Spending to Extend Our Reach

While organic social media supports consumer awareness for PPMA and the work we do, paid social media campaigns take our digital efforts the extra mile by sharing our content with new, targeted audiences.

We ran digital ad campaigns across Facebook, YouTube, TikTok and Instagram. That’s right! PPMA launched its inaugural Instagram website traffic campaign to tap into yet another new audience. The adoption of another popular platform provides valuable opportunity to leverage our expansive video library, showcase the expertise of our entomologists, and remind curious users about the important work of pest control professionals. In total, these paid campaigns generated a total of 72.5 million paid impressions in 2022.

Content Syndication

Social media isn’t the only digital realm to put spend behind our informative content. All year round, we utilize strategic content syndication campaigns to drive valuable traffic to our consumer websites. Our content syndication efforts place our educational content on third-party media websites, which is a tried-and-true tactic to catch users’ attention as they read articles from their favorite media sources.

Last year alone, these advertisements produced over 230 million impressions. Not only is that colossal number impressive on its own, but it also marks a 139% increase from last year!

49.6 Million IMPRESSIONS 2 Million IMPRESSIONS 12.7 Million IMPRESSIONS 7.1 Million IMPRESSIONS 1.1 Million IMPRESSIONS