Keeping Up with Consumers Generating Headline Buzz

22 MEDIA PLACEMENTS

In another strong year for our commercial media relations, we secured 22 media placements in various vertical publications that serve our commercial audience, resulting in over 160,000 impressions. Several placements were generated by developing a strong partnership with CleanLink, an information resource for sanitary supply distributors, building service contractors and in-house cleaning professionals. Additional noteworthy coverage included bylines in Food Engineering Magazine, Facilities Net, Facility Cleaning and Maintenance, Facilitator Magazine, Food Quality & Safety, Inside Self-Storage and QA: Quality Assurance & Food Safety Magazine. Coverage throughout the year spanned diverse topics and industries, including cleaning and sanitation, lodging, self-storage, facilities management, food processing and safety, and more.

160,000 IMPRESSIONS

PLACEMENTS IN:

FOOD ENGINEERING FACILITY CLEANING AND FACILITATOR MAGAZINE

FOOD QUALITY & SAFETY INSIDE SELF-STORAGE

QA: QUALITY ASSURANCE & FOOD SAFETY MAGAZINE

As the digital landscape continues to change, PPMA works to adapt its strategy for consumer websites to ensure PestWorld.org and PestWorldForKids.org are performing at the highest level. In 2022, both websites recorded a combined 6.1 million sessions, which is nearly the same number of McDonald’s burgers sold each day. By developing new content with Search Engine Optimization (SEO) in mind, such as Pest Guides and informative articles, PPMA has established PestWorld.org as a top resource for consumers with 284 #1 keyword rankings for desktop and 376 #1 keyword rankings for mobile.

6.5 million total website sessions

2023 is going to be a big year for PestWorld.org as it will undergo a massive redesign. This overhaul of the website will include making necessary changes to functionality and user experience based on what we’ve learned from our reporting platforms. We’ll also enhance the overall design of the site to be more modern.

Organic Results

With five organic social media profiles under our belt in 2022, we reached a wealth of intrigued consumers who were itching to learn more about the world of pests. Across Facebook, Twitter, Pinterest, YouTube and TikTok, we captured more than 7.7 million organic impressions by serving our target digital audiences with eye-catching content around seasonal pest issues. Throughout the year, we continued to share our expertise through Facebook Live Chats which highlighted how pests survive winter, termite damage, how to perform a tick check, bed bug prevention during summer travel and threats posed by rodents.