating current to “extend coil lifespan and enhance flavour.” It says the revolutionary “fourth generation vape technology” found in the Innokin Sensis gives users more control over device settings and enhances e-liquid quality. Earlier generations of vaporizers all used direct current to power coils in a single direction while AC mode sends electricity through the coil in both directions. The company said it was “looking forward to discovering the full potential of this exciting new technology.”

KEEP YOUR MITTS OFF OUR FLAVOURS

Former presidential candidate Mitt Romney is once again campaigning to remove flavoured e-liquids from store shelves across the USA. The call came during the confirmation hearing of Surgeon General nominee, Vivek Murthy, with Romney citing alleged youth uptake as reason for the move. The Republican Senator previously introduced legislation to ban flavoured vape products from sale in 2019, but the bill failed to gain enough support and was dropped.

SUN, SEA, SAND BUT NO SMOKING

Smoking will be banned at four of Barcelona’s most popular beaches in a bid to promote a ‘healthier, smokefree city.’ It will run from May to September and, if successful, could be made permanent and extended to the city’s other six beaches as well as parks and bus stops next year. The restriction aims to improve Barcelona’s air quality and protect public health. Officials say it is not designed to punish smokers and won’t result in a direct fine for non-compliance.

FEASIBLE AND HIGHLY EFFECTIVE

Vaping high-strength nicotine could be crucial in helping smokers with schizophrenia quit, according to new research. “Smoking is the primary cause of the 15-25 years mortality gap between users of mental health services and the general population,” said Riccardo Polosa, one of the lead researchers. “This study demonstrates that switching to highstrength nicotine e-cigarettes is a feasible, highly effective smoking cessation method for smokers who have schizophrenia.”

EVERY VAPE YOU TAKE (I’LL BE WATCHING YOU)

A Thai man could be charged for breaching consumer protection laws after allegedly selling illegal reduced risk alternatives such as e-cigarettes and other vaping products. Banglamung police conducted a sting operation involving multiple officers, who seized six devices and 33 bottles of e-liquid from the market store owner. Advocacy groups continue to lobby against Thailand’s strict anti-vaping laws, but the ban on harm reduction remains firmly in place, with officials claiming it as an effort to ‘protect public health.’

KEEP IT RATIONAL

Vapers have criticised Health Canada over plans to impose a 20mg nicotine cap on e-cigarettes. Consumer group Rights4Vapers submitted 2,000 letters calling for ‘a rational and pragmatic’ approach to improving public health.

A Rights4Vapers spokesperson said: “Nicotine caps may not seem like a big deal, but they are to vapers.

“We’re calling on Health Canada to include the voice of Canadian vapers in this and any future regulatory process.”

RIP IT UP AND START AGAIN

EU chiefs urged to revise its new cancer plan to reflect the role vaping can play in saving lives

Words: Patrick Griffin

The European Union has been accused of having “a religious antipathy towards anything that resembles smoking” and should do more to encourage vaping instead.

US-based health care policy expert Jeffrey A. Singer says the EU should promote vaping to smokers as part of its ambitions new plan for cancer prevention, treatment and care.

The new EU cancer strategy recognises that

smoking is the main risk factor for cancer death in Europe but fails to recognise the important role that vaping can play in saving lives.

Mr Singer said: “If they’re really interested in reducing cancer in Europe, then they should take a page out of what Public Health England has done, and actually promote vaping as a means of getting off tobacco smoking because they seem to be too heavily focused on nicotine.

“The cause of cancer from smoking comes

from the carcinogens in tobacco smoke and not from the nicotine it contains.”

Referring to the EU’s approach, the Senior Fellow at the Cato Institute think tank in Washington, DC, added: “This is almost a religious antipathy towards anything that resembles smoking when we should be focusing on the harmful effects of smoking instead.

“This is ironic as Europe is so far ahead of the United States when it comes to appreciating harm reduction for a lot of other illicit substances including opioids and cocaine.

“The EU gets harm reduction much better than they do in the US and yet, in this one area, they have this blind spot.”

He was speaking at a webinar organised by European Students for Liberty called ‘Vaping: Escaping Paternalistic Doctrine’ alongside UKVIA director general John Dunne and World Vapers’ Alliance director Michael Landl.

Webinar host Liza Katsiashvili said vaping was one of several industries which could face “severe restrictions” under the European Commission’s plan.

John Dunne said vape regulations should not be so broad that they restrict freedoms

of choice of consulting adults.

He said: “Overall, I’m in favour of a cancer plan. I lost both of my parents to cancer, so I have first-hand knowledge.

“But if you look at it from the vaping perspective, vaping is not smoking, there is no combustion going on with vaping at all but what this European Commission has basically done is ignored science.

“They have gotten totally on the moralistic antinicotine perspective.

Taxation of vaping products will drive the cost up and make it less accessible to smokers looking to make a better choice in their lives.”

He described flavour bans as a “huge, huge mistake” adding: “Flavours encourage smokers to make a choice to disassociate themselves from tobacco and the tobacco taste.

“They are also crucial in keeping them from switching back to tobacco. If you are limited to tobacco e-liquid flavours, vapours will quickly get bored with that, so there’s

a good chance they could revert back and that’s totally opposite to what vaping is trying to do.”

Michael Landl said the EU was in complete denial about the harm-reduction concept by making the mistake of equating smoking with vaping. He said: “As it stands this version of the EU cancer plan will not be helpful in the fight against cancer. The main problem is that the concept of harm reduction is completely missing.

“We all know that this very old zero tolerance approach is not very successful. This plan has idealised goals for a tobacco-free world instead of practical solutions to the problem.”

John Dunne said it was a “skewed public health message” where governments sought to raise vape taxes to replace the funds they were losing from tobacco revenue.

He said the lower cost of vaping compared to smoking was one of the main factors for

smokers to switch, while Michael Landl said such policies disproportionately impacted low-income groups as they tended to have the highest smoking rates.

Mr Singer, who is also a medical doctor, accused many politicians of having “an emotional antipathy towards anything that resembles smoking.”

He said raising taxes only encouraged a vaping black market adding: “If I was a smuggler of vaping equipment, I would definitely lobby for the tax to go up because this would help my business.”

“If they’re really interested in reducing cancer in Europe, then they should take a page out of what Public Health England has done, and actually promote vaping.”

VAPING ‘CRUCIAL’ TO HELP SMOKERS QUIT

Combining vaping products with stop smoking service support should be available to all people who want to quit smoking, says Public Health England report.

Words: Patrick Griffin

Nicotine vaping products could have a “crucial role” in reducing smoking’s massive adverse health impact, according to the latest Public Health England e-cigarette report.

While smoking remains the single biggest risk factor for death and years lived in ill-health in England, the report pointed to an obvious solution for many. It said: “Alternative nicotine delivery devices, such as nicotine vaping products, could play a crucial role in reducing the enormous health burden caused by cigarette smoking.”

The government wants to see the end of smoking in England by 2030 with smokers “quitting or moving to reduced risk nicotine delivery systems, such as vaping products.”

However, if the goal is to be achieved, the report said more resources would be needed to help smokers quit and possibly new laws requiring tobacco manufacturers to finance a ‘Smokefree

2030 Fund’.

Vaping among young people

The report said: “Vaping and smoking prevalence among young people in England both appear to have stayed the same in recent years and should continue to be closely monitored.

“Enforcement of age of sale regulations for vaping (and smoking) needs to be improved.

“Misperceptions of the relative harms of smoking and vaping should be addressed.

“More research is needed on the addictiveness of different types and strengths of nicotine vaping products among young people and the extent to which they are using illegal products.”

Vaping among adults

Smoking among adults in England continues to fall and there is an estimated six to seven million smokers in the country compared to 2.7 million adult vapers.

The most common reasons for vaping

were to: quit (29.7 percent), stay off (19.4 percent) or reduce (11.2 percent) smoking tobacco.

Most vapers (around 75 percent) used tank models while fruit (31.6 percent), tobacco (25.2 percent) and menthol/ mint (20 percent) were the most popular flavours used.

The report said: “The proportion of long-term vapers is increasing over time and further research into this group is needed. All smokers should be supported to stop smoking completely, including dual users.

“A greater emphasis needs to be placed on how best to communicate evidence of relative harm to smokers so that they can consider all the options available to them to quit smoking completely.”

Effect of vaping on smoking cessation and reduction

The report showed that nationally representative survey data had found that:

Using a vaping product is the most

popular aid used by people trying to quit smoking.

Vaping is positively associated with quitting smoking successfully. In 2017, over 50,000 smokers stopped smoking with a vaping product who would otherwise have carried on smoking.

The extensive use of vaping products in quit attempts compared with licensed medication suggests vaping products may reach more people who smoke and

so have more impact.

The report said: “Compared to the 2018 review, there is stronger evidence in this year’s report that nicotine vaping products are effective for smoking cessation and reduction.

“Combining vaping products (the most popular source of support used by people making a quit attempt in the general population), with stop smoking service support (the most effective type

of support), should be an option available to all people who want to quit smoking.

“Local authorities should continue to fund and provide stop smoking services and all stop smoking services should have a consistent approach to using vaping products.

“Further research is needed into the barriers and enablers to using vaping products as part of a supported quit attempt in stop smoking services.”

Greater emphasis is needed to communicate evidence of relative harm to smokers so that they can consider all options available to quit smoking completely.

VAPEFRIENDLY EUROPE: THE END?

EU lawmakers want to impose stricter regulation and higher taxes on reduced-risk nicotine products

Words: Patrick Griffin

Forthcoming revisions of the EU’s Tobacco Products and Tobacco Taxation directives, could deal a double blow of misery for Europe’s vapers.

Regulators could use the shake up to impose new vape taxes and toughen up the existing regulations as part of the new EU Beating Cancer Plan.

Critics say the logic is flawed because the plan fails to differentiate between cigarettes and new-generation nicotine products such as vaping.

It is feared that instead of protecting the health of European smokers – one of the key groups targeted in the EU initiative – it will actually lead to more deaths by encouraging vapers to return to smoking.

European Health Commissioner Stella Kyriakides, explained the approach at a webinar entitled: “Ending Tobacco epidemic – an essential step for beating cancer.”

She said: “Our understanding of how tobacco smoke damages our health has never been greater.

“Yet smoking rates in the EU remain high, at around 25 percent and now, new products like electronic cigarettes, heated tobacco products and nicotine pouches are entering the market.”

She said Europe’s Beating Cancer Plan proposed “bold and ambitious actions on prevention” through reducing tobacco use to achieve a smoke-free generation in Europe by 2040.

The health commissioner added: “To meet this target, this means enforcing EU tobacco legislation more strictly and helping it keep pace with new developments so that it can address the endless flow

of new products entering the market.

“We will start by reviewing the Tobacco Products Directive to make product regulation stricter, the Tobacco Taxation Directive to increase tobacco taxes and the rules on cross-border tobacco purchases.”

She said the proposals also included updating the Council Recommendation on Smoke-Free Environments to emerging products, such as e-cigarettes and heated tobacco products and creating more smoke-free environments.

The commissioner went on: “We must focus on vaccination, environmental and behavioural risk factors, including tobacco use.

“Over a quarter of all cancers are attributed to tobacco use. With no tobacco use, nine out ten cases of lung cancer could be avoided.”

We will review the Tobacco Products Directive to make product regulation stricter, the Tobacco Taxation Directive to increase tobacco taxes and the rules on cross-border tobacco purchases.

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BY EXHIBITIONS

GET THE FACTS

The event where we take all passion, knowledge and opportunities from a regular expo…and bring it right to you.

Words: Caroline Barry

The vaping industry is fast-paced and changes happen at an amazing rate. We have had to come to terms with regulatory change, political pressures, shifting consumer demands and of course the global pandemic Even for those who have successfully switched from smoking to vaping the pace of change can be hard to keep up with. If you are new to vaping, we understand that it can often be a little confusing at best or downright baffling at worst. When you add the huge amount of ‘fake news’ about vaping both in mainstream and social media outlets, there is no wonder that vaping can be a little difficult to unravel. Even basic questions such as: “Is vaping more or less harmful than smoking?” can produce wildly different answers depending on who you ask. (And since you are here the correct answer is that it is significantly less harmful than smoking.)

VAPE LIVE is not only packed with exhibitors of all sizes, but it also boast a level of expertise that is impossible to match. So watch the talks in the live auditorium and ask as many questions as you wish of the exhibitors and you will not be disappointed. Our schedule is packed with three days of content from our key speakers. That’s three whole days of information for you to absorb. Don’t worry if you can’t make it online to every single talk or presentation, the auditorium isn’t going anywhere. You can log in the following day, the next week or month and all of the content will still be there.

EXPERIENCE THE PASSION

The worldwide vaping community is one of the most passionate groups you could ever hope to encounter. Countless vape businesses were launched by former smokers who were so amazed at the positive effect e-cigarettes had on

their lives they wanted others so share the same benefits too. Current owners of global e-liquid companies may have started out making flavours just for their friends and families. Then, before they knew it, orders would come in from far and wide as word spread about their e-liquid creations. You never hear a smoker talk with passion about a packet of cigarettes but vapers can, and do, get vocal and passionate about their favourite e-liquids, devices and love nothing better than to share their discoveries with others.

The bottom line is that vaping has helped so many in this industry quit smoking for good and those same people now devote their lives to helping others give up too. As already mentioned, we have a packed line up of speakers during these three days and if you want to experience the passion of the vape industry first hand, then there is no better place to begin.

ENJOY THE SHOW

While the world resets as we slowly emerge from the pandemic, we are all increasingly looking online to meet our needs. VAPE LIVE is a way of using the unparalleled opportunities of the internet to connect on a global scale with members of the vape community . Individual companies have shown that they do so much good in their own right but we all truly shine when we come together as one.

As your hosts, it is our mission to help this industry to revitalise networking as if we were face-to-face at a physical expo, and to create a space where profitable opportunities can be made. We believe that VAPE LIVE can give rise to new business opportunities, create new revenue ideas, and help a new generation discover the benefits that the vape industry can bring about.

So get talking, get interacting, make new friends and find new customers. A virtual world of opportunity awaits. Enjoy the show.

PAST EVENTS

VAPE LIVE UK - JULY 2020

VAPE LIVE USA - NOV 2020

Visitors from 107 Countries

9,942 Video Views

15,839 Document Views

The first VAPE LIVE virtual event kicked off with a bang in the UK, with thousands of people attending each day. 30,215 Booth Visits

Visitors from 115 Countries

6,612 Video Views

9,970 Document Views

Our second live, three-day event hit international waters when we touched down (virtually, of course) in the USA. 27,501 Booth Visits

IT’S COMPETITION TIME!

What is an expo without a competition or ten? Here are a few of the ways you can win big at VAPE LIVE.

Words: Caroline Barry

There’s nothing quite like leaving an expo with a heaving swag bag in your hand. VAPE LIVE is packed with opportunities to win prizes big and small over the three-day event.

Here’s how you can get involved.

GOLDEN TICKET

There are three golden tickets up for grabs, one to be won per day. This will be a huge prize that you can only win if you are logged in and active on the platform at the right time. A pop-up will appear if you are a winner. The winner will be selected at random and announced on social media after April 30 and will be individually contacted.

SPIN THE WHEEL

Head over to the Vape Live Spin the Wheel each day for the opportunity to win some vape goodies. Spin to win one of six daily prizes today!

LEADERBOARD COMPETITION

Earn points for by being an attendee at VAPE LIVE. The attendee with the most points at the end of the show will win €500 worth of vape products.

Points can be gained by interacting with our exhibitors. In the event of a tie, participants with the most engagement will win. Winners will

be selected at random. See http://voxpo/vfairs.com for more information. Good luck

WHAT CAN I WIN?

Here are just some of the prizes you could win at VAPE LIVE: Zen Vaper 6x 75 ml 6 mg bottles worth £100

The Zen Vaper is offering you the chance to stay zen by winning six bottles of their hand-crafted, premium e-liquids which are based on real food. They offer 21 different flavours ranging from fruity to breakfast cereals that contain no sweeteners.

thezenvaper.com

DOOZY VAPE SWEET TREATS BOX WORTH £80

Doozy Vape have been creating high quality flavours for six years helping people to quit smoking and enjoy a healthier lifestyle. Win one of their sweet treat boxes which contains lime jelly bean, gummy bears, fizzy lemon, bubbly and apple chew flavour. Perfect for the vaper with a sweet tooth.

Doozyvapeco.com

DR VAPES PANTHER SHORT FILL FULL RANGE WORTH £69.99

Dr Vapes are giving you a chance to get your hands on their best selling panther range. This includes their blue flavour based on the original ‘dat blue stuff’ which combines blue slush and raspberries. It

also includes their award winning, black flavour which mixes Havana tobacco with bourbon vanilla and Turkish ice cream. dr-vapes.com

KING KONG VAPE JUICE FULL RANGE WORTH £59.95

Win the entire range from King Kong Vape Juice. The brand started in 2018 offering vape e-liquids made from the finest ingredients. A multi-award winning brand, King Kong Vape have a full range of dessert classics from blueberry pancakes to apple pie. kingkongvapejuice.com

KINGSTON E-LIQUIDS 5 120 ML BOTTLES £60

Kingston liquids have gone strength to strength since they began in 2017. Their e-liquids have become a vaping enthusiast favourite due to their quality flavours. They are offering the chance to win five of their 120 ml bottles worth £60. Choose from flavours including custard, candy floss, Fantango or one of their classic colas. kingstone-liquids.co.uk

INNEVAPE SWAG BAGS WORTH £45

Innevape is one of the leading US brands on the market offering a range of innovative and premium e-liquids. Their Heisenberg e-liquids are consistent best sellers across the globe. Innevape has put together an amazing swag bag including e-liquid samples of their

carousel and the berg flavours. The bags also include everything from stickers to mouse mats and hats. innevape.com

USONICIG WIN ONE OF TWO RHYTHM KITS WORTH £40

Usonicig has won awards for their contribution to vaping with their iconic kits. The Rhythm kit uses high frequency vibrations (2,400,000 times per second) instead of heating to covert the e-liquid into vapour. They are offering a chance to win one of two Rhythm Kits worth £40 each. usonicig.com

KOMODO VAPE T-SHIRTS WORTH £25

Komodo Vape is a family run business that manufactures highquality e-liquids in South Wales. Not only do they produce tasty e-liquids but they also have a full merchandise range including vapes, battery wraps, keyring and t-shirts. Win one of their stylish t-shirts carrying the Komodo Vape logo. komodovape.com

VAPOUROUND FACE MASKS WORTH £15

Represent your favourite vaping magazine with one of our face masks. The masks are reusable, breathable and stylish. Stay safe. vapouround.co.uk

THE LOW DOWN ON THE WORLD’S BIGGEST VIRTUAL VAPE EVENT

As we get ready to bring our virtual online vape expo to Europe, we thought we would answer some of the most frequently asked questions we have had about our award-winning event.

Read on to find out what VAPE LIVE is all about.

Q. WHAT EXACTLY IS VAPE LIVE?

VAPE LIVE is essentially an expo which you can attend and exhibit at without having to travel anywhere, all via the VOXPO platform. Even with the world starting to open up again, there are so many benefits to a virtual event like this. There are no flight costs, no hotel costs, no hassles in getting your stock over there and no worries with overzealous customs officials. VAPE LIVE is a vehicle to get your brand out there globally and generate new business and leads.

Q. SO IT’S COMPLETELY VIRTUAL THEN?

Exactly. Everything from exhibiting to attending can be done online and you can access it from the comfort of your own home or office or even on the move. It’s a very responsive platform.

Q. ARE YOU WORRIED THAT SOME PEOPLE MIGHT FIND IT TOO TECHNICAL?

Not at all. You don’t need to download anything special to access VAPE LIVE. It’s all done via one simple URL that you access in exactly the same way you access any other website. If you’re an exhibitor, you get your own unique URL to help you build your booth with a simple custom editor. There’s nothing about the experience for anyone that should deter or confuse people. It’s 100% user-friendly.

Q. HOW DID VAPE LIVE COME ABOUT?

It was something we had on our radar as far back as the end of 2019. We always have a schedule of upcoming products and initiatives and we like to keep everything fresh and evolving. The VOXPO platform is one of many things we planned but we pushed it forward due to the terrible things happening around the world with COVID-19 and its effect on physical travel. Over the past five years we’ve met a lot of people and made a lot of friends in the vape and CBD industries and we felt VOXPO was something that could also help their businesses through

a difficult time if we brought it forward.

Q. HOW DOES VAPE LIVE WORK FOR VISITORS?

We have worked hard to keep the entire experience nice and simple. Firstly you register to attend. There’s no charge at all for attending. When you access the expo you’ll see both a VAPE LIVE and a CBD LIVE hall, plus an auditorium. Let’s say you head into the vape hall. As you would with a physical expo, you’ll then have a large selection of booths to visit. When you visit a booth, you’ll have various options such as video presentations, brochures, catalogues, spec sheets – essentially anything you might need to find out more about their products. If you like what you see, you’ll be able to link to their online e-commerce presence and buy. If you want further information, then there will be various ways to get in touch with the exhibitors.

Q. WILL YOU BE ABLE TO TALK TO THE EXHIBITORS LIKE YOU CAN AT A PHYSICAL EXPO?

Yes. VAPE LIVE will be live for 365 days but within that period we will have four “live expos”, each lasting for three days where all the exhibitors will have members of staff in their offices or home offices sitting ready to answer any questions you might have.

Q. HOW ARE YOU GETTING AROUND THE FACT THAT PEOPLE CAN’T SAMPLE PRODUCTS?

There’s a two-fold way of looking at that. Firstly, in the current climate and with social distancing and hygiene, do you really think that many people, even if given the chance, would feel totally comfortable sampling products at a physical expo? Secondly, you’ve got to think about VAPE LIVE in terms of its length and duration. At a physical expo you’ve got two to three days to push a deal over the line – that’s your window.

At VAPE LIVE, you’ve got the full year. There’s time to engage fully with any contacts you make there. Time to send the samples and then follow up.

Q. SPEAKING OF FREE SAMPLES, WILL THERE BE ANY GIVEAWAYS?

Yes! You will have loads of opportunities to win prizes over the three days, with exhibitor giveaways, Spin the Wheel, our leaderboard competition and more.

Q. DO YOU SEE THIS REPLACING PHYSICAL EXPOS?

Absolutely not. Physical expos are a cornerstone of the industry and as media partners to many of them we can’t wait for them to get up and running again. The ultimate aim of VAPE LIVE is to complement physical expos and not to replace them. There’s more than enough room for both physical and virtual expos.

Q. YOU MENTIONED AN AUDITORIUM. WHAT HAPPENS THERE?

The auditorium is at the very core of VAPE LIVE. This is the place where you can find some fantastic guest speakers

covering topics on both the vape and CBD side of things. There’ll be something there for everyone whether you are an expert, beginner or just curious.

Q. WHAT EXACTLY IS THE TARGET AUDIENCE FOR THE EVENT?

Plain and simple, this is an event for everyone. If you’re a business owner there’ll be new products and brands for you to consider. If you’re a committed vaper then it is the same for you. If you’re a smoker looking to quit, then come along – we’ve got you all covered.

Q. HOW HAS THE RESPONSE BEEN SO FAR?

In a word - phenomenal. We have welcomed thousands of visitors from 82 countries over the past two events. We’ve also had exhibitors from all around the world and picked up an ECigClick award. Not bad for year one.

EXHIBITORS

7 Daze (Reds Apple)

7 Daze is devoted to elevating the experience of vapers everywhere. Respected engineers in air and vapour analytics as well as leading engineers in the food industry worked together to form leading e-liquid manufacturer company 7 Daze. As our brand grew, we continued to strive behind our motto "Give People What They Want". With quality ingredients at our fingertips we decided to create a flavour that would be unparalleled to any other on the market. Handcrafted and meticulously formulated, Reds Apple eJuice was born.

Air Factory

Air Factory™ was introduced into the vape industry in 2016 as the first 100ml Chubby Gorilla™ bottled juice on the market. Since its inception, Air Factory™ has become one of the biggest and most soughtafter power houses within the American vape community. We have been able to achieve this stature by strategically delivering our products and making the necessary adjustments to ensure the consumer is getting a brand they can rely on every time.

Atmi Zo/Genesis Lab

Genesis Lab is the first and only e-liquid laboratory in the world that opens its doors to the consumers! Applying modern methods of producing and bottling e-liquids, in a specially designed place with strict health regulations (Clean Room). Genesis Lab pioneers, we invite each and every wholesaler or consumer, to attend the production procedure, in this way eliminating every "shadow" around the production of e-liquids.

Barehead E-Liquids

Barehead E-Liquids is a German e-liquid manufacturing company specialising in layered and distinctive flavours. We were founded in 2015 with the higher purpose of creating a lifestyle vape brand that crafted award winning flavours and reflected what kept us away from smoking many years ago: the identification with a brand that truly represented a smoke-free lifestyle.

Cap Coder

British manufacturing at its finest. We are small, family-run company with a laid back approach to business. We have been designing and building machines for the vape and CBD industries since their inception. Filling, capping, labelling or a totally bespoke line, from small bench top machines to completely automated high output systems, we have you covered. Come and have an informal chat and then ask our customers about us.

Coil Juice Co.

Coil Juice Co. is the name behind the premium e-liquid brand, Eclypse. Featuring every flavor under the sun, including Cheeky Cherry Limeade – winner in the ‘Best Fruit’ category at the first VOXPO Awards. Experience e-liquid like never before with the best quality, high VG liquids you can find, made in the USA.

Dekang

Founded in 2003, Dekang Biotech Co., Ltd is engaged in the technological development, production and sales of pharmaceutical raw materials, nicotine, tobacco extracts, e-cigarettes and e-liquid and is the first high-tech enterprise for e-liquid production in the world. After strict audits, Dekang successfully obtained both a Food Production Licence and a Nicotine Production Licence. Our nicotine is of pharmaceuticalgrade, with 99.9% purity. Dekang e-liquids are compliant with TPD and FDA requirements.

Demand Vape

Demand Vape is committed to bringing their customers the best products and excellent customer service. They supply the high quality vapor hardware and liquid stocking some of the biggest names in the vaping industry such as Dinner Lady and Air Factory.

Diamond Vapor

Diamond Vapor is proud to make one of the best e-liquids on the market today. They enjoying making that extra effort to ensure that e-liquid is affordable for everyone to enjoy. They provide a full range of high quality liquids manufactured in the US. They also stock a variety of brands, voltage tanks, accessories and more.

Doozy Vape

Doozy is an award-winning, globally recognised UK Brand founded in 2015, with offices in Dubai and America servicing six Continents. Our products are made in a state-of-the-art facility. We take our moral obligation towards the environment seriously having invested in renewable energy and our products are 100% recyclable. We are TPD, ESMA and FDA approved and are renowned for quality flavours in our Fruit, Ice, Dessert, Tobacco and Shisha Collections, with distinct Branding that adds to the magic. Doozy is a Brand of the future. Together we make tomorrow’s flavours, today!

Dr Vapes

We've been providing a safer alternative to smokers since 2016. Our mission is to provide a first-class product that is accessible and enjoyable but most of all an effective tool in your journey to quitting smoking. As a company, we spend time working out the answer to the following question: “how do we make our customer’s lives easier and more enjoyable?” - this underpins the culture and focus of Dr Vapes.

Ecigclick

For 10 years, Ecigclick has been one of the most visited vape blogs in the UK. A great team of vapers, with a collective experience of over 70 years, we test all levels of vape devices. Ecigclick is a first port of call for many vapers making their next purchase. Our editorial team also have their finger on the pulse of the vaping world, reporting on the most important news and legislation in the industry.

Famovape

Famovape is a high-end electronic cigarette manufacturing company in Shenzhen. We have long been focusing on the R&D and manufacture of big cloud products. The Fatbaby tank, the Magma Box and other devices have been embraced by consumers. The Magma Box also received The Best Mod award in 2019. At the same time, we have rich experience in design and manufacturing pod systems, pod mods and disposable devices. We welcome customers with OEM/ODM demands.

Fcukin’ Flava

Fcukin’ Flava is known and loved by many. With over 50,000,000 bottles sold and a long list of awards for best fruit taste and best cooling, there is no doubt that this is a ‘must have’ for store owners around the world. Fcukin’ Flava is also launching a new and exciting set-up for Europe – we have cut the number of lines down to the absolute bestsellers and added new and exciting flavours that have been successfully taste-tested in other parts of the world.

First Union

Founded in 2004, First Union Group is a world-class leading enterprise E-cigarette solution provider. Using integrated technology innovation, design, manufacturing, quality assurance and supply chain management, First Union has established business with more than 200 e-cigarette brands with different types of OEM and ODM services. Our goal is to provide reduced-risk smoking alternatives for global smokers. With global capabilities, expert and dedicated teams and a standardised manufacturing process, First Union is a onestop service that guarantees excellence in quality and reliability in performance.

Florida Smoke Free Association

The Florida Smoke Free Association is an advocacy group and trade organization with a focus on Tobacco Harm Reduction (THR) in the state of Florida. They also offer a radio network hosted by Dimitri Agrafiotis that focuses on harm reduction, politics, advocacy and interviews a broad range of guests.

Freemax

Founded in 2013, FreeMax is a vape hardware manufacturer that has continually evolved in response to user feedback, providing the very best vaping experience with innovative technology. We were the first to launch the Dual Vertical Mesh Coil sub ohm tank and the Single, Double, Triple, Quad and Quintuple mesh coil sub ohm tank.

Geek Vape

Geekvape was founded in 2015 and headquartered in Shenzhen, China. Our mission is to be the most reputable vape company in all parts of the world. We love to listen to different voices from users and we aim to contribute a positive impact on society and bring a healthier life to the public.

Grizwalds

With over 10 years experience producing e-liquids, Grizwalds has always tried to bring quality products to the vaping market. With well over 100 products available from menthols to candies to tobacco and more to come in the near future, there's something for everyone. All of our liquids are made in our Class A Category 1 clean room to ensure cleanliness and to cut out any contamination risks. We use only the very best ingredients in our e-liquids and so can ensure consistency and great flavours.

Innevape

Quality ingredients matter! Since 2012, Innevape has created the smoothest, best-tasting e-liquids on the market using a perfect blend of only the finest ingredients and nicotine. With no water or alcohol added, Innevape’s proprietary steeping process creates the smoothest vape available with no chemical aftertaste. The Berg and The Berg Menthol, “The original Blue Slushie” e-liquids, have been two of the top-selling flavours worldwide for the last five years.

Innokin

Innokin was founded in 2011 with the goal of combining innovation, design and the highest standards of quality to create the best electronic cigarettes and advanced personal vaporisers in the world. Innokin has grown to be a world leader in innovative vape and e-cigarette technologies and we are proud to create top quality vaporisers and amazing life experiences. Innokin vaporisers are popular with vapers and smokers around the world and are sold in more than 10,000 vape shops.

Island Vape

Island Vape is an independently owned vape store based in Northampton in the UK. Their aim is to provide alternatives for people looking to stop smoking and start live a healthier lifestyle. They pride themselves on providing the best eliquids, vape hardware and accessories. They have three retail stores as well as a wholesale company, Supply 2 Vape.

JPL Flavour Tech

JPL Flavour Technologies are a Flavour manufacturer specialising in developing bespoke flavours from molecular level for the e-liquid industry. The Flavourists at JPL can design exclusive flavours for brands, ensuring that they can stand out from the rest of the industry. After a successful five years in the UK e-liquid Industry, JPL are due to open a lab in the USA in early 2021. Samples can be requested from their UK lab until the 2021 USA opening.

Just Juice

Giving up smoking is one of the hardest tasks anyone can do. How do we know? Because our company founders, Carlos & Andy, have been there and done it. The pair teamed up with one of the UK’s best e-liquid manufacturers and spent 12 months developing flavours until they reached perfection. In 2019, Just Juice was born: Insanely fruity e-liquids, all longer-lasting, less allergenic and easy on the throat, making the transition from smoking to vaping simpler than ever before.

JWEI

JWEI Group is a world leader in vaporisation technology, R&D and e-cigarette manufacturing. With over 3000 employees, 2200 patents and 80 sales distribution operations around the world, JWEI owns globally renowned vape brands Joyetech, Eleaf and Wismec. UK Vapour Brands is the UK’s leading vaping wholesaler. Grown out of The Electronic Cigarette Company, trading since 2008, they represent Joyetech, Eleaf and Wismec in the UK, alongside highly regarded TECC device and e-liquid brands.

King Kong Vape Juice

King Kong Vape Juice is a UK-based vape brand producing high quality, premium e-liquid. We currently produce 50ml short-fills and our Kong Salts and Kong CBD range will be released very soon. King Kong Vape Juice was created to take over the world. We set out to produce something different and produced the best, cleanest and tastiest e-liquid brand for our customers. Our flavours are the result of months of sourcing and tasting the finest ingredients from across the world.

Kingston E-Liquids

Kingston is a manufacturer of shortfill and TPD compliant e-liquids. The brand is fast becoming a firm favourite with vapers across the UK and Europe. Kingston prides itself on bringing the best flavours to today’s demanding market. We are constantly developing new flavours and work with some of the leading flavour houses across the world. Our products can be found in major vape distro companies and hundreds of independent retailers throughout the UK and online.

Komodo Vape

Komodo Vape is a small family run business that manufactures high-quality e-liquids in South Wales. They pride themselves on constantly producing new and exciting flavours and brands in their state of the art facilities. Within the Komodo Vape family, they produce Jungle Juice, Celestial Vape, DRYP, Whipped, Dipped & Creamed, Tobacco Cuts and Market Fruits. They are the winner of best beverage category at the ECIG Click Awards.

Lush Vapor

At Lush Vapor Co, we strive to provide the best disposables in the vape game. Before our endeavor, we saw that the industry was falling short in terms of a quality disposable product so we set out to show the community how much better disposables could and should be. Our goal was simple: to provide a high quality product packed full of flavour that won't quit on you before the day is over. Gone are the days of disappointing purchases as our fans discover what true quality is.

Mister-e-liquid

Mister-E-Liquid was founded in 2010 with the aim of delivering the highest quality e-liquid to the consumer. While the brand started as an online retailer, it has now expanded to include eight retail stores and headquarters across Michigan and Illinois. They pride themselves on supplying the highest-quality ingredients available and are confident this is recognisable in the taste. Every bottle is handcrafted to order and customizable

Moreish Puff

Moreish Puff is a UK-based premium e-liquid brand manufactured by Cherish Vapor Limited. We produce high quality e-juices with the most authentic flavours, using top quality ingredients and the very best pharmaceutical-grade nicotine. Available throughout the UK and Europe, our products continue to grow in demand. Our aim is to create original e-juice flavours that our customers can vape and enjoy.

My Vapery

We are a premium e-liquid and CBD retailer offering award-winning flavours from the world’s biggest brands. Our aim is to bring you the freshest vaping products, with the best flavours at low-cost prices. We are passionate about the quality and premium taste of our e-liquid collection. That’s why we have carefully selected only the best brands to bring you a premium vaping experience.

Nasty Juice

Since we launched in 2015, Nasty Juice has become a worldwide brand and now sells in every major country across the world. Nasty Juice is a global e-liquid company that has reached worldwide fame with a range of exotic and fruity juice-flavoured e-liquids. Our company puts the customer first in everything we do. We are committed to providing our customers with a superior range of products of the finest possible quality.

New Nicotine Alliance (NNA)

NNA UK is concerned with improving public health, through a greater understanding of “new” (risk-reduced) nicotine products and their uses. The NNA developed from a group of individuals who - by themselves and through their links with leading smoking and tobacco researchers and policy analysts – have contributed to improving individual, organisational and public understanding of what is known as ‘tobacco harm reduction’.

NicSelect

NicSelect™, our premium nicotine, has been specifically developed for use in e-liquids and nicotine pouches and is manufactured in our cGMP pharmaceutical production facilities, contains near zero impurities and is light in colour and odour. Our unique products and services can make a real difference in the quality of your products and your commercial success. We look forward to working with you!

Perfect Vape/Loosie Stick

Loosie Stick disposables are e-cigarettes that offer amazing user quality and value. It delivers satisfying puffs and a total of 15 flavors to choose from. Quality comes first. The best quality for the lowest prices, in fact. You'll rarely find the leaking issue that comes with many other disposables. They're more convenient to carry and more durable than the traditional pack of cigarettes.Get the puff you need without the hassle.

Pop Vapor

Since 2018, Pop Vapor has been the leader in disposable nicotine devices. We are committed to providing the best alternative to smoking on the market. Our mission is to provide variety, quality and simplicity. We offer over 25 different flavour varieties, ranging from drinks and fruits to tobacco. Our devices are easy to use, no required filling or recharging and toss it when you’re done. We make Pop simple so you spend more of your time enjoying the day.

Premium Labs

Born on the West Coast and growing across the world, Premium Labs offers the best in global e-liquid recipes, using the best products to make balanced quality flavours you can trust. Premium Labs' growing portfolio is focused primarily on helping people quit smoking by providing top quality products and a customer-orientated service. Our staff are passionate about delivering e-liquids and experiences that will keep customers coming back again and again.

Riot Squad

In just 3 short years our hugely talented ‘squad’ have created award-winning flavours, smashed out unforgettable shows and have built an impressive social media following. Currently stocked in over 80 countries worldwide, we have big plans to expand even further. The Vaping Industry is one of the fastest growing industries in the 21st century and Riot Squad e-liquid is recognised as a leading brand.

QCig

With an ECID number of 00001, QCig was the first company, globally, to become TPD-registered and has been producing quality e-liquids since 2013. We have 72 TPD-compliant flavours in five strengths in 60:40 and 80:20 VG/PG. Nicshots, nicsalts, ice shots and CBD also available. We can also offer 120 short-fill flavours in 50 and 100ml. There is something in our range to suit everyone. Create your own brand – OEM is available across our entire range at no extra cost.

SMOK

Since 2010, SMOK has continued to combine top industrial design with innovative technology to provide reliable and quality e-cigarette products to global consumers. With rapid development in recent years, SMOK has become the world‘s largest e-cigarette brand with a self-dependent innovation capability. SMOK’s extensive range includes hundreds of types of e-cigarette, including mods, kits, atomizers and coils, from entry to expert-level. Providing excellent product experience and perfect after-sales service, SMOK has won over both the industry and consumers.

Solana

Solana is a premium e-liquid brand from France supplying products for beginners, established vapers and high-end users. We create complex and original recipes using the best ingredients to meet the tastes of the international market. Our ready-to-vape e-liquids are available in a range of formulations, sizes and flavours. Solana makes a point of expressing the tastes of its customers by experimenting with the crazy and original flavours in order to awaken and enhance your taste buds.

Streamline Vape

Streamline Vape Company is a wholesale distributor for electronic cigarette products. They specialize in high-quality flavors and an offer a full range of hardware. Based in California, they are committed to helping their customer to find the best possible brands, devices and flavors for their business with excellent customer service.

SUA Vapors

Simplicity Upon Amazing. Here at SUA Vapors, it is our goal to bring the highest quality-sourced e-liquids with phenomenal flavours to the vaping community. A straightforward vision that led to the foundation of SUA Vapors: simple concepts that deliver. All of our collection utilises the highest standard of ingredients, providing exceptional natural flavours made by a highly experienced group of staff.

Strictly E-cig

Strictly E-cig is the one of the largest and fastest growing wholesale distributors of vape kits, mods, tanks, juice, batteries and accessories in Georgia. They offer a varied range of e-liquids and a full line of CBD products.

Trusticert

We are an innovative SME acting as regulatory and scientific partner in the development of the e-cig sector and related products. We help companies cope with the requirements imposed by international legislation, starting from TPD and CLP. We are in direct contact with EU authorities and in partnership and collaboration with accredited laboratories, international institutions, chemical and toxicological research groups to offer the most professional and high-end services.

UKVIA

As the country’s leading forum for supporting, developing and promoting the billion-pound vaping industry, the UK Vaping Industry Association (UKVIA) is spearheading one of the biggest market disruptions in the 21st century – the seismic shift from smoking to vaping. We represent the largest proportion of the UK marketplace and the entire supply chain, including manufacturers, retailers, wholesalers and distributors who all share our vision: “a world where the evidence-based, life-changing public health benefits of vaping products are fully understood and their positive impact is maximized.”

Ultroner

Ultroner was founded in 2016. We produce high-end vaping products based on stabwood. Our products include atomizers, regulated mods, mech mods and other peripherals. Ultroner is located in Shenzhen, China and is highly regarded in the vape industry. Our products are sold to Asia, Europe, America and other regions. We look forward to working with more distributors and retailers from around the world.

Usonicig

Usonicig is the only brand in the vaping industry that uses Ultrasonic Vaping Technology and the only brand that has truly achieved No Coil, No Burnt Taste. Over 10 million dollars were put into research and investment throughout four years of continuous technological development. Usonicig now holds more than 400 patents and has already launched Rhythm(Mod), Zip (Portable Pod) series in the market to meet the specific needs of the vaping community.

Vapetasia

Carefully curated by our expert mixologists, this well-rounded selection of cream, fruit, cereal and tobacco flavors will keep you coming back all day. Our wildly-popular Killer Kustards are known for their creamy vanilla custard flavour, striking the perfect balance between sweet and savory. Light, refreshing and soon to be your summer favourite, our Vape Lemonades will hit the spot everytime. Meanwhile, the essence of smooth yogurt, honeyed granola, rich syrup, and freshly sliced fruit makes Vapetasia’s Parfait flavours unbeatable.

Vampire Vape/Flavour Warehouse

Established in 2012, Vampire Vape is a leading global vape brand, supplying over 80 countries worldwide. It is recognised for high quality e-liquids manufactured in a state-of-the-art, ISO 9001 facility based in the UK. Our brand includes iconic flavours like Heisenberg & Pinkman as well as an extensive range covering all vaping profiles from fruit and menthol to desserts and tobaccos across all formats including 10ml TPD, short-fills, concentrates and bulk products.

Vapemex Magazine

Vapemex Magazine is distributed in Spanish to every vape shop in Mexico. Our goal is to help your brand reach all vapers and shop owners in Mexico to create demand for your products. Also we have a physical magazine in Colombia. A digital version is also available for Spanish-speaking vapers around the world to enjoy. Vapemex Magazine online is the official vape publication that reaches a potential 500 million Spanishspeaking readers across 21 countries, spanning South, Central and North America as well as Europe.

Vapouround Magazine

Vapouround is the leading trade publication for the UK and Ireland’s vape industry. Since our founding in 2015, we have been a regular fixture at expos around the world thanks to partnerships with leading events such as Vaper Expo UK and Vape South America. Our mission is to be a voice for the global vape community and, above all else, help smokers make the life-changing switch to vaping.

VOOPOO

VOOPOO is an electronic cigarette brand under ICCPP, which integrates product R&D, manufacture, sales, and brand operation, is a global high-tech enterprise with "technology innovation" and "customer service" as its core competitiveness. After years of development, it has become one of the outstanding brands in the international vaping category and enjoys a worldwide reputation.

Ultimate Juice

Ultimate Juice is a UK e-liquid company with a vast range of flavours that's ever expanding, with over 300 flavours currently in production these premium juices were designed to give you multiple options when it comes to your all day vape.

We Are Supergood

Here at Supergood, we have one simple goal: to make amazing vaping products and share them with the world. Based in the UK with a wide customer base, we’re passionate about providing the best quality flavoured e-liquids to give you and your customers the ultimate vape experience We have e-liquids to suit all tastes; including our desert range, Butter, and our lip-smacking Cocktails. We are e-liquids. We are vaping. We are Supergood.

Wefill Global

Wefill Global is committed to providing you with the best sanitiser solutions possible. No filler words, no fillers in our products. We supply you with the best solutions available, making sure you don't have to look any further for the health and safety of you and everyone around you.

World Vape Show

The World Vape Show is heading to Dubai! Over 200 brands, Future of Vape Conference, entertainment arena, modders gallery, live music and much more. Visit our booth during VAPE LIVE for an event brochure, free tickets, competitions and giveaways.

The Zen Vaper

The Zen Vaper provides hand crafted pre-steeped small batch e-liquids. After experimenting with DIYing their own E-liquids, Zen Vaper gave the liquids to friends. After they started to get requests for dessert flavoured liquids such as sugar cookies and orange creamsicle, they decided to go into business starting with ten flavors. Those ten have now grown to be 21 different flavors with a few of those nominated at the Vapouround Awards.

Enovap

Enovap is an innovative vape company based in France. Their team of engineers wanted to combine new technology with scientific knowledge to help smokers to easily switch to vaping. They managed to do just that as their Enovap electronic cigarette was voted as best French innovation of 2014. More than just an electronic cigarette, the company also offer an app, discussion forums, free consultations and they partner with health professionals.

Premier E-Cigs

Premier E-Cigs is the UK’s leading online vape and e-liquid store. They are a family run business based in Mansfield in the Midlands. They stock a large variety of vape equipment such as kits, tanks, clearomisers, replacement coils and atomisers. They also have an extensive range of e-liquids in different quantities. Their wish to provide vapers with the best quality e-liquids and hardware at affordable prices. They aim to help smokers quit tobacco as smoothly and quickly as possible.

BIDI VAPOR

The Bidi stick is a game changer in the vaping market. The company was founded with the vision of providing a premium vaping experience while on a mission to reduce vaping waste. The innovative device with recyclable parts offers vapers a way to dispose of their devices safely. The company are also taking a proactive approach to tackling counterfeit sales and underage consumers accessing their product. They exited the direct consumer market and now sell only through authorised retailers. They offer a range of 11 exciting flavours including summer, tropic and artic.

We Tranxact

We Tranxact is an award winning, Visa approved, card payment and processing broker based in Birmingham. They understand how difficult it can be for companies to find the right card payment provider so they work closely to help their clients to choose the best option with them. They can offer companies advice, guidance and also help with compliance. Their services are designed to make the process easy to understand, quick and completely transparent.

Vape Shoppers

Vape Shoppers was founded in 2021 by experienced vapers. They recognised the need for a unique, online marketplace for the vaping community. They offer a reliable space where vapers can find all their favourite, respected vape brands. This includes a carefully curated full range of everything from kits to e-liquids. They also provide an informative and easily accessible, customer support service which is based in the UK.

Shenzhen Horizon Technology Company Limited

Horizon Technology Co., Ltd. is a specialised hightech enterprise which engages in R&D, production and marketing of electronic cigarettes with many years of experience. The company adheres to the principle of “allowing the market to guide the product and developing enterprise through science and technology.” HorizonTech, as an industry leader, is looking forward to closer cooperation with each other and making a more prosperous future.

VAPSOON

We are a high-tech enterprise specialised in researching, developing, manufacturing and selling electronic cigarettes. Since our founding, the concept of ‘quality first’ has been our corporate culture. We fully understand customer is the King! Backed up by our own well-organised factory with skillful workers, an experienced R&D team, administrative staff, quality control department as well as marketing team, customers are satisfied with our professional service, whether OEM or ODM orders. We also have our own brands LAISIMO and VAPSOON. With the mission of providing healthier life and better taste to more customers, we are looking forward to your visit.

Hatman

Shenzhen Hatman Technology Co.,Ltd was founded in 2012. We have an outstanding R&D team and quality control systems. We design excellent, high quality and healthier vape products in our continuous pursuit of perfection. Our products have gained a sterling reputation among customers. We look forward to welcoming you to our booth to discuss working together.

Itsuwa

Itsuwa is an innovative vaping manufacturer specialising in e-cigarettes and CBD vaping devices, with a good reputation all over the world. We focus on providing quality guaranteed products. ITSUWA is a GMP &ISO 9001 certificated factory. 40+ engineers, 20 sales, 500+ manufacturing staff here devote their lives to the vaping industry and making life better. We also own the VOOM, VAPESOUL and AWAK brands and support OEM ODM service.

Kings Crest

Kings Crest has been delighting customers all over the world with our meticulously crafted e-liquid since 2014. Based in South Florida, we have earned a reputation over the years of keeping our commitment to give nothing but the very best. Whether it’s our state of the art facility, top shelf ingredients or our passionate team, when you see Kings Crest you know you are getting quality. We humbly invite you to a regal experience, welcome to Kings Crest.

MASON VAP

Shenzhen Mason Vap Technology Co., Ltd. is a professional, innovative enterprise integrating the R&D, design, production and service of electronic cigarettes with a focus on OEM and ODM service. Mason Vap has a complete quality management system. It has passed the US FDA registration, and obtained ISO9001, ISO14001, ISO13485 medical device quality management system and cGMP. The company has already built a full-process information management system. The production process is continuously optimised through the automatic collection and comparative analysis of big data, thereby effectively ensuring product quality higher than industry standards.

Vaponaire

Vaponaire is a brand of e-liquids, manufactured by UK company SENSE OF WANDER LIMITED, established in 2018 by the Japanese corporation NAITO Inc. Flavour development is done by NAITO Inc in Japan. These carefully crafted e-liquids deliver unique flavours, and you’ll enjoy our forthcoming flavours as well.

Vape Supplier

Welcome to the UK’s elite choice for vaping supplies. Expect a bespoke service and a wide selection of products, including award-winning exclusive brands you won’t find anywhere else.

Vapers Experience

We create exquisite trendsetting flavours whose demand is sustained over time, using only toxicologically safe raw material for vaping. We manufacture all kinds of types and recipes of e-liquid following the strictest protocols and using the latest technologies. Our quality control procedures exceed even the current legal and regulatory requirements. We have been awarded the ISO 9001 certification and we are audited annually to guarantee the safety of our processes and products. We can provide brand marketing services to help you enter with determination in this market.

Element E-Liquids

Element e-Liquids strives to maintain the integrity and purity of American-made e-liquid. With a broad range of unique blends and tasty basics as well as our Dripper series made especially for mods, Element has something for every vaper. We stand behind our brand and the strength of our product, and are constantly perfecting our formula with scientific precision to ensure that our customers are continually coming back for more.

Mythical Vapers

Mythical Vapers is the first company in Greece that is active in the field of consumer electronic cigarette products. Our goal is to offer the largest range of wires and ready-made resistors in all of Greece with the best prices on the market.

SHOW SPONSORS

Vapers Experience

We create exquisite trendsetting flavours whose demand is sustained over time, using only toxicologically safe raw material for vaping. We manufacture all kinds of types and recipes of e-liquid following the strictest protocols and using the latest technologies. Our quality control procedures exceed even the current legal and regulatory requirements. We have been awarded the ISO 9001 certification and we are audited annually to guarantee the safety of our processes and products. We can provide brand marketing services to help you enter with determination in this market.

Air Factory

Air Factory™ was introduced into the vape industry in 2016 as the first 100ml Chubby Gorilla™ bottled juice on the market. Since its inception, Air Factory™ has become one of the biggest and most sought after power houses within the American vape community. We have been able to achieve this stature by strategically delivering our products and making the necessary adjustments to ensure the consumer is getting a brand they can rely on every time.

SHOW PARTNERS

London Paris Topic

London Paris Topic

London Paris Topic

1pm 2pm

2pm 3pm

The EU’s War on Vaping: What Can Citizens Do?

Presented by Michael Landl, Director, World Vapers’ Alliance

3pm 4pm

4pm 5pm

Rising Tensions in the American Vaping Industry and How They Measure Up to the UK and EU Markets

Presented

Effects of the PACT Act, the September 9, 2020 Filings and the Soon-to-be-Released ‘Public List’ of Approved Products

Presented by Jeff Connell and Tom Klingensmith, Co-Founders, Innevape

by Patrick Griffin, Live Interview with Don Thompson, CEO, The Zen Vaper

SPEAKERS

Here’s a glimpse of our specially curated line up

Education and advocacy play a huge role in any good vape event. But travelling the expo circuit can get pretty pricey for all involved. But with our virtual platform, we can bring you speakers from across the EU, UK and beyond… at no cost to anyone!

Clive Bates, Counterfactual

Clive has a long and illustrious career as a strategist, advocator and communicator in a mul titude of industries, including the private sector, the third sector and the government. As well as the likes of the Transform Drug Policy Foundation, Clive is a former director of leading anti-smoking charity, Action on Smoking and Health (ASH). Clive has continued to carry the torch for tobacco harm reduction for Counterfactual, and regularly critiques vaping research through his popular blog.

Dr Derek Beauchamp, Senior Director, Client Solutions/Consulting, Avomeen

Derek serves as Avomeen’s foremost expert in nicotine and e-liquid regulations and analy sis. His expertise and knowledge of e-liquid regulations and analysis has been showcased in trade publications and regulatory-focused conferences. His experience extends to a wide breadth of characterization techniques and the respective instrumentation and software. Derek continues to innovate and push forward in his field, keeping Avomeen at the leading edge of the life sciences.

Damien Bové, MD Adact Medical

ADACT Medical is the largest electronic cigarette compliance business in Europe and with a large commercial footprint in America. Damien helps the vaping industry raise standards across the globe, ensuring brand meet strict regulatory compliance, including the TPD in Europe and PMTA in the US. Damien’s previous employment includes a stint as technical director at Yorkshire Biotech, where he helped develop an early CBD vape product.

Julie Casimiro, Rep., Democratic Party

Rep. Julie Casimiro (D-Dist. 31, North Kingstown, Exeter) was first elected to the House of Representatives in November 2016. She was named a Deputy Majority Leader in January 2019. Representative Casimiro is the first vice chair of the House Committee on Oversight and chairs that committee’s Children and Families Subcommittee. She is also a member of the House Judiciary Committee, the House Rules Committee, the House Small Business Committee and the House Veterans’ Affairs Committee.

Dr Sharon Cox, Senior Research Fellow, University College London

Dr Sharon Cox has been researching tobacco and e-cigarette use and tobacco-related health inequalities for the last five years. The main focus of her work has been around the use of e-cigarettes to potentially reduce health inequalities, and to explore how e-cigarettes can be used to help people access nicotine in a much less harmful form. Her research has a par ticular emphasis on smoking cessation and tobacco dependence within communities facing severe and multiple disadvantages.

Jeff Connell and Tom Klingensmith, Founders, Innevape

Jeff Connell and Tom Klingensmith met in 2012, after each overcoming their own long-standing addiction to smoking and transitioning to less risky e-cigarettes. They noticed a lack of quality e-liquids available to vapers and decided to step up, combining Jeff ‘s natural creative streak with Tom’s forward-thinking business mindset to produce some of the most popular juices on the market today. The two, affectionately dubbed the ‘founding fathers of modern e-liquid’, now sit at the top of the industry, using their resources and vaping knowhow to help other smokers kick the habit and reclaim a healthier lifestyle.

Aden Crew, Little Bro Vapes

Aden started his vaping journey in 2006 with a cigalike e-cigarette he bought from a garage. He was a dual user until he stopped smoking completely in 2016 and now exclusively vapes. He launched his popular YouTube review channel ‘Little Bro Vapes’ in January 2017 and has built up a very loyal following since then. He now has more than 3,200 subscribers and has amassed more than 217,000 views for his videos.

He is known for honest reviews on anything from mech mods to starter kits and everything in between…all delivered with a helping Yorkshire humour.

John Dunne, Director General, UKVIA

John is a founding member of the UK Vaping Industry Association (UKVIA), the largest vape trade association in the country. Since the organization’s founding in 2016, John has been responsible for the day-to-day running of the association as well as formulating its long term strategy. A recognizable face at vape events and in the media, John is regularly called upon to represent the industry in newspapers and on TV and was also called upon to give evidence to the All-Party Parliamentary Group (APPG) on Vaping and the Science and Technology Committee on Vaping.

Michal Dobrajc, Chairman of the German professional Vaping Industry Association VdeH

Michal Dobrajc is chairman of the biggest professional vaping association in Germany VdeH (Verband des eZigarettenhandels e.V.).The association, founded in 2011, has more than 100 members from all sectors of the industry, from small retailers and chain stores to importers and producers. He is also the owner and managing director of the distributor VaporExMachina. Michal has extensive knowledge of vaping markets in Germany and throughout Europe.

Caroline Eccles, Head of Sales and Operations, UK Vapour Brands

With 20 years’ experience working in FMCG companies leading sales teams and managing major customers, it was time for a new challenge. Caroline has been working for UK Vapour Brands for 12 months heading up sales and operations. As vaper herself, the experience has given her a great insight into the vaping industry.

Donald Graff, Head of Science Affairs (North America), RELX

Donald is Head of Scientific Affairs for North America at RELX International. Prior to taking his post at RELX, the Doctor of Pharmacy worked as Principal Scientist at JUUL Labs and Director of Tobacco Research at Celerion.

Patrick Griffin, Editor, Vapouround Magazine

An original member of the Vapouround crew, Patrick is passionate about promoting the benefits of both vaping and the wider new generation nicotine delivery systems as alternatives to smoking. Having previously worked as a news journalist in the national newspaper industry, he moved to Vapouround to seek new challenges in a highly specialized niche market and is excited by the innovation that is seen daily in this faced-paced industry.

Adam Hutton, Retro Vape TV

RetroVape TV host Adam Hutton has been an active voice in the vaping community for over five years, launching his YouTube channel in 2015 and providing his audience with a weekly ‘laugh and a joke’ ever since. Adam treats his near two thousand subscribers to reviews, reactions and a whole host of wacky content, providing both smokers and vapers with information on products from across the industry. He also lends his expertise and high-energy personality as the fourth host of The UK Vape Show, the most viewed and most popular show in Britain.

Patricia Kovacevic, Principal, RegulationStrategy

Patricia Kovacevic is a global legal and compliance FDA-regulated industry expert. With twenty years of experience, Patricia’s track record comprises past leading senior legal and regulatory positions at, among other, Philip Morris International, Lorillard and vaping company Nicopure Labs. While at Lorillard, she led the team that obtained the first ever premarket authorisation for a tobacco product issued by the FDA under the Tobacco Control Act (in 2013) and was instrumental in the acquisition of blu™ and Skycig by Lorillard.

Andrej Kuttruf, founder and CEO, EVAPO

Andrej Kuttruf is the founder and CEO of Evapo, which he built within five years into a group of companies with revenue exceeding £15 million ($18.5 million) and encompassing retail, distribution, manufacturing and analytical laboratories. Evapo has more than 50 stores in the U.K. and Germany, and it is Google’s No. 1 listed distributor in Germany.

Michael Landl, Director, World Vapers’ Alliance.

Michael Landl is the director of the World Vapers’ Alliance based in Vienna, Austria. He is an experienced policy professional and passionate vaper. He studied at the University of St. Gallen and worked for several public policy outlets and as well in the German Parliament.

Dan Marchant, Managing Director, Vape Club

Dan is one of the founding members of the UKVIA. He is also the joint owner of Vape Club and Vape Base; the former is the UK’s largest online vape specialist, the latter a leading distributor of e-liquid and hardware to the UK and Europe.

Jordan Millar, Journalist, Vapouround Magazine

Jordan is the newest member of the Vapouround editorial team, having joined the company just six months ago. While he is still relatively new to the vaping sector, his passion for harm reduction and communicating the live-saving potential of e-cigarettes is equal to that of long-standing advocates. When he’s not chasing the latest industry stories, he can usually be found adding to his already sizeable collection of Hawaiian shirts.

Victor Mullin, Vaping with Vic

Vic is one of the best-known faces in the UK’s online community, with more than 72,000 subscribers to his Vaping With Vic YouTube channel. The highly regarded reviewer has picked up many accolades for his channel, including numerous Vapouround and ECigClick awards. Vaping With Vic as a review channel has a reputation for telling it “like it is”. Vic is not scared of giving a device a slating review, but it’s very rare for an e-liquid or device to be “bad”…but on the rare occasion it is then he lets the viewers know about it.

Robert Naouss, External Affairs Director (MENA & Europe), RELX

Robert Naouss is an experienced multilingual communications and advocacy strategist with 15+ years of progressive experience in the areas of public and corporate communications, government affairs, media planning and advocacy strategies, in addition to digital planning and campaign execution, across the MENA region. Robert’s work experience covers a multi tude of industries and brand names, including RELX International, Philip Morris International, Red Bull, Carnegie Endowment for International Peace, and the United Nations Development Programme.

Mark Oates, Director, We Vape

Mark launched We Vape as a platform to share vapers’ stories and help the UK’s 7 million smokers make the switch to a better life. We Vape is committed to fighting to make sure the government and health bodies continue to encourage vaping to help smokers quit.

Mark Pawsey MP

Mark is the founder and chair of the All Party Parliamentary Group (APPG) for Vaping. He has been elected to the Business, Energy and Industrial Strategy Select Committee which scruti nises the work of the Department for Business, Energy and Industrial Strategy. Mark was also elected by his Conservative colleagues to the 1922 Executive Committee, a prestigious role within the Parliamentary Conservative Party.

Julie Sedbon, Market Analyst, ECigIntelligence

Julie graduated from Paris Descartes with a Master’s degree in Statistics. She has worked as a data analyst in the retail, e-commerce, health and charitable sectors, mostly analysing and predicting customer behaviour by adaptive statistical methods.

Harry Shapiro, Director, DrugWise

Harry is director of DrugWise, which provides impartial, science-based information on drugs, alcohol and reduced-harm tobacco alternatives like e-cigarettes. A writer and journalist of more than 40 years, Harry authored Burning Issues: The Global State of Tobacco Harm Reduction report as well as countless books and publications about drug policy, music and culture.

Don Thompson, CEO, The Zen Vaper E-Liquids

Don is co-founder of The Zen Vaper E-Liquids. At the head of a small business, Don can be found wearing many hats on a given day, whether in sales, marketing, logistics, accounts or anything else the work day throws at him. Don is hugely passionate about helping smokers switch to a less harmful form of nicotine delivery in the form of vaping.

MISS IT, MISS OUT

There’s so much for you to see and do at VAPE LIVE. Check these off your list over the three days to guarantee that you get the most out of your time with us.

Our first virtual vape expo landed in July 2020, with businesses from around the world jumping on the chance to promote their brands as lockdown ground the world to a halt. And in November, we touched down (virtually) in the USA to bring the show once again, as well at the annual Vapouround Awards.

And now, we’re back, this time with a European focus. The Exhibition Hall is once again packed with vape brands from across the globe who can’t wait to welcome thousands of visitors over the weekend. Here’s what else you can expect, including some new additions.

EXPERT SPEAKERS AND INCREDIBLE CLASSES

VAPE LIVE is, of course, more than an industry event. It is a great way for smokers to find out more about the potential benefits of switching and develop a greater understanding of how it all works. But there’s so much more to learn than just the fundamentals. The Auditorium is the place to go to build your knowledge by watching engaging and informative talks from the leading names in vaping and tobacco harm reduction.

WIN BIG WITH THE LEADERBOARD COMPETITION!*

There’s nothing better than walking an expo and filling up a swag bag along the way. At VAPE LIVE, you can do just that! Earn points as you go by visiting booths, watching webinars, playing videos and chatting with exhibitors. At the end of the show, the visitor with the most points will win €500 worth of vape supplies. Not bad for a free show!

CONNECT WITH BRANDS

VAPE LIVE is a great way to get to know the people behind your favourite brands. We have many of the biggest names in vaping here and also plenty of new companies who can’t wait to meet with new customers. Go on – introduce yourself!

So what’s new?

GAMES ROOM

Wandering the virtual floors of VAPE LIVE Europe is a lot less hectic than a physical expos. But you might still want to take a break between watching talks and chatting with exhibitors. What better way to have fun than old fashioned game of Space Invaders? Sorry, we meant Space Invapers (yes, we are very proud of that pun). Be sure to check out this awesome spin on a cult classic, exclusively at VAPE LIVE Europe.

SPIN THE WHEEL

VAPE LIVE once again packed with chances to win big. And with Spin the Wheel, you have six chances to win every single day. Spin it to win it!

PHOTOBOOTH

Get snap-happy at with our fun virtual Photobooth. Take a picture using your computer of phone camera with a VAPE LIVE Europe frame and share on social media.

*Terms and conditions apply. See website for details

This product may contain nicotine which is a highly addictive substance.

THE BIG FAT EUROPEAN QUIZ OF THE YEAR

Test your Euro knowledge with our quiz!

How clued up are you on the life and culture of the continent?

Enter our quiz to find out by scanning the QR code below.

Which of these European countries still has a sovereign monarchy?

a) Denmark b) Greece c) Italy d) Czech Republic

Where would you find the highest mountain in Europe?

a) France b) Russia c) Belgium d) Switzerland

In which of these countries would you be able to view the aurora borealis?

a) Estonia b) Croatia c) Iceland d) UK

Food & Drink

Travel & Tourism

Which European country has the most borders?

a) France b) Russia c) Switzerland d) Germany

Which European country is famously known for eating Strudel?

a) Germany b) Austria c) Sweden d) Ukraine

What drink is Scotland most known for?

a) Pina Colada b) Mojito c) Whisky d) Vodka

What Grecian street food is created using flatbread stuffed with rotisserie-grilled meat, then topped with creamy tzatziki sauce?

a) Souvlaki b) Baklava c) Gyros d) Halvas

What country drinks the most wine in Europe?

a) France b) Russia c) Italy d) Monacco

Movies & Entertainment

What is the longest running show on London’s West End?

a) Lion King b) Hamlet c) Wizard of Oz d) The Mousetrap

What city will host the Euro 2021 Football Championship final?

a) Copenhagen- Denmark b) Moscow- Russia c) London-England d) Berlin- Germany

Academy Award-winning French actress, Marion Cotillard, won her first Academy Award for Best Actress after playing Édith Piaf in which film?

a) La Vie en Rose b) Inception c) Skyfall d) The Dark Knight Rises

What is the most-watched Spanish tv show on Netflix?

a) Lupin b) Money Heist c) Below Zero d) The Platform

Songs & Music

Mozart was born in which European country?

a) Austria b) Germany c) Hungary d) France

In what year was the first ever Eurovision Song Contest held?

a) 2000 b) 1975 c) 1962 d) 1956

Which European band won the 1971, Academy Award for Best Original Song Score for their song ‘Let It Be’?

a) Gorillaz b) The Beatles c) ABBA d) The Rolling Stones

Which British boyband released the popular song ‘What Makes You Beautiful’ in 2011?

a) One Direction

b) Queen c) Black Eyed Peas d) WHAM!

Current Affairs

Who is the current president of France?

a) Boris Johnson b) Andrej Plenković c) Sergio Mattarella d) Emmanuel Macron

AstraZeneca was established by a merger of two organisations, the Astra AB and the Zeneca Group. Which two European countries did these organisations originate?

a) Switzerland & Germany b) Denmark & Netherlands c) Sweden & UK d) Portugal & Romania

What is the richest country in Europe?

a) Luxembourg b) Norway c) Latvia d) United Kingdom

Which royal couple recently took part in an exclusive tell-all interview with American talk show host Oprah Winfrey?

a) Frederik & Mary b) Charles & Camilla c) Harry & Meghan d) Carl & Sofia

CBD & Hemp

In which of these European countries is CBD still illegal?

a) Ireland b) Belgium c) Czech Republic d) Andorra

What year did the European Food Safety Authority (EFSA) categorise CBD products as a novel food?

a) 2020 b) 2019

c) 2018 d) 2017

Which of these European countries are set to become the first to legalise recreational cannabis?

a) Luxemburg b) Belgium c) Netherlands d) Croatia

What ailments has CBD been shown to help?

a) Stress & Anxiety b) Forms of epilepsy c) Sleep disorders d) All of the above

Vape & E-cigarettes

What ingredients are typically used when creating an e-liquid?

a) Sunflower Oil, Propylene Glycol (PG) and flavourings b) Propylene Glycol (PG), Vegetable Glycerin (VG), nicotine and flavourings c) Ethanol, caffeine and flavourings d) Grapeseed oil, Ammonia and flavourings

In the EU, what regulation is vaping under?

a) Tobacco Products Directive (TPD) b) European Nicotine Standards (ENS) c) Dangerous Substances Act d) Health and Safety Act

Which of these European countries restricts the use of e-cigarettes in their country?

a) UK b) Italy c) Switzerland d) Hungary

According to the recent Eurobarometer Report (2020), what is the most popular e-liquid flavour among European vapers?

a) Tobacco b) Mint/Menthol c) Fruit d) Desserts

THE RHODE TO BETTER REGULATION

Politicians rarely like U-turns, but when local vapers spoke out against a new flavour ban, Rhode Island state representartive Julie Casimiro changed her stance on the issue.

Words: Caroline Barry

Rhode Island politician Julie Casimiro was once an outspoken critic of e-cigarettes.

Concerned about media reports of EVALI deaths and the teen vaping ‘epidemic’ sweeping across America, she called for tough action from policymakers.

She voted for flavour bans, believing she was doing the right thing to protect the health of the citizens she represented. But then, in a surprising twist…she had a change of heart. Casimiro, who has served as a member of the Rhode Island House of Representatives since 2017, was moved by the impassioned pleas of local vapers.

They told her how e-cigarettes were the only thing that had helped them quit and explained how a range of flavours kept them from returning to harmful combustible cigarettes.

She said: “When all of the hospitalisations and deaths started occurring, I immediately asked for a ban on flavoured vaping products.

“But I was soon bombarded with emails, phone calls and social media posts from people who use vaping to quit smoking.

“So, I sat down with shop owners and experts in the field who quickly changed my mind.”

She also spent some time visiting local stores to observe customer habits, and soon discovered the crucial role that flavours play in helping adult smokers quit.

Julie highlighted that Rhode Island is already seeing the negative effects of the ban, similar to that of Massachusetts, which suffered a surge in black market activity and a loss in tax revenue after its prohibition of e-cigarettes.

“I’ve heard stories of people who are making their own flavoured

products in their basement and that’s not okay,” said Casimiro.

“When vaping first started, there were no regulations in place…and the knee-jerk reaction of politicians has been to ban flavours.”

Julie, alongside a lobbyist for the Vaping Technology Association, is now standing against the ban, launching her own bill that would impose more stringent regulations on the industry, but allow the sale of vital vaping products.

“The main differences between the new bill and the old one are that flavours would be allowed, but the purchasing age would be raised to 21,” said Casimiro.

“It would also regulate ingredients and nicotine potency.”

She continued: “The next stage is to get the bill out of committee and onto the house floor for a vote.

“It’s not going to be easy; I know a couple of people in the chamber will just say no and argue that we have to keep the kids safe…but what about the adults?”

For a policymaker to change their perspective after hearing the pleas of vapers is rare, especially in an age of ideology-driven regulations and baseless restrictions.

But the question now is how do we keep this momentum going?

Julie stressed that it’s about being vocal, highlighting that vapers can enact change in their own state, but they need to ask for it.

“We had a tremendous amount of people sign up with verbal testimony when the bill was heard in the house,” she said.

“Even if I hear from 10 or 20 people on one bill, that’s a lot and it gets my attention.

“It’s important for vapers to advocate for themselves. They can’t just sit back and hope for the best, they need to get out there and lobby.”

It’s important for vapers to advocate for themselves. They can’t just sit back and hope for the best, they need to get out there and lobby.

“ “

WHAT HAPPENS WHEN YOU STOP SMOKING?

and how can VAPING help you stay SMOKE-FREE?

Around 14 percent of adults in the UK are unable or unwilling to stop smoking despite the well-known health risks. Tobacco is directly linked to 78,000 deaths each year from a number of severe illnesses including lung cancer and heart disease. Quitting smoking is tough and, for some people, it may feel that stopping is futile as the damage is already done. But you might be surprised at just how quickly your body will start feeling the benefits after you stop smoking.

One Day:

Two Days:

One of the first things you may consciously notice is the return of your sense of taste and smell. Food will start to taste more vivid as your taste buds are reawakened. Meanwhile, carbon monoxide will be eliminated and your lungs will begin to clear of mucus.

Your pulse rate will return to normal within just 20 minutes, according to NHS Smokefree. After 8 hours, oxygen levels will start to recover as carbon monoxide levels plummet.

1-3 Months:

Your lungs will begin to heal, improving their capacity by up to 10 percent and further reducing coughing and shortness of breath. Your circulation will also have improved considerably by now.

Three Days:

By this point, you may start to find that your breathing improves and your energy levels increase. Your nicotine levels will also be depleted, which can lead to nicotine withdrawal symptoms such as moodiness and irritability. This is why many people prefer to stop smoking with the aid of a vape. E-cigarettes allow you to gradually reduce your nicotine intake over time.

Words: Gordon Stribling

15 Years:

Your risk of a heart attack will be the same as someone who has never smoked tobacco.

One Year:

Your risk of heart disease will now roughly half that of a current smoker. The risk will continue to decline past this point.

10 Years:

Your risk of developing lung cancer drops to half that of a current smoker.

Where does vaping fit into all this?

If you want to stop smoking, there are plenty of options out there, from nicotine replacement therapy (NRT) to hypnotherapy.

However, a number of recent studies have shown that e-cigarettes are much more successful than traditional NRT and keeping people from smoking, especially when used in conjunction with behavioural support.

A 2019 Queen Mary University (QMU) study found that smokers are twice as likely to successfully quit with e-cigarettes than with nicotine patches or gum.

The randomised controlled trial was the first of its kind to compare traditional nicotinereplacement therapy (NRT) with e-cigarettes, which are not licensed medicines.

All participants were also given behavioural support. By the end of the year, 18 percent of the e-cigarette users had successfully quit smoking, compared to 10 percent of the NRT group.

Also in 2019, a cross-sectional survey of almost 20,000 quit attempts revealed that vapers were 95 percent more likely to successfully quit smoking than those who went cold-turkey. Traditional nicotine-replacement therapy (NRT) such as patches and gums had a quit rate of just 34 percent.

NRT was only successful when prescribed, reinforcing the importance of stop-smoking support for this quit method. No wonder they are the most popular smokingcessation aid in the UK.

SO

WANT TO SWITCH TO VAPING. WHAT NOW?

WE SET YOU ON THE PATH TO A SMOKE-FREE FUTURE

Words: Gordon Stribling

We have endured lockdowns of one form or another for about a year now and this has been difficult for us all.

During this time many smokers took the opportunity to switch to vaping but many more are still apprehensive to take that first step. This guide was written to provide smokers with the information they need to make the switch

There are three main sources for vape products: online stores, convenience stores/supermarkets and vape shops. Online stores offer the pros and cons you would normally associate with online shopping.

Pro: there is a huge range of products available at competitive prices. Con: You don’t get the personal touch of the in-store experience. When it comes to vaping, this can be crucial.

However, many online shops offer great customer service. A good online vape shop will have the expertise to help you find the best device for you.

Convenience stores and supermarkets provide an increasingly wide variety of vapes, e-liquids and peripheries at competitive prices. However, with a few exceptions, staff are rarely trained on how to advise customers on the most suitable products.

Vape shops are by far your best option. There’s a huge variety of products, from basic pod systems to more advanced devices and a massive selection of e-liquids to choose from. But the best thing about vape shops is the expertise. Many vape shop staff are former smokers with the experience to guide you on your journey to a smoke-free life.

Starter kits come in many shapes and sizes these days. And your choice of device will depend on a number of factors, from price to availability to ease of use. However, a good place to start is with a pod system or all-in-one (AIO).

Pod systems are simple, lightweight devices that contain either pre-filled or refillable e-liquid cartridges. With these vapes, there’s no need to worry about replacing the tank or battery and they are incredibly easy to use.

All-in-one (AIO) devices offer a little more flexibility than pods as you can use replacement coils (the heating element in a vape) rather than a disposable pod, should you so wish. You can also adjust the power output of the device to tailor to your vaping and flavour preferences.

Whether you use a cartridge-based pod device or an AIO, you’ll need the right e-liquid for the job.

Your first consideration should be nicotine. If you’re a heavy smoker, you will want a higher nicotine content to ensure than the transition to vaping is as smooth as possible.

E-liquids are capped at 20mg/ml in the UK so many heavy smokers will start at the maximum level and then reduce their nicotine content over time.

Regulated e-liquids use two carriers, the first being propylene glycol (PG). PG is less viscous than VG and is often sought after for its ‘throat hit’. This is one aspect that smokers often neglect when they switch.

Vegetable glycerin (VG) is sweeter and thicker than PG and is also significantly smoother. One major downside of VG is that it tends to batter your coils, so that’s something to think about if cost is an issue.

Thankfully, many e-liquids are available in PG/VG ratios that give you the best of both worlds.

Freebase nicotine is the ‘default’ nicotine found in both e-liquids and cigarettes. It is extracted directly from the tobacco plant and can also be found in nicotinereplacement products, such as gums and patches.

Salt nicotine is the same as freebase nicotine but also includes benzoic acid. This addition makes salt nicotine e-liquid a much smoother vape, allowing you to consume higher nicotine e-liquids without a harsh throat hit.

So that’s the basics covered. If you have any questions let us know. Or, better still, pop into your local vape shop and ask a member of staff.

FLAVOURS REALLY DO MATTER

Huge new Europe-wide survey says smokers rely on a variety of flavours to help them quit tobacco.

Words: Caroline Barry

Vaping plays a key role in helping smokers quit, according to a new European survey of almost 30,000 people across 27 countries.

According to the Eurobarometer survey on attitudes towards tobacco and e-cigarettes, 57 percent of smokers used e-cigarettes to kick the habit.

Perception of harm was also a key factor, with 37 percent reporting that they were encouraged to switch to e-cigarettes because they believed vaping was less harmful.

Flavours were also shown to be a major factor in helping smokers quit tobacco and stay off cigarettes with one in five vapers saying they preferred flavours other than tobacco.

In terms of popularity, fruit flavours came out on top, with 48 percent of adults saying they preferred these.

One in five surveyed preferred candy flavours such as chocolate or vanilla while more exotic e-liquids including champagne and whisky were at the bottom of the popularity table.

Despite an increase in menthol bans - such as the one introduced in the UK in 2020 - there has been an eight percent increase in the use of menthol e-cigarettes since the 2017 survey.

When it came to age, the older respondents were more likely to prefer tobacco flavoured e-cigarettes while the youngest preferred fruit and menthol flavours.

Michael Landl, director of the World Vapers’ Alliance, tweeted: “Most adult vapers are using flavours: Banning flavours would ruin the experience and send many back to smoking. What we need is choice and variety!

“It is clear that the EU Commission needs to take their own research into account and #BackVapingBeatCancer. Proposals for higher taxes and flavour bans need to be dropped. Anything else would be a disgrace.”

Other key facts from the survey included:

- 31 percent of smokers were able to quit due to the use of e-cigarettes and another 27 percent reduced the amount they smoked - double the numbers from three years ago.

- Almost nine out of ten (87 percent) of current smokers said they started with cigarettes, with only a mere two percent reporting that they tried vaping before they began smoking.

- Of those who had switched to vaping, some liked that you could vape where smoking was not allowed while others said they were encouraged by vaping friends.

- Less than one in ten said they were attracted to e-cigarettes for their ‘cool’ factor.

Greece topped the European league table of smokers with more than four out of ten people (42 percent) still hooked on cigarettes.

Bulgaria came in second with 38 percent and Croatia was third with 36 percent according to the survey which took place online between August 3 and September 19 last year and asked 28,229 people across 27 countries for their views on smoking and vaping.

When it comes to smoking rates, Sweden recorded the lowest in Europe at seven percent and their use of snus – a reduced risk oral tobacco product - will have played a large part in that number.

In all but seven of the countries included, one in five people are smokers despite attempts to reduce these numbers with a series of campaigns and other measures. Since a similar survey was conducted in 2017 there was only a two percent decrease in the numbers of people who were recorded as ‘current smokers.’

The most frequently given reason for smokers starting vaping was to stop tobacco consumption.

Most adult vapers are using flavours: Banning flavours would ruin the experience and send many back to smoking. What we need is choice and variety!

A summer cocktail of perfectly balanced, refreshing flavours, smacked with an aniseed finish to send you loco.

Mouth wateringly sweet and sharp raspberry with an explosion of fizzy lemonade. The complex layers are insane.

A heavenly Caribbean fruit fusion that will push you headfirstfearlessly into a tropical storm.

Taste the exotics with this sweet rush of Caribbean flavour to chill even the most headstrong.

A delicious fruit dream team to bombard your tastebuds, giving you an juiceunforgettable punch.

Perfectly ripe and sweet mixed summer berries collide, so you can smash up summer vibes all year round.

VAPERS SPEAK OUT AGAINST BLOOMBERG’S ASIAN CRUSADE

Advocacy groups say blanket ban proposals are ‘ill-conceived and prejudicial’

Words: Gordon Stribling

American readers will be familiar with Michael Bloomberg’s anti-vaping crusade.

The billionaire has used his considerable influence and financial clout to lobby for flavour bans and he also funds a number of anti-vaping NGOs, including the Campaign for Tobacco-Free Kids (CTFK).

But Bloomberg’s reach stretches well beyond America’s shores.

In 2020, Bloomberg-funded International Union Against Tuberculosis and Lung Disease (The Union) called for vaping to be banned in all low and middle-income countries (LMICs).

Now, after a political storm in the Philippines that saw The Union accused of meddling in international affairs, vapers are fighting back.

Nancy Loucas, executive co-ordinator of the Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA), said: “The recommendation by the International Union Against Tuberculosis and Lung Disease for a blanket ban on electronic nicotine delivery systems is ill-conceived, prejudicial to LMIC consumers and detrimental to public health.”

CAPHRA and the International Network of

Nicotine Consumer Organisations (INNCO) argue that banning vaping will hinder, not help, efforts to eliminate tobacco use in the region.

INNCO gave ten reasons why vaping products should not be banned outright and argued that bans were an ‘overly simplistic solution to a complex issue.’

Its president Samrat Chowdhery dismissed The Union’s claims that LMICs do not have the capacity to regulate themselves as “patronising” and added: “As the world is moving toward equality and parity, here comes a well-funded organisation that says, while it’s OK in the west, people in the developing nations should not have access to these products.”

INNCO believes that smokers should have the right to choose how they quit and that vaping could contribute to the aims of global tobacco control, as the World Health Organization acknowledges the role harm reduction can play in reducing tobacco use.

It said: “By removing reduced harm alternatives from the market — while leaving the significantly more dangerous cigarettes available—countries would remove this right from the individual.”

Earlier this year, The Union was accused of trying to influence the Philippines’ tobacco

control policy when it released funds to the country’s Food and Drugs Administration (FDA).

University of Ottawa Centre for Health Law and Policy advisory committee chair Professor David Sweanor said that the funding could take away the FDA’s impartiality when implementing guidelines on vaping and heated tobacco products.

Sweanor said: “It is essential that regulatory bodies have the trust of the public. Accepting foreign funding from sources with a vested interest in compromising the FDA’s independence can rapidly destroy that trust.

“In this case, the money ultimately comes from a US entity with an abstinenceonly agenda on low-risk alternatives to cigarettes.”

In March, the FDA admitted receiving donations from the anti-vaping NGO in order to hire employees to draft new regulations banning vape products in the country.

FDA director General Rolando Enrique Domingo admitted that the department had applied for funding from The Union but maintained that it remained objective and would listen to all stakeholders when drawing up vaping regulations.

“It is essential that regulatory bodies have the trust of the public.”

DENMARK’S RASHER REGS

Did the government supress a report that could have saved the industry?

Words: Gordon Stribling

One of the things that makes vaping so attractive is the huge array of flavours. This is one of the few indisputable facts that both the pro and anti-vaping camps agree on.

It’s whether this abundance of e-liquid is attracting nonsmokers, particularly children, to nicotine that remains a source of contention the world over.

On April 1, Denmark became the latest EU nation to crack down on vaping by introducing a US-style ban on the manufacture of most flavoured e-liquids. Retailers have a year to clear their shelves of all but tobacco and menthol. The Danish government says that the initiative has been introduced to ‘reduce the number of smokers, particularly for fewer young people to start smoking or become addicted to other nicotine products.’

The new smoking regulations also:

• Require plain packaging for all e-liquid and mods

• Require that vaping products are hidden from view in shops

• Prohibit products from being displayed on websites: only names, ingredient lists and prices are permitted

• Ban all discounts and promotions

• Prohibit customer comments and recommendations on sales websites

The legislation was drafted after an alarming 2018 report showed that Denmark’s smoking rate had increased for the first time in 20 years. The European Tobacco Harm Reduction Association (ETHRA) and Danish consumer group DADAFO wrote to the health ministry in August 2020, stating: “The Bill will increase smoking by making safer nicotine products less accessible, more expensive, and less

appealing to adult smokers. “We urge you to consider the welfare and health of Denmark’s adult smokers and to listen to the experiences of consumers.”

But health minister Magnus Heunicke was unmoved. And in December, DADAFO declared the end of vaping in Denmark, posting a ‘here lies vaping’ tombstone on its website and social media accounts. The story may have ended there, were it not for a shocking revelation earlier this year.

In February, Danish media reported the health ministry received that year’s version of the smoking report in November 2019. The new report showed that the 2018 smoking increase had reversed and fewer people aged 15-29 were smoking daily.

The report was finished just as the parties were negotiating the new smoking regulations. But the health board had not told minister Heunicke of the findings, so negotiations continued on the understanding that young people’s smoking was up, not down.

Liselott Blixt of Dansk Folkeparti (Danish People’s Party) said: “We were not told that the figures now showed something completely different than what we had gone to negotiations with.”

A majority in the Folketing (Danish parliament) accepted the action plan against children and young people’s smoking. Unaware of the new statistics, the new regulations were written into law. Lars Boje Mathiesen, health spokesperson of the Nye Borgerlige (New Right) party, said: “We have a long tradition in Denmark that we can rely on the information we receive from the agencies. But now it basically shakes whether the National Board of Health is really neutral.”

“We have a long tradition in Denmark that we can rely on the information we receive from the agencies.”

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JUMPING ON THE BANS-WAGON

Lawmakers across the US continue their war on vaping, with proposals for new bans, sales restrictions and many other barriers for smokers wishing to switch.

Words: Caroline Barry

espite endless pleas from vapers and warnings from the scientific community, policymakers across the US continue to impose stringent and baseless flavour bans. Here are some of the states which are currently proposing new measures.

MARYLAND

Maryland officials are campaigning for two new bills that would heavily limit the sale and availability of vaping products.

Not only would electronic ID be required to enter specialist stores, but online and remote sales would be completely banned under the proposed regulations.

Alex Clark, CEO of Consumer Advocates for Smoke-free Alternatives Association (CASAA) said: “The bills in Maryland are just a few examples of legislation proposing to take low-risk alternatives away from adult consumers.

“Just like bills in several other states, if passed, Maryland residents would be limited to purchasing tobacco flavoured products only, regardless of whether they are combustible or not.”

He added: “In some cases, sales of vapour products in flavours other than tobacco will be restricted to adult-only establishments, like a vape shop with a policy in place prohibiting anyone under the age of 21 from entering. “Meanwhile, combustible cigarettes will still be allowed for sale in convenience stores and gas stations, relatively free from competition by safer alternatives on neighbouring shelves.”

VERMONT

Vermont is once again considering a wide-reaching ban on vaping and tobacco products.

The bills, which were proposed pre-pandemic but were soon halted by lockdown, would prohibit the sale of flavoured vape devices, e-liquids and combustible cigarettes. They would also eliminate the existing penalty for the possession of e-cigarettes and nicotine products, instead expanding current policies for the seizure and destruction of illegal tobacco products to include vape devices and e-liquids. A number of senators have already offered their support to the ban, falsely citing increased youth uptake as reason to pass the bill ‘as quickly as possible.’ Menthol cigarettes were originally exempt from the proposed legislation but have now

been included in the updated version.

FLORIDA

Policymakers in Florida are considering new vaping regulations after recommendations to outright ban flavoured products were vetoed last year. While the original bill gained the support of anti-vape groups, it was critised and ultimately curbed for being too restrictive.

The latest proposals aim to:

• Raise the minimum buying age to 21

• Prevent any vape retailers from setting up shop within 1,000-feet of a school

• Impose mandatory age checking for any online purchases

• Make active military personnel of any age exempt from the minimum buying age

Vape shop owners across the state would also need to get a special selling license, however, they would not be required to pay the application fee.

KANSAS

First put forward in 2020 before losing the support of its sponsor, Kansas’ flavour ban

could gain traction once again at some point this year. If passed, it would ban the sale of all flavours, as well as raise the minimum purchasing age to 21 and prohibit the use of e-cigarettes in smoke-free areas. There’s also the chance of additional amendments being added to the bill in the event that it resurfaces. CASAA is encouraging Kansasbased vapers to reach out to lawmakers and urge them to oppose the ban, should it reappear.

NEW HAMPSHIRE

New Hampshire policymakers have already proposed a bill that blocks the sale of all vape flavours, excluding menthol and tobacco.

Projections suggest that a ban in New Hampshire could also impact vapers in Massachusetts, who place orders from across the border to avoid their own regulations and access reduced risk alternatives.

A prohibition on flavoured products could also impact state revenue, with local vapers ordering products online or travelling to other states to buy their e-liquids.