VM53

Dawn of a New Era.

NO MORE GOING BACK

Research highlights e-cigarettes as a key tool in relapse prevention, helping ex-smokers in England maintain long-term abstinence

100,000 VOICES

100,000 vapers unite to oppose EU’s restrictive measures, advocating for harm reduction and consumer choice in tobacco policy

Hello all, I hope you have had good health and high spirits over this festive period.

As we continue our mission to provide you with insightful and thought-provoking content, I wanted to reflect on some significant developments that have made this year one to remember for vaping.

With disposable vape bans, the vaping products duty, and the government’s proposed licensing scheme all on the horizon, 2024 has been a time of both challenge and opportunity for our industry.

As highlighted above, one of the most promising updates came from the UKVIA, which publicly welcomed the government’s proposed licensing scheme for retailers.

This move aims to ensure only responsible businesses operate within the vaping market, protecting both consumers and the integrity of the industry.

Also, discussions at the recent UKVIA Forum this November highlighted this proactive approach, bringing together voices from our sector to address key issues facing vaping in the UK.

EDITORIAL

Editor Oliver Smith

DESIGN

Head of Design Hayley Parker

Equally inspiring has been the grassroots response to EU regulatory overreach, with over 100,000 citizens rejecting proposals that could undermine harm reduction efforts.

This incredible show of unity highlights the passion and determination of vapers and advocates alike, standing firm against policies that threaten to restrict their choices.

These stories, as well as the others featured inside, highlight the resilience of the vaping world.

From regulatory breakthroughs to consumerdriven triumphs, each development reminds us of the importance of staying informed and engaged.

I urge you to continue advocating, sharing your stories, and supporting the movement toward a more informed and healthier society, as together, we can shape a future where harm reduction remains a priority.

Thank you, as always, for your readership and support.

MARKETING

Marketing Director

Katie Loomes

Marketing Executive

Design Team Co-ordinator Lucy Booth

Graphic Designer

Charlotte Linthwaite

Design Support Anna Difusco

Alicia Snow-Simpson

Web Developer Kain Alden

ACCOUNTS

Head of Finance Rochelle Warsop

EVENTS

Events Director Abida Razaque

MANAGING DIRECTOR

Pom Kaila

CEO Paul Caplin

VAPOUROUND

SHORTFILLS

Vapouround journalist Oliver Smith selects his top picks of short vape-related stories and research making news around the world.

FARAGE vs THE WHO CAPHRA CAUTIONS Legislation

The Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) has cautioned against the rapid implementation of vaping legislation in New Zealand. The organisation warns that rushed policies risk stifling access to safer alternatives for smokers and may drive consumers towards unregulated markets. CAPHRA emphasises the importance of evidencebased regulation, highlighting vaping’s role in reducing smoking rates. It calls for a balanced approach that protects public health without undermining harm reduction. New Zealand’s reputation as a global leader in vaping legislation could suffer if consumer voices and scientific evidence are overlooked in the policymaking process.

Success STORY

Sweden’s remarkable success in reducing smoking rates has reignited calls for evidencebased harm reduction policies worldwide. The country is on the verge of becoming the first nation to achieve ’smoke-free’ status, with smoking rates plummeting to just 5 percent. Experts attribute this success to Sweden’s pragmatic approach, embracing safer alternatives like snus and vaping. Advocates argue that Sweden’s model demonstrates how harm reduction strategies can dramatically cut smoking-related deaths. Despite global hesitancy, Sweden’s achievements challenge public health authorities to reconsider restrictive policies and focus on practical, science-driven solutions to reduce smoking rates effectively.

Nigel Farage has launched a campaign criticising the World Health Organization’s stance on nicotine alternatives, claiming it undermines harm reduction efforts. The initiative, backed by industry groups, argues that products like vapes and nicotine pouches play a key role in reducing smoking rates. However, the WHO remains firm on its position, highlighting concerns over the long-term health effects and growing youth uptake. Critics suggest Farage’s campaign aligns too closely with industry interests, raising questions about its motivations.

TORY LEADER Opposes BAN

Kemi Badenoch has announced she will vote against Rishi Sunak’s proposed smoking ban, which aims to phase out cigarette sales for future generations. The Business Secretary criticised the legislation as overly paternalistic, arguing it infringes on personal freedoms and choice. While the former Prime Minister frames the ban as a bold public health move to reduce smoking rates, Badenoch’s stance highlights divisions within the Conservative Party. Supporters of the ban believe it will save lives and reduce healthcare costs, while opponents question the practicality and ethics of such measures.

VAPING Sidelined IN YOUTH FOOTBALL

The Hertfordshire Football Association has implemented a new ban on vaping at youth football matches to create a healthier environment for players and families. The move comes in response to rising concerns over vaping’s influence on children and its increasing visibility at grassroots sports events. Parents, spectators, and coaches are now prohibited from using vapes on the sidelines during games. The FA hopes the policy will set a positive example for young players while promoting healthier habits. The ban aligns with broader efforts to tackle underage vaping and protect youth from potential nicotine addiction.

MILLIONS Saved IN JAPAN

A new report highlights that 2 million lives could be saved in Japan by 2060 if the country fully embraces tobacco harm reduction strategies. Sweden’s smoke-free success serves as a powerful example, showcasing the benefits of safer alternatives like vaping and heated tobacco products in reducing smoking rates. Experts argue Japan has an opportunity to prioritise harm reduction, offering smokers effective pathways to quit combustible tobacco. By adopting evidence-based policies, Japan could dramatically cut smoking-related deaths, improving public health outcomes while maintaining personal choice. Advocates are urging policymakers to follow Sweden’s lead and act on harm reduction now.

EVAPO WARNS OF Ban

Evapo has issued a stark warning following the vote to ban disposable vapes, highlighting potential unintended consequences. The vaping retailer argues the ban could push consumers towards unregulated, black-market products, posing greater health risks and undermining harm reduction efforts. Disposable vapes have played a key role in helping adult smokers transition away from combustible tobacco due to their convenience and accessibility. Evapo stresses that balanced, evidence-based regulation is needed rather than outright bans. The company urges policymakers to consider the public health impact and work collaboratively with the industry to ensure adult smokers retain access to safer alternatives.

CALL TO RETAILERS

Retailers are being encouraged to respond to the government’s call for evidence on the Tobacco and Vapes Bill, which could shape future regulation of vaping products. Industry experts stress the importance of retailer input to ensure policies are balanced, evidence-based, and support harm reduction. With vaping playing a critical role in helping smokers quit, retailers are in a unique position to highlight the impact of proposed restrictions on adult consumers.

EU Push OUTDOOR BAN

Several EU countries are pushing for bans on smoking and vaping in outdoor public spaces, citing health and environmental concerns. While the proposals aim to reduce second-hand smoke exposure and litter, critics argue that lumping vaping with smoking undermines harm reduction efforts. Vaping remains a proven, safer alternative to smoking, helping millions quit combustible tobacco. Advocates stress the importance of distinguishing between the two, warning that restrictive policies could discourage smokers from switching to less harmful options.

Branching OUT

Supreme, the parent company of 88Vape, has acquired Typhoo Tea, one of the UK’s most iconic tea brands. The deal marks a significant expansion for Supreme, known for its presence in the vaping and consumer goods market. By bringing Typhoo under its umbrella, Supreme aims to revitalise the brand and broaden its portfolio across UK households. The acquisition highlights Supreme’s strategic growth into traditional markets while maintaining its foothold in modern sectors like vaping. Typhoo Tea’s rich history, combined with Supreme’s retail expertise, is expected to secure its future and drive fresh opportunities for the beloved brand.

SMOKING BAN Resurfaces

The UK government’s Tobacco and Vapes Bill has reignited discussions on phasing out smoking for future generations. The proposed legislation includes a smoking ban for anyone born after 2009, aiming to create a smoke-free generation.

While public health officials welcome the move, critics argue it raises questions about personal choice and enforcement. Vaping remains a key focus within the bill, with calls for stricter youth protection alongside recognition of vaping’s role in harm reduction for adult smokers.

Profits

British American Tobacco (BAT) has reported increased profits from its non-tobacco products, including vapes and nicotine pouches. The company’s ‘New Categories’ portfolio, led by Vuse products, saw significant growth as consumer demand for alternatives to traditional cigarettes continues to rise. BAT highlights this shift as evidence of its strategy to transition smokers toward reduced-risk products. With vaping gaining popularity, particularly in the UK, BAT’s focus on innovation and harm reduction positions it to adapt to changing market dynamics.

BYE BYE Disposables

The Welsh Government has announced a full ban on disposable vapes starting June 2025, citing environmental and health concerns. Ministers highlight the growing issue of single-use vape waste and the rise in youth vaping as key drivers for the decision. The ban aligns with broader efforts across the UK to tackle the environmental impact of discarded vapes, which are difficult to recycle and contribute to pollution. Critics argue the move could push adult smokers back to cigarettes or towards unregulated alternatives.

WELCOME TO Wroxham

Riot Labs has partnered with Wroxham FC, a Norfolk non-league club who claim they narrowly missed out on celebrity ownership by ‘one letter’ to Wrexham AFC. The collaboration includes declaring Wroxham’s 50-person Kenny Cooke stand ‘smokefree’ for the season, encouraging fans to quit smoking through Riot’s ‘Riot Rehab’ programme. The campaign centres around a viral 3-part documentary, Welcome to Wroxham, which has racked up a lot of attention, even featuring on BBC Breakfast. By leveraging grassroots football’s community spirit, Riot Labs aims to help fans kick the habit while supporting local football’s perseverance and charm.

PAY THE PRICE

The UK government has announced plans to make online retailers contribute to the costs of recycling e-waste, addressing concerns over growing electronic waste. Under the proposed rules, online platforms

selling electrical goods will be required to fund proper collection and recycling systems, ensuring they meet their environmental responsibilities. Currently, many smaller online sellers evade these costs, putting pressure on local councils and taxpayers. The initiative aims to level the playing field with traditional retailers while reducing e-waste pollution. The government expects the move to encourage sustainable practices and improve recycling infrastructure across the UK.

THE RISE OF Big Puff

Material Focus has reported a surge in manufacturers producing “big puff” vapes as a response to the upcoming disposable vape ban. These devices, featuring refillable pods and thousands of puffs, are being positioned as a sustainable alternative to single-use products. The report highlights how manufacturers are adapting to regulatory changes while maintaining harm reduction options for adult smokers. Industry leaders see this shift as innovative, addressing both environmental concerns and the need for accessible smoking alternatives.

PREPARTION Is Key

Retailers are already cutting back on disposable vape stock as the UK prepares for a full ban in 2025, according to leading manufacturers. With the ban targeting environmental concerns and youth usage, many shops are shifting focus to reusable alternatives ahead of the deadline. Manufacturers warn this shift could disrupt harm reduction efforts for adult smokers who rely on disposables to quit cigarettes. Critics argue that a lack of clear guidance is creating uncertainty for both businesses and consumers.

LACK OF

Investment

A recent Freedom of Information (FOI) request has uncovered a significant decline in government investment in stop smoking campaigns during the Conservative Party’s tenure. The data reveals that funding for public health initiatives aimed at reducing smoking rates has drastically decreased. Health advocates warn that this lack of investment hampers efforts to combat smoking-related illnesses and undermines public health. Additionally, concerns are raised that proposed bans on vape advertising could reduce youth vaping but might also limit opportunities to educate smokers about cessation tools.

BARRY MANILOW SPOTTED Vaping

Music legend Barry Manilow has been spotted puffing on a vape during his lifetime residency at a Las Vegas casino. The 80-yearold singer, known for his enduring career and devoted fanbase, appeared relaxed while enjoying a moment offstage with his vape in hand. The sighting highlights the growing mainstream acceptance of vaping, particularly as an alternative for those looking to step away from traditional smoking.

VPZ PARTNERS WITH Morrisons

Leading vape retailer VPZ has partnered with supermarket giant Morrisons to bring its products to a wider audience. The collaboration will see dedicated vape sections installed in Morrisons stores, offering customers convenient access to VPZ’s range of vaping products. The partnership aims to support adult smokers looking for safer alternatives to cigarettes while addressing growing demand for regulated, quality vape options. VPZ emphasises its commitment to harm reduction and responsible retailing, ensuring all products meet UK compliance standards.

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Tobacco & Vapes Bill Tobacco & Vapes Bill

Following multiple amendments, the new Tobacco and Vapes Bill will aim to create a smokefree generation and curb environmental waste.

The UK government has introduced the Tobacco and Vapes Bill, a landmark piece of legislation aimed at addressing both public health issues and environmental impacts associated with tobacco and vaping products.

This bill, unveiled on November 5, 2024, introduces several sweeping reforms, including the creation of a ‘smokefree generation,’ enhanced regulation of vape products, and a ban on singleuse vapes.

Each element of the bill reflects a growing commitment to protect the health of younger generations and reduce environmental harm caused by disposable vaping products.

A central feature of the bill is its focus on creating a

‘smokefree generation’ by prohibiting the sale of tobacco to anyone born on or after January 1, 2009.

This policy, inspired by New Zealand’s smokefree generation strategy, intends to gradually phase out tobacco sales, preventing younger generations from ever accessing traditional cigarettes.

By setting a specific date for tobacco prohibition, the government hopes to reduce smoking rates significantly and protect younger populations from smoking-related health risks.

The bill also includes stricter regulations on vaping products, particularly those marketed with child-friendly flavours and packaging.

The government aims to limit the appeal of vaping among minors by introducing controls over product packaging and flavour options.

This approach intends to counter the rising trend of youth vaping and prevent underage access to such products.

Environmental concerns are also addressed in the new legislation, with a ban on single-use vapes scheduled to take effect by June 2025.

This move aims to tackle the growing problem of plastic waste and discarded e-cigarettes polluting the environment.

As the Tobacco and Vapes Bill makes its way through Parliament, it marks a significant step toward a healthier, smokefree UK and sets a precedent for comprehensive legislation in the industry.

Words: Oliver Smith

SAVES FLAVOURS NEW ADMINISTRATION

President-elect Trump’s renewed backing of the vaping industry reignites debate over e-cigarette regulations across the US

Words: Oliver Smith

n September 2024, President-elect Donald Trump met privately with a prominent vaping industry lobbyist, leading to a significant shift in his stance on vaping.

Conversely, public health advocates express concern that lenient policies may undermine efforts to reduce nicotine addiction, particularly among youth.

The Centers for Disease Control and Prevention (CDC) has reported a significant increase in e-cigarette use among middle and high school students over the past decade, raising alarms about a new generation becoming addicted to nicotine.

Health experts emphasise the need for stringent regulations to prevent youth access and to ensure that vaping products are safe and effective for smoking cessation.

Following the meeting, Trump publicly vowed to ‘save’ vaping, a departure from his earlier position during his presidency when he considered banning flavoured e-cigarettes due to rising concerns about youth vaping.

This policy reversal underscores the complex interplay between public health objectives and industry influence.

During his tenure, Trump faced mounting pressure to address the surge in youth vaping, which had been declared an epidemic by health officials.

In response, his administration proposed a ban on flavoured e-cigarettes in 2019, aiming to curb their appeal to younger demographics.

However, intense lobbying from the vaping industry and political advisors led to a retreat from this position, highlighting the challenges in balancing public health concerns with economic and political considerations.

The vaping industry has consistently argued that e-cigarettes serve as a less harmful alternative for adult smokers seeking to quit traditional tobacco products.

They contend that restrictive regulations could push consumers toward unregulated and potentially more dangerous products.

This perspective has found resonance among certain policymakers who view vaping as a harm reduction tool.

Trump’s renewed support for the vaping industry has sparked debate among stakeholders.

Industry representatives have welcomed the shift, viewing it as an opportunity to promote vaping as a viable alternative for smokers.

However, public health officials caution that without appropriate safeguards, such policies could lead to increased youth uptake and potential health risks associated with vaping.

This development also has political implications, as it reflects the influence of industry lobbying on policy decisions.

The vaping industry has invested substantial resources in advocacy efforts, seeking to shape regulations in their favour.

Trump’s policy reversal illustrates the impact of these efforts and raises questions about the role of special interests in public health policymaking.

President Trump’s shift in stance on vaping, following a meeting with an industry lobbyist, highlights the ongoing tension between public health objectives and industry interests.

As the debate continues, it underscores the need for balanced policies that protect public health while considering the perspectives of all stakeholders involved.

A YouTuber highlights the hidden potential of discarded disposable e-cigarette batteries in a recent video.

Words: Oliver Smith

n a recent YouTube video titled Powering an E-Bike using Disposable Vape Batteries, creator Chris Doel takes viewers through an inventive process of repurposing lithium-ion batteries from discarded vape devices to power an electric bicycle.

This project offers a unique solution to the mounting issue of electronic waste, while also demonstrating the untapped potential of the lithium-ion cells within disposable e-cigarettes.

Disposable vapes have gained popularity due to their convenience and easy usability.

However, this trend has also led to a surge in e-waste, as these devices are typically discarded after a single use.

Despite their intended one-time application, each vape contains a rechargeable lithium-ion battery that still has significant capacity, even after the vape itself is used up.

Doel’s video sheds light on this hidden potential, showing how these cells can continue to function effectively in a new setting.

Speaking to his viewers in the video Doel stresses the importance of reusing these batteries, he said: “The rechargeable cells in disposable vapes are so valuable, why are they being thrown away after one use?”

In the video, Doel extracts 130 lithium-ion cells from discarded vape devices and repurposes them into a

This video challenges that assumption, demonstrating that these lithium-ion batteries can serve beyond their initial purpose, which can reduce waste and promote sustainable practices.

For viewers interested in reducing electronic waste or exploring upcycling projects, Doel’s video is both an inspiring and practical guide.

His project encourages a shift in perspective regarding disposable electronics, urging us to reconsider what might be salvaged or repurposed before discarding.

Chris Doel’s endeavour reflects broader sustainability efforts within the tech community, pushing the boundaries of responsible waste management and shedding light on the durability of lithium-ion cells in disposable vapes.

Through his video, Doel not only powers an e-bike with these small batteries but also powers an ongoing conversation about reducing e-waste and exploring innovative ways to extend the life of electronic components.

THE RECHARGEABLE CELLS IN DISPOSABLE VAPES ARE SO VALUABLE, WHY ARE THEY BEING THROWN AWAY AFTER ONE USE? “”

SCRUTINIZED TAXES

British vaping industry experts warn proposed tax hike could push vapers back to cigarettes.

Words: Oliver Smith

The UK vaping industry is bracing for a major shift as the government unveils plans to impose new taxes on vaping products.

The proposed tax, currently under consultation, has ignited a spirited debate among industry representatives, consumers, and policymakers.

A primary concern is the potential impact this tax could have on adult smokers trying to quit and the possible unintended consequence of driving people back to cigarettes, which remain more harmful alternatives.

The Independent British Vape Trade Association (IBVTA) has voiced substantial concerns about the proposed tax increase, particularly the flat-rate duty of £2.20 per 10ml of e-liquid.

The IBVTA argues that such a tax hike could disrupt the progress made in reducing smoking rates in the UK, which has been significantly aided by vaping as a less harmful option.

In a statement, the IBVTA noted that adding a considerable financial burden to vaping could lead some consumers, especially those with lower incomes, to revert to smoking.

The tax proposal also raises questions about enforcement and compliance within the industry…the IBVTA highlighted the challenges small businesses may face if required to absorb additional costs.

Many local vape shops play a pivotal role in supporting smokers who want to transition to vaping, offering guidance and products tailored to individual needs.

The association warns that a tax increase could hit these businesses hard, potentially leading to closures and limiting access for those seeking to quit smoking.

However, while some view the tax as a step toward more responsible product consumption, critics argue that targeting all vaping products indiscriminately could create further issues, especially as it penalizes responsible adult vapers.

The proposed tax reflects a growing regulatory approach from government to both vaping and tobacco in the UK.

The government has already introduced the Tobacco and Vapes Bill, which includes a phased ban on the sale of single-use vapes and creates a “smokefree generation” by preventing tobacco sales to those born after 1 January 2009.

Together, these changes signal an intensified focus on public health and environmental considerations.

This scenario would counteract years of public health initiatives aimed at reducing smoking rates.

Yet, as the consultation progresses, stakeholders like the IBVTA urge policymakers to weigh the consequences carefully, balancing public health objectives with the realities of consumer choice and smoking cessation.

LIFELINE FOR Smokers

The U.S. Supreme Court is set to hear arguments on the FDA's decision to bolster flavoured vaping regulations

Words: Oliver Smith

The U.S. Supreme Court is set to hear a pivotal case regarding the Food and Drug Administration’s (FDA) decision to block the sale of sweet-flavoured vaping products.

or many in the vaping community and harmreduction advocates, this case represents a crucial moment in preserving access to tools that help adult smokers transition away from traditional cigarettes.

Flavoured vaping products have long been a cornerstone of the industry’s appeal to adult smokers.

Proponents argue that flavours like fruit, candy, and dessert make the vaping experience more enjoyable, significantly aiding those looking to quit the harshness of combustible tobacco.

Unlike the monotony of traditional cigarette options, the variety offered by vaping helps smokers not only reduce their nicotine intake but also break the psychological ties to smoking.

Many adults credit flavoured e-cigarettes with their successful transition to a smoke-free lifestyle.

Research conducted in various jurisdictions supports this, showing that adults who use flavoured vaping products are more likely to stay away from cigarettes.

From this perspective, the FDA’s sweeping denial of over a million flavoured product applications is seen as a severe and unnecessary restriction, undermining the needs of millions of former and current smokers seeking a healthier alternative.

Vaping advocates also point to the

FDA’s procedural shortcomings, criticising what they see as a rushed and overly restrictive evaluation process.

Many industry leaders feel the agency failed to consider comprehensive scientific evidence that demonstrates the benefits of flavours in promoting smoking cessation.

Instead, the FDA focused heavily on the risk of youth appeal, often at the expense of adult smokers’ needs.

Critics of the FDA’s decision also note the unintended consequences of such bans…without legal access to flavoured products, many adults might turn to the black market, where products lack regulation and pose greater health risks.

Others may simply revert to smoking cigarettes…a far more harmful alternative.

While youth vaping is a legitimate concern, pro-vaping advocates argue that better enforcement of age restrictions and education campaigns are more effective solutions than outright bans.

Striking a balance between protecting minors and empowering adults to quit smoking is essential.

The vaping community hopes that the Supreme Court’s decision will uphold the rights of adult smokers to access life-changing alternatives, while pushing for smarter, targeted regulations that address youth concerns without penalising harmreduction efforts.

ACS releases comprehensive guide to help retailers comply with disposable vape ban regulations.

Words: Oliver Smith

ETHICAL ADVERTISING

he Association of Convenience Stores (ACS) has proactively responded to the impending ban on disposable vapes by releasing a comprehensive guide to assist retailers in navigating this significant regulatory change.

The ban, set to take effect on June 1, 2025, aims to address environmental concerns and reduce youth access to vaping products.

The ACS’s “Selling Vapes Responsibly” guide offers detailed information to help retailers transition away from disposable vapes.

It includes strategies for managing existing stock, sourcing compliant products, and understanding the legal obligations associated with the ban.

By providing this guidance, the ACS aims to ensure that retailers can continue to meet consumer demand while adhering to new regulations.

In addition to product management, the guide emphasizes the importance of implementing robust age verification processes to prevent underage sales.

It also highlights the necessity of providing recycling facilities for vaping products, aligning with environmental objectives.

The ACS underscores that compliance with these measures is crucial for maintaining consumer trust and avoiding potential penalties.

The ACS has expressed concerns about the potential rise in illicit vaping products following the ban.

They advocate for increased enforcement resources to combat illegal sales and protect legitimate retailers.

The guide encourages retailers to report suspicious activities and collaborate with authorities to uphold the integrity of the market.

Retailers are advised to begin preparations well in advance of the ban’s implementation date. This includes training staff on new procedures, updating inventory systems, and communicating changes to customers.

By taking these proactive steps, retailers can ensure a smooth transition and continue to provide safe and compliant products to their customers.

The ACS’s initiative reflects a commitment to supporting retailers through regulatory changes while promoting public health and environmental sustainability.

By equipping retailers with the necessary tools and knowledge, the ACS aims to facilitate compliance and minimize disruption to businesses and consumers alike.

The ACS’s release of the vaping guide serves as a vital resource for retailers facing the upcoming ban on disposable vapes.

It provides practical advice on compliance, emphasizes the importance of responsible retailing, and addresses potential challenges associated with the regulatory shift.

Retailers are encouraged to utilize this guide to navigate the transition effectively and continue serving their communities responsibly.

RESPONDS TO Government Bill

The UK Vaping Industry Association (UKVIA) has welcomed the Labour governments new Tobacco & Vapes Bill, with the inclusion of the long awaited ‘licensing scheme’.

Words: Oliver Smith

n a significant move aimed at strengthening regulation within the vaping industry, the UK government has introduced a new licensing scheme for vape retailers under the Tobacco and Vapes Bill.

This scheme, welcomed by the UK Vaping Industry Association (UKVIA), is seen as a crucial step toward fostering a fairer marketplace for law-abiding businesses while curbing the sale of illegal and counterfeit products.

The inclusion of the licensing scheme is a substantial victory for the vaping industry, as it addresses long-standing concerns about the lack of oversight and uniform standards among vape retailers.

In recent statements, the association emphasised that the scheme will help legitimate businesses operate on a level playing field, as they have often struggled to compete against vendors selling unregulated or non-compliant products.

John Dunne, the Director General of UKVIA, has expressed strong support for the licensing scheme, stating that it will “enhance consumer trust and ensure that all products sold meet the highest safety and compliance standards.”

The new licensing requirements will ensure that retailers must demonstrate a commitment to selling compliant vaping products and preventing sales to minors.

This move is part of a broader government agenda to address public health

concerns and enforce tighter controls within the industry.

Retailers who fail to meet these standards could face fines, penalties, or revocation of their license, which is intended to serve as a strong deterrent against non-compliance.

The UKVIA has been an active advocate for licensing, arguing that it will help weed out unscrupulous vendors and prevent black-market products from entering the UK market.

These illegal products often bypass safety standards, posing significant risks to consumers and undermining the reputation of legitimate vape businesses.

To reinforce the association’s position, the UKVIA recently issued an open letter to Health Secretary Wes Streeting, applauding the introduction of the licensing scheme as a long-awaited measure that aligns with the industry’s goals for consumer protection and product integrity.

This licensing scheme also reflects the government’s broader approach to regulating vaping as part of its ongoing public health mission.

The Tobacco and Vapes Bill includes other notable measures, such as creating a ‘smokefree generation’ by banning tobacco sales to those born after January 1, 2009, and prohibiting singleuse vapes by 2025.

Collectively, these actions underscore a commitment to public health and environmental sustainability.

Shows Support

All Party Parliamentary Group has shown its support for Labour’s revised Tobacco and Vapes Bill.

Words: Oliver Smith

he All-Party Parliamentary Group (APPG) on Smoking and Health has voiced robust support for the reintroduction of the Tobacco and Vapes Bill to Parliament.

Describing it as a critical step toward reducing youth vaping and establishing the UK as the first country to create a ‘Smokefree Generation’.

This cross-party group of parliamentarians has consistently championed stricter tobacco control measures, and the reintroduced legislation is seen as pivotal in achieving these goals.

Action on Smoking and Health (ASH), an anti-smoking charity that coordinates the APPG’s activities, has played a central role in advocating for the bill’s return.

Since its initial inclusion in the King’s Speech in July, ASH has organized events to highlight the legislation’s urgency, including a meeting in October with smoking survivors and bereaved families, attended by the Public Health Minister.

The Tobacco and Vapes Bill outlines several significant measures to address smoking and vaping concerns.

One key proposal is a rolling age ban on tobacco sales, which would incrementally raise the legal age for purchasing tobacco products.

This aims to prevent younger generations from starting smoking altogether…additionally, the bill introduces a licensing scheme for tobacco and vape sales to better regulate retailers, ensuring compliance with sales laws and providing enforcement mechanisms against violations.

It also seeks to expand the number of smokefree areas, reducing public exposure to second-hand smoke, and aligns vaping restrictions with smoking bans by prohibiting vaping in designated smokefree places.

Another prominent aspect of the bill is the introduction of stricter regulations on vape advertising, sponsorships, and product design.

By limiting promotional activities and controlling how products are displayed and flavoured, the legislation seeks to reduce vaping’s appeal to minors.

These measures have gained widespread support within the APPG, Conservative Co-Chair Bob Blackman welcomed the reintroduction, emphasising the importance of creating a smokefree generation and urging swift parliamentary action.

Blackman said: “I am pleased to see that the Bill includes the introduction of a licensing scheme for tobacco and vapes…this is something which I proposed as an amendment to the Bill in the last Parliament and will make it easier to prosecute retailers who break the law.”

He pointed out that these measures have previously received strong cross-party backing, making their implementation even more vital.

Labour’s Mary Foy, another Co-Chair, lauded the bill’s provisions to tackle youth vaping and promote a smokefree society.

She expressed satisfaction that her earlier efforts to regulate vape marketing to children are now reflected in the proposed legislation. Similarly, Lord Chris Rennard of the Liberal Democrats highlighted the urgency of the bill by referencing the alarming rate of young adults taking up smoking daily.

He stressed the importance of supporting disadvantaged groups in quitting smoking to ensure equitable progress toward the smokefree goal.

Labour Vice Chair Jim Dickson called the bill’s return a historic step in eliminating the extensive health and economic damages caused by tobacco.

He reiterated the importance of comprehensive support to prevent any smoker from being left behind in the shift toward a healthier society.

The unified stance of the APPG reflects a collective commitment to advancing public health through decisive action.

The Tobacco and Vapes Bill, if passed, could mark a transformative moment in reducing smoking rates, preventing nicotine addiction, and promoting a smokefree future for the UK.

Bob Blackman

I am pleased to see that the Bill includes the introduction of a licensing scheme for tobacco and vapes…this is something which I proposed as an amendment to the Bill in the last Parliament and will make it easier to prosecute retailers who break the law.

M P

Gold Bar’s new Apollo 20K combines cutting-edge technology with affordability to help shape a sustainable future in vaping

Words: Oliver Smith

The Dawn of a New

Era.

old Bar has once again set the bar high with their latest innovation, the Apollo 20K—a device poised to redefine the vaping industry as it transitions away from disposable products.

Unveiled as a thoughtful response to both consumer demands and shifting legislation, the Apollo strikes a perfect balance between premium performance and affordability.

The vaping industry is no stranger to evolution, and Gold Bar, understands the importance of adapting to change.

With the upcoming legislative phaseout of disposable devices, many in the industry are bracing for disruption…. however, Gold Bar sees this as an opportunity.

The Apollo is Gold Bar’s answer to a market increasingly dominated by large, expensive devices.

With prices for advanced vaping kits soaring to £20 or more, many consumers are feeling priced out. Gold Bar aims to bridge this gap, delivering a reusable, highperformance device that’s accessible to all.

Starting at just £8.99, the Apollo is a triumph of affordability and design, offering up to 4000 puffs per refill pack—an impressive feat in the reusable vape market.

Gold Bar designed the Apollo from the ground up with the consumer in mind.

Featuring a rechargeable 1000mAh battery, prefilled pods, and a refillable system, the device offers convenience

without compromising on quality.

Each refill pack includes a 2ml pod and a 5ml refill container, allowing users to enjoy exceptional flavour for longer while reducing waste.

Its USB-C charging ensures quick, hassle-free power-ups, and its sleek, compact design makes it an ideal choice for vapers on the go.

But it’s not just about functionality... the Apollo boasts ten award-winning flavours, including favourites like Blue Raspberry and Summer Berries, ensuring a diverse and satisfying experience for all palates.

So, whether you’re drawn to tangy, tropical notes or icy, refreshing blends, the Apollo delivers.

Gold Bar’s focus on sustainability is a driving force behind the Apollo. As the industry moves away from single-use devices, the Apollo offers a reusable alternative that doesn’t sacrifice the convenience users have come to expect.

What sets Gold Bar apart is its unwavering dedication to providing cutting-edge solutions without alienating consumers with high price tags.

The Apollo embodies this philosophy, proving that premium experiences don’t have to come at a premium cost.

With this device, Gold Bar has ensured that every user—regardless of budget—can enjoy the benefits of advanced vaping technology.

Looking ahead, Gold Bar envisions a vaping landscape that prioritises sustainability, compliance, and consumer affordability.

With Apollo leading the charge, the brand is not only adapting to industry changes but actively shaping its future.

LABOUR LAWS, LICENSING &

The change of government, a raft of new legislation and vape licensing kept the UKVIA busy in 2024

Words: John Dunne, Director General, UKVIA

t is no exaggeration to say that 2024 has been an exceptionally busy year, where media interest was intense from start to finish and regulatory change came thick and fast.

Vaping was never out of the news and I lost count of all the early morning and late-night live interviews for national TV and radio which punctuated my entire year.

With the introduction of the Tobacco and Vapes Bill – first by the Conservatives and then by Labour – the single-use vapes ban and the decision to impose a new vape duty, there were no shortage of things to talk about.

In February, the UKVIA was involved in the development and unveiling of a first-of-its-kind vape retailer and distributor licensing framework.

It was immensely disappointing that the Conservative government saw no merit in a plan to block inappropriate businesses from selling vapes, impose harsh penalties for those who flout the law and provide self-sustaining funding for enforcement bodies.

The Conservatives tried to rush through its Tobacco and Vapes Bill without proper scrutiny and without carrying out a critical risk assessment into its impact but ran out of time when the general election was called.

The Bill was reintroduced by Labour with several amendments including the provision for vape licensing, and while we feel that the government needs to go further with their licensing, this is a very good start indeed.

We have been campaigning hard for a vape retail and distributor licensing scheme because it is right for the industry, right for consumers and affords better protection for under 18s who should not be using an age-gated adult product.

Licensing would ensure that toy shops, hairdressers, fast foot outlets and other unsuitable establishments would not be allowed to sell vapes and set high standards for vape retailers to ensure they comply with the law.

This would also provide more than £50M every year to allow enforcement bodies such as Trading Standards and Border Force to clamp down hard on those who flout the law by selling to minors or selling illegal products.

Throughout 2024, we also published the results of several Freedom of Information requests on a number of vaperelated issues including how important flavours were in helping adult smokers switch to vaping and stay off cigarettes.

Data gathered from Stop Smoking services across England showed how flavoured vapes were being used to help smokers give up cigarettes and fruit flavours and almost 70 percent of respondents reported fruit options as or amongst the most popular choice for adults.

We also released FOI data showing a lack of enforcement action against those flouting their environmental responsibilities and highlighted a shocking lack of investment in vaping and smoking public education under the Conservatives.

The UKVIA also responded to several government consultations on proposed vaping legislation and will continue to work with governments, regulators, enforcement bodies and other relevant stakeholders to ensure that vaping reaches its full potential to help smokers quit.

I have no doubt that 2025 will be just as busy and I would like to take this opportunity to thank all of our members for the sterling work they have done and will continue to do to lead by example and show how vaping is saving millions of lives.

VAPE LICENSING IS RIGHT FOR THE INDUSTRY, RIGHT FOR

PROFIT OVER LIVES

Vietnam takes bold action to ban e-cigarettes and heated tobacco products in a bizarre move to ‘safeguard’ public health and protect younger generations

Words: Oliver Smith

ietnam has officially announced a comprehensive ban on e-cigarettes and heated tobacco products (HTPs), with the prohibition set to come into effect in early 2025.

This decision was overwhelmingly approved by the National Assembly on 30 November 2024, with 95 percent of members voting in favour.

The new law will ban the production, import, sale, transportation, and usage of these products, making Vietnam one of the strictest nations in the region regarding vaping and new tobacco alternatives.

The driving force behind this measure is Vietnam’s Minister of Health, Dao Hong Lan, who has been outspoken about the growing risks associated with e-cigarettes.

She has raised concerns over their increasing popularity, particularly among young people, highlighting the potential for nicotine addiction and other long-term health effects.

The Ministry of Health argues that these products pose significant public health challenges and that their rapid adoption necessitates urgent action.

Vietnam’s decision has garnered praise from international health organisations, including the World Health Organization (WHO).

WHO Director-General Tedros Adhanom Ghebreyesus applauded the ban, calling it a bold step to protect the nation’s citizens, especially its youth.

This move aligns with Vietnam’s broader efforts to position itself as a leader in tobacco control and public health within Southeast Asia.

The prohibition follows in the footsteps of several neighbouring countries that have also adopted stringent measures against e-cigarettes and HTPs.

Thailand, Singapore, Cambodia, Laos, and Brunei already have comprehensive bans in place, creating a regional trend towards more restrictive policies on vaping products.

Proponents of the ban argue that such measures are essential to curbing the harmful impacts of nicotine addiction and reducing the health burden associated with tobacco use.

Vietnam has long been recognised for its strict anti-smoking policies, and this ban represents the latest escalation in its fight against tobacco-related harm.

By targeting emerging products like e-cigarettes, the government aims to prevent a new wave of addiction among younger generations.

Authorities have expressed particular concern over how these products are marketed, with critics alleging they appeal disproportionately to teenagers and young adults.

Criticism of e-cigarettes has also centred on the lack of robust scientific consensus around their safety.

While some studies suggest they may be less harmful than traditional cigarettes, health experts in Vietnam argue that the risks, particularly to vulnerable populations, far outweigh any potential benefits.

This sentiment has been echoed by the country’s leadership, which views the ban as a preventive measure to avoid the costly health consequences seen in other parts of the world.

100,000

VOICES

More than 100,000 citizens rally against EU vaping restrictions, demanding protection for flavours and harm reduction strategies.

Words: Oliver Smith

THIS ISN’T JUST A PETITION; IT’S A DEMAND FOR THE PROTECTION OF HARMREDUCTION PRODUCTS, WHICH ARE VITAL FOR PUBLIC HEALTH.

The World Vapers’ Alliance (WVA) has rallied over 100,000 supporters to voice a clear message to the European Union: stop hindering harmreduction efforts.

This significant petition, driven by consumers across Europe, calls for evidencebased policies to support vaping as a safer alternative to smoking.

Director of the WVA, Michael Landl, criticised the EU’s increasing restrictions, warning of potential public health setbacks.

Policies under review include flavour bans, outdoor vaping restrictions, and increased taxation, which Landl argues could drive former smokers back to combustible cigarettes.

He stated that the EU’s misguided crusade against vaping and harm reduction is a public health disaster in the making.

The discussion surrounding vaping policy coincides with Sweden’s success in becoming a near smokefree nation, boasting a smoking rate just above 5 percent.

The WVA attributes much of this achievement to the country’s open harmreduction strategies, contrasting sharply with the EU’s cautious stance, which places the bloc 60 years behind Sweden in its smoke-free goals.

The petition, titled *#EveryLifeCounts*, highlights the staggering loss of 700,000 lives annually across the EU to smokingrelated illnesses.

It details a strong message on the site, stating: “This isn’t just a petition; it’s a

demand for the protection of harm-reduction products, which are vital for public health. Your support is more than valuable—it’s crucial for advocating sensible, lifesaving policies.”

The WVA stresses that restrictive measures targeting safer nicotine products, such as vaping and nicotine pouches, are counterproductive.

Instead, they advocate for consumer-friendly policies to enable adults to access safer alternatives.

The petition emphasises the importance of preserving flavoured vaping products, which many ex-smokers credit for their successful transitions.

It calls for a commitment to harm-reduction strategies, ensuring that safer nicotine products remain affordable and accessible.

Additionally, it pushes for risk-based regulations that recognise the significantly reduced harm posed by vaping compared to combustible tobacco.

The World Vapers’ Alliance plans to present the petition to the EU Parliament’s PETI committee, urging them to reconsider the upcoming revisions to the Tobacco Products Directive (TPD).

The WVA warns that failure to adapt could jeopardise what they describe as the most successful smoking cessation tool in history.

For European vapers, this campaign represents not just a fight for flavours but a broader call to prioritise public health and consumer choice.

As Landl concludes, the voices of 100,000 consumers demanding this change must not be ignored.

Striking a Balance

Labour’s Tobacco & Vapes Bill and what it mean for smokers moving forward

Words: Oliver Smith

THE RECENT INTRODUCTION

OF THE ‘TOBACCO AND VAPES BILL’ BY THE LABOUR GOVERNMENT MARKS A SIGNIFICANT SHIFT IN THE UK’S APPROACH

TO SMOKING AND VAPING REGULATIONS.

hile the bill aims to create a smoke-free generation by progressively increasing the legal age for purchasing tobacco products, it also proposes stringent measures on vaping, including restrictions on flavours, packaging, and advertising.

Vaping has been instrumental in aiding smokers to transition away from traditional cigarettes.

Public Health England has consistently reported that e-cigarettes are significantly less harmful than smoking, with estimates suggesting they are at least 95 percent safer.

The Royal College of Physicians also supports vaping as a viable smoking cessation tool, emphasising its potential to reduce smoking-related diseases.

The proposed restrictions on vaping products, particularly the limitations on flavours and packaging, could inadvertently hinder smokers seeking alternatives to quit.

Flavoured e-liquids have been pivotal in making the switch from smoking more palatable for many individuals.

By limiting these options, the government risks reducing the appeal

of vaping as a cessation method, potentially leading some back to smoking.

Moreover, the vaping industry has been proactive in implementing measures to prevent underage access.

Age verification protocols and responsible marketing practices are already in place to ensure that vaping products are not sold to minors.

Instead of imposing blanket restrictions, a more targeted approach focusing on enforcement and education could be more effective in addressing youth vaping concerns.

It’s also important to consider the economic implications…the vaping industry contributes significantly to the UK economy, providing thousands of jobs and generating substantial tax revenue.

Overly restrictive regulations could stifle innovation and growth within this sector, leading to job losses and reduced economic contributions.

A nuanced approach that supports adult smokers in quitting while implementing targeted measures to prevent youth access would be more effective than broad restrictions that may have unintended negative consequences.

BREAK INTO NEW MARKETS WITH THE HELP OF

WORK WITH US TO CREATE TAILORED SOLUTIONS TO INTERNATIONALLY AND BOOST SALES Grow your brand

VAPING GIFT GUIDE VAPOUROUND’S

From starter kits to festive flavours, here are Vapouround’s 12 vaping gifts under £50 for your merry loved ones this Christmas

Words: Oliver Smith

It’s that time of year when snowflakes (or at least drizzle) fill the air, Christmas jumpers make their annual debut, and Mariah Carey is impossible to escape.

Finding the perfect gift can be tricky, especially for the vaper in your life…but fear not, as we’ve done the hard work for you.

Whether you’re looking for a stylish device for a complete beginner, a gadget to wow the cloud connoisseur, or simply a festive stocking stuffer, this guide has got you covered.

From starter kits to subscription boxes,

we’ve carefully curated 12 thoughtful, budget-friendly gifts to spread a little vaping joy.

From cutting-edge kits to quirky novelties, these gifts are sure to bring festive cheer to vapers of all experience levels.

And the best part? Everything is under £50, so you can treat your loved ones without blowing the budget.

Get ready to sleigh your Christmas shopping with our festive favourites below!

THE LONG LASTING CROWD PLEASER JUICY POD 6000 PRO DISPOSABLES

For vapers who want to go the distance, the Juicy Pod 6000 Pro Disposable Vape Kit is a game-changer, with up to 6000 puffs its lasts ten times longer than standard disposables.

THE ADVANCED VAPER’S DREAM VAPORESSO LUXE X POD MOD

Treat the vape veteran in your life to the Vaporesso Luxe X Pod Mod. Compact and powerful, this beauty delivers customisable clouds without breaking the bank.

SNOWY STARTER KIT GEEKVAPE WENAX STYLUS

A sleek, user-friendly device perfect for beginners, lightweight, affordable, and stylish, this kit is as welcoming as a mulled wine by the fire.

1 2 3

FESTIVE FLAVOUR TREAT

ELF BAR 600 FESTIVE FLAVOURS

Light up the holiday season with the Elf Bar 600 festive flavours. This limited-edition range includes two options of Christmas Brownie and Red Velvet, perfect for vapers who want to indulge in the season feels.

COIL-TASTIC CHRISTMAS VOOPOO PNP REPLACEMENT COILS

For the tinkerer, grab a set of Voopoo PnP Replacement Coils. A gift that keeps on giving with every puff.

SECRET SANTA SORTED USB/C CHARGER KEYRING

For under £10, the USB/C Charger Keyring is a practical lifesaver…tiny, handy, and perfect for that 4 5

HIGH-END FEEL, LOW-END PRICE UWELL CALIBURN A2

POD KIT

The UWELL Caliburn A2 Pod Kit oozes sophistication without the price tag, its discreet design and impressive performance make it the Bond gadget of the vaping world.

9

7

8

FESTIVE CARRY CASE VAPE BAG PRO

Give the gift of organisation with the Vape Bag Pro. It’s spacious enough for mods, e-liquids, and accessories – think Mary Poppins but make it vape.

E-LIQUID SUBSCRIPTION BOX TOTALLY WICKED’S E-LIQUID SUBSCRIPTION

Make the festive cheer last all year with Totally Wicked's E-Liquid Subscription. This thoughtful gift lets the recipient enjoy up to 12 bottles of their favourite e-liquids, delivered as often as they choose, with savings of up to 40%.

NOVELTY ALERT ELF BAR ADVENT CALENDAR

Countdown to Christmas in style with the Elf Bar Advent Calendar. Behind each door is a surprise treat, from one of their hugely popular disposable vapes to exclusive seasonal deals.

CHARGERS & CABLES, OH MY! NITECORE INTELLICHARGER I2

The Nitecore Intellicharger i2 keeps their batteries safe and sound. A musthave for vapers using external battery mods.

CLOUD LOVERS’ DELIGHT SMOK NORD 4

The SMOK Nord 4 is small but mighty, perfect for flavour lovers and cloud chasers alike. Christmas wouldn’t be the same without it.

Join the UKVIA

Become a member of the UK’s largest and fastest growing trade body representing the vaping industry.

We are a fully inclusive, non-profit organisation owned and run by its members, with a wide range of membership levels to suit your business and your budget.

So why should you join?

Shape the future of our industry

Contribute to dialogue with government advisers, policymakers, regulators and the public health community and help shape a vaping-led smokefree future.

Make new business-critical connections

As the largest independent vape trade association, the UKVIA provides members with a network of more than 100 organisation in the sector and helps them make new connections which will support the development of their businesses.

Enhance your brand reputation

Be part of reputation enhancing initiatives organised by the UKVIA such as a national test purchasing scheme for all retailers, VApril, the world’s largest vaping education campaign for adult smokers and Sustainable Vaping Week.

Access invaluable resources

Members have access to a range of materials published by UKVIA and partners that will support business growth and manage commercial risks including market research, policy papers, industry guidance and campaign assets.

Learn from industry peers and experts

From regular webinars to an annual conference, members can benefit from the latest industry insights as well as learn about new market developments and game changing innovations. ...and much more

Being a member of the UKVIA enables VPZ to be part of the wider engagement and education around the vaping industry with public health bodies and beyond by working together with other likeminded and professional companies that are part of the sector. UKVIA provides a great platform to help realise the the evidence-based life changing public health benefits of vaping products.

Doug Mutter, UKVIA Board Member and Manufacturing and Compliance Director at VPZ “

–

The UKVIA has launched a new nationwide initiative to identify and report rogue traders suspected of selling vapes to minors or stocking illicit goods.

Scan the QR code now to learn how you can get involved in the campaign and help cut underage vape sales off at the source.

Words: Oliver Smith

Navigating change in an ever-evolving industry and market

GIVEN THE SIGNIFICANT REGULATORY CHANGES ON THE HORIZON, I WAS EAGER TO SEE HOW THE UKVIA FORUM 2024 WOULD TACKLE WHAT’S SHAPING UP TO BE A DEFINING MOMENT FOR THE VAPING INDUSTRY.

With disposable vape bans, the Vaping Products Duty, and proposed licensing schemes looming, this year’s event promised to be an essential meeting of minds.

Held at the London Marriott Hotel Regents Park, the day kicked off with the usual buzz of familiar faces, industry leaders, and eager delegates filling the exhibition area.

Not only were there some notable names present— Hangsen, Alchem, NicSelect, and Greentank Technologies among them—but innovation took centre stage, especially during the afternoon’s Innovation Showcase.

The agenda, expertly overseen by co-chairs John Dunne and Jeannie Cameron, ticked off all the pressing issues facing the sector.

The morning’s discussions opened with a keynote speech from Kate Pike of Trading Standards, addressing enforcement challenges in a rapidly shifting market.

This was swiftly followed by Robert Jappie’s exploration of legal recourse against misinformation and bad regulation—timely topics given the industry’s recent portrayal in mainstream media.

Of course, politics was never far from the agenda.

The “Politics in the Spotlight” panel chaired by John Dunne tackled how a new government might reshape vape policy.

Discussions around tackling rogue traders through licensing, as well as the harm of illicit sales, highlighted the growing concern for both public safety and independent retailers.

The afternoon’s “Closing the Trust Gap” panel brought a lively exchange on the importance of public education campaigns to combat media-fuelled misconceptions.

With insights from experts like Clive Bates and Dr Cheryl Olson, the message was clear: rebuilding trust is critical to ensure vaping remains a recognised harm reduction tool.

Later, Dr Jessica Zdinak delivered a compelling keynote on the role of flavours in harm reduction, driving home their importance for adult smokers transitioning away from cigarettes.

Meanwhile, the “Balancing Act” session debated the industry’s ongoing challenge—maximising harm reduction while ensuring robust youth protection.

The day concluded with a panel that gave vapers themselves the spotlight… moderated by Mark Oates, the session provided a much-needed consumer perspective, emphasising the real-world impact of regulation and innovation on those who matter most.

From start to finish, the UKVIA Forum 2024 was a masterclass in organisation and engagement, tackling the sector’s challenges headon while highlighting its role in a smoke-free future.

With policymakers, experts, and industry leaders all sharing the stage, the message was one of collaboration, innovation, and resilience.

I left the event with a renewed sense of just how critical this conversation will be in the months ahead.

And, just as last year, I can’t wait to see what the 2025 Forum has in store.

Ts&Cs Apply. You must have a UK vape business to be eligible to receive the magazine. Businesses outside of the UK would require payment for postage.

No More Going Back No More Going Back

Evidence from study reveals vaping helps prevent smoking relapse and supports long-term cessation

Words: Oliver Smith

groundbreaking study from University College London (UCL) has revealed that one in five individuals in England who have successfully quit smoking for a year or more now use e-cigarettes.

Published in BMC Medicine and funded by Cancer Research UK, the research underscores the significant role vaping plays in supporting long-term smoking cessation and preventing relapse.

The study analysed data from over 54,000 adults in England, collected between 2013 and 2024, focusing on individuals who had either quit smoking or attempted to do so.

Findings indicate that the rise in e-cigarette use is closely tied to the growing adoption of vaping as a quitting aid.

While the NHS advises against rushing to stop vaping immediately after quitting smoking, it highlights the importance of gradually reducing usage to lower the risk of relapse.

Dr Sarah Jackson, the study’s lead author from UCL’s Institute of Epidemiology and Health Care, noted that the increase in vaping among ex-smokers aligns with its growing use as a cessation tool.

Previous studies have demonstrated that many individuals who quit smoking with the help of e-cigarettes continue to vape long after their initial quit attempt.

Dr Jackson emphasised that while long-term vaping may pose some risks, it remains a far safer alternative to returning to smoking.

She said: “The general increase in vaping among ex-smokers is in line with what we might expect, given the increasing use of e-cigarettes in quit attempts. NHS guidance is that people should not rush to stop vaping after quitting smoking, but to reduce gradually to minimise the risk of relapse.

Previous studies have shown that a substantial proportion of people who quit smoking with

the support of an e cigarette continue to vape for many months or years after their successful quit attempt.

“However, it is a concern to see an increase in vaping among people who had previously abstained from nicotine for many years.

“If people in this group might otherwise have relapsed to smoking, vaping is the much less harmful option, but if relapse would not have occurred, they are exposing themselves to more risk than not smoking or vaping.”

The study also identified distinct patterns among ex-smokers who vape. Younger age groups and heavier drinkers were more likely to take up vaping.

For instance, 59 percent of 18-year-olds who had quit smoking over a year earlier reported vaping, compared to just 11 percent of those aged 65 or older.

Similarly, 35 percent of heavy drinkers who had quit smoking more than a year ago now vape.

These findings suggest that vaping serves as a crucial alternative for groups particularly at risk of smoking relapse.

Among individuals who quit smoking before 2011, when e-cigarettes first gained popularity, the prevalence of vaping has risen significantly.

In 2013, only 0.4 percent of this group reported vaping, but by 2024, this figure had increased to 3.7 percent—equating to around 212,000 people.

For these long-term quitters, vaping offers a less harmful way to manage nicotine cravings or satisfy behavioural habits associated with smoking.

Professor Lion Shahab, a senior author of the study, highlighted the ongoing debate about vaping’s long-term impact on relapse risk.

While some argue that the behavioural similarities between vaping and smoking could maintain nicotine dependency, others contend that vaping reduces relapse risk by offering a less harmful alternative to cigarettes.

Further research is needed to determine which outcome is more prevalent.

As the debate continues, the study reinforces the importance of vaping as a harm-reduction tool, offering hope to millions of ex-smokers seeking to avoid relapse while minimising health risks.

If people in this group might otherwise have relapsed to smoking, vaping is the much less harmful option”

If people in this group might otherwise have relapsed to smoking, vaping is the much less harmful option”

EVENT DATES: 7TH TO 9TH FEBRUARY, 2025

LOCATION: EXPO CENTER LAHORE

Words: Oliver Smith

he recent nomination of Robert F. Kennedy Jr. as Secretary of Health and Human Services (HHS) by Presidentelect Donald Trump has sparked significant debate within the public health community.

Kennedy, known for his environmental advocacy and controversial views on vaccines, is set to oversee agencies like the Food and Drug Administration (FDA), which regulates vaping products.

Kennedy’s stance on vaping remains largely unarticulated… however, his history of challenging established public health policies suggests a potential shift in the FDA’s approach to vaping regulations.

The vaping industry has faced stringent oversight, with many arguing that current regulations hinder smokers seeking less harmful alternatives.

Kennedy’s leadership could lead to a re-evaluation of these policies, potentially easing restrictions and promoting vaping as a harm reduction tool.

President-elect Trump’s previous support for vaping adds another layer to this development…in 2019, he intervened to preserve flavoured vaping products, acknowledging their role in helping smokers quit.

In an address Trump said: “For too long, Americans have been crushed by the industrial food complex and drug companies who have engaged in deception, misinformation, and disinformation when it comes to Public Health.”

During his campaign, Trump reiterated his commitment to ‘save vaping,’ criticising opponents for advocating bans that could harm small businesses and limit consumer choices.

The potential policy shifts under Kennedy’s leadership could have significant implications for public health.

Advocates argue that recognising vaping as a viable smoking cessation method could lead to reduced smoking rates and associated health risks.

Conversely, critics express concern that relaxed regulations might increase youth vaping rates and undermine tobacco control efforts.

The nomination also raises questions about the future direction of the FDA’s Center for Tobacco Products.

Under Kennedy, the centre might adopt a more lenient stance toward vaping products, focusing on their potential benefits rather than solely on risks.

This approach could encourage innovation within the vaping industry, leading to the development of products that better serve smokers seeking alternatives.

Kennedy Jr.’s nomination as HHS Secretary introduces a new dynamic to the vaping policy landscape.

His leadership, combined with President-elect Trump’s pro-vaping stance, suggests a potential shift toward more supportive regulations. This development could have profound effects on public health strategies, the vaping industry, and smokers looking for less harmful alternatives.

THROW THE Book

UKVIA calls for stricter penalties to ensure vape businesses comply with environmental regulations and uphold best practices

Words: Oliver Smith

The UK Vaping Industry Association (UKVIA) has urged regulators to impose stringent penalties on vape businesses that neglect their environmental responsibilities.

This call follows a Freedom of Information (FOI) request revealing that between 2022 and May 2024, no vape businesses were fined or prosecuted for non-compliance with Waste Electrical and Electronic Equipment (WEEE) regulations.

The Environment Agency (EA) clarified in its FOI response that while there are no civil sanctions, including monetary penalties, for WEEE regulation breaches, producers can face unlimited fines if found guilty of an offence.

The Office for Product Safety and Standards (OPSS), overseeing environmental regulations for vape retailers, reported a lack of data on fines or prosecutions due to the sector’s rapid growth and evolving landscape.

Instead, the OPSS has focused on educational initiatives to inform businesses of their environmental duties.

These efforts include publishing an informational video on takeback requirements, collaborating with the non-profit Material Focus to create a retailer briefing guide downloaded over 3,000 times.

He highlighted parallels with inadequate enforcement concerning underage vape sales and advocated for the application of existing policies that allow for unlimited fines.

He said: ““It’s great to see that the OPSS is working hard to educate vape retailers on their environmental responsibilities, and this is something that needs to continue, but businesses in breach of their obligations need to face the consequences.

“We are seeing the same enforcement issues when it comes to retailers selling vapes to minors.

“The Environment Agency tells us that the amount of fines that can be handed out are unlimited, so let’s put this policy into practice.

Despite this, no fines or prosecutions occurred during the specified period… additionally, the EA noted that vape producers are not required to specify their role—be it retailer, distributor, or manufacturer—when registering or reporting data, complicating enforcement efforts.

Contributing to the Association of Convenience Stores’ guidance distributed to 49,000 members, and providing advice to 23 national businesses between 2022 and May 2024.

John Dunne, Director General of UKVIA, acknowledged the OPSS’s educational efforts but emphasised the necessity for enforcement against non-compliant businesses.

“We were pleased to see the government include powers to introduce vape licensing in the new Tobacco and Vapes Bill and – as was suggested in the industry’s comprehensive framework – would like to see any scheme that is put forward include licensing as part of its eligibility criteria.

“In addition, we continue to campaign for the Medicines and Healthcare products Regulatory Agency (MHRA) to have powers where they only grant vape product notifications for brands who can prove they are registered with one of the producer compliance schemes.

“One of the challenges that we face is that the organisation registering for a Producer Compliance scheme may be a distributor or an importer on behalf of a number of brands, making it difficult to see which manufacturers maybe breaking the law.

“It’s therefore key we understand who they’re representing.

“We will be working with the regulators and our members to identify those businesses who are compliant and those that are not so appropriate action can be taken.”

This appeal coincides with the impending ban on disposable vapes set for June 2025, anticipated to introduce new waste management challenges and potentially stimulate the black market.

The Association of Convenience Stores projects that the ban could lead to a £645 million annual increase in illicit product sales.

In response, UKVIA recommends incorporating environmental compliance into a proposed licensing scheme for the vaping sector.

The association suggests that the Medicines and Healthcare products Regulatory Agency (MHRA) should approve only those vape products whose brands are registered with a producer compliance scheme.

Dunne noted the difficulty in identifying non-compliant

manufacturers, as distributors or importers often register on behalf of multiple brands.

He stressed the importance of transparency in these relationships to facilitate appropriate action against violators.

This initiative aligns with the Department for Environment, Food and Rural Affairs’ consultation on reforming the producer responsibility system for WEEE, with recommendations expected soon.

VAPOUROUND ON TOUR

IN CHINA

apouround was given exclusive access to Geekvape’s high-tech facility in Zhuhai, including a stunning new museum that left us speechless.

The experience continued with an adrenalinefilled race in Macau and a visit to their sleek Shenzhen headquarters.

This immersive journey took us deep into the heart of Geekvape - a brand that has skyrocketed to the forefront of the vaping industry, solidifying its status as an iconic global brand.

A HIGH-PERFORMANCE START: GEEKVAPE AND PORSCHE ABSOLUTE RACING TEAM

The tour began in Macau at the electrifying Formula 3 Grand Prix, a highlight of Geekvape’s partnership with the Porsche Absolute Racing Team.

This collaboration, alongside sponsorships with Aston Martin Racing and PSG, reflects Geekvape’s commitment to aligning with the world’s top luxury and performance brands.

By branching beyond vaping, Geekvape has positioned itself as a leader in quality, innovation, and high performance.

IMPRESSIVE MANUFACTURING FACILITY

Our tour continued at Qisi Technology, Geekvape’s cuttingedge manufacturing plant in Zhuhai.

Built this year within a modern industrial park, the 220,000-squaremeter facility features state-of-the-art technology for every stage of production - from research and development to assembly, quality control, and packaging.

Designed with efficiency and sustainability in mind, the eco-friendly facility maximises natural light to create an innovative, streamlined production environment.

What sets Geekvape apart is its integration of advanced automation and skilled human oversight.

While high-tech systems handle most of the work, technicians ensure each product meets Geekvape’s exacting standards, delivering flawless results without compromising quality.

A CULTURE OF INNOVATION AND WELL-BEING

Geekvape’s dedication to excellence extends beyond technology to its 3,000-strong workforce.

The company prioritises employee well-being by offering on-site accommodations, activity rooms, and wellness zones,

fostering a balanced and energised team.

By valuing its people as much as its products, Geekvape demonstrates that success is driven by innovation and a thriving workplace culture.

THE VISIONARY BEHIND GEEKVAPE’S SUCCESS: ALLEN YANG

We had the privilege of meeting Allen Yang, the visionary founder and CEO of Qisi Technology, the driving force behind Geekvape.

With his calm yet commanding presence, Yang exudes a quiet confidence that mirrors the ambitious vision propelling Geekvape to global success.

Under his leadership, Geekvape has become a multi-awardwinning powerhouse, celebrated for innovations like the iconic Aegis series, renowned for its rugged durability and cutting-edge design.

Yang’s passion for blending technology, engineering, and design has cemented Geekvape as a leader in the vaping world, captivating casual and expert vapers alike.

VAPE ZONE: CHINA’S FIRST HI-TECH VAPING MUSEUM BY GEEKVAPE

Located within Geekvape’s state-ofthe-art facility, Vape Zone is China’s first immersive vape museum, blending technology, art, and culture in a groundbreaking 3,000-square-meter space.

Its futuristic design, combining industrial materials with sleek minimalism, creates an unforgettable experience that redefines vaping exhibitions.

Vape Zone goes beyond showcasing products - it celebrates Geekvape’s innovation and impact on the vaping industry.

Visitors can explore the evolution of vaping through interactive

exhibits, including mechanical matrix screens, projections, and virtual reality.

Each exhibition area tells a chapter of Geekvape’s legacy, offering a handson look at intelligent manufacturing.

The museum also provides a relaxing lounge and activity area, perfect for taking a break amidst the excitement.

Open to the public by reservation, Vape Zone serves as both an educational hub and a cultural platform, promoting sustainability and diversity in vaping.

Whether you’re a tech enthusiast, vaping veteran, or just curious, Vape Zone offers a oneof-a-kind journey into the future of vaping.

It’s a must-visit destination for anyone eager to explore the artistry and innovation shaping the industry.

GEEKVAPE HEADQUARTERS: THE PERFECT BLEND OF INNOVATION, DESIGN, AND WELL-BEING

Our tour wrapped up at Geekvape’s Shenzhen headquarters, where sleek design seamlessly blends with a focus on employee well-being.

Thoughtfully designed spaces, including nursery rooms, lounges, and wellness zones, ensure the team stays inspired and balancedunderscoring Geekvape’s commitment to its people.

The exclusive tour brought together partners and clients from across Southeast Asia,

East Asia, the Americas, and Europe, creating invaluable networking opportunities.

This showcase of innovation and luxury highlighted why Geekvape remains a global leader, setting the benchmark for style, performance, and quality in the vaping world.

A heartfelt thanks to the Geekvape team for their exceptional hospitality and flawless organisation of this unforgettable experience.

As Geekvape prepares to celebrate its 10th anniversary next year, we eagerly await the next chapter for this ever-evolving brand.

With their bold vision and mantra, “Geek Knows Better,” the future looks brighter than ever.

VAPOUROUND REVIEWS

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Specifications:

Output power: Up to 30W Max

Battery: 1350mAh

Device type: Refillable (open) pod system

Pod capacity: 3ml/2ml TPD

Charging: Type-C USB

Pod resistance: 0.4/0.6/0.8/1.2 ohm

Adjustable airflow

RGB LED ring

What is inside the Sonder Q2 kit?

In each kit you will receive the following items:

Sonder Q2

0.8ohm pod cartridge

User manual

Battery info card

Sonder Q Vs Sonder Q2

The Sonder Q2 has received a number of upgrades compared to its predecessor including a boost in power and battery.

Here are the main comparative upgrades the Sonder Q2 received:

•Power - up 5W from 25 to 30W

•Battery - up 35% from 1000mAh to 1350mAh

•Material - more durable

Aluminium Alloy from plastic

•Pod Compatibility - Loose RDTL

0.4ohm pod cartridge added to the Q Pod range

system on the market (measuring 23.7mm wide and 112mm tall), it is compact enough to slip into a pocket without bulging, making it an ideal companion for on-the-go vaping.

The design is both simple and stylish, with ten vibrant colour options to choose from. We received the Mocha Gold, Olive Green, Burgundy Red, and Metallic Purple variants.

While the Sonder Q2 lacks a digital display, it incorporates a practical and fun LED light. This light serves two purposes: it indicates battery life through colour changes, keeping you informed when it’s time for a recharge, and acts as a subtle style element that illuminates when you take a puff.

Usability

The Sonder Q2 is incredibly simple to use, designed with a drawactivated firing mechanism it makes buttons a thing of the past.

GEEKVAPE SONDER Q2 GE EK VA PE

Build quality and design

Right out of the box, the Sonder Q2 impresses with its sleek, pocketable design.

Upgraded from the plastic casing of the previous Sonder Q model, the new Sonder Q2 features an aluminium alloy body, making it a much sturdier, more durable device.

This shift not only enhances the device’s durability but also provides a sleek, high-quality feel while remaining lightweight.

Although not the smallest pod

Simply inhale on the mouthpiece, and the device automatically delivers a satisfying draw of vapour, making it an excellent choice for beginners who might find more feature-rich devices intimidating.

Battery life

One of the most impressive aspects of the Sonder Q2 is its battery life. At 1350mAh, it boasts one of the largest capacities in its class.

A single charge can easily last a full day, or even two depending on your usage, eliminating the constant need for recharging…a major advantage for busy vapers who are always on the go.

Adjustable airflow

While the Sonder Q2 prioritises simplicity, it doesn’t completely omit customisation.

It features an adjustable airflow control slider located on the side of the device…this allows you to fine-tune the draw according to your liking.

Using the 0.8ohm pod included with the kit you’ll expect the airflow to be mouth to lung (MTL) vaping only.

A loose MTL vape is achievable with the airflow open, which allows more cloud production. To get a tight MTL vape, close the airflow slider down.

For an RDL vaping experience, you will need to purchase either the 0.4ohm or 0.6ohm Q Pods.

What refillable pods are compatible with the Sonder Q2?

The Sonder Q2 utilises the Geekvape Q pod series. If you already have a Geekvape device that uses Q pods, it means you will be able to use them with this device too!

There are two styles of Q pods; top fill which features a popoff top and 2ml capacity, and a new side fill style which is available in 2ml and 3ml capacity.

Both types can be refilled without removing the pod from the device, which is very handy.

The new side fill pods have undergone a significant upgrade with the introduction of a rubber plug on the side to stop leakages and new colours to coordinate with their coil resistance.

The Q Pods utilise Geekvape’s VPU mesh coil technology, which is renowned for its flavour and vapour quality production.

On top of that, the Q Pods come in a variety of coil resistances (0.4ohm, 0.6ohm, 0.8ohm, and 1.2ohm) to cater to different vaping preferences.

Lower resistance coils are ideal for those looking for more cloud production and a restricted draw, while higher resistance options provide a more discreet and cigarette-like experience.

The 0.8ohm Q Pod is included in your Sonder Q2 kit, however, if you want to switch to a different coil resistance you will need to buy the other pods separately.

Performance

While the Sonder Q2 might not be a cloud machine, it still is able to deliver a surprisingly good amount of vapour production if you require.

The overall wattage range is 5-30W and the Sonder Q2 will automatically set the wattage to the ideal level for the pod that you are using. The 0.8ohm pod that comes with the device has a wattage range of 12-18W.

The pod kits capability to accurately reproduce the nuances of different e-liquids is a delight.

Whether you enjoy sweet and fruity flavours or rich and complex blends, the Sonder Q2 does a commendable job of bringing them to life thanks to the VPU mesh coils.

When drawing, the pod produces a warm and satisfying vapour. I have to say overall, it’s a very nice mouth-to-lung experience.

I also accidently dropped the Sonder Q2 a couple of times but I’m pleased to say it withstood any battering enforced on it.

Verdict

The Geekvape Sonder Q2 is a simple yet quality piece of kit that anyone, regardless of experience, can enjoy. Even though its designed to be budget friendly, it really doesn’t feel that way when using.

The upgraded aspects of the Sonder Q2 is greatly welcomed and a vast improvement on the original Sonder Q.

Thanks to its straightforward approach, the Sonder Q2 kit is an easy recommendation for beginners, but also has the power and capabilities for experienced vapers to enjoy too.

Pros

•Budget-friendly pricing

•Impressive, long-lasting battery life

•Beginner friendly - Simple and easy to use

•Smooth and flavourful

•Lots of colour options

•Customisable vaping experience

Cons

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